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IMPACT17 Media Planner Exclusive Marketing Solutions Designed to Deliver Results
IMPACT17
Media Planner
Exclusive Marketing SolutionsDesigned to Deliver Results
MEDIA PLANNER 2017 | MAKE AN IMPACT
SO MANY CUSTOMERS, SO LITTLE TIME
The 2017 HIMSS Annual Conference & Exhibition in Orlando is the #1 largest healthcare conference in the nation. Exhibiting at HIMSS17 gets you unrivaled access to 40,000+ global IT innovators, and alongside 1,300+ companies from across the globe. That size and complexity makes it difficult to stand out.
How do you rise above the noise – and make the biggest impact for your brand?
Let us show you how. For 12 years, HIMSS Media has been on the inside. We are the exclusive media partner to HIMSS. With our trusted brands and integrated solutions, we’ll help you navigate the challenges and leverage the opportunities – like no one else in the industry.
Annual Conference & ExhibitionFebruary 19-23, 2017 | Orlando, FL
The Power of HIMSS Annual Conference
1,300+Exhibitors
3,266International Attendees
$$2.8B
Attendee Spending
150K+Leads Generated
15%YOY Increase in
Professional Attendance
40K+Decision Makers
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MEDIA PLANNER 2017 |
We’re everywhere
you need to be
CUSTOM SOLUTIONS
Content CreationHIMSS Radio
Media Wall
Cha
nnel
Spo
nsor
ship
s
Boos
t Pro
gram
Face-to-Face Events
Custom Events
Women in HIT
PRIN
T
Native A
dvertistingV
ideoSocial M
ediaHIMSSConference.org
Countdown eNewsletter
Destination HIMSS eNewsletter
Mobile App
DIGITALSurvival KitResource Guide
Ultimate
Expo
sure
Pack
age
Show
Dai
ly
Des
tinat
ion
HIM
SS
SPECIA
L EVEN
TS
Video Kiosks
INTEGRATED
BREATHEWe’ve got you covered
HIMSS Media gets your brand at the forefront of HIMSS17. Our powerful blend of marketing solutions and custom services are designed to deliver results, drive sales, and elevate your brand. We’ll work with you to prepare for and leverage the largest investment you’ll make all year.
Partner with us for exclusive access into HIMSS, and reach an elite group of decision-makers with serious purchasing power.
WE’RE HERE TO HELP
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MEDIA PLANNER 2017 |
THE SOLUTIONS
We have the access and insights to help you reach the key decision-makers with purchasing power before, during and after HIMSS17, and throughout the entire year.
Let us work with you to craft a solution that aligns with your marketing objectives and budget.
INSIDERS SOLUTIONS
Official e-Newsletters
Boost Program / HIMSS365
Custom – Research, Content and Experiential
Pre-ShowSolutions At-Show Post-Show
Official Print Publications
HIMSS Survival Kit
HIMSS17 Mobile App
Digital Advertising / Audience Extension
HIMSS17 Social Engagement
Video
Native Advertising – Destination HIMSS
Special Events
Earn HIMSS Points for
every dollar spent with
HIMSS Media
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PRINTAt HIMSS17, there’s serious power in print
It’s the foundation for premium thought leadership, content marketing, branding and unrivaled reach – and you can be a part of it.
Our premier print publications get your brand in front of the most engaged audience in health IT before, during and after the show.
• The ONLY print publications distributed onsite
• In the hands of attendees before, during and after the show
• Award-winning editorial content
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MEDIA PLANNER 2017 | PRINT: PRE-CONFERENCE GUIDE
DESTINATION HIMSS
Create buzz in the premier content marketing vehicle for HIMSS17
Destination HIMSS focuses on the events, news, personalities and products driving buzz and excitement leading up to the event. Poly-bagged with Healthcare IT News' January pre-show issue and emailed with the digital edition, Destination HIMSS showcases the value of HIMSS17 to current and potential attendees, and highlights what’s new and different this year.
Back cover
$10,250
Inside front cover
$9,840
Full page
$8,200
Polybag imprint
$25,000
Put your message on 49,000 polybags containing Destination HIMSS pre-conference magazine + the January edition of Healthcare IT News. As an added bonus, you’ll receive a full-page ad in Destination HIMSS.
EXCLUSIVE SPONSORSHIP
Deadline: December 1Materials Due: December 7
PRINT + DIGITAL DISTRIBUTION
85KPOLYBAGGED WITH
January Pre-Show IssueFull page ad and facing advertorial. Supply your own or let us create one for you. (Additional rates apply).
$15,000
Enhance your listing through the BOOST program!
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MEDIA PLANNER 2017 |
SHOW DAILY
The official onsite daily news source at HIMSS17
It's one of our most popular offerings for a reason. The HIMSS17 Show Daily brings together everything that is happening on the show floor. New products, keynote highlights, breaking conference news, and more, make up this go-to resource for show attendees. Hand-delivered to shuttle stops, select hotels and onsite throughout the Exhibit Hall, attendees are almost guaranteed to get this publication in their hands.
PRINT AND DIGITAL REACH85,000
EXCLUSIVE ONSITE
DISTRIBUTIONHIMSS17 Show Dailies and Healthcare IT News are the
ONLY publications distributed at the show!
PRINT: OFFICAL SHOW DAILY
Hand distributed to 22,000 over 3 days
Hand distributed at shuttle stops and select hotels
Hand distributed onsite at key high-traffic areas
Placed in onsite news bins strategically positioned throughout Exhibit Hall
SHOW DAILY BENEFITS
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MEDIA PLANNER 2017 |
ULTIMATE EXPOSURE PACKAGE
Gets your brand complete exposure in both the official HIMSS17 Show Dailies + Healthcare IT News’ premier show issue
Build momentum, and drive booth traffic with the HIMSS17 Ultimate Exposure Package. Get your brand in Healthcare IT News before and after the show, plus your message featured in our onsite Show Daily publications. We’ll get you in front of HIMSS17 attendees every day as they read their daily conference news.
113,000PRINT AND DIGITAL
REACH
Get your brand featured in Healthcare IT News’ biggest issue of the year
Reach 54,000 qualified subscribers
Digital edition emailed to 37,000 subscribers
HEALTHCARE IT NEWS
Hand distributed to 22,000 over 3 days
Hand distributed offsite at shuttle stops and selected hotels
Hand distributed onsite at key high-traffic areas
Placed in onsite news bins strategically positioned throughout Exhibit Hall
SHOW DAILY
BENEFITS
PRINT: SHOW DAILY ULTIMATE EXPOSURE
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MEDIA PLANNER 2017 | PRINT: SHOW DAILY
ULTIMATE EXPOSURE PACKAGE RATES
Tab Spread $27,010
½ Tab Spread $21,340
Tab Page $15,850
½ Tab Page $12,295
1/3 Tab Page $10,735
Jr. Spread $23,280
Junior Page $13,330
½ Junior Page Horizontal $9,655
¼ Page $6,875
Back Cover $19,020
Inside Front Tab $18,225
Inside Back Cover – Tab Page Only $17,420
FEBRUARY ISSUE OF HEALTHCARE IT NEWS + 3 DAYS OF HIMSS SHOW DAILIES
Show Daily Sticker: Available Day 1 or 2 (Must buy a min. of Jr page in tandem)
$12,750
Belly Band – Day 1 - SOLD $19,330
Belly Band – Day 2 - SOLD $16,410
Belly Band – Day 3 $13,245
Supplied Inserts – Day 1 (Limited to 4 spots) $12,000
Supplied Inserts – Day 2 (Limited to 4 spots) $10,000
Supplied Inserts – Day 3 (Limited to 4 spots) $9,000
Infographic Poster – Use your existing materials, or we’ll create for you Custom
SPECIAL OPPORTUNITIES – SHOW DAILIES ONLY
Deadline: January 9 Materials Due: January 16
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MEDIA PLANNER 2017 | PRINT: SHOW DAILY Q&A
HIMSS SHOW DAILY Q&A PACKAGE
Position your company as a thought leader with our exclusive newsmaker interviews
Our professional team will interview 3 clients or executives on topics that speak to your solutions and services, and feature them every day in the HIMSS17 Show Daily. With a distribution of 113,000+, the HIMSS Show Daily Q&A Package is a perfect and easy solution that positions your brand alongside quality news coverage.
