eMail AnalyticsBecause Metrics Are Cool!

Jenny LassiProfessional ServicesHighRoad Solution

Kevin HoffmanDirector, Sales EngineerHighRoad Solution

eMail Statistics – Delivery Tab

• Sent• Delivered• Bounces

eMail Statistics – Delivery Tab

Someone from your organization should be in charge of routinely reviewing your bounce logs

eMail Statistics – Activity Tab

• Opens• Click Throughs• Opt-Outs

eMail Statistics – Click Tracking Tab

• Totals• Individual Links• Filter by Time• Edit links post deployment

eMail Statistics – Domain Delivery Tab

• SureSend Reports• Inbox/Bulk-Box• Fee Based Report

#9

When a SureSend Domain Delivery Report is enabled when sending a Live message, you will see the Domain Delivery tab on the email stats

eMail Statistics – Conversion Tab

Conversion Tracker is a free feature most organizations can use with their website’s shopping cart to report back sales to the message level.

#9

When Conversion Tracker is enabled you can see easily if any transactions resulted from a sent message to quantify ROI.

Custom Reports

The custom reporting feature gives the user the ability to gather aggregated stats on more than one message based on specific criteria.

Custom Reports

Custom Reports

Custom Reports – Using Message Tags

Custom Reports – Using Message Tags

Custom Reports – Using Message Tags

Custom Reports – Using Message Tags

Custom Search

If you can dream it, there is a way to find it!

Custom Search

Are your members opening your eNewsletters using a mobile device?

Custom Search

Are your members sharing your eMails on their social media platforms?

Custom Search

You can build complex searches leveraging data inside your HighRoad account to build very targeted segmented eMail distribution lists.

Custom Search – Event Marketing Example

Event Marketing Example

Event Marketing Example

Event Marketing Example

Event Marketing Example

Now What? You could…..

Event Marketing Example

Or you could…

Attendee Participation

What data would you like to be able to find, but weren’t sure how to get to it?

Summary

Any Questions Now?

Any Questions Later:support@highroadsolution.com

1-703-297-8886

Thank You Sponsors!