Hipercom: Background

Hipercom is formed by a team of professionals of the IT

industry with a large Cisco training. We come from a model

of on-premise services and we know what the challenges

of distribution are when it comes to delelop on-premise

collaboration projects. For this reason, we have created the

TelePresence service in the cloud, that for the first time,

partners can offer to their customers through a white

label perspective, this is why they turn into cloud services

providers (in this case, video cloud providers) in a rapid way.

In our roadmap, we find a range of collaboration products

that constitute, on one hand, practical solutions for the end

users and, on the other hand, new business opportunities

for resellers. We are sure that Video is the most efficient

and productive collaboration tool and we strongly bet for

spreading the high level Video so that all kind of companies

can benefit from its advantages.

Advantages of Hipercom TPaaS

As distinguishing advantage, in marketing terms, for the end

user, it means an average saving of 65%, in comparison with a

deployment of conventional TelePresence. This price barrier

breakup opens the doors of the high level TelePresence

for all kind of companies that, from now onwards, have a

maximum quality service available, without having to

make expensive initial investments for the purchase of

resources that, probably, will never be entirely used.

Price barrier breakup

TPaaS is a “pay as you go” solution that avoids End Of Sale

and End Of Support situations, of the infrastructure, in the

same time that it facilitates maintenance costs savings. End

users may count on a high level solution without the need of

having specializing staff concerning the video management.

Incremental saving

With TPaaS of Hipercom as a white label, we can register endpoints

of different manufacturers and with a different size: From a

inmersive room to an iPad, as well as desktop endpoints, multipurpose

or laptops, what answers to the phenomenon named by Snorre

Kjesbu as “disruption of the job”.

Compatibility

TPaaS is an interoperable solution, compatible with standards H323

and SIP, that admits RDSI and that Works with Webex, both cloud

and installed. It should be pointed out that it is a monitored service

and managed 24 hours a day, 365 days a year.

Interoperability

We have developed a flexible solution that gets along with pre-

existing realities, adapting to companies that may currently count on

a video system and, in parallel, companies interested in increasing

their capacities. Hipercom has a standarised catalogue but we stand

out for our capacity of adaptation to the specific needs detected

by the Partners.

Flexibility

Exclusive differentiating advantages

TPaaS of Hipercom counts on the Cisco Powered Cloud Service certification. This is quality and availability

guarantee to provide the highest demanding levels established by Cisco and audited every year by an

independent company.

CMSP Advanced Certification for TPaaS

TPaaS of Hipercom is the first high level service of cloud TelePresence certified by Cisco as CMSP Advanced

Cisco Powered Cloud Services, that is provided to the end customer as white label, exclusively by means

of Partners. Cisco Partners, regardless of being 2Tiers or 1 Tiers will be able to personalize the service web

interface and the url of access with their own brand, both to a logotype level and choosing the term that

will appear as web address of the platform. All of that, in a personalized way for every Partner, since, in our

go-to-market model, the main figure is the Partner.

Partner Ecosystem partnername.tpaas.es

White label model: The Partner is the main figure 1/2

As main advantages for the partners, our solution avoids the time, cost and

complexity that involves building a service in the cloud of such magnitude;

without forgetting that they can expand the market, increase the endpoints

sale and take up again TelePresence projects and that did not give results

due to price reasons. Partners enjoy several discounts on the Pricelist, and

they have Access to the Cisco rebates for the sale of cloud services. The

white label option of Hipercom is established by default, therefore

Partners do not have to pay specific tariffs to count on this possibility.

So far, TelePresence solutions seemed to be reserved only for large

companies, large accounts and Partners specializing in video. Cisco takes

an important step by incorporating us to its cloud strategy, what gives the

Partners of any size and degree of specialization the real possibility of selling

high level cloud TelePresence. Only Hipercom offers more for less, since

the CMSP Advanced certification for TPaaS recognizes us and, in the same

time, demands us to keep the highest SLA levels, joining quality, availability

and competitiveness in the fares.

White label model: The Partner is the main figure 2/2

Although in the video cloud market we still find just a few providers,

we can affirm that in Hipercom we offer more for less, what means

a pre-sale commercial support, “proximity” technical support and

some agreements on service levels provided “by default” that other

providers offer, in any case as an extra service. This turns us, from

our point of view, into the most attractive option for the channel of

Partners.

24x7x365 Support

Hipercom provides support to Partners in case of service incidences,

constantly, 24 hours a day, 365 days a year. Our agreements on

the service levels (SLA) consider, by default, the restoration of

the service (MTRS) within 8 hours, existing a Premium option that

reduces up to 4 hours this period. The support is certified as CMSP

with regard to protocols that take part and our department NOC

offers support in the installation frame, aspect that gives the service

proximity and personalized attention. Partners are always supported

by the technical department of Hipercom, in remote.

Hipercom does not sell directly, neither installs, nor interferes in the

structure of the Cisco commercialisation channel; quite the opposite,

it acts as an ally to offer real collaboration solutions for end users,

providing with an unique Added Value to the Partners, generating

business and adapting to the Cisco rebates policies. Hipercom counts

on a Development department, NOC (Network Operations Center)

Call Center for Service Desk and a PAMs team that offers presale

advice. We offer support in installation frame and we support the

work of the Partners to provide the best possible solution to their own

customers, always acting secondly. Hipercom adapts in a flexible

way to every case, since our standard Offering is completed with

professional services on-demand to attend pre-existing realities and

any specific integration need.

