History of the music video

History of the music video

First known music videoAl Jolson 1927 the jazz singer, One of the first examples First feature length film motion picture with synced dialogue sequences and one of the first musicals as it featured the movie star Al Jolson performing six of his songs. It began the talkies and a decline in silent films

Al Jolson

Panoram soundiesCoin operated dukebox that showed 3 minute music videos with popular songs, it played a closed loop 16mm film reel projected onto a screen. Sexualised women a lot

Whos Yehudi?

Disney fantasia1940 fantasia an animated musical film containing 8 pieces of classical music conducted by leopold Stokowski with an animated plotline

Inspiration from silly symphonies original sorcerers apprentice. Elaborated to create fantasia. First commercial film shown in stereophonic sound because of the creation of fantasound- a revolution in sound reproduction systems.

Disney Fantasia

Rock videos60s and 70s a large rock movement happenedDue to Beatles, monkeys, rolling stones, Animals etc.All had a large influence on music videos, especially the Beatles. In 1964 produced a feature film- a hard days night which contained Beatles music based around a vague story line. After this they continued to create short videos to accompany their songs, like strawberry fields forever and penny lane. Expensive and heavily used editing techniques.

The Rolling Stones

80s and 90sWith tv come channels like MTV Launched on August 1, 1981

The original purpose of MTV was to be "music television", playing music videos 24 hours a day, seven days a week, guided by on-air personalities known as VJs, or video jockeys. The original taglines of the channel were "You'll never look at music the same way again," and "On cable. In stereoMore videos were being madeRock bands and performers of the 1980s who had airplay on MTV ranged from new wave to hard rock and heavy metal bands such as Adam Ant, Bryan Adams, Blondie, Eurhythmics, Culture Club, Motley Crue, Split Enz, Prince, Ultravox, Duran Duran, Van Halen, Bon Jovi, Ratt, Def Leopard,The Police, and the Cars. The long-running British TV show Top of the Pops began playing music videos in the late 1970s, although the BBC placed strict limits on the number of 'outsourced' videos TOTP could use. Therefore, a good video would increase a song's sales as viewers hoped to see it again the following week.

Phil Collins

Pop up videoThis was a TV show that aired on VH1 which lasted for around 200 episodes. It was a way to look at a music video by deconstructing them using pop up text whilst the music video was playing. It would tell the viewer about previously unknown trivia and general information about the music video.

Dexys Midnight Runners

Modern day music video2005 saw the launch of the website YouTube, which made the viewing of online video much faster and easier. Websites similar to this have had a massive impact on music videos, some artists saw success as a result of videos seen mostly or entirely online. The band OK Go is an example having achieved fame through the videos for two of their songs, A million ways to die" in 2005 and Here it goes again" in 2006, both of which first became well-known online.

The internetMTV itself now provides streams of artists' music videos. The Internet has become the primary growth income market for record company-produced music videos. At its launch, Apples iTunes store provided a section of free music videos in high quality compression to be watched via the iTunes application. More recently the iTunes Store has begun selling music videos for use on Apple's iPod with video playback capability.Vevo is a music video website launched by several major music publishers in December 2009.

Controversy around modern music videosSome modern music videos are seen as hugely controversial. This is down to an incredibly wide range of reasons. The most common reason that has been dating back to the soundies on the panorams is the objectification of women. However, in modern day music it is most common in hip hop and rap. Women are objectified in a variety of ways from sexy dressing, speaking in seductive tones to acting and dancing in a sexual manner.However, it is also visible that women objectify themselves aswell in order to gain larger revenue from the song. A prime example of a female artist that would do this is Madonna and Rihanna.

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