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H.J. HEINZ PRESENTATION
TEAM: G
Omar Scaife
Fan Gao
Nairy Shahmoradian
Jacob Bustamante
Johnny Zegarra
H.J. HEINZ DESCRIPTION
• H.J. HEINZ FOUNDED IN 1869
• WIDELY KNOWN FOR KETCHUP
• GLOBALIZED ORGANIZATION
• KRAFT® NEAREST COMPETITOR
• CONDIMENTS, FROZEN, & BABY FOOD
• WIDE ARRAY OF DISTRIBUTION
H.J. HEINZ CHALLENGES
• GOVERNMENTAL REGULATIONS
• COMPETITION
• INCREASE LABOR COSTS
H.J. HEINZ RESEARCH & DEV
• PRODUCT DEVELOPMENT
• PACKAGING
• QUALITY ASSURANCE
• TECHNOLOGY
• INNOVATION CENTERS
• CUSTOMER SATISFACTION
H.J. HEINZ PERFORMANCE
• $4 BILLION IN ANNUAL SALES
• 90% OF PROFIT DERIVED FROM KETCHUP
• STRONG NORTH AMERICA SALES
H.J. HEINZ INNOVATION
• INNOVATIVE STRATEGIES
• HEINZ MICRONUTRIENT CAMPAIGN
• FOSTERING HEALTY COMMUNITIES
• CULTURAL & COMMUNITY DEVELOPMENT
H.J. HEINZ CUSTOMER SERV.
• HIGH QUALITY PRODUCTS
• EXTENSIVE TESTING
• RAPID RESPONSE TO CUSTOMER COMPLAINTS
H.J. HEINZ GLOBALIZATION
H.J. HEINZ STRATEGY
• VISION
• PROPER PLANNING
• EFFECTIVE MANAGEMENT
• CONSTANT FORECASTING
• STRONG FOUNDATION
H.J. HEINZ CONCLUSION
• MAINTAIN INTEGRITY
• CUSTOMER WELLBEING