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Telefónica Móviles España in 2001

• High rates of penetration in Spain (>70%)

• There were 6.300 millions SMS

– 38% with added value

• E-moción: 2,5 millions users

– Average 2 min. / access

– 750.000 calls / week

• Revenue sharing in 3G will be as follows, KPMG says

Revenue

100%

Wireless Operators

50%

Added ValueApplications

12% 38%

ContentsProviders

= + +

New businessesand opportunities

A great opportunity for new players

Facilitate access to wireless technologies to companies that traditionally develop services and computer applications

Establish new business models which involve developers, clients, universities ...

Create new environment where external companies integrate services offered by Telefónica MoviStar in their own applications

MovilForum objectives

MovilForum: Participation levels

MEMBERSMEMBERS

ASSOCIATEDASSOCIATED TECHNOLOGICALTECHNOLOGICALPARTNERSPARTNERS

Technological Partners

• Leaders in wireless technologies

– MovilForum Fair 2001: Microsoft, Openwave, HP,

Ericsson, Motorola, Siemens, Compaq

• Agreements with developer communities

– MSDN, HP bazaar, EMW

• Devices, development tools ...

• Joint training events

• Developer contests

Members

• Companies interested in develop their business in the wireless industry

• 119 companies joined, 73 signed agreements• Different types

– developers– integrators – consultancy companies– ...

• Nationwide location• Agreements with universities

Associated

• Community interested in the wireless industry

• Professionals, freelances, students ...

• Services: mailing lists, news, events, articles,

• New ideas and projects

• Registry via web

¿What is MovilForum offering?

TECHNICALTECHNICALSUPPORTSUPPORT

BUSINESSBUSINESSSUPPORTSUPPORT

WEBWEB

www.movilforum.movistar.comwap.movilforum.com

Business Support

• “Collaborating Company” accreditation

– Pass compulsory courses

• Promotion of third company products

• Direct contact with Telefónica MoviStar

• Feria MovilForum

Promotion of third company products

• MovilForum portfolio

– Fill in the questionnaire

– Paper, CD and web edition

– Distribuition to commercial department, clients ...

• Demo Center

– Portfolio selection

– Kind of applications: transport and location, health, banking and

insurances, telemetry and telecontrol, entertainment, corporate

applications access, contents adaptation and release, sales force

automation.

Feria MovilForum

• Annual fair where members show their mobile products

• FMF2001

– 7 Sponsors: Compaq, Ericsson, HP, Microsoft, Openwave, Siemens, Sun

– 18 exhibitors

1.300 people

Feria MovilForum 2002: 10, 11 decemberFeria MovilForum 2002: 10, 11 decemberFeria MovilForum 2002: 10, 11 decemberFeria MovilForum 2002: 10, 11 december

3.200 people to seminars

Testing platform

WAP

SMS

LOC

GSM/GPRS

WAP

SMS

LOC

Testing Application

Special Access

Services

• WAP

• Messaging

• Location

• Oficin@ MoviStar (Exchange)

• GPRS

• Java 2 Micro Edition

• Games

Events 2001

• Presentación MovilForum• Jornada Técnica• Java Expo• Demos en ExpoComm• Mundo Móvil• Tech-Ed• Feria MovilForum 2001• Seminario m-services• Foro MSDN-MF• SIMO• J2ME más allá de la voz

E F M

A M J

J A S

O N D

Events H1 2002

• Tour Java Móviles (universities) Sun

• Workshops MSDN: MIS, mobility Microsoft

• Jornada Técnica 2002 TME

• J2ME más allá de la Voz Sun

• Java Expo Sun

• MMS Ericsson

Members Compromises

• Data updated

• Two employees trained in our services

• Don’t use lab for commercial use

• NDA

• Pay the fee

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