Marketing(with special Reference to Hindustan Times)

A Project submitted in partial fulfillment of the requirements for BBA in Management

ByName: Yukti Bhardwaj

Enrolment No-1501921708(in BBA 3rd semester)

Under the Supervision ofGuide Name: SACHIN GUPTA

Department of ManagementLingaya’s Lalita Devi Institute of Management and Sciences

Guru Gobind Singh Indraprastha University

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CERTIFICATE

This is to certify that the project title MARKETING is bonafide and

original research workdone by anshu gupta student of Lalita Devi

Institute Of Management and Sciences GGSIP University, under my

supervision and guidance.

This subject on which this dissertation has been written by her original

contribution towards the discipline of management and it has not

previously formed the basis for the award of the Degree, Diploma, or other

similar title to any candidate.

This dissertation represents entirely an independent research work of the

candidate under my guidance.

Guide signature( )

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DECLARATION

This work has not previously been accepted in substance for any degree

and is not being concurrently submitted in candidature for any degree/

diploma.

Signed:……………

Date:……………...

Statement 2

This project is the result of my own independent work/investigation,

except where otherwise stated. Other sources are acknowledged by giving

explicit references. A bibliography is appended.

Signed:…………

Date:…………..

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ACKNOWLEDGEMENT

This project work has been a great experience on MARKETING (WITH

SPECIAL REFERENCE TO HINDUSTAN TIMES).This work would not

have been possible without the help, cooperation, constructive suggestion

and well wishes of many people. I would like to thank all of them, as

mention a few here.

I owe my profound respect to SACHIN GUPTA, my project guide, and

express my deep sense of gratitude and indebtedness for their inspirations,

valuable and scholarly guidance, imperative suggestions and personal

attention at each stage of the work. Their gamut of knowledge, dedication

towards research, exemplary devotion and trust towards me has been

unique and is the prime key behind the success of this project .his

personality has been instrumental in blending an exciting spirit and

atmosphere for research .it has been a great opportunity and experience to

work with him, as I will forever cherish the deep interaction I had with

them.

Finally, I am most grateful to my parents for their moral support and

blessings and for being an immense source of inspiration for me all

through my life.

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MarketingMarketing is an integrated communications-based process through which individuals and communities are informed or persuaded that existing and newly-identified needs and wants may be satisfied by the products and services of others.

Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Operations(or Production). Other services and management activities such as Human Resources, Accounting, Law and Legal aspects can be "bought in" or "contracted out".

DefinitionMarketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to a market to buy or sell goods or services.

The Chartered Institute of Marketing defines marketing as "The management process responsible for identifying, anticipating and satisfying customer requirements profitably."

Marketing practice tended to be seen as a creative industry in the past, which included advertising, distribution

and selling. However, because the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics,

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economics, anthropology and neuroscience, the profession is now widely recognized as a science, allowing numerous universities to offer Master-of-Science (MSc) programmes. The overall process starts with marketing research and goes through market segmentation, business planning and execution, ending with pre and post-sales promotional activities. It is also related to many of the creative arts. The marketing literature is also adept at re-inventing itself and its vocabulary according to the times and the culture.

Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions new approaches.

The marketing conceptThe term marketing concept pertains to the fundamental premise of modern marketing. This concept proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

Marketing orientationAn orientation, in the marketing context, relates to a perception or attitude a firm holds towards its product or service, essentially concerning consumers and end-users. There exist several common orientations:

Product orientationA firm employing a product orientation is chiefly concerned with the quality of its own product. A firm would also assume that as long as its product was of a high standard, people would buy and consume the product.

This works most effectively when the firm has good insights about customers and their needs and desires, as for example in the case of Sony Walkman or Apple iPod, whether these derive from intuitions or research.

Sales orientationA firm using a sales orientation focuses primarily on the selling/promotion of a particular product, and not determining new consumer desires as such.

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Consequently, this entails simply selling an already existing product, and using promotion techniques to attain the highest sales possible.

Such an orientation may suit scenarios in which a firm holds dead stock, or otherwise sells a product that is in high demand, with little likelihood of changes in consumer tastes diminishing demand.

Production orientationA firm focusing on a production orientation specializes in producing as much as possible of a given product or service. Thus, this signifies a firm exploiting economies of scale, until the minimum efficient scale is reached.

