HipTrip Pitch Final

8/7/2019 HipTrip Pitch Final

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Where To Go From Campus

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G et

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h er e



ur Customer Problem ur Customer Problem–ge students new to the city and campus

– ,nt on public transit confused by routes schedules– , , , ,advice on where to go shop eat entertainment meet friends have fun



ur Customer Problem ur Customer Problem

….Finding your way around a new city is easy’isn t it?

http://www.nysubway.com/map/index.html





ur Customer Problem ur Customer Problem

…. :Our Market Speaks survey respondents say

• Most go to College in a city or town with public transit

• Almost all stated they needed to check multiple websites or printed gu their trip by transit

• %More than 16 have no idea what to do or where to go and wish there w would help them plan

• %83 receive a free or subsidized transit pass from their school•

• % ,50 use public transit frequently or depend on it to get around thei•• %100 use a Smartphone



ur Solutionur Solution

Interactive mobile and web app

Where am I? How much time and money do I have to go somewhere What do I want to do?’ What s cool nearby? Where is everyone tonight?

Where they should go What they should do How they get there using public transit

Our CustomerAsks

We Answer



ow Does It Work? ow Does It Work? Key Benefits

t driven by the user community

, intuitive user interface

Smartphone access

( , , )l Networking for sharing experiences Facebook Connect Twitter etc

– ‘ ’tivities Treasure Hunts to visit multiple businesses and collect gre

– ‘ ’neous activities Surprise Me trips t customers with local businesses



ow Does It Work? ow Does It Work?

What Do I Want to Do? How Do I Get There?

Setup my dorm room Take Bus 62B from L Center to the Hawk Prairie S

’I m Bored Take Bus 62A from Lacey Tran Center to the Regal 16 Cinem

’I m Hungry Take Bus 62 from Lacey downtown and connect with B

the Westfield Mall Food Cour

Make New Friends Take Bus 62B from Lacey Downtown to Fish Tail Brewer



ow Does It Work? ow Does It Work? Going to the mall



ow Does It Work? ow Does It Work? Website Mockup Samples



ow Does It Work? ow Does It Work? Smartphone Mockup Samples



ow Does It Work? ow Does It Work? Smartphone Mockup Samples



ow will we make it work ow will we make it work

Our Market

••More than , ,2 600 000 incoming College freshman every year:Source National Center for Education Statistics

• ‘ ’Many schools have limited parking or a no cars for Freshmen ru•

• ,Students are looking for better ways to find fun things to do help figuring out how to get around their new environment

•

• Businesses want interactive ways of marketing to and communicat students in their local area



ow ow ill ill e make it work e make it work

Reaching Our Market

• Campus Freshman Orientation Programs

• -Year round Campus advertising

• Ads from regional Transit agencies

• – ,Facebook Connect and Twitter word of mouth crowdsourc

activities• Using local Chamber of Commerce offices to reach busines

• ,Techcrunch Mashable and other PR vehicles



ow will we make it work ow will we make it work

Our Revenue Sources

•• – . .Branded trips e g The Whole Foods Nature Day

• /Premium placement search results for businesses

•‘ ’ –Treasure Hunt revenue sharing with daily coupon deals

• – /Market Data Revenue resell search results intent data



ur investment needs ur investment needs

•Development and technical infrastructure

• Go To Market and ongoing market development

•Talent

ur Exit Strategy ur Exit Strategy

•Position HipTrip for acquisition



ur Founding Team ur Founding Team onica Jonen . “ ” is a creative writer Her work has been published in World Vision Magazine an”. Magazine She has been writing since she was a wee little one and decided to polish her craf

.attaining her Bachelors in Communications from the University of Washington Tacoma As a pass

,independent business women she is interested in helping businesses get to the first page of .appealing content

teve Enchin is currently a Program Manager at a major global software company with an emph, Management and improving the user experience product features and quality for customers worl

, , + Weekend veteran he has worked on a number of startup projects adding value with his 10 yea,experience and a strong passion for creating and delivering useful functional and cool produ

.be more productive while using technology to improve their life experience

ngela Shirley ’is a senior at Saint Martin s University studying business administration wi. ’marketing She has been on the Associated Students of Saint Martin s University for the last f

’ .her time to getting her fellow peers voice s heard She has worked on and off campus in severa

.around a true Benedictine tradition of hospitality and service Angela looks forward to worki.local businesses in the near future

es Maldonado started his first internship 3 days after graduating highschoolat IBM in Aust, ( )learned that large companies can be slow so the next summer 1999 he cold called startups as

; . paid internship position for him he succeeded and has been in love with startups ever since "programmer guy for the launch of at least 5 startups over the past 5 years working for Pivot

. .Seattle based startups Most recently Wes lead the Whitepages com team dedicated to growing a- .advertising systems responsible for over $40 50MM in yearly revenue



!Thank you

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HipTrip Pitch Final

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