Only 10 spots available
$30,000 EACH
FEBRUARY ISSUE | Deadline: December 5 / Materials Due: December 10MARCH ISSUE | Deadline: January 9 / Materials Due: January 29
3-Q & A interviews with your company leadership or thought leader of your choice. One each to run in the Monday, Tuesday, & Wednesday editions of the HIMSS17 Show Dailies and in the nightly editions of the Destination HIMSS e-Newsletters.
1-Q & A promoted in February and March show issue of Healthcare IT News
3-full-page print ads to run opposite Q & A page
Includes design, layout and ad placement
BENEFITS
3 full-page (tab) supplied advertisements to run opposite Q&A page, unless preferred to run in different section
BRANDING AND MESSAGING
EXCLUSIVE ONSITE
DISTRIBUTIONHIMSS17 Show Dailies and Healthcare IT News are the
ONLY publications distributed at the show!
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MEDIA PLANNER 2017 | PRINT: ONSITE SHOW DIRECTORY
THE OFFICIAL HIMSS17 RESOURCE GUIDE
The year-long reference guide for the HIMSS conference
Reinforce your show investment with ads in the HIMSS17 Resource Guide, the official show reference guide that attendees refer to throughout the entire year. Get your brand promoted inside this go-to HIMSS17 handbook, that features complete exhibitor listings, education sessions, exhibit floor maps, logistics and more.
Deadline: January 9 Materials Due: January 16
DISTRIBUTED AT REGISTRATION15,000
RATES
52%of attendees use the Resource Guide for
information post conference*
*HIMSS 2016 attendee surveyEnhance your listing through the
BOOST program!
Full Page $5,665
Inside Front Cover $6,385
Inside Back Cover $6,385
Back Cover $8,240
Tab Dividers – only 6 available $9,580
EXCLUSIVE Map Sponsorship –2 ads plus logo on map
$13,365
Cover Belly Tip On $16,000
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MEDIA PLANNER 2017 | PRINT: SURVIVAL KIT
HIMSS17 SURVIVAL KIT
Make a huge impact on the first day of HIMSS17, and get your message delivered right to attendees’ doors
Be the first to get the attention of a highly engaged health IT audience. Place your brand and products in the first-day door drop at HIMSS17. The Survival Kit delivers a powerful impression with 4,000 high-level attendees in hotels closest to the conference.
Hand-delivered to 4,000 attendees' hotel rooms
Call out for your brand in HIMSS17 Show Dailies
Include incentive for attendees to visit your booth
Promotional items included with price
Option to buy additional items and/or kits for onsite distribution
BENEFITS
★ Exclusive sponsorship gets your company logo + Booth # + message on 4,000 bags
★ Additional company branding on 1 other item in bag. Select from wellness kit , 1GB thin card drive USB, 4GB flash drive with up to 1MB of sponsor content pre-loaded, iPhone charger, gel shoe inserts
TIER 1: $40,000 (Exclusive Sponsor)
Survival Bag Sponsorship
★ Your company branding + Booth # on 1 bag item.
★ Select from wellness kit, mints, folding water bottle with carabineer, LifeSavers, peppermints, mini basketball
TIER 2: $20,000 (Limited to 2)
★ Your company branding + Booth # on 1 bag item.
★ Select from sticky note pad, Post-it notes, beverage koozie, pen with stylus end
TIER 5: $5,000 (Limited to 5)
★ Your company branding + Booth # on 1 bag item. Select from granola bar, pack of gum, toothpick + mint combo pack, sharpie pen, luggage tags
TIER 3: $15,000 (Limited to 3)
★ Your company branding + Booth # on 1 bag item.
★ Select from Hanitizer spray, 20 oz. water bottle, card-shaped mint dispenser, SPF15 lip balm
TIER 4: $10,000 (Limited to 4)
Deadline: January 9 - 12 -
Tap into health IT’s largest digital network
Amplify your brand through the world’s largest network of health technology websites, the HIMSS Digital Network.
We link and serve the largest database of key audiences in the industry. Tap into audience behavioral data and metrics, with the ability to retarget your prospects.
DIGITAL
100+
725K+2M
465K+
245K+
100+websites
725K+uniquevisitors
2Mpageviews
465K+social
connections
245K+social
interactions
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MEDIA PLANNER 2017 | DIGITAL: MOBILE APP
THE OFFICIAL HIMSS17 MOBILE APP
Gain visibility, increase booth traffic, and acquire leads
Go Mobile at HIMSS17! With 649,000+ app sessions during conference, the HIMSS17 Mobile App gets you unmatched visibility. Attendees use the app to navigate all HIMSS17 happenings – exhibitor listings, networking events, education sessions and more. You can be at the epicenter.
PREVIOUS STATS
Active Users
16,262 649,773
Sessions
13,211
Connections Made
4,123
Status Updates
★Comprehensive listing of sessions, keynotes and presentations
★Sync with HIMSSconference.org, and build your own agenda
★Exhibitor listings and booth locations
★Full floor-mapping and way-finding
★Connect & communicate directly with attendees
APP FEATURES
NEW APP DESIGN AND
FUNCTIONALITY FOR 2017!
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MEDIA PLANNER 2017 |
PREMIER SPONSOR
DIGITAL: MOBILE APP
Maximum exposure within the App• Dedicated loading page of the App (Splash Screen)• Exclusive banners on Maps page• Homepage banner rotation• Product category highlight – up to 8 top of category
listings• One full screen ad (section of your choice)• Pin-post ad in Social Media feed
Push Notifications• One special announcement per day, pushed directly to
users inbox• Two push notifications per day of show• One push notification pre- or post show• Zone sponsorship for location based push notifications• Inclusion in “Near Me Recommendations” – featured
exhibitor and show picks
Premium Exhibitor Listing• Full screen ad on open• Company logo, description, full contact info and URL• Up to three new products with photo, also listed in
dedicated New Products section• Up to three show specials with photo, also listed in
dedicated Show Specials section• Up to three handouts
Chat and People Finder • Initiate conversations with up to 50 attendees
HIMSS365• Inclusion in the directory’s Premier package – a dynamic
online resource that gets you promoted across all HIMSS Media’s leading websites and accessed by attendees all year long
App User Retargeting• Post show 30-day retargeting campaign to App users
Recognized as Premier sponsor with logo on marketing material promoting the App, including:
★ Pre-show email campaigns
★ Print advertising
★ Online advertising
★ Onsite signage
BRANDING EXTRAS
$125,000 EXCLUSIVE SPONSOR
EXCLUSIVEOPPORTUNITY
Metrics and graphs include:
★ Total traffic ranking: how the booth fared versus all exhibitors, same booth size exhibitors
★ Demographic profile of the total traffic
★ Total unique visitors ranking: how the booth fared versus all exhibitors, same booth size exhibitors
★ Demographic profile of the unique visitors
★ Total dwell time and average dwell time
REPORTING
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MEDIA PLANNER 2017 |
SUPPORTING SPONSOR
DIGITAL: MOBILE APP
Exposure within the App• Pin-post ad in Social Media feed (3 one-hour slots
during show hours)• Product Category Highlight – up to five (5) top of
category listing, highlighted in the exhibitor listing• Homepage banner rotation
Push Notifications• One push notification pre or post show• One push notification scheduled during the event• Location based push notification• One special announcement per day, pushed directly to
users’ inbox• Inclusion in “Near Me Recommendations” – Featured
Exhibitor
Premium Exhibitor Listing• Full screen ad on open• Company logo, description, full contact info and URL• Up to three new products with photo, also listed in
dedicated New Products section• Up to three show specials with photo, also listed in
dedicated Show Specials section• Up to three handouts
Chat and People Finder • Initiate conversations with up to 50 attendees
HIMSS365• Inclusion in the directory’s Premier package – a
dynamic online resource that gets you promoted across all HIMSS Media’s leading websites and accessed by attendees all year long
$25,000 – Limited to 10
ONLY 10 SPOTS AVAILABLE!