Hipercom, Partner´s strategically

Offering Hipercom

Hipercom has a standardized supply to meet the common needs of

the market in video collaboration. In parallel, Hipercom is notable

for its resilience by studying custom projects, adapted in all cases

to the concrete and specific end-user needs. Our professional

services enable Partners to deliver practical solutions in terms

of integration with existing realities in the customer’s home. It is

a strategic proposal, for example, to situations overflowing port

capabilities and integration with on-premise systems video.

We focus first on the predefined services. As common features to every services, we highlight:

Interoperability and Compatibility: In the Cloud of Hipercom we can register endpoints from any manufacturer and of any size, with H323 and SIP standards as well as portable devices (laptops) tablets and smartphones, both Android, and iOS.

Support: All records have 24x7x365 support. Two levels of SLA: 8 hours NBD and 4 hours.

Proactivity: This is a 100% managed and proactive monitoring, able to anticipate possible problems.

Notifications: Notification Service by phone or email, personalized for Partners, Ticketing tool integrated into the web platform Private label

Encryption: Hipercom employs specific protocols and encryption certificates that guarantee the privacy of the sessions.

Point to point: Records allow to establish video calls point to point. From 3 or more users, you must have Conference calling.

Booking Intelligence: Hipercom platform has a powerful Booking Tool yet simple nonetheless, available to end users. The system performs the steps of allocation and reservation of capacity automatically for a greater Partner comfort and therefore the end user.

Ad-Hoc: Hipercom allows Partners to offer their end customers capacities above the contracted, with the Ad-Hoc mode, for specific peaks or unforeseen situations.

Stats V +: The platform has a module of statistics and reporting of consumption in real time, which provides a wealth of strategic information, to both Partners, and end users.

Reassignable Licensing: The licensing system allows the Partner to reassign licenses within the period of validity to other different customers, allowing thrusting and manage licenses so they can get the most out of them.

Portfolio Standard

• Registration endpoint (computer hardware) with SD or HD quality, which results in the following addressing scheme, as registration is done in VCS or CallManager:

• Each register has a standard personal address at Virtual Meeting Room.

Registration SD/HD

• Log in compatible with MultiSite type endpoints (equipment incorporating the functions of MCU and which allow to invite 3 users to a session) with SD or HD quality, which results in the following addressing scheme, as the register is performed in VCS or CallManager:

• Each register has a standard personal address at Virtual Meeting Room.

Registration SD/HD Endpoint MultiSite

• Registration of portable devices using Cisco Jabber:

• Jabber for TelePrensece for PC, Mac and iPad.

• Jabber, PC, Mac, iPad, iPhone and Android smartphones.

• This results in the following addressing scheme, as registration

is done in VCS or CallManager:

• Each Registry software comes standard with a personal

address Virtual Meeting Room.

Register software with Cisco Jabber

Conference calling service is how Hipercom denominates the level of attendance in a video meeting. For each

concurrent post, from 3 or more users, we will have a Conference calling.

• These seats are interchangeable, ie, not permanently assigned to a device, but function as “wildcards”, with its

completely flexible use, and may establish the combinations we want.

• The Conference callings allow to invite external users, for which the system enables a temporary register that

is activated 15 minutes before starting a session, or a scheduled meeting, and expires after the meeting ends.

• The Conference callings of Hipercom incorporate therefore the B2B option to remain valid for external calls

within the organization.

• Like the Registry, this service offers 24x7 Support and two SLA levels: 8NBD and 4 hours for MTRS.

Conference calling (Multiconference)

The highest level of availability and service provision is called

Business VMR.

• Corporate SIPuri, following the addressing scheme

texto@texto.com so a company can have a fully

corporative direction for video sessions.

• The ports reserve of a VMR allows a permanently active

session, without being required to perform Booking.

• Each Business VMR includes 10 flexible seats, equally

valid with B2B function.

• If some seats remain vacant, they act as Conference

calling, being available to the company to use them for

other sessions.

• Business VMR has a 24x7 support with a 4 hour SLA

series.

Virtual Meeting Room Business

Sessions can be recorded in HD quality with the following

features:

• 4 GB of disk space, representing an average of 12 hours

of recording.

• Compression ratios optimized for better storage.

• Records available for 30 days, subject to legal issues in

each country.

• Direct access to VideoServer by the end user, to

download recordings and free up space.

• Exportable files in compressed video formats.

• Support 24x7 and two levels of SLA: 8NBD and 4 hours

for MTRS

Video Recording

Regardless of the sessions completely secured by encryption

protocols, companies who wish to sign the Video Cloud

Hipercom may do it via ISDN.

This service comes standard with:

• 3 channels (64 Kb / channel) For greater capacity, contact

our technicians.

• National flat rate.

• 1,000 min mobile calls (by country)

• Prepaid International calling (by country)

• Support 24x7 / SLA 8NBD + 4.

ISDN connection

Hipercom stands out from other similar options, primarily

for its service vocation Partner. The Partner, located in the

center of the business model, has an advisory and technical

consulting services, provided by Hipercom, free of charge *.

One of these services is called “Hosting Domain” available

at no extra cost, with the following features:

• End users will have custom addressing schemes with

their own domain.

The Booking steps will be taken through the web

interface, with Partner logo.

(*) For projects involving a minimum contract of 12 months.

Professional Services

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Parque Empresarial “La Finca”.Pº Club Deportivo, 1, Edificio 15-A, 1ª pl.

28223, Pozuelo de Alarcón. Madrid. Spain.