TEN REASONS
WHY THE
“TWO HORSE” BRAND
IS MORE POPULAR
THAN ANY OTHER
AND CONSIDERED
THE “STANDARD”
1890 501® 1922 501® 1933 501®
1937 501® 1944 501®
1947 501® 1954 501®
1955 501® 1966 501® 1978 501®
HISTORICAL 501® FIT GUIDE
Jeans began with the 501® and
so an entirely new category of
clothing was born. Not only that,
the 501® jean has retained it’s fame
and relevance for every successive
generation, making it both first and
foremost. The range of historical
501®’s that we continue to produce
allow our customers to find their
ideal jean.
© 2012 Levi Strauss & Co.
1890 501® DETAILS
•9oz plain selvedge denim.
•Pocket bag print.
•First “two horse”� leather patch.
•One back pocket with exposed rivets.
•Single needle arcuate.
•Crotch rivet.
•Cinch and suspender buttons.
HISTORICAL 501® JEANS
1890The
Levi’s® 501®
A Loose, Anti-Fit Waist Overall
FIT DETAILS
Front rise: 13 1/2”�
Bottom opening: 17 5/8”�
Knee: 18 5/8”�
“Levi’s® are made of the best materials. Sewed with the best threads. Finished
in the best style”
HISTORICAL 501® JEANS
HISTORICAL 501® JEANS
1922The
Levi’s® 501®
A High Waisted, Wide Leg Fit
RIGID FIT DETAILS
Front rise: 12 7/8”�
Bottom opening: 18”�
Knee: 20 1/8”�
“The Best in Use for Farmers, Mechanics
& Miners”
HISTORICAL 501® JEANS
1922 501® DETAILS
•Cone Mills plain selvedge denim.
•“Two horse”� leather patch.
•Cinch suspender buttons and belt loops.
•Two back pockets with exposed rivets.
•Single needle arcuate.
•Crotch rivet.
1933 501® DETAILS
•Light weight Cone Mills red selvedge denim.
•“Two horse”� leather patch.
•N. R. A. (National Recovery Act) label.
•Two back pockets with exposed rivets.
•Cinch suspender buttons and belt loops.
•Single needle arcuate.
•Crotch rivet.
HISTORICAL 501® JEANS
1933The
Levi’s® 501®
A Wide, And Relaxed Fit
FIT DETAILS
Front rise: 12 7/8”�
Bottom opening: 18”�
Knee: 19 3/8”�
“More days wear for your dollar”
HISTORICAL 501® JEANS
1937 501® DETAILS
•Cone Mills 10oz red selvedge denim.
•Two back pockets with concealed rivets.
•Cinch and belt loops.
•“Two horse”� leather patch.
•No suspender buttons, snap on buttons available.
•Crotch rivet.
•Single needle arcuate.
•‘E’ red tab.
HISTORICAL 501® JEANS
1937The
Levi’s® 501®
A Relaxed Fit, Rounded Top
Block And Straight Leg
FIT DETAILS
Front rise: 12 3/4”�
Bottom opening: 18 1/4”�
Knee: 19 3/8”�
HISTORICAL 501® JEANS
“It’s Lucky They’re Levi’s®”
1944 501® DETAILS
•Cone Mills 1940s red selvedge denim.
•“Two horse”� leather patch.
•Random pocket bag fabric.
•“Laurel leaf”� unbranded buttons.
•Unbranded rivets.
•Two back pockets with concealed rivets.
•‘E’ red tab.
•Painted arcuate.
HISTORICAL 501® JEANS
1944The
Levi’s® 501®
A High Waisted, Regular Fit
FIT DETAILS
Front rise: 13 1/4”�
Bottom opening: 17 1/2”�
Knee: 17 3/4”�
“Patronize Your Hometown Merchant, He’s Your Neighbor”
HISTORICAL 501® JEANS
1947 501® DETAILS
•Cone mills 1940s red selvedge denim.
•“Two horse”� leather patch.
•Two back pockets with concealed rivets.
•‘E’ red tab.
•Twin needle arcuate.
HISTORICAL 501® JEANS
1947The
Levi’s® 501®
The Classic Slim Fit With A Straight Leg
FIT DETAILS
Front rise: 12 1/4”�
Bottom opening: 16 3/4”�
Knee: 18”�
“That’s Our Brand”
HISTORICAL 501® JEANS
1954 501® DETAILS
•Cone Mills 1950s red selvedge denim.
•“Two horse”� leather patch.
•Two large back pockets with concealed rivets.
•‘E’ red tab.
•Twin needle arcuate.
•Zip fly.
HISTORICAL 501® JEANS
1954The
Levi’s® 501®
A Narrow Tapered Leg And A Zip Fly
FIT DETAILS
Front rise: 11 1/2”�
Bottom opening: 15 1/4”�
Knee: 18”�
HISTORICAL 501® JEANS
“Men Who Built The West
Wore Levi’s®”
1955 501® DETAILS
•Cone Mills 1950s red selvedge denim.
•“Two horse”� leather-like patch.
•Two back pockets with concealed rivets.
•Double-sided ‘E’ red tab.
•Twin needle arcuate.
HISTORICAL 501® JEANS
1955The
Levi’s® 501®
A Square Top Block And A Straight Leg
FIT DETAILS
Front rise: 12 3/4”�
Bottom opening: 17 1/4”�
Knee: 19 1/2”�
“America’s Finest
Overall”
HISTORICAL 501® JEANS
1966 501® DETAILS
•Cone Mills 1960s red selvedge denim.
•“Two horse”� leather-like patch.
•Bar tacks replace rivets on back pockets.
•Double-sided ‘E’ red tab.
•Twin needle shallow arcuate.
HISTORICAL 501® JEANS
1966The
Levi’s® 501®
A Rounded Top Block And A Tapered Leg
FIT DETAILS
Front rise: 11 3/4”�
Bottom opening: 16 5/8”�
Knee: 18 5/8”�
HISTORICAL 501® JEANS
“The West’s Most Famous
Brand”
1978 501® DETAILS
•Cone Mills 1970s red selvedge denim.
•“Two horse”� leather-like patch.
•Two back pockets with bar tacks.
•Twin needle arcuate.
•Small ‘e’ red tab.
HISTORICAL 501® JEANS
1978The
Levi’s® 501®
A Slim Fit, Square Top Block And Low Rise
FIT DETAILS
Front rise: 11”�
Bottom opening: 15 1/2”�
Knee: 18”�
“Quality Never Goes
Out Of Style”
HISTORICAL 501® JEANS
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