1. HITACHI: CLOUDAND SOLUTIONSTRACEY DOYLE, DIRECTOR, SOLUTIONSAND CLOUD PROGRAM MANAGEMENTSNW APRIL 20121 Hitachi Data Systems Corporation 2012. All Rights Reserved.

2. The documents and other material available on Hitachis corporate website may contain forward-looking statements which reflectmanagements current views with respect to certain future events and financial performance. Words such as "anticipate," "believe," "expect,""estimate," "intend," "plan," "project" and similar expressions which indicate future events and trends identify forward-looking statements.Actual results may differ materially from those projected or implied in the forward-looking statements and from historical trends. Further, certainforward-looking statements are based upon assumptions of future events which may not prove to be accurate. In addition to the risks anduncertainties discussed in Hitachis SEC filings, the following factors could cause actual results to differ materially from those projected orimplied in any forward-looking statements :rapid technological change, particularly in the Information & Telecommunication Systems segmentand Electronic Devices segment; uncertainty as to Hitachis ability to continue to develop products and to market products that incorporate newtechnology on a timely and cost-effective basis and achieve market acceptance; fluctuations in product demand and industrycapacity, particularly in the Information & Telecommunication Systems segment, Electronic Devices segment and Digital Media & ConsumerProducts segment; increasing commoditization of information technology products, and intensifying price competition in the market for suchproducts; fluctuations in rates of exchange for the yen and other currencies in which Hitachi makes significant sales or in which Hitachis assetsand liabilities are denominated, particularly between the yen and the U.S. dollar; uncertainty as to Hitachis access to liquidity or long-termfinancing, particularly in the context of restrictions on availability of credit prevailing in Japan; uncertainty as to Hitachis ability to implementmeasures to reduce the potential negative impact of fluctuations in product demand and/or exchange rates; general economic conditions andthe regulatory and trade environment of Hitachis major markets, particularly, the United States, Japan and elsewhere inAsia, including, without limitation, continued stagnation or deterioration of the Japanese economy, or direct or indirect restriction by othernations of imports; uncertainty as to Hitachis access to, or protection for, certain intellectual property rights, particularly those related toelectronics and data processing technologies; Hitachis dependence on alliances with other corporations in designing or developing certainproducts; and the market prices of equity securities in Japan, declines in which may result in write-downs of equity securities Hitachi holds.2 Hitachi Data Systems Corporation 2012. All Rights Reserved. 3. AGENDA Vision Strategy Cloud offerings Cloud services Summary3 Hitachi Data Systems Corporation 2012. All Rights Reserved. 4. VISION4 Hitachi Data Systems Corporation 2012. All Rights Reserved. 5. THE INFRASTRUCTURE CHALLENGEBusiness needs Delivering better service to the business Speed Flexibility Lower costs Reliability Low riskIT response Figure out whats being asked for Manually provision No organizational coordination Limited flexibility Reactive5 Hitachi Data Systems Corporation 2012. All Rights Reserved. 5 6. DATA LANDSCAPE EVOLUTION 2,405PB16,416PB 79,796PB100%Structured Data23% +33% PER YEAR36%64%64%77%36% Unstructured Data +59% PER YEARSOURCE: IDCAssumes 100KBaverage file size 0%20052010 2014 1PB holds ~10 billion objects or files with >100 trillion objects stored in 2010 File and content solutions are critical to solve this management problem6 Hitachi Data Systems Corporation 2012. All Rights Reserved. 7. DATA CENTER TRANSFORMATION Physical,Transition to Virtual Legacy Environment Environment Reduce capital and operational expenditures Increase flexibility to be more responsive to the business Improve service levelsFrom Managing Infrastructure TechnologyTo Providing Infrastructure Services Silos of independent physical devices VirtualizedManage physical devices independentlyAutomatedClosed, inflexible monolithic environmentCloud-readyCostly legacy systemsSustainable7 Hitachi Data Systems Corporation 2012. All Rights Reserved. 8. WHAT IS A CLOUD? Virtualization Protection Mobility Location Multitenancyindependence+DiscoverabilityDynamic provisioning =/TechnologyCloud EnablersCloud1) Self-service +2) Pay-per-use3) Dynamic scale up or down=Cloud Cloud8Fundamentals Hitachi Data Systems Corporation 2012. All Rights Reserved. 