Metrics and graphs include:
★ Total traffic ranking: how the booth fared versus all exhibitors, same booth size exhibitors
★ Demographic profile of the total traffic
★ Total unique visitors ranking: how the booth fared versus all exhibitors, same booth size exhibitors
★ Demographic profile of the unique visitors
★ Total dwell time and average dwell time
REPORTING
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MEDIA PLANNER 2017 | MOBILE APP RETARGETING
REACH HIMSS17 MOBILE APP USERS POST CONFERENCE
Extend your HIMSS17 investment with HIMSS Media’s Programmatic Buying Platform and take advantage of our 30-day retargeting campaign post HIMSS17 to mobile app
users.
HOW IT WORKS
You provide a banner ad and we run the program for 30 days post show. Get over 150,000 impressions!
AUDIENCE EXTENSION – MOBILE APP RETARGETING
EXCLUSIVE OPPORTUNITY
FOR MOBILE APP SPONSORS
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One creative delivered during the campaign
Specs: 320 x 50 or 300 x 50 in gif, jpg or png format
File size: <50k
Click through must be to a mobile splash page
Investment: $6,000
MEDIA PLANNER 2017 | DIGITAL: E-NEWSLETTERS
DESTINATION HIMSS E-NEWSLETTER
Encourage top-of-mind awareness before, during and after the show
Secure space in the attendee resource for conference news, videos, schedules, exhibitions and more, and get your brand promoted across 22 e-Newsletters editions, sent to 55,000+ healthcare IT decision-makers before, during and after the show.
Each pre-conference issue is packed with the latest conference news, quick links to resources, tips for exploring Orlando and new products making their debut at the show.
2016 STATS
ReachThis year 55K -22% more than
last year
45K 24%
Open RateConsistently above avg.
BENEFITS
Get your brand promoted in these popular e-Newsletters, delivered to prospects before, during and after the show
Be a part of one of HIMSS17’s most popular offerings, reaching 55,000+ engaged readers
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MEDIA PLANNER 2017 |
Sun. 2/19/17Mon. 2/20/17
Opening Reception
Tues. 2/21/17
Wed. 2/22/17
Thurs. 2/23/17
Fri. 2/24/17
Wed. 11/16/16
Wed. 11/30/16
Wed. 12/14/16
Wed. 12/28/16
Wed. 1/4/17
Wed. 1/11/17
Wed. 1/18/17
Wed. 1/25/17
Wed. 2/1/17
Fri. 2/3/17
Wed. 2/8/17
Fri. 2/10/17
Wed. 2/15/17
Fri. 2/17/17
RATES
1xAd Unit 4x
Leaderboard (728x90)
Medium Rectangle 1 (300x250)
Medium Rectangle 2 (300x250)
Medium Rectangle 3 (300x250)
$3,800
$3,550
$3,400
$3,175
$3,500
$3,275
$3,135
$2,925
DEPLOYMENT DATES
Pre-Show Nightly Onsite Wrap-ups
Wed. 3/1/17
Fri. 3/3/17
Materials due one week prior to deployment date
DIGITAL: E-NEWSLETTERS
DESTINATION HIMSS E-NEWSLETTER
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MEDIA PLANNER 2017 |
Build momentum with attendees before the show
We’re counting down to HIMSS17! Get your message in this exclusive topic-based e-Newsletter that’s chock full of newly announced speakers, key conference updates, logistics and more. Distributed to attendees and prospects in 3 editions before the show, this e-Newsletter ensures your brand is part of the business conversation leading up to HIMSS17.
DIGITAL: E-NEWSLETTERS
HIMSS COUNTDOWN E-NEWSLETTER
CombinedDistribution
180,000
RATES
Week 1Benefit
Exclusive sponsor per issueIncludes top banner ad (728x90) and logo
Week 2 Week 3 All
$3,500 $3,500 $3,500 $10,000
2016 STATS
DEPLOYMENT DATES AND TOPICS
JANUARY 30Keynotes & Views from the Top SpeakersSent to previous attendees and prospects engaging with HIMSS17 emails
FEBRUARY 6ExhibitionSent to HIMSS member list, previous attendees and prospects engaging with HIMSS17 emails
FEBRUARY 13LogisticsSent to HIMSS17 registered attendees
Open Rate
40%
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MEDIA PLANNER 2017 |
HIMSSCONFERENCE.ORG AND HIMSS.ORG
Build your brand awareness, and drive preference at the show
Page views on HIMSS.org and HIMSSconference.org during HIMSS17 are unmatched. Secure a digital ad, and benefit from this surge of engaged readers. With huge reach and frequency available through the HIMSS17 websites, we’ll make sure your ideal customers see your brand and key message, before and after HIMSS17.
DIGITAL: ONLINE ADVERTISING
3 MILLIONPAGE VIEWS
HIMSSConference.org
For the 60 days surrounding conference
1.3 MILLIONPAGE VIEWS
HIMSS.org
For the 60 days surrounding conference483,740 page views/month average for 2016
2016 STATSRATES
Min. 50kAd Unit
Leaderboard (728x90) $50
Medium Rectangle (300x250) $50
1 MILLION IMPRESSIONS AVAILABLE!
Half Page (300x600) $75
Super Leaderboard (970x90) $75
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MEDIA PLANNER 2017 |
HIMSSCONFERENCE.ORG TOPIC RETARGETING
Reach your audience across their channels
We’ll target the delivery of your digital ads based on the content consumed on HIMSSConference.org and then follow your prospects across their channels.
DIGITAL: TOPIC RETARGETING
HIMSSConference.org
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100,000 impressions on HIMSSConference.org
Retargeting campaign centered around the topic of your choice
500,000 total ad impressions
Flight: January 1, 2017 – February 28, 2017
BENEFITS
Ad Sizes - Pixels
300 x 600
160 x 600
300 x 250
728 x 90
300 x 50
320 x 50
970 x 90
HOT TOPICS
• Consumer and Patient Engagement
• EHR
• Business of Healthcare and New Payment Models
• Care Coordination and Population Health
• Cyber Security
• Clinical and Business Intelligence
• Conneced Health
• HIE, Interoperability and Data Access
Investment: $25,000
MEDIA PLANNER 2017 | MOBILE ADVERTISING GEOFENCING
Location-Based Advertising Opportunity
HIMSS17 is one of your biggest investments. Reach attendees on their phones before during and after show hours. HIMSS Media will leverage GPS technology to target mobile
advertising within a 2 mile radius of the Orange County Convention Center. Be one of five advertisers that takes advantage of our in-App advertising network starting Monday Feb 20 and continuing through Friday Feb 24, 2017.
