highlightsalways in style
JANUARY - SEPTEMBER 2009
newdesigns
highlightsalways in style
WWW.CRICKETLIGHTERS.COM
POS MATERIALS
in this edition
The new Cricket consumer website
Point-of-sale materials
These eye-catching POS materials are ideal for displaying your Cricket lighters while
taking up minimum space on your counter top. Making it easier for your customers
to see the different designs and choose a Cricket lighter. Good visibility on
the counter will certainly stimulate sales!
Booster display Cash tray Fish bowl Booster dispenser available soon!
HIGHLIGHTS JANUARY - SEPTEMBER 2009
www.cricketlighters.com www.cricketlighters.com
ALWAYS IN STYLE
AlwAYS iN STYlE
NEW designs
wildlife [ mini / trend ]Available in tray of 50 / tray of 25 / blistercard 3
american night [ original / sport ]Available in tray of 50 / tray of 25 / blistercard 3
t-town [ original / stand alone ]Available in tray of 50 / tray of 25 / blistercard 3
lava [ electronic / artiste ]Available in tray of 50 / tray of 25 / blistercard 2
poetry design [ pocket / fashion ]Available in tray of 50 / tray of 25 / blistercard 2
NEW DESIGNS
Presenting the six new series of Cricket lighter
designs for international markets. Incorporating
Cricket quality and safety as always, they naturally
underscore our commitment to innovative design,
bringing added value for you and your customers.
Always in style means keeping up-to-date, and
these new Cricket designs are trendy, modern, and
oriented to fashion-conscious young consumers.
Specially designed leaflets and animations are
available for each of the new series, which will
also be promoted on the new-look website at
www.cricketlighters.com.
in style [ original / active ]Available in tray of 50 / tray of 25 / blistercard 3
ALWAYS IN STYLE HIGHLIGHTS JANUARY - SEPTEMBER 2009
ALWAYS IN STYLE
HIGHLIGHTS JANUARY - SEPTEMBER 2009
SPECIAL SERIES
ORIGINAL
www.cricketlighters.com www.cricketlighters.comwww.cricketlighters.com
MAXI
ELECTRONIC
MINI
ORIGINALORIGINAL
ORIGINAL MINI
ELECTRONIC POCKET
ORIGINAL MAXI
www.cricketlighters.com
NEWS
NEW
simplicityAvailable in tray of 50 / tray of 25 / blistercard 3
carltonAvailable in tray of 50 /tray of 25 / blistercard 3
simplicityAvailable in tray of 50 / tray of 25 / blistercard 3
cambridge Available in tray of 50 /tray 25 / blistercard 3
simplicityAvailable in tray of 50 / tray of 25 / blistercard 2
plazza Available in tray of 50 /tray 25 / blistercard 2
customize your cricket
table football [ original / new look ]
Available in tray of 50 / tray of 25 / blistercard 3
jeanÕs [ original / avanti ]
Available in tray of 50 / tray of 25 / blistercard 3
stripes [ original / stand alone ]
Available in tray of 50 / tray of 25 / blistercard 3
fruity [ mini / clone ]
Available in tray of 50 / tray of 25 / blistercard 3
people [ electronic / coloura ]
Available in tray of 50 / tray of 25 / blistercard 2
doggy bag [ pocket / graffix ]
Available in tray of 50 / tray of 25 / blistercard 2
fusion2Available in tray of 50 / tray of 25 / blistercard 3
uncorked [ maxi / theme ]
Available in tray of 50 / tray of 25 / blistercard 3
WAVES ARABESQUE Available in colours gold Available in colours gold and silver / tray of 25 and silver / tray of 25
simplicityAvailable in tray of 50 / tray of 25 / blistercard 2
ritzy Available in tray of 50 /tray 25 / blistercard 2
simplicityAvailable in tray of 50 / tray of 25 / blistercard 3
alw
ays a
vail
able
stil
l a
vail
able
Introducing the new INTENSITY
series of our increasingly popular
and trend-setting Cricket Firepower
utility lighter range!
The bright, modern and intense
colours of the new INTENSITY series
of our Firepower utility lighters
provide even more choices for
design-conscious consumers to
make an eye-catching addition to
any room in their homes.
Firepower lighters are versatile,
reliable and safe. Each is equipped
with a lock to de-activate the
button, preventing unforeseen use.
Firepower’s long, slender body and
even, long-burning flame are perfect
for accessing hard to reach places.
The new Firepower colours of pink
and buttercup yellow, blue and light
green and yellow and violet are
sure to light up more living spaces
around the world.
FIREPOWER IN NEW COLOURS
Firepower IntensityAvailability: blistercard, innerbox of 12,
carton of 48 (4x12), display of 96
Express yourselfWith this new added-value concept, you can give your customers the opportunity
to customize their own Cricket! Each blistercard of three lighters includes six
fluorescent stickers. Your customers can express themselves and even write
messages on their Cricket. And new series will be coming soon!
Child Resistant: all the lighters can be ordered with a CR lighting system
All lighters except the Maxi Simplicity range now available in new colours!
NEW COLOURS
ELEGANT HOLDERS FOR YOUR
CRICKET MINI LIGHTER
Introducing Waves and Arabesque
– two metallic holders, specially
designed for the Cricket Mini lighter
range. These trendy holders, with
both attractive designs available in
gold and silver, are sure to build
customer loyalty and boost your
Cricket Mini sales. Available in trays
of 25 (one colour or mixed) and in
promotional blistercards (3 Cricket
Mini's + holder).
ALwAYS In STYLe
hoT
hIGhLIGhTS JANUARY - SEPTEMBER 2009
orig
inal
min
i
electronic
maxi
80,00%
70,00%
60,00%
50,00%
40,00%
30,00%
20,00%
10,00%
0,00%
0% 10% 20% 30% 40% 50%
49%
48%
28%
Cricket no. 1 in Child resistance systemsChild resistance (CR) - What is Child resistance?
A lighter is certified as child resistant when out of a
panel of one hundred children between three and a
half and four and a half years old, not more than ten
children are able to operate the lighter.
As you know, since March 11th 2008, all lighters sold
to consumers in EU countries must be compliant with
new CR- compliance legislation, outlined in European
Standard EN13869. Not only can you be sure that your
Cricket CR lighters comply fully with this legislation,
consumer research has shown that our Original lighters
are the most user-friendly and comfortable to use!
Consumer research:’Perception of the CR ’flint’ lighting system’
January 2008, France, Ad Hoc
NEWCONSUMER WEBSITE
Our new consumer website dedicated to
younger Cricket consumers has already
proved to be a success. Appealing to all
Internet fans, it provides an interactive
link to their favourite lighter brand.
Available in English, French, Russian and
Chinese, the site is reinforcing brand
awareness and loyalty in our strongest
and fastest-growing markets. There’s a
section telling them all about the most
important dates in Cricket’s history to
date, and another explaining all the
unique safety features of our lighters.
There’s plenty of space for fun of course,
with the ’Bombers’, ’Break-out’ and
’Memory’ games, and e-card, wall-
paper and avatars to download in the
’Goodies’ section.
New features are planned for 2009.
In the meantime visitors to the site can
find out more about the full range of
Cricket products and discover all the
latest designs!
www.cricketinstyle.com
Agreement with level of comfort of the ’flint’ lighting system Main reasons Cricket’s ’flint’ lighter received top ranking
’A’ Brand ’B’ Brand
Does not hurt my finger
Easy to push
Soft sparkwheel
All our lighters comply with and even exceed ISO 9994 international standards.
Comfortable Not comfortable