9. THE WAY TO THE INFORMATION CLOUDSOPHISTICATED INSIGHT FLUID CONTENTDYNAMIC INFRASTRUCTUREINFRASTRUCTURE CONTENT INFORMATION CLOUDCLOUD CLOUD SINGLE VIRTUALIZATION PLATFORM Infrastructure virtualization Dynamic access with data Information analyticslifecycle management Rapid, on-demand Data repurposing andprovisioning and Data independence from replicationdeploymentapplications and media Information self- direction Converged solutions Unencumberedindex, search and discover9 Hitachi Data Systems Corporation 2012. All Rights Reserved. 10. HITACHI CLOUD AND CONVERGEDDATA CENTER VISION Key TransformationPay-per-use Processes Infrastructure Cloud Self-serve Cost Reduction and AgilityAutomate Enabled byHitachi Converged Data Center SolutionsVirtualize Quickerdeployment, automation andConsolidatescalability to help organizationsadopt cloud at their own pace and see predictable results with faster time to value Data Center Evolution10 Hitachi Data Systems Corporation 2012. All Rights Reserved. 11. STRATEGY11 Hitachi Data Systems Corporation 2012. All Rights Reserved. 12. HITACHI DATA SYSTEMS STRATEGY THE PATH TO THE INFORMATION CLOUDINFORMATION CENTER DATA CENTERInformation virtualization Content virtualization Seamless access to all information Seamless access to all data Integrate information across Infrastructure virtualizationmultiple applications for deeper and content Seamless access to all resources insight Index, search and discover Unify server, storage and network content anytime, anywheresilosInfrastructure foundation:High reliability and availabilityRapid provisioning and deploymentFlexible response to dynamic workloadsTightly integrated managementConverged solution stacks12 Hitachi Data Systems Corporation 2012. All Rights Reserved. 13. FLEXIBLE CLOUD OFFERINGS AND PACKAGING CLOUD AT YOUR OWN PACE HDS CLOUD STACK HDS services (optional) Fully managed private cloud Pay-per-use modelHDS Services Augments staff Service delivery platform (optional) Self-service Service Delivery Platform Billing and metering Reporting Cloud solution packages Bundled solution for quick SolutionExisting deployment PackagesInfrastructure Leverage existing technology for investment protection13 Hitachi Data Systems Corporation 2012. All Rights Reserved. 14. THE HITACHI ADVANTAGE THE FORMULA High-performance thin provisioning for optimal VM workload and density Integrates directly to the VMFS clustered file system Dynamically tiers a single VMFS volume to ensure VMs are in the right place at the right time Externalizes 100+ storage-virtualized devicesHardware ThinActive-active Symmetric,Provisioned VMDKs Internal Switch Matrix VMFS vStorage API for Array IntegrationDynamic Tiering Hitachi Dynamic Provisioning Dynamic Provisioning Hitachi Dynamic Tiering14 Hitachi Data Systems Corporation 2012. All Rights Reserved. 15. PREDICTABLE, REPEATABLE, RELIABLE Know what to expect Validated end-to-end interoperability of compute, storage and network Have repeatable outcomes Ranging from reference architecture to fully packaged solution packages Ensure reliable availability Virtual machine high availability and live migration Sophisticated blade failover Symmetric active-active storage CONFIDENCEcontrollers for even workload distribution Integrated management15 Hitachi Data Systems Corporation 2012. All Rights Reserved. 16. EXCEPTIONAL PERFORMANCE High-density computing and throughput High number of VMsper blade Largest blade IO inDO MOREclass High storage bandwidth and IO concurrency Symmetric active-active controllers Prioritized storage utilization with wide striping technology Efficient performance with optimum data location through intelligent tiering Eliminate hot spots16 Hitachi Data Systems Corporation 2012. All Rights Reserved. 17. FAST TIME TO VALUE Quick solution deployment Single vendor for ordering and guides Services for planning and implementation Simple and easy Quicker, simpler deployment from a single source Services for planning and implementation Intelligent automation of complex tasksDO IT NOW Ready for growth Scalable architecture17 Hitachi Data Systems Corporation 2012. All Rights Reserved. 18. FLEXIBILITY AT YOUR PACE Cloud at your own pace Implement now, build it over time and combine different solutions Extend solutions to current IT infrastructure Optimize solutions for various levels of convergence and needs18 Hitachi Data Systems Corporation 2012. All Rights Reserved. 