AUDIENCE EXTENSION - GEOFENCING
One creative delivered during the campaign
Specs: 320 x 50 or 300 x 50 in gif, jpg or png format
File size: <50k
Click through must be to a mobile splash page
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REQUIREMENTS
Investment: $5,000
MEDIA PLANNER 2017 |
HIMSS17 SOCIAL MEDIA PROGRAMS
Tap into health IT’s largest, most engaged social network
There’s a reason social media marketing is on fire at HIMSS17. We have the largest, most active social network in the industry. And your brand can reap the benefits. Reach new customers, and own the social space at HIMSS17 and beyond with our premier Social Media Sponsorships.
DIGITAL: SOCIAL
HIMSS17 Premier PackageDistributed before and during HIMSS17
*Sponsor to supply messaging reviewed & approved by Social Media team
The HIMSS conference hashtag has been the #1 TRENDING TOPIC ON TWITTER during the week of the event the last three years in a row!
#HIMSS17
216,014 Tweets
1.7 BillionImpressions
HIMSS16
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★ Harness the power of 295,000 HIMSS and 117,555 Healthcare IT News’ social followers
★ Build up your brand momentum the pivotal 2 weeks leading up to conference
★ Maximum your exposure all 5 days of the conference where the reach of social messaging is exponentially enhanced*
Available through these social channels:
MEDIA PLANNER 2017 |
HOW IT WORKS
DIGITAL: SOCIAL
★ Client supplies content ―blog, infographic, article, video, etc.
★ HIMSS Media social team creates messaging around these or the client supplies the messaging*
★ Client picks a date range for their social posts to deploy
★ HIMSS Media social team posts the messaging in Healthcare IT News’ and HIMSS’ social channels and in one Destination HIMSS newsletter
★ HIMSS Media social team captures live content and coverage of your activities at HIMSS17
★ Post show reporting and analysis given to client
$25,000/PROGRAM
*Sponsor to supply messaging reviewed & approved by Social Media team
LIMITED TO 6 TOTAL SPONSORSHIPS 3 HIMSS / 3 Healthcare IT News
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HIMSS17 SOCIAL MEDIA PROGRAMS
MEDIA PLANNER 2017 | DIGITAL: VIDEO
Media Requirements: Video file Technical Requirements: Format: FLV ∙ Frame rate: 29.97fps or 30fps ∙ Dimensions: 640x360, 1280x720, or 1920x1080 ∙ Duration: 15-30 seconds max
DESTINATIONHIMSS.COM PRE-ROLL VIDEO SPONSORSHIP
Use the power of video to engage key audiences
Want to get in front of senior executives looking for business solutions? We have you covered. Put your brand message in front of premium video content curated by the editors of Healthcare IT News with the DestinationHIMSS.com video pre-roll sponsorship, and take your brand visibility to an all-time high.
PROGRAM DETAILS
Runs in front of editorial curated content only. Can’t conflict with any featured video sponsors
Extend your video reach to visitors
beyond our sites
2016 STATS
Before, during andafter HIMSS16
(HITN@HIMSS, now destinationhimss.com)
300,000+PAGE VIEWS
Only 4 spots available
$10,000 for Jan. 1 – Feb. 28
25% Share of Voice on Destination HIMSS video content
100K Retargeted Impressions – video delivered after users leave our sites – pre, mid and post roll
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MEDIA PLANNER 2017 | DIGITAL: VIDEO
HIMSS17 PRE-EVENT VIDEO MARKETING
Make sure you’re part of the business conversation leading up to HIMSS17. Increase exposure for your internal thought leaders and solutions pre HIMSS17 via video promotion on DestinationHIMSS.com. Work with your existing materials, or we’ll create a custom video for you!
Professional onsite interviews
Remote interviews via Skype
Screenshot demos recorded via Skype
Custom whiteboard video animation
Custom pre-roll video creation
Sponsored video hosting and syndication
VIDEO OPTIONS:PRE-CONFERENCE, CUSTOM VIDEO PRODUCTION:
We’ll send a video production crew to record a live interview, roundtable meeting, education session or otherwise. Package includes:
Kick-off call with sponsor to discuss the project scope, deliverables and timeline
We can send an editor to facilitate interviews as requested for an additional fee
Two rounds of video edits
30-day turnaround
Supplied file format: MP4, MOV or WMV file
PRICING STARTS AT:$8,000 plus travel expenses, pending scope of work outlined
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MEDIA PLANNER 2017 | DIGITAL: VIDEO
HIMSS17 ONSITE VIDEO PRODUCTION & SYNDICATION SERVICES
Maximize your conference investment by capturing key moments with onsite executives or clients by leveraging our video crew. Whether it’s a product demonstration, case study or thought-leader interview, our team has you covered. The result? A professionally-edited video that we’ll promote across all our powerful social media channels.
Product demonstrations
Q&A with key company thought leaders
Verbal case study-like conversations with key clients of value
EXAMPLES OF ONSITE VIDEO OFFERINGS
Get onsite amplification of your message through social media: a 30-45 second clip promoted to HIMSS Media Facebook, Twitter and YouTube channels, with “Watch more” message to drive traffic to full video on DestinationHIMSS.com
Video featured on DestinationHIMSS.com for 90+ days
Obtain a video file for your future use
BRAND VISIBILITY AND BENEFITS
LIMITED AVAILABILITY!
One-on-one meeting with HIMSS Media video experts
Creation and professional editing of a 2-3 minute video
Inclusion of questions, demos or other company information
SERVICES INCLUDE
Onsite production plus syndication on Destination HIMSS during the show
$9,000
Onsite production plus post-show syndication on Destination HIMSS. Videos to be posted by March 1
$5,500
of senior execs watch videos on business sites
every week
75%
Source: spiceworks.com/marketing/video-vital-statistics-b2b-marketers
65%visit a vendor’s website after
watching a video
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Ensure success with our exclusive integrated solutions
Our integrated marketing capabilities provide a powerful blend of strategic solutions for your brand. Drive sales with our multi-dimensional cross-channel offerings that integrate our leading print products with our digital powerhouse solutions, including access into the official mobile app.
INTEGRATED
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MEDIA PLANNER 2017 | INTEGRATED: HIMSS365
HIMSS365
Extend the energy of HIMSS17 throughout the year
Maximize your HIMSS17 investment, and extend your reach with health IT decision-makers 365 days a year. Our new, dynamic online resource is optimized for audience engagement and gets your brand promoted across all of HIMSS Media's leading websites. Exclusive to HIMSS17 Exhibitors, HIMSS365 puts your brand at the epicenter of this engagement platform accessed by attendees searching for vendors and solutions year round. Tap into this powerful resource through the Boost Program.
Exclusive to HIMSS17 Exhibitors
Multiple points of access: Features curationof listings to boost engagement: by Topic, Recommended for You, Recently Viewed, and more
Upgrade to Premium Package. Includes ability to post lead generation assets, and get analytics on website and listing performance.
Extend your reach, and engage with prospects at HIMSS17 and beyond
BENEFITS
Page ViewsAll HIMSS websites
1 Million
Enhance your listing through the BOOST program!
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MEDIA PLANNER 2017 | INTEGRATED: BOOST
THE BOOST PROGRAM
Drive traffic, and get total exposure for your brand at HIMSS17
A simple buy from the HIMSS17 Boost Program ensures your brand stands out to attendees navigating the show floor. You not only get upgraded exhibitor listings in the event’s only onsite print publication, you’ll also get serious digital exposure on the HIMSS17 Mobile App, complete with a targeted lead program. Plus, exclusive this year, a Boost sponsorship also gets your brand across HIMSS365, a dynamic, online resource directory that extends the energy of HIMSS17 year-round.
