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HIGHLIGHTS
WEEK 24
VIEWERS TURN TO TV ONE TO SUPPORT NZ AT THE FIFA WORLD
CUP
Source: Nielsen TAM. 15/06/2010.
FIFA World Cup 2010 - NZ vs Slovakia15th June 2010 - 11.30 pm
2.5
4.5
3.6
8.8
10.49.6
0
2
4
6
8
10
12
AP 5+ AP 18-39 AP 25-54
Ave
rag
e A
ud
ien
ce (
%)
TV ONE Sky Sport 2 (Digital)
VIEWERS TURN TO TV ONE TO SUPPORT NZ AT THE FIFA WORLD
CUP
Source: Nielsen TAM. 21/06/2010.
FIFA World Cup 2010 - NZ vs Italy21st June 2010 - 2am
1.8
2.2 2.1
5.15.1
6.0
0
1
2
3
4
5
6
AP 5+ AP 18-39 AP 25-54
Ave
rag
e A
ud
ien
ce (
%)
TV ONE Sky Sport 2 (Digital)
Source: Netratings: Site Census – Football (Soccer) channel. 16/06/10 – NZ vs Slovakia Game, 21/06/10 – NZ vs Italy Game
FIFA WORLD CUP FANS ALSO HEAD TO TVNZ.CO.NZ & TVNZ
ONDEMANDFootball Performance on tvnz.co.nz and TVNZ Ondemand
0
20000
40000
60000
80000
100000
120000
140000
160000
08/0
6/10
09/0
6/10
10/0
6/10
11/0
6/10
12/0
6/10
13/0
6/10
14/0
6/10
15/0
6/10
16/0
6/10
17/0
6/10
18/0
6/10
19/0
6/10
20/0
6/10
21/0
6/10
Pag
e Im
pre
ssio
ns
& U
niq
ue
Bro
wse
rs
0
4000
8000
12000
16000
20000
24000
28000
32000
Str
eam
Vie
ws
Stream Views Page Impressions Unique Browsers
TV ONE’S BREAKFAST CONTINUES TO GROW AUDIENCES WOW & YOY
Source: Nielsen TAM. Same Week Last Year W/C 14/06/09. Previous Four Weeks W/C 16/05/10- WC 06/06/10. 06:30 – 08:59 Mon-Fri
Breakfast, TV ONE Weekdays 6.30amAverage Audience
4.2 4.2
3.6
4.44.6
4.1
0.1 0.1 0.2
3.3
3.7
3.1
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
AP 5+ AP 25-54 AP 18-49
Ave
rag
e A
ud
ien
ce (
%)
Same Week Last Year Previous Four Weeks
TV ONE - W/C 13th June 2010 TV3 - W/C 13th June 2010
HIGHEST WEEK 24 VIEWING LEVELS IN AT LEAST 12 YEARS
Source: TV MAP, Based on Week 24. Highest PUT’s for AP 5+, AP 18-39 and AP 18-49 since 1998. AP 25-54 & HHS with Kids since before 1992 *PUT’s data not available prior to 1992
Peak PUTs for Week 24
30
35
40
45
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Pe
ak
PU
Ts
AP 5+ AP 18-39 AP 25-54 AP 18-49 HHS with Kids 0-14
WEDNESDAY NIGHTS ON TV ONE
GROWS AUDIENCES WOW & YOY AGAINST AP 25-54
TV ONE Wednesdays, Packed to the Rafters, Real Life and TonightAverage Audience - AP 25-54
12.011.4
6.0
13.5
11.7
6.8
5.7
10.210.0
0
2
4
6
8
10
12
14
20:30 - 21:29 21:30 - 22:29 22:30 - 22:59
Ave
rag
e A
ud
ien
ce (
%)
Same Week Last Year Previous Four Weeks TV2 - Wednesday 16th June 2010
Source: Nielsen TAM. Same Week Last Year W/C 14/06/09. Previous Four Weeks W/C 16/05/10- WC 06/06/10
TV2’S PRIVATE PRACTICEGROWS AUDIENCES WOW AND YOY ACROSS THE KEY DEMOGRAPHICS
Source: Nielsen TAM. Same Week Last Year W/C 14/06/09. Previous Four Weeks W/C 16/05/10- WC 06/06/10
Private Practice, TV2 Tuesdays 8.30pm Average Audience
10.4
13.0
10.3
12.1
15.3
11.7
9.9
11.6
8.2
9.0
14.3
9.0
0
2
4
6
8
10
12
14
16
18
AP 18-39 HHS w/Kids 0-14 AP 18-49
Ave
rag
e A
ud
ien
ce (
%)
Same Week Last Year Previous Four Weeks
TV2 - Tuesday 15th June 2010 TV3 - Tuesday 15th June 2010
TV2’S TWO AND A HALF MENON WEDNESDAY NIGHT GROWS AUDIENCES WOW AND YOY
