History of Apple: the iPhone

Prepared By: Aubrey Hammill, Winifred Larry, Michael Olson, Mabel Smeckert, & Kristen Wood

Introduction of the

iPhone

On January 9th, 2007 in San Francisco, CA Apple CEO Steve Jobs announced the release of the newest Apple product, the iPhone.

Whispers of Apple venturing into the mobile phone market emerged in 2004.

iPhone 1(iPhone 2G)

Introduced to the world in 2007 Multi-touch screen Ability to sync with iTunes Excellent web browsing capabilities $599 for the 8GBOriginally exclusive to AT&T

Introduction

+

iPhone 1: Public

Response

Introduced at $599, the public was nonresponsive to its high price

Market share rose when the price lowered to $399 (Vogelsetin)

For the first time, “consumers get an easy-to-use handheld computer. “ (Vogelsetin)

6 million units sold, with 4 carriers in 4 countries (Richie)

iPhone 3G:

New Functions & Public

Response

Improved functions: iPhone OS 2.0 was introduced 36% faster web browser Available in white or black

Price Reductions $199/$299, depending on capacity A year after its release, the price lowered to $99

(Richie).AT&T continues as exclusive carrier

1 million units sold in 1st week 20 million units sold by 2009

iPhone 3GS:New

Functions & Public

Response

Improved Functions:Oil-resistant screen

coating reduced finger prints and other oil smudges

Improved processing speed 2-4x faster

iPhone OS 3.0 Upgraded touch sensors Improved camera 3GS also offered voice

control, controlling calls and music playback

Price continued at $199/$299

The iPhone 3GS hit 80 countries and hit 1 million sale units within the first week (Richie).

iPhone 4:

Functions

Introduced in 2010Upgrades from the previous 3GS include:

24% thinner useful battery life increasedcamera upgraded to 5 mega pixels Faster processor (1

GHz up from 600 MHz) 5.0 megapixel camera (up from 3.0) New VGA front camera "FaceTime' video chat (Colon, Hill)

Price again remained at $199/$299 iPhone 4’s antenna occasionally malfunctioned in

poor reception areas (Richie).

iPhone 4

The Public

In 2011 it was announced that the iPhone would be available through AT&T and Verizon

1.7 million units were sold the first week of the iPhone 4 (Richie).

iPhone 4SThe

Functions

iPhone 4S launched in 2011The antenna was improved, so signal was improved

on the iPhone 4S The processor was made faster, as seemed pretty

typical for the S modelsPrice stayed the same at $199/$299, with a larger

model at $399 The iPhone 4S had several upgrades, including:

8.0 megapixel camera, up from 5.0 mega pixel. Voice-recognition and control through 'Siri'. It is a world phone, meaning it will support both CDMA

and GSM networks. Records video at 1080p, up from 720p. (Colon, Hill).

iPhone 4S:

Public Response

The launch dates between the iPhone 4 and iPhone 4S was the largest gap in iPhone history, partially due to the loss of founder, Steve Jobs

The iPhone 4S sold 4 million units the first week (Richie).

The iPhone 4S is now available at AT&T, Verizon and Sprint (Colon, Hill).

iPhone 5: New

Functions

Introduced in 2012 • iPhone 5 was improved:

• .07 inches thinner• One ounce lighter (3.95 ounces)• Brushed aluminum back replaced fragile glass• Front facing camera improved to 0.9 megapixel

(Colon, Hill)• Low-reflection screen increased to 4”• iPhone 5 included first custom processor • Smaller dock

Pricing at $199, $299 and $399 with service contract (Richie).

iPhone 5:

Public Response

iPhone 5 sold 5 million units its first week

Available in 100 countries on 240 carriers (Richie).

iPhone 5C:New

Functions

Released in the Fall of 2013 alongside iPhone 5S

Apple is targeting a younger generation with the iPhone 5c

Introduced in new fun colors

Set at a lower price of $99 with a 2 year contract (Tsukayama)

iPhone 5S:New

Functions

Starting at $199 Features that measure motion and environmental information

Can be used on a fitness app (Tsukayama).