A production orientation may be deployed when a high demand for a product or service exists, coupled with a good certainty that consumer tastes do not rapidly alter (similar to the sales orientation).

Marketing orientationThe marketing orientation is perhaps the most common orientation used in contemporary marketing. It involves a firm essentially basing its marketing plans around the marketing concept, and thus supplying products to suit new consumer tastes.

As an example, a firm would employ market research to gauge consumer desires, use R&D to develop a product attuned to the revealed information, and then utilize promotion techniques to ensure persons know the product exists. The marketing orientation often has three prime facets, which are:

Customer orientationA firm in the market economy survives by producing goods that persons are willing and able to buy. Consequently, ascertaining consumer demand is vital for a firm's future viability and even existence as a going concern.

Organizational orientationIn this sense, a firm's marketing department is often seen as of prime importance within the functional level of an organization.Information

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from an organization's marketing department would be used to guide the actions of other department's within the firm. As an example, a marketing department could ascertain (via marketing research) that consumers desired a new type of product, or a new usage for an existing product. With this in mind, the marketing department would inform the R&D department to create a prototype of a product/service based on consumers' new desires.

The production department would then start to manufacture the product, while the marketing department would focus on the promotion, distribution, pricing, etc. of the product. Additionally, a firm's finance department would be consulted, with respect to securing appropriate funding for the development, production and promotion of the product.

Inter-departmental conflicts may occur, should a firm adhere to the marketing orientation. Production may oppose the installation, support and servicing of new capital stock, which may be needed to manufacture a new product. Finance may oppose the required capital expenditure, since it could undermine a healthy cash flow for the organization.

Mutually beneficial exchangeIn a transaction in the market economy, a firm gains revenue, which thus leads to more profits/market share/sales. A consumer on the other hand gains the satisfaction of a need/want, utility, reliability and value for money from the purchase of a product or service. As no one has to buy goods from any one supplier in the market economy, firms must entice consumers to buy goods with contemporary marketing ideals.

The Four P’sIn the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a “Marketing Mix”. Professor E. Jerome McCarthy, at the Michigan State University in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion.

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ProductThe product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support.

PricingThis refers to the process of setting a price for a product, including discounts. The price need not be monetary; it can simply be what is exchanged for the product or services, e.g. time, energy, or attention. Methods of setting prices optimally are in the domain of pricing science.

Placement or distributionThis refers to how the product gets to the customer; for example, point-of-sale placement or retailing. This third P has also sometimes been called Place, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales.

PromotionThis includes advertising, sales promotion, including promotional education, publicity, and personal selling. Branding refers to the various methods of promoting the product, brand, or company.

These four elements are often referred to as the marketing mix, which a marketer can use to craft a marketing plan.

a range of Seven Ps for service industries:

Process - the way in which orders are handled, customers are The four Ps model is most useful when marketing low value consumer products. Industrial products, services, high value consumer products require adjustments to this model. Services marketing must account for the unique nature of services.

Industrial or B2B marketing must account for the long term contractual agreements that are typical in supply chain transactions. Relationship marketing attempts to do this by looking at marketing from a long term relationship perspective rather than individual transactions.

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As a counter to this, Morgan, in Riding the Waves of Change (Jossey-Bass, 1988), suggests that one of the greatest limitations of the 4 Ps approach "is that it unconsciously emphasizes the inside–out view (looking from the company outwards), whereas the essence of marketing should be the outside–in approach".

In order to recognize the different aspects of selling services, as opposed to Products, a further three Ps were added to make satisfied and the service is delivered.Physical Evidence - is tangible evidence of the service customers will receive (for example a holiday brochure).People - the people meeting and dealing with the customers.

As markets have become more satisfied, the 7 Ps have become relevant to those companies selling products, as well as those solely involved with services: customers now differentiate between sellers of goods by the service they receive in the process from the people involved.

Some authors cite a further P - Packaging - this is thought by many to be part of Product, but in certain markets (Japan, China for example) and with certain products (perfume, cosmetics) the packaging of a product has a greater importance - maybe even than the product itself.

The marketing environmentThe term "marketing environment" relates to all of the factors (whether internal, external, direct or indirect) that affect a firm's marketing decision-making/planning. A firm's marketing environment consists of three main areas, which are:

The macro-environment, over which a firm holds little control The micro-environment, over which a firm holds a greater amount

(though not necessarily total) control

The macro-environmentA firm's marketing macro-environment consists of a variety of external factors that manifest on a large (or macro) scale. These are typically economic, social, political or technological phenomena. A common method of assessing a firm's macro-environment is via a PESTLE (Political, Economic, Social, Technological, Legal, Ecological) analysis.