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MEDIA PLANNER 2017 | INTEGRATED: BOOST
Appear$950
BOOST Packages and Benefits Feature$3,500
Engage$7,500
Enhanced Exhibitor Listing in HIMSS17 RESOURCE GUIDEIncludes basic listing (company name, contact, booth #, URL and category, plus: company logo
Basic Listing in the HIMSS17 MOBILE APP and on HIMSS365, the largest year-round supplier directory in health IT, sponsored by HIMSSIncludes company name & description, website, city, state, booth #, unlimited categories, press releases, social following tools, show specials, and new products)
Connect$12,500
Premium Listing in HIMSS365, the largest year-round supplier directory in health IT, sponsored by HIMSS, through MARCH 2017Includes Basic Listing, plus: Sales contact info-phone and email, social media sharing & following tools, company RSS feed, placement in ‘Related Listings’ section within your category & on listing pages, placement in ‘Featured’ section within your category & on listing pages, featured placement rotating on HIMSS365 home page, ability to post video, listings promoted alongside related content/topics across HIMSS network of websites, and analytics package: Page views by category/topic, total PVs for HIMSS365
Premium Listing in HIMSS365, the largest year-round supplier directory in health IT, sponsored by HIMSS, for a FULL YEARIncludes Basic Listing and Premium from above, plus: Ability to upload 3 assets (white papers, e-books, etc.), to generate leads
Full page ad in Resource Guide, HIMSS17 onsite print publicationSPACE IS LIMITED
Premium Listing in the HIMSS17 MOBILE APP Includes Basic Listing, plus: Company logo, full contact info, ability to post show specials and photo
Product Category Highlight on the HIMSS17 MOBILE APP - Limited to 3 per categoryListed and highlighted at the top of your category. Includes rotating banner at top of category section
50,000 Impressions Run-of-Site on HIMSSCONFERENCE.ORGBanner sizes 728 x 90 and 250 x 300
Chat & People Finder on the HIMSS17 MOBILE APPInitiate up to 25 direct conversations and interact with other app participants
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MEDIA PLANNER 2017 |
DESTINATION HIMSS INTEGRATED CHANNEL SPONSORSHIP
Leverage the power of native advertising on this multi-media platform
Tap into one of the biggest brand opportunities at HIMSS17, and lock in your connection with healthcare IT power brokers. Powered and hosted by Healthcare IT News, this multi-platform content distribution channel for HIMSS17 is the go-to digital, print & email resource for HIMSS17 content.
Exclusive ownership of a topic channel
Pre-show exposure
Your content splashed across Destination HIMSS.com and HealthcareITNews.com
Brand awareness through print and digital ads
Targeted lead generation campaign
Evergreen content featured on DestinationHIMSS.com for an entire year
BENEFITS
EXCLUSIVE AND LIMITED
OPPORTUNITY
PROVEN SUCCESS at HIMSS16
Native content on HITN:
1,165Page views
224Social Share
5 mins.Time on Page
Banner Ads on Native Article Page:
14,600Impressions
.24%Click Through
Above are averages across campaigns
Native Content in Newsletter:
11.3%Click Through
Nearly 3xs the HITN Average
INTEGRATED: DESTINATION HIMSS CHANNEL SPONSORSHIP
Our Custom Content Drives Results!
• 7% higher Open Rate
• 2% higher CTR
• Lead gen programs close 35% faster
• More leads delivered- 33 -
MEDIA PLANNER 2017 |
PICK A TOPIC RELEVANT TO YOUR BRAND AND BE THE ONLY CHANNEL SPONSOR, SUCH AS:Population Health, Revenue Cycle Management, Privacy & Security, and more.
WE PRODUCE 5 PIECES OF “NATIVE” CONTENT FOR YOU. Our expert team will work with you to create the type of content that resonates with your prospects.
WE STRATEGICALLY ALIGN YOUR CONTENT IN THE EDITORIAL STREAM. Your content appears next to topic-relevant highly-read editorial content. Placements are evenly scheduled throughout the entire campaign – pre, onsite and post.
YOUR MESSAGE GETS PROMOTED ACROSS A FOCUSED MULTI-MEDIA DISTRIBUTION CHANNEL, social media and print, delivering a powerful punch for your brand.
1
2
3
4
INTEGRATED: DESTINATION HIMSS CHANNEL SPONSORSHIP
TOPIC SPONSORSHIP LEVELS Basic$38,750
Ultimate$65,500
Premier$50,000
Get Unrivaled Digital Marketing Play:
• 5 pieces of native advertising hosted in the topic of your choice on Destination HIMSS and promoted on front page of HealthcareITNews.com
• Banner ads on your story page and social media promotion
• Content included in Destination HIMSS e-Newsletter
Content live for an entire year
Asset Syndication Plan:Drive lead generation around your topic. 150 leads
Banner Ads100K Impressions. Ads are delivered on HIMSS.organd HIMSSConference.org, and on the article pages on Destination HIMSS/Healthcare IT News
Advertorial in Healthcare IT News:One of your articles printed in Jan, Feb or Mar issue of HITN, noted as advertorial. We design for you.
HOW IT WORKS DESTINATION HIMSS
- 34 -Deadline: November 7
CUSTOM
Our custom and experiential solutions take audience engagement to the next level. Whether it’s content creation, where we use utilize our audience insights to drive greater engagement, or we work with you to develop a live experience that immerses clients in your brand, you’re guaranteed to see results.
Solutions include:• Custom Content• Media Wall• Radio Show Program• Social Media Video Kiosks• And More
Let our marketing experts create tailored custom solutions for you
- 35 -
MEDIA PLANNER 2017 | CUSTOM CONTENT SERVICES
CUSTOM CONTENT SERVICES
Let our team of expert writers, designers and technology wizards craft quality content specifically designed to attract, engage and motivate your ideal customers
Let our writing experts do the work for you. Our background in award-winning journalism and extensive health IT industry knowledge is unmatched. And we know how to speak to your audience. Take advantage of our team’s decades of experience to create thought-provoking white papers, engaging case studies, blogs, press releases, article submissions, sell sheets and more.
Let us create a content-rich white paper that educates and provides key insights to your prospective clients. Create a valuable, thought provoking resource to share with your staff internally, your clients externally, or both.
WHITE PAPERS
Starting at $10,500 for 3 ½ pages content; 4 pages designed; 1,500 words
Turn your case studies into lead generation and marketing tools. Customers LOVE case studies –illustrate real-life problems that your solutions have solved.
CASE STUDIES
Starting at $6,900 for 2 ½ pages of content, 4 pages designed, 1,200 words
Our Custom Content Drives Results!
• 7% higher Open Rate
• 2% higher CTR
• Programs close 35% faster
• More leads delivered
Deadline: November 30
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MEDIA PLANNER 2017 |
We’ll work with you to create an interactive e-book on a multimedia
platform. Incorporate video!
E-BOOK
Contact your representative for rates
How can we help you? What do you need? Our design team can strategize and
collaborate with you on web pages, email templates, e-Newsletters, print ads, sell
sheets, etc.
DESIGN SERVICES
Pricing based on scope of project
We’ll create a dynamic, insightful and resonating visual that demonstrates your partnership and solution. Encapsulate knowledge and power in a visual take-away for customers and staff – wall-worthy and postable.
INFOGRAPHIC
Pricing based on scope of project
Update your existing content to align with healthcare IT – add data points, expert quotes and more.
CONTENT REFRESH
Starting at $4,900 for 2 ½ pages of content, 4 pages designed, 1,200 words
BLOGS/PRESS RELEASES/ ARTICLE SUBMISSIONS/SELL SHEETS
Pricing based on scope of project
CUSTOM CONTENT SERVICES
Let us be your professional Marketing and PR team.