19. BUILDING AN INFRASTRUCTURE CLOUDADOPT AT YOUR OWN PACE IT Services Blended into a UnifiedFramework and DesignsFuture ArchitecturesSystemsMaturityManagementCurve IntegrationOrderable SKUwith Validated BundlesBOM and DeploymentIntegration GuidesLegacy Level ofCloudReference Hardware ManagementServicesDelivery ArchitectureIntegrationIntegration Integration HDS ConvergedConverged Solution Hyper-V CloudPrivate Cloud ExamplesPlatform for VDI for ExchangeFast TrackServices19 Hitachi Data Systems Corporation 2012. All Rights Reserved. 20. CLOUDOFFERINGS20 Hitachi Data Systems Corporation 2012. All Rights Reserved. 21. CLOUD SERVICES FILE TIERING BUSINESS OVERVIEWBusiness problemsSolutions Slowing performance Management complexity and Inactive NAS data costarchiving User-maintained data IT sprawl increasing capital and utility costs Data manageability Strain on resources New business requirements21 Hitachi Data Systems Corporation 2012. All Rights Reserved. 22. CLOUD SERVICES FILE TIERING HITACHI SOLUTIONS Cloud Services Architecture File TieringONSITEREMOTEONSITE REMOTE SHAREPOISHAREPOI NAS NASNTNT Backups PRIMARY NASCLOUD ON-RAMPSFILE TIERING, FILE "ONSITE SHAREPOINT andSERVING, SHAREPOINT "REMOTEARCHIVINGSHAREPOINT" under "Cloud Services Architecture" MAN,be brokenLAN, cant WAN as they currently are. "SHAREPOINT" is a product name and cant be broken or CLOUD OBJECT STORE hyphenated.HITACHI CONTENT PLATFORM HITACHIHITACHI HITACHI ADAPTABLEADAPTABLE ADAPTABLEMODULARMODULAR MODULARCloudSTORAGESTORAGE STORAGE22 Hitachi Data Systems Corporation 2012. All Rights Reserved. 23. CLOUD SERVICES FILE TIERINGHITACHI VALUEValue proposition Key differentiators Improve performance and Flexibility to scale quicklyscalability Continuum of availability Improve backup and restore optionstimes Hitachi-managed infrastructure Reduce risk of growing at your Cloud-management portal own pace model file-tiering converged platform (compute, network, storage Enable cloud while protectingand archiving)existing investments - Speed of deployment - Holistic management Reduce complexity and - Unique OPEX modelimprove manageability Delivered as CAPEX or OPEX23 23 Hitachi Data Systems Corporation 2012. AllAll Rights Reserved. Hitachi Data Systems Corporation 2012. Rights Reserved. 24. CLOUD SERVICES SHAREPOINT ARCHIVING BUSINESS OVERVIEWBusiness problems Solutions Slowing performance SharePoint data archiving Management complexity and Seamless user data access cost Efficient SharePoint storage IT sprawl increasing capital and utility costs Strain on resources New business requirements24 Hitachi Data Systems Corporation 2012. All Rights Reserved. 25. MICROSOFT SHAREPOINTHITACHI DATA SYSTEMS TECHNOLOGIES HDS ProductsPLATFORM FEATURES Virtual Scalable to 247PB Hardware Storage Virtualize storage-Hitachi Virtual Storage Corrected product namePlatform Thin provisioning and wide striping Platform Space reclamation-Hitachi Adaptable ModularCorrected product name Automated tiering Storage Adaptable Scalable to 944TB -Hitachi NASModular Thin provisioning and Corrected VIRTUAL ADAPTABLE product nameStorage wide stripingPlatform, powered bySTORAGE MODULARBlueArc Space reclamation PLATFORM STORAGE Symmetric-Hitachi Content Platformactive-active controller NAS Scalable up to 16PB Software Platform Intelligent file tiering Corrected product name Multilayered data - Hitachi Data Protection protection Suite, powered by Thin provisioning CommVault Content Archive platform-Hitachi Application Corrected productNAS HITACHI name Platform Scalable to 40PB Protector WORM storage-Hitachi Data Discovery for Corrected product name CONTENT Authenticated data Microsoft SharePoint PLATFORM Compliance policies25 25 Hitachi Data Systems Corporation 2012. AllAll Rights Reserved. Hitachi Data Systems Corporation 2012. Rights Reserved. 26. MICROSOFT SHAREPOINT HITACHI DATA SYSTEMS SOLUTIONSProcess Accounting HR Engineering MarketingDocuments are created and SharePoint stored within SharePoint UsersHDD-MS relocates the documents from SharePoint SQL server to Hitachi storage (HCP or HNAS) manually or automatically based on policiesDocuments are replaced withServer DatabaseSharePoint SQL a small stub in SharePointVersioning is supportedDataRetention and complianceDiscovery for Server Database rules are set SharePoint SQLResults MicrosoftDecreases TCO of SharePointSharePoint as fewer SQL Servers, licenses, Windows OS and hardware are requiredImproves efficiency byNAS Platform Content Platform automating data archiving and management processesStorageMitigates compliance and litigation risks by taking action on data based on policies26 Hitachi Data Systems Corporation 2012. All Rights Reserved. 