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Within a PESTLE analysis, a firm would analyse national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technology's impact on its society and the business processes within the society.

The micro-environmentA firm's micro-environment comprises factors pertinent to the firm itself, or stakeholders closely connected with the firm or company.

A firm's micro-environment typically spans:

Customers/consumers Employees Suppliers

By contrast to the macro-environment, an organization holds a greater degree of control over these factors. these all factors a firm can handle/ control by using the marketing tools.

Marketing researchMarketing research involves conducting research to support marketing activities, and the statistical interpretation of data into information. This information is then used by managers to plan marketing activities, gauge the nature of a firm's marketing environment, attain information from suppliers, etc.

A distinction should be made between marketing research and market research. Market research pertains to research in a given market. As an example, a firm may conduct research in a target market, after selecting a suitable market segment. In contrast, marketing research relates to all research conducted within marketing. Thus, market research is a subset of marketing research.

Marketing researchers use statistical methods (such as quantitative research, qualitative research, hypothesis tests, Chi-squared tests, linear regression, correlation co-efficients, frequency distributions, Poisson and Binomial distributions, etc.) to interpret their findings and convert data into information.

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Product

BrandingA brand is a name, term, design, symbol, or other feature that distinguishes products and services from competitive offerings. A brand is more than a name, design or symbol. Brand reflects personality of the company which is organizational culture.

A brand has also been defined as an identifiable entity that makes a specific value based on promises made and kept either actively or passively.

Branding means creating a reference of certain products in mind.

Co-branding involves marketing activity involving two or more products.

Marketing communicationsMarketing communications is defined by actions a firm takes to communicate with end-users, consumers and external parties. Marketing communications encompasses four distinct subsets, which are:

Personal salesOral presentation given by a salesperson who approaches individuals or a group of potential customers:

Live, interactive relationship Personal interest Attention and response Interesting presentation Clear and thorough.

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Sales promotionShort-term incentives to encourage buying of products:

Instant appeal Anxiety to sell

An example is coupons or a sale. People are given an incentive to buy, but this does not build customer loyalty or encourage future repeat buys. A major drawback of sales promotion is that it is easily copied by competition. It cannot be used as a sustainable source of differentiation.

Public RelationsPublic Relations (or PR, as an acronym) is the use of media tools by a firm in order to promote goodwill from an organization to a target market segment, or other consumers of a firm's good/service. PR stems from the fact that a firm cannot seek to antagonize or inflame its market base, due to incurring a lessened demand for its good/service. Organizations undertake PR in order to assure consumers, and to forestall negative perceptions towards it.

PR can span:

Interviews Speeches/Presentations Corporate literature, such as financial statements, brochures, etc.

PublicityPublicity involves attaining space in media, without having to pay directly for such coverage. As an example, an organization may have the launch of a new product covered by a newspaper or TV news segment. This benefits the firm in question since it is making consumers aware of its product, without necessarily paying a newspaper or television station to cover the event.

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AdvertisingAdvertising occurs when a firm directly pays a media channel to publicize its product. Common examples of this include TV and radio adverts, billboards, branding, sponsorship, etc.

Marketing communications "mix"Marketing communications is a "sub-mix" within the Promotion aspect of the marketing mix, as the exact nature of how to apply marketing communications depends on the nature of the product in question.

Accordingly, a given product would require a unique communications mix, in order to convey successfully information to consumers. Some products may require a stronger emphasis on personal sales, while others may need more focus on advertising.

Marketing PlanningThe area of marketing planning involves forging a plan for a firm's marketing activities. A marketing plan can also pertain to a specific product, as well as to an organisation's overall marketing strategy.

Generally speaking, an organisation's marketing planning process is derived from its overall business strategy. Thus, when top management are devising the firm's strategic direction/mission, the intended marketing activities are incorporated into this plan.

