+ All Categories
Home > Documents > Hill&KnowltonComm473

Hill&KnowltonComm473

Date post: 05-Apr-2018
Category:
Upload: praupsu
View: 216 times
Download: 0 times
Share this document with a friend

of 17

Transcript
  • 8/2/2019 Hill&KnowltonComm473

    1/17

  • 8/2/2019 Hill&KnowltonComm473

    2/17

    VALUES

    Our values are both professional and personal.

    We are Accountable to each other and to our clients fordelivering the outcomes we have agreed.

    We are Bold in creativity and conviction, in the tasks we takeon, the counsel we give, the way we represent our clients andthe stretch goals we set.

    We are Collaborative in our dealings with each other and withclients, partners and third parties.

    We are Diverse - in talent, personality, culture and viewpoint -and value this in individuals and in the world at large.

  • 8/2/2019 Hill&KnowltonComm473

    3/17

    Hill & Knowlton believes that leadership in the wiseuse of resources natural, human and of humanorigin contributes to its competitiveness, continued

    growth and ability to provide valued services to itsclients around the globe.

    In order to achieve sustainability, Hill & Knowlton willensure that its economic, environmental and ethical

    performance objectives are mutually supportive andare reflected in its management systems andbusiness practices.

  • 8/2/2019 Hill&KnowltonComm473

    4/17

    HISTORY

    1927John W. Hill opened PR office in Cleveland

    Hill - financial columnist

    Donald Knowlton public relations director of abank that went out of business during thedepression

    Partnership formed Hill&Knowlton New York headquarters in 1934

    WPP

  • 8/2/2019 Hill&KnowltonComm473

    5/17

    OFFICE LOCATIONS

    United States

    Austin (Blanc & Otus), Boston (Blanc & Otus), Chicago,Dallas, Houston, Irvine, Miami, New York, Portland, San

    Francisco, San Francisco (Blanc & Otus), Santa Monica,Seattle, Spokane, Tallahassee, Tampa, Washington D.C

    Asia Pacific

    Canada

    Europe, Middle East and Africa

    Latin America

  • 8/2/2019 Hill&KnowltonComm473

    6/17

    SUPERIORQUALITY WORK

    We start at an advantage: we have the desire to doso. We are not afraid to take on these tasks,however difficult. Because that is what our trackrecord is all about, delivering real brand andbusiness outcomes.

    We are also able to do so. As a firm we are set upto meet even the most complex demands byconnecting the three elements that help you leapover hurdles. Sector expertise. Practice skills.Geographic reach.

    You know what you want us to achieve, what youmean by success. We put in place whatever is

    needed to get there.

  • 8/2/2019 Hill&KnowltonComm473

    7/17

    SERVICES

    Business-to-Business Communication

    Change and Internal Communication

    Consumer Marketing

    Corporate Communication

    Corporate Response

    Digital Communication

  • 8/2/2019 Hill&KnowltonComm473

    8/17

    SERVICES (Cont.)

    Financial Communication

    Issues and Crisis Management

    Media Relations

    Public Affairs

    Sports Marketing and Sponsorship

  • 8/2/2019 Hill&KnowltonComm473

    9/17

    SECTORS

    Automotive

    Banking, Finance and Insurance

    Energy, Power and Utilities

    FMCG

    Healthcare

    Industry Associations & Societies

    Technology

  • 8/2/2019 Hill&KnowltonComm473

    10/17

    CLIENTS

    Clients (not complete list):

    Media & Entertainment: Disney Live and Disney on Ice

    Healthcare and Wellbeing: Amgen, Deloitte, Pfizer,Zimmer

    Retail: Gap and Walmart

    Travel & Tourism: Curacao, American Airlines, Red RoofInn, Marriott

    Sports: Chelsea Football Club, Chicago 2016, Beijing2008

  • 8/2/2019 Hill&KnowltonComm473

    11/17

    CASE STUDY

    STARBUCKS

    Better Coffee, Better Life

    Sales of Muan Jai Blend increase

    Improves the life of the hill tribe communities in NorthernThailand

    3 stage PR program positioned Starbucks as a sociallyresponsible brand in Thailand

    5% of sales fund development of water systems andprovision of school materials

  • 8/2/2019 Hill&KnowltonComm473

    12/17

    CASE STUDY

    SPLENDA

    Low calorie sweetner

    Celebrities Jerry Hall and Antony Worrall

    Rock Goddess turned Domestic Goddess storyline

    Back to Baking campaign

    Made national front covers

    Sales increase 10%

  • 8/2/2019 Hill&KnowltonComm473

    13/17

    CASE STUDY

    SEGA

    Video game icon Sonic the Hedgehog

    Blanket media relations campaign

    Sonic Heroes

    #1 in multi-format games chart for 2 weeks

    Top 6 until a second PR push that launched it back to #1

  • 8/2/2019 Hill&KnowltonComm473

    14/17

    CURRENT OPENINGS

    Assistant Account Executive, Corporate

    Washington, D.C.

    Qualifications

    1-2 years PR agency internship experience preferred

    Ability to draft basic documents (pitch letters, pressreleases)

    Responsibilities

    Research, writing, event planning, organization, logisticalsupport with one or more accounts

    Assist client team (s)

  • 8/2/2019 Hill&KnowltonComm473

    15/17

    CURRENT OPENINGS

    Assistant Account Executive, Digital Associate

    New York, NY

    Qualifications

    Early adopter of social media

    Understanding of marketing and digital communications

    Responsibilities

    Contribute with creative ideas , write and edit blog and

    Twitter, online monitoring reports and digital audits

  • 8/2/2019 Hill&KnowltonComm473

    16/17

    Internship Opportunity

    Development of the best and the brightest

    Hands-on learning about the business of publicrelations and offer first-hand experience to service

    clients

    A mix of one part formal training with one part one-on-one training, then add two parts of team spirit

    Students and recent college graduates

    Contact David Miller at (212) 885-032 or via e-mail,[email protected].

  • 8/2/2019 Hill&KnowltonComm473

    17/17

    WEBSITES

    Home

    http://www.hillandknowlton.com/

    United States

    http://www.hillandknowlton.us/

    Careers

    http://tbe.taleo.net/NA1/ats/careers/jobSearch.jsp?org=HILLKNOWLTON&cws=1

    Internships

    http://www.hillandknowlton.us/h-and-k-life/internships


Recommended