IN HEALTHCARE
64%of American
adults now owna smartphoneof some kind1
90%of healthcare
provider employeesuse mobile devicesto engage patientsin their healthcare2
Mobile healthcarespend is projected
to reach$5.4 Billion
in 20163
References:1 Pew Research – US Smartphone Use, April 20152 HIMSS.org – 2015 HIMSS Mobile Technology Survey, April 20153 HITConsultant.net – Infographic: Rise of Mobility in Healthcare, February 20164 415 Research – New Imperatives for Business Mobile Application Strategies, April 20165 Aberdeen – Your Guide to Accelerating Enterprise Innovation and Performance with Agile, Mobile Workflows, July 20166 PositiveVision.biz – Workforce Mobility is an Important Requirement in ERP Selection, September 20157 Ponemon Institute – Sixth Annual Benchmark Study on Privacy & Security of Healthcare Data, May 2016
© 2016. All rights reserved.
Mobile technologyis now ubiquitousin our daily lives
Best-in-classcompanies are nearly
5xmore likely to have
implemented mobileworkflow solutions
within their organization5
On average,companies are
4xas likely to see animprovement inTIME TO
DECISIONby leveraging mobile
workflows5
Research showsthat mobile workflowis critical to beingbest in breed
60%of companieswill increasetheir mobilitybudget over
the next year4
Best-in-classHR leaders are
71%more likely to
use mobile-learningplatforms, compared
to all others5
Globally, employersare leveraging mobile to enhanceemployee productivityand flexibility
$Over50%
of companieshave a plan toprovide mobileERP systems6
Healthcare databreaches are
costing the industry$6.2 Billion7
In healthcare,a mobile workflowstrategy requiresenhanced security
Oracle provides modern finance and HR capabilities deployed in anintegrated and mobile-accessible platform, with a best-in-breedend-to-end security foundation, for your on-the-go workforce.
Learn how to keep pace with changing healthcare needs at www.oracle.com/goto/healthcare
Gretchen Adams
Analytics PublicProfile
TalentProfile
Goals Pay Absences
My Team Hiring
WORKFLOWMOBILITYofVALUET
HE
81%of healthcare
organizations haveencountered a
data loss incidence8
8 Mhealthintelligence.com – Why Mobile Security Risks are Healthcare’s Biggest Liability, August 2015
Our team of featured contributors provides the best news and perspectives from across the healthcare industry through informative blogs, case studies and other valuable resources. Get the essential tools you need to give you in-depth analysis and insights into the changes in accountable care.
Join our community of healthcare leaders today and explore these exclusiveresources and more.
ContinuumofCareNews.com
Continuum of Care NewsPRESENT&
NEWS UPDATES | ANALYSIS | INSIGHTS
Athena_Continuum_216_Tab_Bleed.indd 1 1/11/16 2:18 PMProduced in partnership with
In the present healthcare environment, providers and integrated delivery networks (IDNs) often struggle to address multiple priorities simultaneously. Regulatory compliance, security issues, changing expectations for patient care and the ubiquity of technology as part of the patient care process are all issues that demand a provider’s time and resources.
In the context of competing priorities, the topic of patient experience can fall by the wayside. However, ignoring the patient experience aspect of healthcare delivery is a mistake that can impact a provider at many levels.
“Patient experience is critical,” said David Lewerke, director of consulting services, Microsoft Solutions, Insight. “It belongs in the same conversation as cost controls, compliance and strategic advantage. It’s a topic that has to be addressed as one of the primary business outcomes.”
Defining ‘patient experience’“The interaction between the patient and their physician is the most meaningful part of patient experience,” said Scott Jamison, vice president of services, Insight. However, in the broader sense of the term, “patient experience comprises managing all the points of connection between the patient and their provider.”
Technology’s role is to enable the comprehensive experiences that the patient has with clinical and non-clinical staff and services. “You want technology that can facilitate the whole lifecycle of the patient/provider interaction, from booking the initial appointment, to interacting with the clinician, to billing and insurance follow-up,” Jamison explained.
Patient experience encompasses a wide range of services and interaction, including:
The patient’s ease in making an appointment, whether by phone or online
Website resources like maps and directions for finding the provider’s facility
Signage within the facility that points the patient to the right office
The provider’s data-exchange capabilities (i.e., the ability of the physician and other clinicians to call up medical records, including lab results, from other providers)
Follow-up support, including the patient’s ability to access test results, physician’s notes and post-hospitalization care instructions through the patient portal
Billing and insurance processes and resources
“Patient experience
is…a topic that has
to be addressed as
one of the primary
business outcomes.”
David LewerkeDirector, Consulting Services Microsoft Solution Insight
PATIENT EXPERIENCE: What It Is and Why It Matters
Healthcare organizations are awash with data. However, electronic health records (EHRs) and digital clinical systems in many healthcare
organizations have been deployed without strategic data and IT infrastructure security planning. As a result, chief information security
officers (CISOs) frequently have limited authority, sparse staffing and tight budgets. Data security spending in healthcare lags behind other
top cybercrime targets such as financial services, according to new research by HIMSS Analytics on behalf of Symantec Corporation.
All of this makes healthcare organizations rich targets for cybercriminals. Stolen patient data fetches up to 50 times more than a Social
Security or credit card number,1 because a patient’s EHR contains data that can be used for medical or identity theft, or other fraud. As a
result, criminal attacks on healthcare information systems have increased 125 percent in the past five years.2
“No doctor leaves his car unlocked at the hospital, but we’re pretty close to doing that with ePHI (electronic protected health information),” said
David Finn, Symantec’s health IT officer. Each patient record should be treated as if it were an actual patient. “We would no more send patients
to the wrong specialist or give them the wrong diagnosis, yet we leave computers unlocked and use unprotected jump drives,” he said.
Adding more security products to an enterprise is not the solution. And managing data security with after-the-fact tactical responses instead
of proactive strategies to prevent incidents contributes to the enormous financial consequences of each privacy breach. Banks and retailers
face costs of about $215 and $165, respectively, for each lost or stolen record, while healthcare privacy breaches cost businesses as much
as $398 per lost or stolen record.3 CISOs need to guide hospitals, including their leadership, on making the best business decisions given
the realities of risk today, according to Finn.
The HIMSS Analytics Healthcare IT Security and Risk Management Study of healthcare IT
security leaders found:
• Most organizations conduct IT security risk assessments only once a year;
• Many security leaders have only occasional interactions with top-level leadership;
• Medical-device security is only in the planning stages at many organizations.
The survey polled 115 IT and security personnel responsible for data security in hospitals with
more than 100 beds. Organization size ranged from standalone hospitals to integrated delivery
networks. A subset was selected for in-depth interviews.
“No doctor leaves his car unlocked at the hospital, but we’re pretty close to doing that with ePHI.”
David FinnHealth IT OfficerSymantec
Featuring industry research by
Addressing Healthcare Cybersecurity Strategically
Treating SickPatients
Know WhatYou’ve Got
Round-the-clockAccess
BuildingBlocks
Automation Balancing Act Partner withthe Best
Treating Patients, Taking Careof Business – No Matter What
Published by
Expect theWorst
A recovery plan can help healthcare organizationsget back on track in the wake of disasterget back on track in the wake of disaster
Deadline: November 7
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MEDIA PLANNER 2017 | EXPERIENTIAL: HIMSS RADIO
HIMSS RADIO
A groundbreaking radio event featuring select VIP guests broadcast live at HIMSS17
The premier HIMSS17 radio show features live interviews on the show floor with some of healthcare’s most acclaimed CIOs, CEOs, policymakers and entrepreneurs. From a raised ESPN-style platform at the HIMSS Media booth, IT guru and host, Justin Barnes and select VIP guests will broadcast live on Day 1 and Day 2 of HIMSS17. Become a sponsor to get your place at the table, pick topics and panelists, and establish your brand as a thought leader!