Marketing Planning ProcessWithin the overall strategic marketing plan, the stages of the process are listed as thus:

Mission Statement Corporate Objectives Marketing Audit

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SWOT analysis Assumptions arising from the Audit and SWOT analysis Marketing objectives derived from the assumptions An estimation of the expected results of the objectives Identfication of alternative plans/mixes Budgeting for the marketing plan A first-year implementation programme

Levels of marketing objectives within an organizationAs stated previously, the senior management of a firm would formulate a general business strategy for a firm. However, this general business strategy would be interpreted and implemented in different contexts throughout the firm.

CorporateCorporate marketing objectives are typically broad-based in nature, and pertain to the general vision of the firm in the short, medium or long-term.

As an example, if one pictures a group of companies (or a conglomerate), top management may state that sales for the group should increase by 25% over a ten year period.

Strategic business unitStrategic business unit (SBU), in this case, means strategic business unit. An SBU is a subsidiary within a firm, which participates within a given market/industry. The SBU would embrace the corporate strategy, and attune it to its own particular industry. For instance, an SBU may partake in the sports goods industry. It thus would ascertain how it would attain additional sales of sports goods, in order to satisfy the overall business strategy.

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FunctionalThe functional level relates to departments within the SBUs, such as marketing, finance, HR, production, etc. The functional level would adopt the SBU's strategy and determine how to accomplish the SBU's own objectives in its market.

To use the example of the sports goods industry again, the marketing department would draw up marketing plans, strategies and communications to help the SBU achieve its marketing aims.

Customer focusMany companies today have a customer focus (or market orientation). This implies that the company focuses its activities and products on consumer demands. Generally there are three ways of doing this: the customer-driven approach, the sense of identifying market changes and the product innovation approach.

In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the nature of the product itself, is driven by the needs of potential consumers. The starting point is always the consumer. The rationale for this approach is that there is no point spending R&D funds developing products that people will not buy. History attests to many products that were commercial failures in spite of being technological breakthroughs.

A formal approach to this customer-focused marketing is known as SIVA[7] (Solution, Information, Value, Access). This system is basically the four Ps renamed and reworded to provide a customer focus.

The SIVA Model provides a demand/customer centric version alternative to the well-known 4Ps supply side model (product, price, place, promotion) of marketing management.

Product → Solution

Promotion → Information

Price → Value

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Placement → Access

Product focusIn a product innovation approach, the company pursues product innovation, then tries to develop a market for the product. Product innovation drives the process and marketing research is conducted primarily to ensure that profitable market segment(s) exist for the innovation. The rationale is that customers may not know what options will be available to them in the future so we should not expect them to tell us what they will buy in the future. However, marketers can aggressively over-pursue product innovation and try to overcapitalize on a niche. When pursuing a product innovation approach, marketers must ensure that they have a varied and multi-tiered approach to product innovation. It is claimed that if Thomas Edison depended on marketing research he would have produced larger candles rather than inventing light bulbs. Many firms, such as research and development focused companies, successfully focus on product innovation. Many purists doubt whether this is really a form of marketing orientation at all, because of the ex post status of consumer research. Some even question whether it is marketing.

An emerging area of study and practice concerns internal marketing, or how employees are trained and managed to deliver the brand in a way that positively impacts the acquisition and retention of customers (employer branding).

Diffusion of innovations research explores how and why people adopt new products, services and ideas.

A relatively new form of marketing uses the Internet and is called Internet marketing or more generally e-marketing, affiliate marketing, desktop advertising or online marketing. It tries to perfect the segmentation strategy used in traditional marketing. It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing.

With consumers' eroding attention span and willingness to give time to advertising messages, marketers are turning to forms of permission marketing such as branded content, custom media and reality marketing.

The use of herd behavior in marketing.

The Economist reported a recent conference in Rome on the subject of the simulation of adaptive human behavior.[8] It shared

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mechanisms to increase impulse buying and get people "to buy more by playing on the herd instinct." The basic idea is that people will buy more of products that are seen to be popular, and several feedback mechanisms to get product popularity information to consumers are mentioned, including smart-cart technology and the use of Radio Frequency Identification Tag technology. A "swarm-moves" model was introduced by a Florida Institute of Technology researcher, which is appealing to supermarkets because it can "increase sales without the need to give people discounts."

Marketing is also used to promote business' products and is a great way to promote the business.

Other recent studies on the "power of social influence" include an "artificial music market in which some 14,000 people downloaded previously unknown songs" (Columbia University, New York); a Japanese chain of convenience stores which orders its products based on "sales data from department stores and research companies;" a Massachusetts company exploiting knowledge of social networking toimprove sales; and online retailers who are increasingly informing consumers about "which products are popular with like-minded consumers" (e.g., Amazon, eBay).

