"Finally! Discover How To Create An Attractive And Active Fan Page For Your Business That Brings You More Traffic,

More Visibility, More Clients, and Ultimately More Money!"

Mari Smith

Facebook Marketing

Discover Proven Strategies and Tactics for

Marketing YOUR Business on Facebook! with

@marismith

presents

Bubbly Scottish-Canadian! Relationship + Internet =

Social Media!

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“The Pied Piper of Facebook”

@marismith

A Wee Bit About Mari

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500 million+active

members.

@marismith

#2 most trafficked site.

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“To help the world connect &communicate more

effectively.”@marismith

Facebook’s Mission

Profiles (Fan) Pages Groups Apps Events Photos & Videos Ads News Feed, Wall, Stream, Publisher,

Comment, Like Analytics (Insights) Facebook Questions, Facebook Places

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Facebook’s Complexity

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Four Phases to Master Facebook

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Fan Page

@marismith

Facebook’s Best Features

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News Feed

@marismith

Facebook’s Best Features

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Set clear objectives

@marismith

Build your email list Drive traffic to your blog Sell more product/services Increase event registrations Get media contacts & attention Connect with JV partners Establish yourself as a leading authority Improve customer service

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Example Objectives

Developing SIX primary fan page strategiesFirst – your clear Objective(s)

1. Design Strategy2. Content Strategy 3. Promotion Strategy4. Engagement Strategy5. Conversion Strategy6. Scalability Strategy

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Six-Strategy Approach

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Design

@marismith

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Sample Welcome Tab

“Move the free line”You can’t “over deliver”You won’t “run out” of ideasPeople think “if this is what

you give away for free, whatwill I get when I actually PAY?!”

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Content Strategy - Yours

Where to source:Blog postsArticlesPodcastsVideoPhotosInterviews - TranscribeRepurpose

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Content Strategy - Yours

What to post:Short, easily applied tipsQuestionsInvitation to ask QuestionsHow-to tutorialsPollsQuotes

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Content Strategy - Yours

Apps to add:Networked Blogs – your blog feedPosterousObjective Marketer

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Automate your content

Other People’s ContentWhere to source:

Blog subscriptionsEzine subscriptionsFacebook friend listsTwitter lists

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Content Strategy - OPC

EzineArticles.com Technorati.com AllTop.com

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Content Strategy - OPC

Like ButtonRecommendation button

Promotion strategy: Plugins

@marismith

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“It took us 8 years to reach 1.5 million registered users in the era of email. It took us only 5 months to acquire

the same number of users on Facebook.”

Facebook Connect

Facebook Ads:The most targeted traffic your money can

buy

Promotion Strategy: Ads

@marismith

Business cardsBrochuresPlacards, SignsCoupons

Promotion Strategy: Print Media

@marismith

Bricks and mortar locations – use signs!!http://wholefoodsmarket.com/facebookhttp://wholefoodsmarket.com/twitter

Promotion Strategy: Onsite

@marismith

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Grow Your Tribe

Respond to comments promptlyAssign moderatorsLIVE interaction

“I’ll be answering questions live at 10:00am!”

Vpype video appClobby chat app

Engagement Strategy

@marismith

Hallmarks of a customer-centric fan page: Non-fans land on a unique tab Wall tab shows Posts by page and fans Wall posts turned on (posts, photos, videos, links) Prompt commenting Personalized Relevant content Variety of content Daily updates

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Be Customer-Centric

YOU are the go to person for a very tight niche

You’re seen everywhere – in all the right places, right times, right people.

One-click visiblity (Mari’s Ninja Tricks!)

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Implement Radical Strategic Visibility

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Track, measure & monitor

http://bit.ly/facebooksummit

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Facebook Success Summit 2010

22 of the world’s leading Facebook/Social Media experts

Entirely online!! Presentation topics: developing a Facebook strategy,

creating custom Facebook pages, Facebook editorial planning and team management, Fan engagement, Facebook promotions, Facebook advertising, Facebook analytics, Facebook apps and much more!!

Blog: marismith.comTwitter.com/marismithFacebook.com/

marismith

Questions

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http://bit.ly/facebooksummit

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How did you hear about us?

Twitter:@marismith | @facebookmktg

Facebook:facebook.com/marismith

+facebook.com/marketingbook

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Let’s stay in touch!