Hispanic Attitudes on Aging - AARPmeans to age and sparking new solutions so we can all choose how...

AARP.ORG/RESEARCH | © 2019 AARP ALL RIGHTS RESERVED DOI: AARP RESEARCH

Released February 2019

https://doi.org/10.26419/res.00261.001

Hispanic Attitudes on AgingAn Omnibus Survey

Spanish-Dominant and Bilingual Hispanics, Age 18-55

https://doi.org/10.26419/res.00261.001

AARP.ORG/RESEARCH | © 2019 AARP ALL RIGHTS RESERVED AARP RESEARCH 2

Background 3

Key Findings 4

Detailed Findings 6

Methodology 13

Sample Profile 14

About AARP and Think Now 15

Contact 16

Table of Contents

AARP.ORG/RESEARCH | © 2019 AARP ALL RIGHTS RESERVED AARP RESEARCH

Background

3

AARP is on a mission to change the conversation about age and aging in this country. The Disrupt Aging®

initiative is a call to shape the future of aging. We do this by challenging outdated beliefs about what it

means to age and sparking new solutions so we can all choose how we live as we age.

In order to connect with the Latino community in this effort to provoke and inspire a new narrative on

aging, AARP conducted qualitative and quantitative research to explore current Hispanic attitudes and

beliefs related to aging. Partial survey results are being released in this report.

See page 13 for more information on the methodology.


KEY FINDINGS


Latinos are optimistic about aging but feel society can limit

peoples’ ability to live life as they choose

Positive outlook on aging

5

Spanish-dominant and Bilingual Hispanics 35 to 55 years of age are much more

optimistic about aging than their non-Hispanic peers and believe getting older is

more about life accomplishments than their age.

Significantly more Hispanics than non-Hispanics feel that turning 50 is an

important milestone, and they are still young and attractive as they age.

Want to stay current and enjoy life

Gen-X aged Hispanics (35 to 55) surveyed are most likely to say it is important

to enjoy all stages of life, even as you get older.

Tension with societal views on aging

Although personally optimistic about aging, large majorities believe people

generally fear aging and that employers prefer younger workers. Half feel the

media negatively impacts society’s views on aging.

Some differences by gender

Hispanic men are much more likely than women to feel attractive as they age, to acknowledge that staying fit is harder, and to focus

on life accomplishments.


DETAILED FINDINGS


Hispanics age 35 to 55 likely to feel positive about turning 50

7

A majority of Hispanic adults age 35 to 55 have positive, not negative, feelings about turning 50. Close to 20% find

themselves right in the middle of each pair of opposing statements. There was no significant difference between men

and women across the statements.

17%

19%

20%

16%

18%

Life is less meaningful

Depressed

Pessimistic

+3

No big deal

+1

An important milestone

Over the Hill

+20

Life is more meaningful

-1-2-3

Happy

Optimistic

Still young

How you feel/felt about turning 50

A1. For each pair of opposing words/statements, please select the point in the scale that best describes how you feel/felt about turning 50.

Base: Spanish-Dominant and Bilingual Hispanics, 35-55 (n=301)

Closer to Closer to

13%

13%

13%

18%

24%

70%

68%

66%

65%

57%


Compared to their non-Hispanic counterparts, the positive outlook

among Hispanic adults really stands outSpanish-dominant or bilingual Hispanics age 35 to 55 are more likely than non-Hispanics in their same age cohort to

have positive associations with turning 50. Spanish-speaking Millennials are not far behind.

8

OptimisticLife is more

meaningful

Happy

34%

An important

milestone

Still young

55%

42%

49%

40%45%

53%

30% 29%

52%

29%

44%48%

30%

43%

A1. For each pair of opposing words/statements, please select the point in the scale that best describes how you feel/felt about turning 50?

Base: Spanish-Dom/Bilingual Hispanics 35-55:(n=301), Spanish-Dom/Bilingual Hispanics 18-34 (n=188), Non-Hispanics 35-55 (n=275). Letters indicate statistically significant difference (95%

confidence)

(A) Non-Hispanics 35-55

(B) Spanish-Dom/Bilingual Hispanics 18-34

(C) Spanish-Dom/Bilingual Hispanics 35-55

A A A A A A A AB

How you feel/felt about turning 50

(Top 2 Box %)


Most Hispanic adults say turning 50 is a time to celebrate

When compared to their non-Hispanic counterparts, Hispanics are also more likely to say turning 50 is “absolutely” a

time to celebrate.

9

A2. Base: Spanish-Dom/Bilingual Hispanics 35-55:(n=301), Spanish-Dom/Bilingual Hispanics 18-34 (n=188), Non-Hispanics 35-55 (n=275). Letters indicate statistically significant difference

(95% confidence)

24%

(C) Spanish-Dominant/Bilingual

Hispanics 35-55

25%


30%

27%

48%

(B) Spanish-Dominant/Bilingual

Hispanics 18-34

76%

52%

Yes, somewhat

Yes, absolutely

55%

75%

Do you believe that turning 50 is a time to celebrate?

A A

A A


For Hispanics, getting older is about accomplishmentsSpanish-dominant and bilingual Hispanic adults are more likely than non-Hispanics to view aging as a series of life

accomplishments. This is particularly true for Gen Xers aged 35-55. Spanish-speaking Hispanics of both age groups are

similar to non-Hispanics on acknowledging the physical challenges of aging; yet they are also more likely to have a positive

self-image as they age.