Areas of marketing specialization

Agricultural marketing Advertising and branding Communications Customer relationship management (CRM) Database marketing Professional selling Direct marketing Ethical marketing Event organization Experiential marketing Global marketing Guerrilla marketing Integrated marketing International marketing Internet marketing Industrial marketing Market research Marketing strategy Marketing plan Political marketing

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Product marketing Promotional education Proximity marketing Public marketing Retailing Search engine marketing Segmentation Shopper Marketing Social media marketing Sponsorship Strategic management Wholesale marketing

HISTORYThe Hindustan Times is a leading newspaper in India. It is the market leader for English papers in North India. It has its roots in the independence movement of the first half of the twentieth century. It was edited at times by many important people in India, including Devdas Gandhi (the son of Mahatma Gandhi) and Khushwant Singh. Hindustan Times (or HT as it is popularly known as) was founded in 1924 by Master Sunder Singh Lyallpuri, founder-father of the Akali Movement and the Shiromani Akali Dal in Punjab, with the contributions from USA, Canada and locals mostly from Lyallpur District Sheikhupura (now in Pakistan). S Mangal Singh Gill (Tesildar) and S. Chanchal Singh (Jandiala, Jullundur) were made in charge of the newspaper. Pt Madan Moham Malayia and Master Tara Singh were among the members of the Managing Committee. The Managing Chairman and Chief Patron was Master Sunder Singh Lyallpuri himself. K. M. Panikkar was its first Editor with Devdas Gandhi (son of Mahatma Gandhi) also on the editor's panel. The opening ceremony was performed by Mahatma Gandhi on September 15, 1924. The first issue was published from Naya Bazar, Delhi (Now: Swami

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Sharda Nand Marg) and contained writings and articles from C. F. Andrews, St. Nihal Singh, Maulana Mohammad Ali, C. R. Reddy (Dr. Cattamanchi Ramalinga Reddy) , T. L. Vaswani, Ruchi Ram Sahni, Bernard Haton, Harinder Nath Chattopadhyaya, Dr Kichlu and Rubi Waston etc.

HT MEDIA LIMITEDCOMPANY PROFILEFounded in 1924 when its flagship newspaper The Hindustan Times was inaugurated by Mahatma Gandhi, HT Media (BSE, NSE) has today become one of India's largest media companies. With a combined daily circulation of 2.25 million copies and a readership base of 14.49 million readers, The Hindustan Times (English) and Hindustan (Hindi) enjoy strong brand recognition among readers and advertisers, and are produced by an editorial team know for its quality, innovation and integrity. HT Media operates 15 printing facilities across India with an installed capacity of 1.5 million copies per hour. HT's Internet business, under the Hindustantimes.com portal, is primarily a news website with 1.98 million unique visitors and 50 million page views per month, with a significant share of the traffic coming from outside India.As part of its expansion into electronic media, HT Media, through its HT Music and Entertainment Company Ltd. subsidiary is entering the FM radio market in key Indian cities later this year through a consulting partnership with Virgin Radio. Citicorp International Finance Corp. and Henderson Partners Capital (Mauritius) Ltd. own significant stakes in HT Media. HT Media reported 2006 annual revenue of $186 million. For the fiscal first quarter ended June 30, 2006, the company reported a 33% increase in revenue to $54 million and a tripling of profit after tax (PAT) to $7 from the year-ago quarter. ($1=Rs. 46))

HT Media Limited is a major player in the print media in India. It has a leadership position in the English newspaper market in North India and the second position in the Hindi newspaper market in the North and East. The group now intends to consolidate itself as a vibrant and modern media powerhouse through strategic partnerships, ever-increasing scope of operations and a consumer focused approach.

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Hindustan Times, the flagship publication from the group, was inaugurated by Mahatma Gandhi in 1924 and has established its presence as a newspaper with editorial excellence and integrity. Today, Hindustan Times has a circulation of over 1.2 million and is the fastest growing mainline English newspaper in terms of readership. Hindustan Times, Delhi, is India’s largest single-edition daily. In July 2005, Hindustan Times made a successful entry into the commercial capital of India – Mumbai.

