Date post: | 22-Jan-2018 |
Category: |
Data & Analytics |
Upload: | ruth-cousins |
View: | 311 times |
Download: | 0 times |
At him! we not only analyse shoppers views, we also detect market trends and predict what the impact will be on the retail industry.
FO
him!’s take on:
Food waste
It’s therefore becoming ever more important to keep up to date with the cause and affect for shoppers and retailers
Recognise the attitudes, behaviours and influences of shoppers which are driving their purchasing
decisions
sales data gives you the WHAT
him! research tells you the WHY
Protect & Grow. Shopper insight will help you identify how to keep your core shopper and
attract new ones
Source: him!
Food wastage and reduction initiatives have made headlines over the last year
Source: him!
British households food waste *
7m tonnes
Only 8% of shoppers say they are not concerned by food
waste. While…
are concerned to A GREAT EXTENT!
*Wrap
Food waste or food loss is food that is discarded, lost or uneaten. It’s a trend which him! have identified as increasing in prevalence and one which is pertinent to the convenience industry
1 in 3
Since October 2015, the law requires shops to charge 5p for all single-use
plastic carrier bags
Will disposable coffee cups be charged too?
Debate currently in progress…
Source: him! Online survey
The UK Government has taken action on environmental concerns
Defra funded, charity WRAP*, is lobbying retailers and manufacturers to cut food waste 20% by 2025.
Is food waste going to be their next challenge?
Fare share
UK food redistribution charity
UK grocers are already taking action
Thousands of tonnes of food left over from stores are now donated to local charities including food banks who transform it into meals for vulnerable people
teamed up 18 years ago
rolled out the programme supplying a
range of chilled food items in September 2015
FareShare FoodCloud
Neighbourly
Social networking apps linking stores to local charities
enable store managers to register the surplus food they have on offer and alert local charities.
Free to use for charities but charges a subscription fee for business partners
Source: him!
Sainsbury’s banks on digital solutions to involve consumers Partnership with Olio and Google
Interactive online tool in partnership with Google, which gives recipe inspiration. Users can input up to nine ingredients and in return they will be presented with recipe inspiration.
Food rescue app and Website
People take pictures of their unwanted food and alert other people to its availability.
Olio food sharing app
Source: him!
In store comms or events are also a good way to highlight initiatives aimed at reducing food waste Retailers give shoppers tips on how to keep their food and promote their initiatives
Southern Central at Tesco millbrook
FTG Holborn Circus store
PCP @ Tesco Waste Less Save More project - Swadlincote
Source: him!
Encouraging people to donate to Neighbourhood food collection. Figures about the meals given to people in need advertised on trolleys
Tips on how to make food last longer #totherescue
Launch of a £1 million scheme to reduce food waste in Swadlincote
Offer misshapen food at a discount!
Asda, Tesco, Sainsbury’s, Wholefoods are already making the most of it
Source: him!
c.3 in 5 shoppers would like their local store to help them reduce food waste But half of shoppers have not seen any effort from their store. Opportunity to stand out!
Have you noticed any effort from you usual store regarding food waste?
Would you like your local store to help you reduce the amount of lost uneaten food?
59%
22% 19%
Yes No Neither yes orno
Source: him! Online survey
4%
9%
10%
31%
52%
Yes other initiatives
Yes recipe suggestions with leftover
Yes imperfect products section
Yes reduced price for products nearthe expiration date
No, I have not seen anything
Shout about your effort to make sure they are visible
Social media is a cost-effective way to spread word of mouth
And abroad…
Italy to change law to make all supermarkets give unsold food to needy March 2016
Intermarche Inglorious Fruit and Veg Campaign
France became the first country to pass a law forbidding grocery stores from destroying or throwing away unsold food.
France Italy
Austria
Initiative in Spar
US
111,620 US shoppers signed a petition aiming Walmart and Wholefoods to sell ugly products. Giant Eagle and Whole Foods recently announced they’ll do so.
Germany
Opening of a flagship store with no packaging and zero-waste ethos in Berlin, only reusable containers.
Source: him!
Thoughts from him!
92% of shoppers claim to be concerned by food waste
How to reduce food waste? Show consumers your effort and engage them: This is what we do, this is what you should do
Incentivise shoppers • Offer advice on how to reduce food waste and ultimately save money (potential saving for an average family
£700*) • Tips on storage, labelling and recipes to make sure shoppers get the best out of their food • Reduce the price of items near the expiration date, create a dedicated ‘hot deals corner’ in store • Loyalty rewards for shoppers buying items on the actual expiration date (could drive meal for tonight mission) • Offer misshapen food at a discount: wonky vegetables, biscuits etc • Encourage purchase of soups/prepared meals at the deli or salad bar made with imperfect products
Making sure your efforts are visible • In store comms encouraging shopping little and often rather than a main shop • Chalkboard with community effort, speech from store manager communicating about this behaviour change • Share pictures on social media: a cost-effective, quick and easy way of increasing word of mouth about your
initiatives • Create a dedicated section on your website • Team up with redistribution organisations across the UK to ensure your surplus food goes to the people who
need it most
Source: him! *Source: Wrap
The him! convenience research solution
DEPTH FREQUENCY
Our annual face-to-face survey of 20,000 shoppers is the most
comprehensive survey of shoppers in high street, neighbourhood and
forecourt convenience stores throughout the UK
Alongside our annual survey we conduct 1,000 interviews every month with shoppers
online to deliver the best barometer of UK shoppers across all grocery channels to
understand where else they shop and to identify the risk
Source: him!
DEPTH: The convenience tracking programme (CTP)
What?
How?
When?
20,000 Convenience store shopper interviews
Face to face across 25+ convenience fascia in the UK
Captured annually in stores between February - April
Retailer sample TBC
Who? Shoppers in store capturing all missions and all demographics
Where? In large, small, high street, rural, neighbourhood and transient
locations
FREQUENCY: The Omnichannel Barometer
What?
How?
When?
12,000 grocery shopper interviews across convenience supermarkets,
discounters & online
Online data capture using one of the UK’s largest panel providers
Captured every month delivering on going tracking information
Retailer sample TBC
Who? Nationally representative samples of UK adults (+18)
Why? To understand where else shoppers are shopping and
what trends are driving this to help identify the risk and opportunities across total grocery
It’s not just about the shoppers…
..we also speak to the retailers too
As part of our annual shopper survey, when we are in the stores we will interview store owner, manager and staff too to get an insight into what it’s like to run and work in a
convenience store
If you understand shoppers AND RETAILERS this will help you unlock great implementation and communication strategies
Source: him!
At him! we can support you in various ways through using our insight and expertise to help you delivery your channel strategy and grow your key customers. Our team is your team, so contact us now for more information on how we can help yours
Internal workshops
Retailer workshops
Insight for field sales
Input into trade press
Input into trade shows
Key customer meetings
Internal team meetings
Range reviews
00845 072 766 www.him.uk.com @thoughtsfromhim