10

A3. Please indicate how well each of the following statements describes you as you age.

Base: Spanish-Dom/Bilinguals - 35-55 (n=301), 18-34 (n=188); Non-Hispanics 35-55 (n=275). Letters indicate statistically significant differences (95% confidence).

I am more attractive as I age

47%43%

Maintaining good physical

fitness, like good nutrition,

sleep patterns and staying

active, is harder as I age

Getting older is more about

what you have accomplished

in life than your age

Having a sense of style and

fashion is an important way

to express myself as I age

45%

57%

63%

57%53%

49% 49%53%

32%

47%




A A A A A

Describes me well or perfectly


Men and women experience aging differently

11

A3. Please indicate how well each of the following statements describes you as you age.

Base: Span-Dom/Bilingual Men 35-55 (n=120), Span-Dom/Bilingual Women 35-55 (n=181). Letters indicate statistically significant differences (95% confidence).

56%

70%

Having a sense of style and

fashion is an important way

to express myself as I age

48%

Getting older is more about

what you have accomplished

in life than your age

Maintaining good physical

fitness, like good nutrition,

sleep patterns and staying

active, is harder as I age

I am more attractive as I age

57%61%

45%

54%

41%

(A) Spanish-Dom/Bilingual Men 35-55

(B) Spanish-Dom/Bilingual Women 35-55

B B B

Men are more likely than women to say staying fit is harder as they age, but they are also more likely to

focus on accomplishments and to feel more attractive.

Describes me well or perfectly


Hispanics are more likely to believe that society values all ages Hispanics and non-Hispanics generally agree on seeing ageism in media, employers’ preference for younger workers, and a

popular fear of aging. Yet, Hispanics are more likely to have a positive view on how society sees every age. Spanish-dominant

and bilingual Hispanics aged 35-55 are also significantly more likely to believe it’s important to enjoy all stages of your life, even

as you get older.

12

A4. Please indicate how much you agree or disagree with each statement.

Base: Span-Dom/Bilinguals - 35-55 (n=250), 18-34 (n=188); Non-Hispanics 35-55 (n=275), Letters indicate statistically significant difference (95% confidence).

Employers prefer younger

workers to older ones

Advertising/Media

negatively impact how

society views aging

50%

It is important to enjoy

all stages of your life,

even as you get older

72%73%

Most people are

afraid of getting old

Society sees every age

group as an integral

and inspirational asset

83%

68% 68%74%

42%

60% 63% 66%

54% 52%56%

50%




AB A

Agree somewhat or Completely


Methodology

13

• AARP participated in ThinkNow Research’s November 2017 omnibus study, which is a nationwide survey of Hispanic and non-

Hispanic respondents.

• ThinkNow Research conducts the omnibus monthly among a sample of 500 Hispanic adults and 750 non-Hispanic adults age 18 to 64. The data in this report is based on a subsample of Spanish- dominant and bilingual Hispanics age 18 to 55 and non-Hispanics age 35 to 55.

• The base of the Hispanic sample comes from ThinkNow Research’s proprietary, nonprobability online Hispanic panel. Several additional online sample sources are used for the non-

Hispanic portion.

• In order for the results to be more reflective of the population, the sample is weighted on the following variables:

– Gender, age group, US region, and HH income.

– Additionally among Hispanics – Language use

• For the AARP questions, approximately half of the total interviews conducted among Spanish-dominant or Bilingual Hispanics fell out naturally from the Hispanic sample. The rest was augmented.

301Spanish

Dominant or Bilingual

Hispanics Age 35-55

275

Non-Hispanics Age 35-55

188Spanish-

Dominant or Bilingual

HispanicsAge 18-34

Field Timing

› Nov 1 – 10,

2017

Regional Coverage

› Nationwide

Mode

› 100% Online

› Self-identified ethnicity

› 18-64 years of age

Screening Criteria


Sample Profile

14

Base: n=301

SD/Bilingual

Hispanics

35-55

Males 50%

Females 50%

Foreign Born 52%

College Graduate or More 39%

Employed FT or PT 78%

Median HH Income $55K

Own Home 53%

Married/Living With Partner 68%

Avg. Household Size 3.3

Have Children <18 in HH 76%


About AARPAARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to

choose how they live as they age. With nearly 38 million members and offices in every state, the District of Columbia,

Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and advocate for what matters most

to families with a focus on health security, financial stability and personal fulfillment. AARP also works for individuals in

the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry

the AARP name. As a trusted source for news and information, AARP produces the nation's largest circulation

publications, AARP The Magazine and AARP Bulletin. To learn more, visit www.aarp.org or follow @AARP and

@AARPadvocates on social media.

ThinkNow is a technology driven cultural insights agency. ThinkNow enables companies and government agencies to

discover the cultural drivers that influence consumer decisions. We provide insight solutions to help organizations thrive

in a changing demographic environment.

ThinkNow also owns and operates one of the largest and most representative Hispanic online panels in the industry,

DigaYGane.com, which is used to service our own research as well as provide sample to the leading market research

companies in the world.

About ThinkNow

http://www.aarp.org/


Angela Houghton, AARP Research

[email protected]

For media inquiries, please contact [email protected]

This research was designed and executed by AARP Research

16

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