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Hiring Our Heroes - Media and Activations

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HIRING OUR HEROES 2014 - 2015 Communications & Campaigns
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Page 1: Hiring Our Heroes - Media and Activations

HIRING OUR HEROES2014 - 2015 Communications & Campaigns

Page 2: Hiring Our Heroes - Media and Activations

Hiring Our Heroes – 2014 in review• 680+ hits recorded

• Coverage Highlights:

• Print: The Washington Post, USA Today, Forbes

• Broadcast: NBC TODAY Show, Fox News, Al Jazeera America, and network affiliates from

Washington, D.C. to San Diego, CA

• Digital: 15 Press Releases, 163 Media Advisories, 90 Facebook Ad Campaigns

Page 3: Hiring Our Heroes - Media and Activations

Hiring Our Heroes – 2015 Media (June 2015)

• 400+ hits recorded

• Coverage Highlights:

• Print: The Washington Post, Military Times, and local papers across the country

• Broadcast: C-SPAN, NBC News, and network affiliates from Washington, D.C. to Anchorage, AK

• Digital: Bloomberg, Forbes, TIME, and Today.com

Page 4: Hiring Our Heroes - Media and Activations

Hiring Our Heroes – 2015 Media (cont.)

Page 5: Hiring Our Heroes - Media and Activations

From Nov. 4 – Nov. 11, Starbucks sold the Starbucks Veterans Card online and in thousands of stores

and military installations across the country.

With each card activation, Starbucks contributed to Onward Veterans, which in turn supported

organizations focused on veteran and military spouse employment like Hiring Our Heroes.

More than 250,000 cards were activated during the seven-day campaign and proceeds made a

significant difference in the programs and resources offered by HOH.

STARBUCKS

Page 6: Hiring Our Heroes - Media and Activations

Starbucks Veterans Card Outreach

Facebook: 7 posts reached 1,726,164 followers

Twitter: 16 tweets generated 50,409 impressions &

1,736 engagements

Instagram: 9 photos generated 168 engagements

HOH Homepage: 34,865 banner views

E-newsletter: 53,699 subscribers were reached

Combined Reach: 1.97 Million

Page 7: Hiring Our Heroes - Media and Activations

On September 17th, 2014, Uber made one of the largest commitments to the Hiring 500,000 Heroes

campaign by pledging to bring 50,000 veterans and military spouses on board as drivers over the

next 18 months.

UberMILITARY is working with the U.S. Chamber of Commerce Foundation’s Hiring our Heroes

program to streamline Uber’s partner on-boarding process for the military community.

As of February 20, 2015, HOH helped Uber recruit more than 10,000 UberMILITARY partner drivers.

UBER

Page 8: Hiring Our Heroes - Media and Activations

UberMILITARY Outreach

Launch Week Sign-Ups (HOH-generated): 1,000+

Page 9: Hiring Our Heroes - Media and Activations

The summer of 2014, WD-40 Company introduced the limited edition "Help Hire a Hero" WD-40®

Smart Straw® cans to help support Hiring Our Heroes.

For every "Help Hire a Hero" can purchased, WD-40 Company donated 10 cents to HOH programs and

resources.

With just 10 cents per can, WD-40 Company was able to support HOH with more than $250,000

through the three-month campaign.

WD-40

Page 10: Hiring Our Heroes - Media and Activations

WD-40 “Help Hire a Hero” Can Outreach

Cans Sold: 2.5 million

Page 11: Hiring Our Heroes - Media and Activations

2013 - 2015: Macy’s American Icons Campaign

In advance of the annual Macy’s American Icons campaign, HOH Comms developed an outreach

strategy and coordinated 90+ in-store visits to Macy’s locations across the country to share with Macy’s

employees the importance of hiring veterans and military spouses. The goal was to get the Macy’s

associates excited about soliciting donations at the register.

An average of $3 million was raised each year to support the efforts of Got Your Six, HOH, and several

other nonprofits.

MACY’S

Page 12: Hiring Our Heroes - Media and Activations

Macy’s American Icons Campaign

Amount Raised: ~$3 million per year

Page 13: Hiring Our Heroes - Media and Activations

When NBC News and the Chamber’s Hiring Our Heroes (HOH) teamed up in 2011, we faced a veteran

unemployment crisis – America’s post-9/11 veterans were facing an unemployment rate of more than

12%. For veterans under 25, that rate more than doubled to 30%.

Comcast NBCUniversal joined the effort early, committing to not only hire veterans, but to raise the

level of conversation around military service and reintegration.

This partnership has secured features or highlights of HOH on either the NBC TODAY Show or NBC

Nightly News every year since launch.

NBC NEWS

Page 14: Hiring Our Heroes - Media and Activations

NBC TODAY Show


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