Hindustan, the Hindi daily from HT Media, is one of the leading Hindi dailies in the country with a readership in excess of 10 million. This makes it the fourth largest read daily in India.

The group's news portal HindustanTimes.com, with over 2 million unique visitors and 50 million page views per month, is one of the largest news portals in the country. It has consistently been ranked amongst the top 10 news sites in the world by Forbes and offers in-depth coverage and analyses to its users.

As part of its expansion into electronic media, HT Media, through its subsidiary HT Music and Entertainment Company Ltd., has entered the FM radio market in key Indian cities through a consulting partnership with Virgin Radio.

HT Media also plans to launch a national business newspaper, with an exclusive agreement with Wall Street Journal to publish Journal-branded news and information in India.

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Hindustan Times Group

Corporate Profile

India's foremost media conglomerate is home to the leading newspapers in the country - Hindustan Times (the flagship English daily) and Hindustan (Hindi newspaper). The HT Media Ltd. also has a significant online presence with HindustanTimes.com.

The HT Media Ltd. plans to consolidate itself as a vibrant and modern media powerhouse through strategic partnerships, ever-increasing scope of operations and a consumer focused approach.

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PRODUCT

MIX

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HINDUSTAN TIMES GROUP

Leadership through quality and innovation is the hallmark of The Hindustan Times Limited. The organization has been a major force for over seven decades in the print media and comprises the following brands:

PRINT Hindustan Times : Delhi, Mumbai, Lucknow, Patna, Kolkata Editions Hindustan : Delhi, Lucknow, Patna, Ranchi Editions Nandan: Monthly Children's Magazine Kadambini: Monthly Literary Magazine

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Hindustan Times

Hindustan Times, the flagship publication of the Group, has editions from New Delhi, Mumbai, Lucknow, Patna and Kolkata thus, dominating most part of the country.

Hindustan Times is printed out of 9 centres including Bhopal, Chandigarh, New Delhi, Mumbai, Jaipur, Kolkata, Lucknow, Patna and Ranchi.

HT Delhi Edition

HT Delhi has a daily lifestyle supplement called HT City with a special Weekend edition on Fridays called HT City WE.

It has its jobs supplement called 'Power Jobs' on Tuesdays;

Education supplement called 'Horizons' on Wednesdays;

Real Estates section called 'HT Estates' on Saturdays.

HT Delhi has a magazine called Brunch every Sunday.

The Delhi-based English newspaper, Hindustan Times , is part of the KK Birla group and managed by Shobhana Bharatiya, granddaughter of GD Birla. It is owned by HT Media, one of India's top media conglomerates, which other than Hindustan Times is also home to the Hindi daily Hindustan . The KK Birla group at present owns 75.36 per cent stake in HT Media, currently valued at Rs 834 crore.

Its New Delhi edition continues to be the single largest English daily edition in the country with a circulation of over a million. It is also the largest circulated and most widely read newspaper in Delhi.

HT Mumbai Edition

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HT Mumbai has a daily lifestyle supplement called HT Style (8 pages regular; 12 on Fridays)

with a special Weekend edition on Fridays called HT Style WE.

It has its jobs supplement called 'Power Jobs' on Tuesdays;

Education supplement called 'Horizons' on Wednesdays;

Real Estates section called 'HT Estates'and

a 4 page comincs broadsheet section on Saturdays.

HT has two magazines:

Brunch every Sunday and a lifestyle magazine called HT Splurge, every alternate Saturday.

Hindustan Times believes in continuous improvement and providing greater value to its readers and advertisers. It has set many a standards for its competitors and will continue to do so in the years to come. It is the first smart-age newspaper in India to evolve into a new international size, sleeker and smarter, which ensures enhanced ease of reading and convenient handling.

In its endeavor to provide its readers with greater value, it has revamped its existing supplements and added new ones to its portfolio, offering a daily supplement catering to specific target audience. Supplements like Brunch are the first of their kind in their respective categories. The enlarged operations and enhanced look have also paid off with a substantial increase in circulation across the country.

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Hindustan

The group's Hindi newspaper, Hindustan ranks amongst the top ten newspapers read by the rural and urban readers (Source: National Readership Survey 2001). The publication's readership has grown by an impressive 29.6 per cent to 57.96 lakhs (NRS 20010 up from 44.41 (NRS 2000). Hindustan has also emerged as the 4th highest read newspaper among Hindi dailies on an all India basis.