27. CLOUD SERVICES SHAREPOINT ARCHIVINGHITACHI DATA SYSTEMS VALUE Value Proposition Key Differentiators Improve performance and Flexibility to scale quicklyscalability of SharePoint Continuum of availability Improve backup/restore timesoptions An all Hitachi infrastructure Decrease SQL capacity costs Cloud Management Portal - Enables cloud while SharePoint Archivingprotecting existing converged platforminvestments (compute, network, storage&archiving) Reduce complexity and speed of deploymentimprove manageability enable holistic management Delivered as CAPEX or Offers unique OPEX ModelOPEX27 27 Hitachi Data Systems Corporation 2012. All Rights Reserved. Hitachi Data Systems Corporation 2012. All Rights Reserved. 28. CLOUD SERVICES FILE SERVING BUSINESS OVERVIEWBusiness ProblemsSolutions Slowing Performance Complexity and cost of Efficient data access extensive scaling and Cost effective information concurrencystore IT Sprawl: increasing capital Secured user data and utility cost Strain on resources Proliferation of new data types result in unplanned storage28 Hitachi Data Systems Corporation 2012. All Rights Reserved. 29. CLOUD SERVICES FILE SERVING HITACHI DATA SYSTEMS SOLUTIONS Cloud Services Architecture File Serving Consumer 1 Consumer 2 Consumer 3ONSITEREMOTEONSITE REMOTE SHAREPOISHAREPOI NAS NASNTNTFILE FILE FILE SHARESHARESHARECLOUD ON-RAMPS FILE TIERING, FILE SERVING, SHAREPOINTARCHIVING LAN, MAN, WAN CLOUD OBJECT STOREHITACHI CONTENT PLATFORM HITACHIHITACHI HITACHI ADAPTABLEADAPTABLE ADAPTABLEMODULARMODULAR MODULARSTORAGESTORAGE STORAGECloud29 Hitachi Data Systems Corporation 2012. All Rights Reserved. 30. CLOUD SERVICES FILE SERVINGHITACHI DATA SYSTEMS VALUEValue propositionKey differentiators Centralized, simplified management Stores information to get maximum efficiency Reduces cost of new environment Bottomless, backup-free file servingand ongoing operating coststo distributed consumers Reduces cost and complexity by Continuum of availability optionseliminating management or backup An all-HDS infrastructureat edge Cloud management portal file serving converged platform Minimizes risk with compliance and (compute, network, storage, archivinretention g, versioning and backup- free) Supports chargeback and on- speed of deploymentdemand capacity requests enables holistic management Offers unique OPEX Model Increased flexibility with businesscontinuity30 30 Hitachi Data Systems Corporation 2012. 2012. All Rights Reserved. Hitachi Data Systems Corporation All Rights Reserved. 31. CLOUD MANAGEMENT PORTAL SINGLE POINT OF VISIBILITY AND SELF-SERVICE Provides Self-serviceBusinessTenant and namespace allocation or IT ConsumerConfiguration of on-ramps ReportingQuery and chargeback reportsBill and payment informationMy Status Benefits ActiveMessages pending Simplified management of cloud environment for ITMy AccountMy Services Customizable for service New payment Add services providers and telcos deliveringAbc def g h ijklm no pq rs tuvwx y z Abc defg h ijk lm no q rs tuv wx y z Abcdefg h ijk lm noView billpq rs t uv wx y z cloud services31 Hitachi Data Systems Corporation 2012. All Rights Reserved. 32. HITACHI CLOUD SERVICES Private cloud located at Your Data Center customer site Remotely managed by HDS Offered as pay-per-usePrivate Cloud Private cloud servicesFILE ARCHIVE Private file tieringUPDATE PRIMARY FILE File servingNEW SHAREPOINT Microsoft SharePoint archivingNEW32 Hitachi Data Systems Corporation 2012. All Rights Reserved. 33. INTELLIGENT CLOUD SERVICES LAYER INFRASTRUCTURE, CONTENT AND INFORMATION SOLUTIONS INFRASTRUCTURE CLOUDCONTENT CLOUDINFORMATIONCLOUD WAN File Tiering File Serving SharePoint Archiving33 Hitachi Data Systems Corporation 2012. All Rights Reserved. 34. HITACHI DATA SYSTEMS TRUSTED BY THE GLOBAL BUSINESS COMMUNITY34 Hitachi Data Systems Corporation 2012. All Rights Reserved. 35. SUMMARY35 Hitachi Data Systems Corporation 2012. All Rights Reserved. 36. HITACHI DATA SYSTEMS: CLOUD SOLUTIONS AND BENEFITS Just-in-time consumptionSave OPEX, CAPEX Reduce management overhead Save on hardware and licensing fees Consolidate more, improving efficiencyMaximize utilization Free up primary systems Align information to IT based on value Grow or shrink capacity on demandGain agility Speed time to value and time to market Proceed at your own paceProtect investmentsIncrease return on assets by extending useful life Enable multiple (QoS) tiersAchieve SLAs Achieve non disruptive upgrades Improve uptime36 Hitachi Data Systems Corporation 2012. All Rights Reserved. 37. 37 Hitachi Data Systems Corporation 2012. All Rights Reserved.