indexmission statement..........................5logo branding..................................6colors...............................................8typography......................................9business card specs.....................12letterhead specs...........................14envelope specs.............................15signage.....................................17interactive....................................19

MISSION

missionHippo-tiques mission is to offer an excit-ing selection of high-quality, fashionable young childrens clothing and accesso-ries, at exceptional value and afforable cost, with our focus being the newborn baby, infant, and four yera old toddler.At Hippotique we are continually atten-tive and committed to meeting the needs of your family while providing superior customer service. We work, everyday, to earn your loyalty and trust by mak-ing each and every online and store visit, from purchase through delivery, an easy and excellent shopping experience.

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combination mark

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logo type

logo symbol

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LOGO

CMYK 60,2,6,0RGB 89,198,229HEX # 58C6ESPANTONE 637 U

CMYK 23,10,4,0RGB 191,210,229HEX # BFD1E4PANTONE 643 U

CMYK 70,0,70,0RGB 29,202,127HEX # 1CC97EPANTONE 7479 U

CMYK 60,47,47,14RGB 106,113,114HEX # 6A7071PANTONE 445 U

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COLOR

Sketch Block BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

Cursive StandardABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

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TYPOGRAPHYCOLOR

Cyndi HortonOwner

816.931.76251622 West 39th Street, Kansas City, MO 64111www.hippotique.com

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E

A

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BUSINESS CARD

Cyndi HortonOwner

816.931.76251622 West 39th Street, Kansas City, MO 64111www.hippotique.com

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actual size . 2in x 3.5intext usage . 10 pt Gills Sans

.125in

.125in

.0138in

Gills sans 10pt

1.53in x .3844in1.0045in x .2539in centered

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1622 W. 39th StreetKansas City, MO 64111

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LETTERHEAD

transparency: 10%

2.9026in x .7335incentered

Gills san 10ptcentered

text is to be in greyCMYK 60,47,47,14RGB 106,113,114HEX # 6A7071PANTONE 445 U

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1622 W. 39th StreetKansas City, MO 64111

LETTERHEAD ENVELOPE

1.53in x .3844in1.0045in x .2539in Gills san 10pt

transparency: 10%

SIGNAGEThe following images are examples of the storefront signage and adver-tisements. Hippotique storefronts will always maintain the same awning and window decals. Variation on the over-all asthetic may be given approval but the following image is the intended look and feel of the companys storefront.

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SIGNAGE

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INTERACTIVE

Hippotique

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Cancel Cancel

username

passwordLOG IN

Forgot login or password?

$20.00

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Baby OnesieOne Size Fits All

SIZEMBlue COLORT018921 STYLE3015 ITEM

dfa$20.00

HANG TAG

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