Hindustan has grown considerably from strength to strength and has significant presence in the states of Bihar, Uttar Pradesh and Delhi.

The newspaper is printed from Delhi, Lucknow, Patna, Ranchi, Muzzaffarpur, Bhagalpur and has been recently launched in Varanasi, successfully catering to the reading habits of a cross section of audiences in varying age groups, which is reflected in the NRS 2001. The popular Hindi daily has also featured innovative advertising campaigns tailored to meet the specific needs of advertisers.

Hindustan has emerged as the fastest growing Hindi daily in Delhi and Lucknow while it reigns supreme in Bihar. The newspaper is printed from four centres in Bihar - Patna, Ranchi, Muzzaffarpur and Bhagalpur, commanding a market share of 78 per cent of any Hindi daily.

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HT NEXTHT NEXT has everything that the youth ever wanted in a newspaper: sports news (great stories for English Premier League and Formula 1 nuts), nuggets on celebs (yes, even more colourful than Laloo Yadav), global and local news - in other words, Your world (which, incidentally, is Our version of the world too).

There is even a political digest - Day In Politics- for those who want to go beyond the simpler, lighter matter, and seek to know which way the times are moving. Delhi, India and World are your dedicated pages for all the news that matters.

Check out the daily science and nature section, Life, The Universe and Everything,or JLT for what's in these days.

In case you are bitten by the writing bug, HT Next has the space and readership. Participate in daily debates if you like to lock horns on current affairs, post a message on Plug In if you wish to connect or simply dash off an original poem for My Space, if you have it in you. There are quizzes for those bent upon winning fabulous prizes, on e-mail or SMS!

For the youth of India, this is Where It's At.

HT MINT

The Wall Street Journal made a smart comeback in India with the launch of Mint, the latest business newspaper brought out by HT Media in India.Hindustan Times has announced the launch of it’s business newspaper, called Mint. The word doing the rounds is that ‘Mint’ stands for Money, Information, News and Technology. The paper hit the stand on 1st of Feb 2007.Mint, head-quartered in Delhi and published from Delhi and Mumbai, is edited by Raju Narisetti, a Wall Street Journal veteran.

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NANDANNandan, a HT Media children's magazine is 40 years old now. It has been very popular among children and their families in India and abroad.

The magazine was started in November 1964 in the memory of Pandit Jawahar Lal Nehru, with its first issue being dedicated to the late Prime Minister.

Nandan triumphs over its contemporaries because its stories are a combination of the best in both our traditional and modern cultural ethos. Nandan believes in shaping the mind and behaviour of our children in a positive way, and to challenge their minds by exposing them to new ideas for the world of science and technology.

From its very inception, Nandan has been privileged to publish the stories, memoirs, excerpts, biographies and poems of many of the greats from the fields of literature and politics, some of whom are Dr Rajendra Prasad, Indira Gandhi, Gyani Zail Singh, V P Singh, Atal Bihari Vajpayee, A P J Abdul Kalam, Bhartendu Harishchandra, Premchand, Jaishankar Prasad,

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Bibhuti Bhushan Bandhopadhyaya, Mohan Rakesh, Kamleshwar, Amritlal Nagar, Ramdhari Singh Dinkar, Satyajit Ray, Bhishm Sahni, Ashapurna Devi, Vishnu Prabhakar, Harivansh Rai Bacchan, Shivani, Rajendra Yadav, Khushwant Singh, Krishna Sobti, Manohar Shyam Joshi, Mannu Bhandari, Mrinal pande, Mridula Garg, Taslima Nasrin, Jayant Vishnu Narlikar, Ramesh Dutt Sharma and Kuldeep Sharma.

Nandan has published more than ten thousand stories, three thousand poems, and thousands of other creative pieces during these 40 years. It includes more than 400 world classics for children.

KADAMBINIKadambini is a monthly Hindi magazine published by HT Media Ltd. with a long and celebrated history of 44 years. It is a one-of-its-own-kind socio-cultural-literary magazine, which has survived the demise of many other Hindi magazines in the genre.

Its first Editor was Late Shri Balkrishna Rao, a prominent Hindi writer. He was followed by Late Shri Ramanand Doshi, who was also a well-known literary figure, and during whose tenure Kadambini touched new heights.

