Date post: | 14-Dec-2015 |
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Upload: | moriah-dowlen |
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What Was Done
• New branding (logo, tagline, look and feel, messaging, consistency)• Web overhaul
– New site structure (Corporate, DC, Web app), design and “skin”
– much clearer messaging on core value propositions and how to “Get Started”
– streamlined work flows to download and purchase from the new Download Center
• Updated mobile clients– New home screen, with contextual dashboard (based on member behavior and
travel plans) and service carousel (a la Yahoo! Go)
– New “skin,” screen transitions and sonic effects
– Other style enhancements
• Communications– Improved messaging and tighter integration across product and marketing vehicles
(including mobile, web, member newsletter, system emails)