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Highlights of the Economic Census report “Franchise
Statistics: 2007”
Thomas L. Mesenbourg, Jr.Deputy Director and Chief Operating Officer
U.S. Census Bureau
Released September 14, 2010International Franchise AssociationAnnual Public Affairs Conference
2www.census.gov/econ/ September 14, 2010
• Part of the Economic Census required by law to be taken every 5 years for years ending in “2” and “7”
• The first comprehensive report from the Census Bureau for businesses engaged in franchising in the United States
About the Report
3www.census.gov/econ/ September 14, 2010
Which Businesses Are Included
• Includes:• All employer businesses operating during the Economic Census year• In 295 selected industries, spanning 15 of the 18 economic census
sectors• Operating under a trademark authorized by a franchisor during the
year
• Excludes:• Nonemployer businesses (a.k.a “independent contractors”) – not in the
scope of the economic census
4www.census.gov/econ/ September 14, 2010
A Look at the2007 Franchise Statistics Estimates
5www.census.gov/econ/ September 14, 2010
• Publishes data for 1,068 individual industries at the national, state, and local area levels
• Data reflects over 7.3 Million employer businesses in the US. These businesses reported:• $29.3 Trillion in total sales, receipts, or revenue• $4.8 Trillion in annual payroll• 115.8 Million employees
The 2007 Economic Census at a Glance
6www.census.gov/econ/ September 14, 2010
Franchise Overview
Establish-ments
(number)
Sales, ship-
ments, receipts, revenue($ billion)
Annual payroll
($ billion)
Employment
(1,000)
All establishments in covered industries
4,336,046 7,658 1,587 58,439
Total Franchises 453,326 1,288 154 7,882
Franchisee- Owned
350,947 1,078 125 6,261
Franchisor-Owned
102,379 210 29 1,621
Note: Detail may not add to total because of rounding.
7www.census.gov/econ/ September 14, 2010
Distribution of Franchise Businesses by Sector
8www.census.gov/econ/ September 14, 2010
Top Industries: Number of and Employment in Franchise Businesses
Establish-ments
(number)
Sales, ship-ments,
receipts, revenue
($ million)
Annual payroll
($ million)
Employ-ment
(1,000)
Limited-Service Restaurants
124,898 112,557 28,238 2,605
Gas Stations w/ Convenience Stores
33,991 131,132 4,219 258
Full-Service Restaurants
30,130 36,088 11,967 982
New Car Dealers 24,888 687,707 50,148 1,138
Hotels (except Casino Hotels)
22,585 51,274 12,209 659
9www.census.gov/econ/ September 14, 2010
Top Industries: Sales of Franchise Businesses
Establish-ments
(number)
Sales, ship-ments,
receipts, revenue
($ million)
Annual payroll
($ million)
Employ-ment
(1,000)
New Car Dealers 24,888 687,707 50,148 1,138
Gas Stations w/ Convenience Stores
33,991 131,132 4,219 258
Limited-Service Restaurants
124,898 112,557 28,238 2,605
Hotels (except Casino Hotels)
22,585 51,274 12,209 659
Other Gas Stations
7,257 43,636 1,369 72
10www.census.gov/econ/ September 14, 2010
Top Industries: Franchise-Dominated (Establishments)
All establish-
ments (number)
Franchise establish-
ments (number)
Percent
New Car Dealers 24,888 24,888 100.0%
Private Mail Centers 5,220 3,546 67.9%
Limited-Service Restaurants 211,313 124,898 59.1%
Diet & Weight Reduction Centers
3,217 1,875 58.3%
Other Business Service Centers (including Copy Shops)
6,452 3,209 49.7%
11www.census.gov/econ/ September 14, 2010
Top Industries: Franchise-Dominated (Sales)
All Sales, shipments,
receipts, revenue
($ million)
Franchise Sales, ship-
ments, receipts, revenue
($ million)
Percent
New Car Dealers 687,707 687,707 100.0%
Limited-Service Restaurants 151,352 112,557 71.9%
Diet & Weight Reduction Centers
1,838 1,152 62.7%
Private Mail Centers 2,149 1,335 62.1%
Motorcycle Dealers 23,215 14,088 60.7%
12www.census.gov/econ/ September 14, 2010
Sales per Business for Top Franchise Industries
13www.census.gov/econ/ September 14, 2010
Sales per Employee for Top Franchise Industries
14www.census.gov/econ/ September 14, 2010
Distribution of Franchise Businesses by Sector
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Top Franchise Industries in Other Sectors
Establish-ments
(number)
Sales, ship-ments,
receipts, revenue
($ million)
Annual payroll
($ million)
Employ-ment
(1,000)
Offices of Real Estate Agents & Brokers
22,009 24,420 2,661 78
Tax Preparation Services
5,416 1,327 409 61
Janitorial Services
6,569 4,345 1,544 99
Auto Oil Change & Lube
3,788 2,250 593 32
Beauty Salons 6,502 1,715 762 49
16www.census.gov/econ/ September 14, 2010
Accessing These Results
- Visit American FactFinder (AFF), the Census Bureau’s online, data access tool at factfinder.census.gov
- For more information about the 2007 Economic Census, see the Economic Census Web site: www.census.gov/econ/
17www.census.gov/econ/ September 14, 2010
• Currently developing the content for the 2012 Economic Census
• Issues for Franchise inquiry on 2012 forms• Define collected industries• Identify geographic level(s) to be published• Clarify definition of “franchising” to improve data
quality and response• Improve reporting of these and other Economic
Census data to improve their timeliness and accuracy
What’s in Store for the Future
18www.census.gov/econ/ September 14, 2010
Contact Information
• For media inquiries:U.S. Census BureauPublic Information OfficePhone: 301.763.3030
• For franchise data-specific inquiries:Andrew W. HaitU.S. Census BureauEconomic Planning & Coordination DivisionPhone: [email protected]