Its third Editor Shri Rajendra Awasthy was also a known literary figure. Mrs Mrinal Pande took charge as Editor in February 2003. Mrs Pande is a well-known and respected journalist and literary figure in Hindi, as well as English. Associate Editor Shri Vishnu Nagar is also a well-known figure in Hindi journalism and literature.

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Under Mrs Pande's able guidance and Associate Editor Shri Vishnu Nagar's leadership, Kadambini has scaled new heights of quality, readability and scientific approach. It is the only Hindi magazine which covers a wide range of subjects including literature, science, history, sociology, politics, films and sports with sincerity and popular appeal.

Its every issue becomes a special issue as it focuses in-depth on one important and popular concern apart from its various regular features. It always prefers quality and readability over cheap, popular taste. Its new approach is widely appreciated by common readers as well as the enlightened sections of society. The magazine has created a new space for itself while retaining its old base. It is the only Hindi magazine, which guarantees that it will not compromise on family values.

PRICE MIX

PRICE MIX

HT uses Competition based pricing.

Competition based pricingSetting the price based upon prices of the similar competitor products.

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HT Delhi edition (daily) is priced at Rs.2.50. It is based on similar competitor product TOI.

HT Delhi edition (weekly) is priced at Rs.6.50

HT MINT-The initial marketing has been via a referral campaign for Rs.299 for the year.

PLACE MIX

Hindustan Times

Hindustan Times, the flagship publication of the Group, has editions from New Delhi, Mumbai, Lucknow, Patna and Kolkata thus, dominating most part of the country.

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Hindustan Times is printed out of 9 centres including Bhopal, Chandigarh, New Delhi, Mumbai, Jaipur, Kolkata, Lucknow, Patna and Ranchi

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Hindustan

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The newspaper is printed from Delhi, Lucknow, Patna, Ranchi, Muzzaffarpur, Bhagalpur and has been recently launched in Varanasi

The newspaper is printed from four centres in Bihar - Patna, Ranchi, Muzzaffarpur and Bhagalpur, commanding a market share of 78 per cent of any Hindi daily.

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PROMOTIONMIX

EVENTS

Hindustan Times

The Hindustan Times plans to disseminate in-depth information on HIV/AIDS through a sustained media campaign. Besides regular news reports, the media campaign will include an interactive weekly column to encourage people to write in their queries and concerns about HIV/AIDS. Issues such as safe sex practices, voluntary testing and discrimination against people living with HIV/AIDS will be discussed in this weekly column. The group's popular website (HindustanTimes.com) already features a special micro site on HIV/AIDS called 'Surviving AIDS', which is to be developed as an increasingly interactive resource. Hindustan Times has announced that it will make AIDS awareness a part

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of its massive school programme by encouraging the 1,200 participating schools to make safe sex and AIDS awareness a part of their social awareness program. The newspaper plans to send out messages encouraging women empowerment across Bihar, a state in which Hindustan, its Hindi publication, is the number one Hindi daily with 80 per cent of the market share. In collaboration with the Heroes Project, Hindustan Times has offered to produce an education booklet for women in Bihar and Uttar Pradesh, a segment which has among the lowest levels of education and access to information on AIDS.

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Hindustan Times, the leading English daily in the country is initiating a major step in getting major players from the industry on one common platform at the 3G India Summit 2006. The summit, which took place on September 27, will explore the latest developments and market opportunities in 3G, networks, handsets and wirelessdevices,services,content, entertainment and applications for the consumer and for enterprise markets.

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The HT Polo event is one of the most widely attended polo finals and attracts people from all walks of life be it corporates, artistes, diplomats, fashionistas and socialites.

This summit-level conference is scheduled to be held on November 17 and 18, 2006 in Delhi. The theme this year is "India - The Next Global Superpower?".

The Luxury Conference - a platform for international luxury houses to interact with the Indian government and industrialists - is scheduled for March 30 and 31, 2007 in Mumbai.

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GROWTH STRATEGY

Consolidate and expand the existing print business Expand English franchise across metros Enter new Hindi markets Continue to invest in printing and infrastructure hubs. Bundle advertising across products and markets Complement mainline newspaper with Business

Paper/Internet/Magazines

Expand operations beyond News -General Entertainment Capitalize on permissive cross media ownership regime to

enter Radio Events Television Cross media leverage for compelling advertiser

solutions

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WEBSITES

www.hindustantimes.comwww.hindustantimes.inwww.ask.com

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