Each day, Justin will moderate a 60-minute panel discussion with industry thought leaders on compelling topics, including: Big data, care coordination, interoperability, revenue cycle and more.
As a sponsor, up to two of your clients/customers can be included as part of the dialogue, crafted with your input and insights.
Jitin AsnaaniExecutive DirectorCommonwealthHealth Alliance
HIMSS16 GUESTS INCLUDED:
Dr. John Halamka, MD, CIOBeth Israel Deaconess Medical
Aneesh ChopraCo-Founder, EVPHunch Analytics;Former U.S. CTO
Dr. Karen DeSalvo, MDActing Assistant Secretary for HealthU.S. Department of Healthand Human Services
Powered by This Just In & Healthcare IT News
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MEDIA PLANNER 2017 |
LIVE SHOWFebruary 21 & 22, 2017HIMSS Media Booth #2123
LISTEN HERE:ThisJustIn.BusinessRadioX.com
Extend the life, reach and investment of your presence at HIMSS17 with year-round promotion.
Include pre-roll content to drive continued engagement through Healthcare IT News.
CONTINUE THE CONVERSATION
EXPERIENTIAL: HIMSS RADIO
DIGITAL: Medium rectangle ad in 3 issues of Destination HIMSS e-Newsletter and 250,000 digital impressions for over 2 months in HealthcareITNews.com, HealthcareFinanceNews.com, HIMSS.org, HIMSSconference.org and DestinationHIMSS.com.
PRINT: Full page ad in Destination HIMSS print preview supplement
EMAIL: Call-out in Destination HIMSS e-Newsletter, highlighting panel discussion, participants and sponsor
RADIO: Promotion 6-8 weeks out to Business Radio X audience and HealthcareNowRadio.com – Reach 4,000 listeners every week!
SOCIAL: Recognize sponsor upon signing up through Healthcare IT News’ Twitter, Facebook and LinkedIn (3 posts) and feature sponsor promotion creative and communications prior to HIMSS Radio Live (6 posts)
PRE-SHOW BENEFITS
PRINT: Tab page ads in Healthcare IT News’ At-Show Issue, Show Dailies Day One, Two and Three, and on-site signage.
DIGITAL: Promotion of sponsored panel in banner ads delivered across HIMSS Media network during HIMSS17
EMAIL: Call-out in Destination HIMSS e-Newsletter, highlighting panel discussion, participants and sponsor
SYNDICATION: Video and podcast coverage of interviews and panel discussions syndicated on HealthcareITNews.com
SOCIAL: Editors capture 6 most interesting interviews into social posts and live-streamed within hour of live event through Healthcare IT News’ social channels
AT-SHOW BENEFITS
DIGITAL: 1,000-word article produced by Marketing Solutions Team (syndication additional), year-round exposure on HealthcareITNews/radio
SYNDICATION: Video and podcast coverage of interviews and panel discussions syndicated on HealthcareITNews.com and HIMSS Learning Center. Integration of sponsor pre-roll content for each video.
SOCIAL: Sponsor logo in social posts to reintroduce video content from HIMSS Radio via Healthcare IT News’ social channels (6 posts)
MEASUREMENT: Report on all metrics. Social reporting (posts sent/total engagement/most popular content/post show snapshots)
POST-SHOW BENEFITS
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MEDIA PLANNER 2017 |
HIMSS17 MEDIA WALL
Exclusive, High-Impact Native Advertising Opportunity with Healthcare IT News @ HIMSS17
Looking for high impact, next-level marketing? Tap into this multimedia, native advertising opportunity. The HIMSS17 Media Wall allows you to promote your brand, content and thought
leadership alongside the most authoritative brand in health IT, Healthcare IT News.
Strategically positioned at the main entrance, the Media Wall will broadcast HIMSS17 social conversations, data trends and event highlights, serving as a central focal point for attendees. This big-impact digital display takes high-interest topics –
Population Health and Big Data – and combines these with an editorial story line from Healthcare IT News + in-depth topic research from HIMSS Analytics.
Let us work with you to amplify your content in stream with ours.
EXPERIENTIAL: MEDIA WALL
EXCLUSIVECUSTOMIZABLE OPPORTUNITY
FEATURED TOPICS:Population Health
and Big Data
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MEDIA PLANNER 2017 |
HIMSS17 MEDIA WALL SPONSORSHIP
DIGITAL
Premium listing in the HIMSS17 Mobile App
50,000 impressions HIMSSConference.org
Chat & People Finder Feature in the HIMSS17 Mobile App
Premium listing in HIMSS365
Sponsor content in-stream with Healthcare IT News and HIMSS Analytics content on the Media Wall, promoted via a custom hashtag
Mobile push notifications to attendees in range to drive attendees to sponsor’s booth
Syndication Campaign: Ability to repurpose additional content post event
SOCIAL
Reach an audience of 445,000+ social connections with 1.73 billion+ HIMSS16 impressions. Premium Healthcare IT News social media package including:
Client supplied content + 2-week content marketing before HIMSS17
5-days of social media buzz building and amplification during HIMSS17
Live content capture and coverage of your activities at HIMSS17
Post show reporting and analysis
Destination HIMSS Print Preview (Full Page)
Healthcare IT News’ At-Show Issue (Junior Page)
Show Dailies (Day One, Two, Three (Junior Pages)
Enhanced Listing in HIMSS17 Resource Guide
EXPERIENTIAL: MEDIA WALL
EXCLUSIVECUSTOMIZABLE OPPORTUNITY
Contact your account manager for details
BRANDING
Include company logo & social channelsAbility to feature a QR code to further drive content engagement
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MEDIA PLANNER 2017 |
SOCIAL MEDIA KIOSK AND BOOTH
Harness the power of video, social media and HIMSS Media’s custom content expertise
Our Social Media Kiosks and Booths create a custom, interactive experience for your brand. These high-profile, experiential marketing opportunities engage customers and prospects while amplifying your brand story. Take audience engagement and booth traffic to a whole new level with our custom Kiosks and Booths, which get your brand powerful print + digital + social play across all of HIMSS Media’s platforms. Let us work with you to create the perfect booth driver for your brand.
EXPERIENTIAL: SOCIAL MEDIA VIDEO KIOSKS
360° program promotion across HIMSS Media’s powerful digital + print + social channels, before, during and after HIMSS17
Premium Healthcare IT News social media package
Dedicated client-branded microsite that promotes and houses video
Unique access into HIMSS’ global audience database to target select audiences based on your goals
End-to-end project management
Post event metrics and leads report
Benefits
Contact your account manager for details
HIMSS Media took our goal of creating a unique, compelling and integrated program for HIMSS16 and brought it to life. Our executives were pleased with the outcomes and the work of HIMSS Media increased our foot print throughout the conference and beyond.
Sarah Muckler, DirectorWorldwide Health MarketingMicrosoft
“
”- 42 -
MEDIA PLANNER 2017 |
GO BIG, OR GO PORTABLE
Drive Traffic & Engagement At Your Booth, or Go Portable to Gain Valuable Market Data & Feedback at User Group Sessions, Events
DRIVE Traffic
REACH NewAUDIENCES
Use SOCIALTo NetworkPROMOTE
SOCIAL KIOSK
OPTIONS
- 43 -
SOCIAL BOOTHNo Privacy Arm
SOCIAL BOOTHWith Privacy Arm
EXPERIENTIAL: SOCIAL MEDIA VIDEO KIOSKS
Do a Booth & a Kiosk& Save!
