Table of Contents

1.Company

Overview

2.Company History

3.Proposal All rights reserved by Heartland LLC.

Company Overview

About Heartland

All rights reserved by Heartland LLC.

Unofficial 2013(2013.3.1)

AWAKENING(2013.10.24)

Heartland Music Fest(2014.3.7-8)

Company Overview

Electronic Dance Music Event Planning Company

Heartland’s mission is to unite through music

Heartland LLC. founded by Rami Moon, Jasper, and Danny Kang at University of Illinois at Urbana Champaign in 2006. Their passion for EDM triggered the foundation of this company. Until 2011, Heartland LLC voluntarily held regular events in Champaign-Urbana area. By 2011, Heartland LLC. was officially registered as Electronic Dance Music Event Planning Company by the State of Illinois.

All rights reserved by Heartland LLC.

2011 – 2013 2014 - Present

All rights reserved by Heartland LLC.

Company History

Collaboration Proposal From Heartland LLC.

1. Proposal Statement

2. Korean Market and Potential Clients

3. Specific Tasks

4. Expected Benefit

Proposal

Collaboration Proposal From Heartland LLC.

As an EDM event planning company, we would like to propose a partnership with Canopy to supply talented EDM artists to renowned Korean venues.

We would like you to utilize your existing relationships with artist agencies to provide talented artists with the most reasonable price.

Proposal Statement:

Collaboration Proposal From Heartland LLC.

Korean Market Potential:• First Place in Asia to host UMF in 2012• Exponential growth of Korean EDM Market

Future Clients:

Korean Market Potential and Future Clients:

Seoul

Octagon

Ellui

Busan

247

Grid

Korean Market and Potential Client

Octagon - Reputation

…Octagon has already made a huge impact in the South Korean capital… reputation for being the place to be seen, with Jessica Alba visiting and Steve Aoki and Skrillex dropping by to play after – parties ….

(Quote from Adam Saville from DJ MAG)

Ranked #1 in South Korea

Ranked #12 in the World

Capacity: 1000+

Location: Seoul

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Collaboration Proposal From Heartland LLC.

Octagon - Events

HeadHunterz(5/4/2012)

FEDDE(11/23/2013)

Gareth Emery(12/31/2013)

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Collaboration Proposal From Heartland LLC.

Octagon - Events

UMF Korea 2013 after-partyWorld famous DJs played at Octagon

SkrillexHeadhunterzPaul Van DykFedde Le GrandeSander Van DoornGareth Emery

Special thematic eventsSwimming pool party

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Collaboration Proposal From Heartland LLC.

Octagon - Facility

Lights

Sound

10m x 7m sliding LED system; the biggest and best quality in South Korea

Funkin One Ver. 4system;Special 3D sound

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Collaboration Proposal From Heartland LLC.

Octagon - Facility

Unique Design

Unique Recreation

The club itself is designed in the shape of ‘Octagon’

Swimming pool inside the club

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Collaboration Proposal From Heartland LLC.

Korea & Asia EDM industry

White Sensation / Night Rush / Electro Dash The Asian Market has been a blue ocean for the EDM industry. With growing popularity of EDM in Korea, it has hosted many EDM events such as White sensation 2013, Electro Dash 2014, Night Rush 2014 and UMF.

Not only in Korea, but also in many Asian countries has been interested in EDM industry through Korean wave called “Hallyu.”

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Collaboration Proposal From Heartland LLC.

Korea & Asia EDM industry

UMF Korea 2012Visitors: 50,000

UMF Korea 2013Visitors: 100,000

UMF Korea 201485% of tickets are sold out

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Collaboration Proposal From Heartland LLC.

Specific Tasks

ClubOctago

nHeartland

LLC.

J. Goldberg

Artist Artist Hospitality

Artist list Agency Contact

Commission

ManagementVenue ContactCommission

Artist list & date

Talent Fee

Agency

AdvertisingVenue

Performance Fee

Collaboration Proposal From Heartland LLC.

Heartland & J. Goldberg-Bigger Profit-Enter Korean Market

Artists- Increase their awareness in Asian Market

-Potential World Tour in the future

Benefit

Collaboration Proposal From Heartland LLC.

Conclusion

All rights reserved by Heartland LLC.

As the previous slides about Octagon and UMF Korea indicates, Korean EDM Market is experiencing an exponential growth. Korea is now No. 1 EDM market in Asia and is the only Asian country which hosted UMF. Accordingly, the market’s demand for new and talented EDM DJs is increasing every year.

By partnering up with J. Goldberg Events And Entertainment Company, we expect to enter the Korean Market successfully. The existing relationship between artists agencies and J. Goldberg will allow us to provide Korean venues like Octagon with an Economical price. The background of Heartland (90% of employees are Korean) will make the negotiation process smoother.

We are looking forward to partnering up with you to enter Korean Market.Thank you.