ACROSS THE KEY DEMOGRAPHICS
Source: Nielsen TAM. Same Week Last Year W/C 14/06/09. Previous Four Weeks W/C 16/05/10- WC 06/06/10
Two and A Half Men, TV2 Wednesdays 7.30pm Average Audience
19.3
20.7
18.1
22.921.7
20.9
6.2 6.5
8.0
19.619.2
17.6
0
2
4
6
8
10
12
14
16
18
20
22
24
AP 18-39 HHS w/Kids 0-14 AP 18-49
Ave
rag
e A
ud
ien
ce (
%)
Same Week Last Year Previous Four Weeks
TV2 - Wednesday 16th June 2010 TV3 - Wednesday 16th June 2010
TV2’S COUGAR TOWNALSO GROWS AUDIENCES WOW AND YOY ON WEDNESDAY NIGHTS
Source: Nielsen TAM. Same Week Last Year W/C 14/06/09. Previous Four Weeks W/C 16/05/10- WC 06/06/10
Cougar Town, TV2 Wednesdays 8pm Average Audience
16.0 15.7
17.4
16.1
6.9
8.6
13.8
15.9
0
2
4
6
8
10
12
14
16
18
AP 18-39 AP 18-49
Ave
rag
e A
ud
ien
ce (
%)
Same Week Last Year Previous Four Weeks
TV2 - Wednesday 16th June 2010 TV3 - Wednesday 16th June 2010
Source: Nielsen TAM. Same Week Last Year W/C 14/06/09. Previous Four Weeks W/C 16/05/10- WC 06/06/10
THE SEASON FINALE OF GO GIRLS PULLS IN LARGE
AUDIENCESGo Girls Average Audience
14.5
19.3
14.0
15.9
23.5
16.2
6.0
4.1
5.9
8.3
13.5
8.2
0
2
4
6
8
10
12
14
16
18
20
22
24
AP 18-39 HHS w/Kids 0-14 AP 18-49
Ave
rag
e A
ud
ien
ce (
%)
Same Week Last Year Previous Four Weeks
TV2 - Thursday 17th June 2010 TV3 - Thursday 17th June 2010
GO GIRLS GROWS AUDIENCES SEASON ON SEASON
Go Girls Season Performance YOY
14.0
17.2
13.0
10.3
15.0
11.2
0
2
4
6
8
10
12
14
16
18
AP 18-39 HHS w/Kids 0-14 AP 18-49
Ave
rag
e A
ud
ien
ce (
%)
Season 1 2009 Season 2 2010
Source: Nielsen TAM
Source: Nielsen TAM
ONE NEWS CONTINUES TO PERFORM STRONGLY WOW
AGAINST AP 25-54
ONE News, TV ONE, 6.00 pmAverage Audience - AP 25-54
0
2
4
6
8
10
12
14
Wee
k 1
Wee
k 2
Wee
k 3
Wee
k 4
Wee
k 5
Wee
k 6
Wee
k 7
Wee
k 8
Wee
k 9
Wee
k 10
Wee
k 11
Wee
k 12
Wee
k 13
Wee
k 14
Wee
k 15
Wee
k 16
Wee
k 17
Wee
k 18
Wee
k 19
Wee
k 20
Wee
k 21
Wee
k 22
Wee
k 23
Wee
k 24
Ave
rag
e A
ud
ien
ce (
%)
TV2’S OFF PEAK SHOW SUPERNATURAL
GROWS AUDIENCES WOW AND YOY ACROSS THE KEY DEMOGRAPHICS
Source: Nielsen TAM. Same Week Last Year W/C 14/06/09. Previous Four Weeks W/C 16/05/10- WC 06/06/10
Supernatural, TV2 Wednesdays 10.30pm Average Audience
5.0
6.2
5.5
6.8
4.4
3.3
5.8
5.1
0
2
4
6
8
AP 18-39 HHS w/Kids 0-14
Ave
rag
e A
ud
ien
ce (
%)
Same Week Last Year Previous Four Weeks
TV2 - Wednesday 16th June 2010 TV3 - Wednesday 16th June 2010
Source: Netratings: Site Census. Stream Views. Please note that a small number of News Steams are included. Weekly Report is Monday to Sunday inclusive. April 2009 Streams are abnormally high due to a reporting discrepancy which counted each individual dance in Dancing with the Stars as a separate stream
STREAM VIEWS GROW BY 27% YOY ON TVNZ Ondemand
Stream Views on tvnz.co.nz Entertainment
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
Wee
k 1
Wee
k 2
Wee
k 3
Wee
k 4
Wee
k 5
Wee
k 6
Wee
k 7
Wee
k 8
Wee
k 9
Wee
k 10
Wee
k 11
Wee
k 12
Wee
k 13
Wee
k 14
Wee
k 15
Wee
k 16
Wee
k 17
Wee
k 18
Wee
k 19
Wee
k 20
Wee
k 21
Wee
k 22
Wee
k 23
Wee
k 24
Str
ea
m V
iew
s
2009 2010