SPECIAL EVENTS
Network with the industry’s best
As the industry leader in custom and face-to-face events, we’ll put you in the room with top decision-makers looking for solutions. Join us for unmatched networking opportunities, groundbreaking content, and unrivaled exposure for your brand. Sit back, and let us handle the details.
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MEDIA PLANNER 2017 | SPECIAL EVENTS: WOMEN IN HEALTH IT
2017 ANNUAL HIMSS WOMEN IN HEALTH IT
Get Inspired. Get Informed. Get Involved.
Showcase your company’s commitment to diversity at HIMSS17’s biggest events.
- 45 -
Here is your chance to sponsor the most powerful events for women at HIMSS17―the HIMSS Women in Health IT Awards Dinner, Women in Health IT Networking Reception and Women in HIT Roundtable. As a sponsor, you can:
Network with recognized industry leaders
Build executive thought-leadership
Show your company’s commitment to diversity
Educate the industry
Receive premium branding, year-long
Get social media promotion and sharing
MEDIA PLANNER 2017 | SPECIAL EVENTS: WOMEN IN HEALTH IT
Women in Health IT Networking ReceptionBe part of the industry’s most powerful gathering of women innovators, leaders and entrepreneurs shaping and transforming health through technology today.
February 20, 2017―5:30pm – 7:00pm
Contact your account manager for details- 46 -
Women in Health IT Awards DinnerIt’s the biggest celebration for women in health IT in the industry. See the female visionaries who are transforming health & healthcare.
February 20, 2017―7:30pm – 9:30pm
Women in Health HIT RoundtableJoin us in addressing the gender gap in health IT, and the need for more community resources and recognition for women who have made a difference industry-wide.
January 2017 and bimonthly thereafter.
MEDIA PLANNER 2017 | SPECIAL EVENTS: WOMEN IN HEALTH IT
2017 ANNUAL HIMSS WOMEN IN HEALTH IT SPONSORSHIPSecure one of 5 sponsorships and get in front of some of the industry’s most powerful women executives and decision-makers.
Network with 700+ of some of the most powerful, influential women in healthcare at HIMSS17
10 months of extensive brand promotion before, during, and after HIMSS17 across Healthcare IT News & HIMSS Media channels, microsites, e-Newsletters, awards program, videos and more
Get promoted in 2 premier HIMSS17 networking events: The Women in Health IT Networking Reception and the HIMSS Most Influential Women in Health IT Awards Dinner
Premier & platinum sponsorships get you executive interviews and a seat at the event roundtable
Access one of HIMSS’ fastest-growing and engaged communities with your content, networking and professional opportunities
BENEFITS
Contact your account manager for details
- 47 -
MEDIA PLANNER 2017 | CUSTOM: EVENTS
CUSTOM EVENTS
Let us connect you with all the right people
Want prime face time with prospective customers? We can make it happen. Sit back, and let us handle the details. Our event experts will produce an intimate, impactful and memorable live experience that generates interest in your company’s products and technologies. We’ll take care of program development, marketing, speaker recruitment, venue and audience acquisition.
Executive breakfast, lunch or dinner
Marketing or market research presentation
Best practices or how-to sessions
Roundtables and panel sessions
TURN-KEY OPPORTUNITIES
A 360° marketing campaign for your custom event, including social media promotion
Leverage our extensive marketing database to build a targeted lead generation program
Unrivaled face time with key health IT decision-makers, hand-selected by you
Demonstrate your company’s expertise and products to an audience looking for solutions
BENEFITS
Contact your account manager for details - 48 -
MEDIA PLANNER 2017 |
HIMSS FACE-TO-FACE EVENTS
We know how to do events – and our audience is unrivaled
Our signature HIMSS17 face-to-face events bring together the nation’s top innovators and leading organizations to share actionable insights around the Cloud, Digital Health, and Revenue Cycle. Partner with us for unrivaled networking opportunities, world-class insights, and prime face time with hundreds of healthcare decision-makers.
February 19, 2017Partner with us at the industry’s only face-to-face event dedicated completely to the cloud, and get direct access to health IT C-suite and providers looking for strategies and solutions around making the switch to cloud computing.
FACE-TO-FACE EVENTS
February 19-20, 2017This event will gobeyondthehypeandshowhowhealthcareorganizationsareusingdigitalhealthtoolstoimprovecare,lowercosts,andmeetbusinessgoals.ThetargetaudiencewillbeamixofHIMSSACattendees:clinicalinformaticists,ITleaders,innovationofficers,patientengagement leaders,etc.,athospitals,physicianpracticesandotherproviderorganizations.Thecontentwillspeakdirectlytotheirneedsandinterestsrelatedtodigital/connectedhealth.
February 19, 2017Be part of the event that brings together some of the nation’s top revenue cycle leaders and healthcare decision-makers to discuss some of the toughest challenges on the healthcare finance front today.
- 49 -
SOLD
OUR PARTNERS
At HIMSS Media, our corporate partners are a critical part of our work to better health through information technology. At HIMSS17, we’re proud to partner with leading companies from all over the world.
- 50 -
MEDIA PLANNER 2017 | OUR PARTNERS
OUR CLIENTS INCLUDE
- 51 -
CONTACTS AND DEADLINES
Our HIMSS17 marketing solutions are in high-demand among our clients. And we don’t want you to miss out. Here, we’ve outlined important deadlines and regional sales contacts, so you can be assured you won’t miss a thing.
- 52 -
MEDIA PLANNER 2017 |
TABLE OF CONTENTS
DON’T MISS YOUR PERFECT SOLUTION
Premium sponsorship packages are first come, first served
Product Deadline
Integrated Channel Sponsorship Package
Destination HIMSS Preview Guide
Show Daily Q&A Package
Ultimate Exposure Package
Survival Kit
Boost Packages
Resource Guide
November 7
December 1
December 5
January 9
January 9
January 8
January 9
HIMSS17 DEADLINES
Product Deadline
January Issue (Pre-show)
February Issue (At-show)
March (Post-show)
December 1
January 9
February 1
HEALTHCARE IT NEWS DEADLINES
DEADLINES
- 53 -
MEDIA PLANNER 2017 |
NEW ENGLANDRegina DexterSenior Sales Manager, New [email protected]: MA, ME, NH, RI, VTCAN: NEW BRUNSWICK, NOVA SCOTIA, PRINCE EDWARD ISLAND, QUEBEC
MID-ATLANTICDeborah CrimmingsSenior Sales [email protected], DE, MD, PA, VA, WV, CT, NJ, NY
MIDWESTRandy KnottsMidwest Sales [email protected]: 630.790.0737Mobile: 312.933.4700US: IN, KS, KY, MI, MN, MO, OH, TN, WI
MIDWEST/WESTKelly Laidler
Midwest/West Sales [email protected]: 312.805.3550Mobile: 773.368.3038US: AK, IA, ID, IL, MT, NE, ND, OR, SD, WA, WYCAN: ALBERTA, BRITISH COLOMBIA, ONTARIO, SASKATCHEWAN
WEST/ASIAJen LaFlamSenior Sales Manager, West/[email protected]: AZ, CA, CO, HI, NM, NV, UT
SOUTHEASTSean TyhurstSenior Sales Manager, [email protected]�312.505.7289US: AL, AR, FL, GA, LA, MS, NC, OK, SC,TXEurope
Jane BogueVP, Sales and Business [email protected]
Betsy KominskyVP, Marketing [email protected]
Michele BelangerSenior Manager, [email protected]
CORPORATE SALES COVERAGE BY REGION
LET US HELP YOU
Contact your account manager today!
CONTACT
Earn HIMSS Points for
every dollar spent with
HIMSS Media
- 54 -