Also introduced a new fingerprint sensor

More secure than the 4 digit PIN (Tsukayama)

Introduced in new colors

gold and gray (Richie)

iPhone 5C &

5S: Public Response

oApple had been losing market share before introduction of iPhone 5c and 5s (Tsukayama).

oPhone 5C is made of plastic rather than glass and aluminum

o Profit margin increased by using lower cost inputs (Tsukayama).

o3. 9 million iPhone 5s sold its opening weekend (Rogowsky).

o 200 million iOS devices have upgraded to iOS 7o Twice as many picked up iOS 6 last year (Rogowsky).

Conclusions &

Recommendations

Apple should continue developing new and improved iPhones and creating new technology.

New, less expensive iPhones with the same level of technology as the more expensive models increase sales to younger generations.

With the introduction of less costly iPhones, Apple Inc. will be able to continue appealing to new markets.

References

Apple Inc. (2010, February 19). iphone - technical specifications. Retrieved from http://support.apple.com/kb/sp2

Bradshaw, T. (2013, August 26). Apple Looks to Build Market Share with the Cheaper iPhone 5C. In CNBC. Retrieved September 28, 2013, from http://www.cnbc.com/id/100988164

  Cheng, J. (2008, October 21). Apple officially surpasses 10 million iphones sold in 2008. ARS Technica, Retrieved from http://arstechnica.com/apple/2008/10/apple-officially-surpasses-10-million-iphones-sold-in-2008/

 Colon, A. (2011, October 4). Battle of the iPhones: iPhone 4S vs. 4 vs. 3GS. Retrieved September 26, 2013 from http://www.pcmag.com/article2/0,2817,2394115,00.asp

Hill, S. (2012, October 19). iPhone5 vs. iPhone 4S: Our In-depth Comparison. RetrievedSeptember 26, 2013, from http://www.digitaltrends.com/mobile/apple-iphone-5-vs-iphone-4s-spec-showdown/

 Markoff, J. (2007, January 10). Apple introduces innovative cellphone. The New York Times. Retrieved from http://www.nytimes.com/2007/01/10/technology/10apple.html?_r=1oref=slogin&

Popper, B. (2013, October 23). Is the iPhone 5C a sucess?. In The Verge. Retrieved October 24, 2013, from http://www.theverge.com/2013/10/23/4844698/is-the-apple-iphone-5c-a-success

 Ritchie, R. (2013, August 28). History of the iPhone 3G: Twice as Fast, Half the Price. In iMore. Retrieved September 25, 2013, from http://www.imore.com/history-iphone-3g

 Ritchie, R. (2013, August 30). History of the iPhone 3GS: Faster and More Powerful. In iMore. Retrieved September 25, 2013, from http://www.imore.com/history-iphone-3gs

Ritchie, R. (2013, September 1). History of the iPhone 4: Changing Everything-Again. In iMore. Retrieved September 25, 2013, from http://www.imore.com/history-iphone-4

Ritchie, R. (2013, September 2). History of the iPhone 4S: The Most Amazing iPhone Yet. In iMore. Retrieved September 25, 2013, from http://www.imore.com/history-iphone-4s

Ritchie, R. (2013, September 3). History of the iPhone 5: The Biggest Thing to Happen to iPhone. In iMore. Retrieved September 25, 2013, from http://www.imore.com/history-iphone-5

References(Continued

)

Rogowsky, M. (2013, September 25). Apple Can’t Win. In Forbes. Retrieved September 25, 2013, from http://www.forbes.com/sites/markrogowsky/2013/09/25/apple-cant-win/

 Tsukayama, H. (2013, September 10). Apple Unveils Cheaper iPhone 5C and iPhone 5S with Fingerprint Sensor. In The Washington Post. Retrieved September 25, 2013, from http://www.washingtonpost.com/business/technology/apple-likely-to-unveil-2-new-smartphones/2013/09/10/fe107898-1a1d-11e3-a628-7e6dde8f889d_story.html

THANK YOU!

QUESTIONS?