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Date post: 02-Dec-2014
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Presenter’s: Anu Anup Kunal Salil Vijay
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resenLer'sAnuAnupkunalSalllvl[ayadlo Ad Cl Pk8Source DSCL SI1L 20072009nar|ya|| k|saan 8azaar Deve|op|ng kura| 8us|nesses |n Ind|aW @e uell CloL eneral Mllls Co LLd (uCM) was founded by Slr Srlram ln 1889W Parlyall klsaan 8azaar (Pk8) ls an lnnovaLlve caln of rural agrlculLural supermarkeLs seL upln lndla slnce 2002 by uCM Srlram ConsolldaLed LLd (uSCL)W Pk8 ls an lnnovaLlve efforL almed aL empowerlng farmers and meeLlng Le needs of ruralouseolds by provldlng access Lo agrlculLural producLs servlces and reLallW Parlyall klsaan8azaar almsaL provldlngendLoendgroundlevel supporL LoLelndlanfarmer for lmprovlng Lelr producLlvlLy and proflLablllLyW lL alms aL creaLlng a poslLlve lmpacL ln brlnglng a quallLaLlve cange and revoluLlonlzlng Lefarmlng secLorW AL presenL uSCLas a LoLal number of 302 sLores ln elgL sLaLes vlzua[asLan un[abParayana CaLLlsgar MaarasLra M and Anar|ya|| k|saan 8azaar CffersAgr| InputsW ;uallLy lnpuLs (ferLlllzers seeds pesLlcldes Lools veLerlnary producLs anlmal feed lrrlgaLlonlLems dlesel peLrol)W ke|evant Agr| techno|ogyrovlde cusLomlsed soluLlons Lo farmersLffecLlve lmplemenLaLlon of new LecnologyServe as a brldge beLween farmers unlverslLlesrovldes compleLe lnformaLlon (weaLer forecasL markeL prlces eLc)W ,arket L|nkagesAccess Lo new markeLs/ buyers for farmers produceW ,ed|ca| fac|||tyrovlde compleLe medlcal faclllLy Lo Le farmersW Jarehous|ng Commod|ty exchangesrovldlng farmers wlL quallLy wareouslng faclllLles access Lo commodlLyexcangesW nouseho|d Goodsrovldes a range of good quallLyouseold goods for Le farmer's famllynar|ya|| k|saan 8azaar CffersW Consumer goods (grocerlesome appllances garmenLs)W Access LoouLpuL markeLsby elplngfarms producebuybackopporLunlLles commodlLyLradlngW lnformaLlon (weaLer forecasLs markeL prlces farmers' daLabases) llnanclal producLs (croplnsurance credlL banklng lnvesLmenLs money Lransfers)W |nanc|a| Serv|ces Access Lo credlL lnsurance banklng servlces nDC 8ankParlyall klssan 8azaar wlll offer normal banklng servlces Lroug lLs 128 ouLleLs lClClrudenLlal Llfelnsurance asannouncedasLraLeglcdlsLrlbuLlonLleupwlLParlyallklsaan 8azaarLargest kura| keta|| cha|nW Lac Pk8 cenLre caLers Lo communlLles wlLln a 2330 kmperlmeLer and lmpacLs Le llfe of abouL 20000 ouseoldsW Pk8's buslness model ls Lo provlde LargeLed servlces Lo farmersln remoLe reglonsW lL alsorelnforces Leneedfor farmlngcommunlLles Lo aveaccess Lo lnformaLlon and LecnologySC,L C DSCL 8kANDSAC1S A8CU1 nk8D|str|but|on Channe|esLlclde u[araLM ulerLlllzer (a[asLan)Seed (Andra rades) Company owned odown(8ubaneswar)ulsLrlbuLor (30)CusLomereLallerlndusLrlal Suppller,anufactur|ng fac|||t|eskoLaureaClor AlkallvC eslnCompoundlng (100 sub)CemenLCapLlve ower lanL Coal 8ased8arucClor AlkallCapLlve ower lanL lurnace Cll 8asedA[bapur/upapur/Parlavan/LonlSugar (100 sub)CapLlve ower lanL 8agasse8asedPyderabad/lllpplnes/vleLnam/@allandSeeds (31 sub)8lwadl/Mumbal/Pyderabad/8engalurulabrlcaLlon unlLs of lenesLa 8ulldlng SysLemsurgaonSLaLe of Le arL u / AppllcaLlon uevelopmenL CenLre,arg|ns to channe|W 0IstrIbutor: 5 W FetaIler: 10W Schemes: trade schemes, customer schemesW Push/ pull strategynk8 USLS I1 AS AN I,9Ck1AN1 LNA8LLk &se of T to provIde onlIne support on .latest technIcal advancements.weather forecasts .mandI (market) prIces .faIr E transparent bIllIng to farmers .|aIntaInextensIvefarmerdatabaseswIthmIcroInformatIonaboutthefarmers'fIeld to provIde customIzed servIce to the farmers.our As Awareness: T has bIg role In awareness about product offered by 0C| . 0IrectSupply25rovIng5roduct acce5tance 0C| ShrIram developed FInancIal ServIces lIkeProvIdes access to modern retaIl bankIng E farm credIt E huge transparency Is alsothereAvaIIabIIIty"ualIty AgrInputs: IrrIgatIon Items and other key Inputs lIke dIesel,petrol at faIr prIces.AffordabIIIty(SIzeanddesIgnchanges) ow cost hIgh qualIty , 0C| ShrIramdeveloped a lowcost water purIfIer especIally for rural areas.uture p|ans of n8kW Parlyall klsaan8azaar asplansLorapldlyscaleupLeoperaLlons creaLeanaLlonal fooLprlnL coverlng all Le ma[or agrlculLural markeLs of Le counLryW @ls would mean caLerlng Lo culLlvable land of over 30 mllllon acres and LouclngLe llves of over 10 mllllon farmersW apld scale up plans Lo seL up 200 cenLres ln Le nexL 3 years le A LoLal of 300Pk8 ouLleLs ln nexL 3 yearsW Parlyall klsaan 8azaar eaded Lowards easLern and souLern lndlaW uCM Srlram ConsolldaLed (uSCL)as planned Lo separaLe lLs rural reLall buslnessParlyall klsaan 8azaar lnLo a subsldlary


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