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April 25, 2012
Demystifying Twitter
Candace Kuss, ECD H+K Interactive Lab
D2 Energy
@CandaceKuss / #HKD2
#HKD2
“Twitter is an information network”
06.2012 source: Twitter
45%+
percent of
tweets
originate
from
mobile
devices 09.2011 source: Twitter
via allthingsd.com
Twitter for Business
June 2009 / source: Biz Stone, Co-Founder at Hill + Knowlton Cannes Lions Seminar
@Omega2012Clock
Launched more as a response tool, than engagement device
At #1YearToGo, the account is able to correct inaccurate tweets in real time
It’s not always about being popular
News seeks the fastest technology available
Tweets + Retweets speed news distribution
GE Launch: 91.2% of mentions via Twitter
04.2012 / source: H+K via Radian6
What kind of people use Twitter?
Twitter says:
06.2011 source: Twitter UK GM Tony Wang at #HKD2 London
People and Brands
and Governments
and journalists (and of course bloggers)
Twitter Ads
Where ad agencies are looking to buy ads
Feb 2012 / source: STRATA report via Marketingland.com
89% of agencies saying they are planning
on spending ad dollars with Facebook, while
only 39% plan on using Twitter, and 18%
plan on using Google+. YouTube beat out
Google+ with 36% saying they plan on
spending ad dollars there and 21% said they
would use LinkedIn
Where might you buy ads?
Feb 2012 / source: STRATA report via Marketingland.com
Ads = Promoted Accounts, Trends, Tweets
Getting your message to the top
April 25, 2012
Please follow us:
@CandaceKuss / @HK_London / @HK_Energy
#HKD2
#Thanks