InteractiveSocial Marketing

Brand StrategyDesign

AnalyticsMedia

Advertising

We don’t just embrace a creative challenge. We bear hug it into submission.

We’re a creative agency that celebrates the

challenge as much as the success. We tend to

stay clear of traditional labels, focusing instead

on engagement—connecting with clients to

find new ways of telling stories that move:

people, products, mountains. We know that

good ideas can come from anywhere, and we

seek them out wherever they live.

We’re catalysts who believe the best way to

change heads and hearts is to bring fresh

thinking to every challenge we face. And along

the way, we make sure to enjoy the process.

The collaboration. The thinking and rethinking.

The creating. That’s what gets us out of bed

every morning with a smile.

OUR BELIEF SYSTEM IS NOT THE TEN

COMMANDMENTS.

It’s a set of philosophies. Principles. Beliefs. Yes, beliefs. Let’s call it that.

We believe in the power of storytelling.

We believe in empowering consumer dialogue.

We believe in the power of data.

We believe in the union of online and offline.

We believe in the power of open-source relationships.

Above all, we believe every challenge is unique.

And with every unique challenge comes the opportunity to tell a unique story.

We really believe in telling stories.

It isn’t jubusiness relations

st hip.

IT’S THE BAR DOWNSTAIRS. THE AFTERHOURS PIANO PLAYING. THE KINETIC ENERGY GENERATED FROM THROWING MINIATURE FOAM BASEBALLS AT MAKESHIFT TARGETS. OUR SPACE, OUR PEOPLE, AND WHAT HAPPENS WHEN THE TWO COLLIDE SHAPE US, MOLD US, MAKE US WHO WE ARE. AND THE ORGANIC RESULT BECOMES A COLLABORATIVE CULTURE MADE UP OF EQUAL PARTS MAGIC AND METRICS, CREATIVE AND CARNIVAL.

Making people stare at monitors until their eyes go bloodshot since 1995. We create powerful, compelling online experiences—ones that captivate the imagination and inspire action. From websites to online ads to mobile marketing, we constantly work to reinvent the interactive experience.

[ interactive ]

W I N D O W S M O B I L E D E V E L O P E R V I R A L V I D E O

H T C S I Z Z L E V I D E O S F O R T H E H E R O A N D I M A G I O S M A R T P H O N E S

S E A T T L E ’ S B E S T C O F F E E W E B S I T E

We’re builders. Developers. Speakers of geek. Whether it’s HTML or complex web-based applications, our web development department collaborates with our designers to develop content and design for highly functional and user-friendly websites.

[ web ]

W I N D O W S P H O N E W E B S I T E

W I N D O W S H O M E S E R V E R W E B S I T E

H T C W E B S I T E

M I C R O S O F T H A R D W A R E W E B S I T E

“ S I T E O F C H A M P I O N S ”

Form meets function. They mate. We’ve been building brand awareness through graphic design for decades now. Our secret? Creating communication pieces that are as logical as they are aesthetically pleasing. Hiring the most talented designers this side of the Guggenheim doesn’t hurt either.

[ design ]

D R Y F LY D I S T I L L I N G

P I K E P L A C E M A R K E T L O G O

V A I L E V E N T L O G O

S U N C A D I A R E S O R T M A R K E T I N G B R O C H U R E

ride on.

Sandal-clad software engineers versus software engineers who are also grape juice drinkers. Discuss. We know who your customers are, and we know where to reach them. Our strategic media planning and buying services make for maximum meaningful message consumption, and we utilize the power of SEO and SEM to help promote greater brand awareness—and help find the people who want to find you.

[ media/seo/sem ]

V A I L R E S O R T S M E D I A

A comic slant of the standard human face.

DThe suit. The fedora. The general aroma of tobacco leaf. Old school.

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Candy for the eyes.Tasty profits for the pocketbook. Everywhere customers interact with a brand lies an opportunity. Be it packaging, identity, POS or collateral, in the retail world, we make sure our clients look good on the outside, inside and, of course, where it matters most: their bottom line.

[ retail ]

S E A T T L E ’ S B E S T C O F F E E S E A S O N A L P A C K A G I N G

H & R B L O C K R E T A I L P A C K A G I N G

H & R B L O C K P O I N T - O F - P U R C H A S E D I S P L A Y

S E A T T L E ’ S B E S T C O F F E E H O L I D A Y R E T A I L G R A P H I C S

CLARITY. FOR MORE THAN JUST A MOMENT.

Brands need friends like people need sandwiches. Our targeted social media marketing and analytics help savvy marketers harness the power of consumer conversation. Because brands not talked about are brands easily forgotten.

[ social media ]

Performance report for Microsoft HealthVaultCampaign Date Range: March to June 2009

- 41% + 2% - 18%

Social Networking Campaign

HealthVault Consumer Buzz Trend

● HealthVault generated 1.4K mentions during May.● Positive mentions increased from April to May by 2%, and accounted for 30% of total May mentions.

Buzz Trend by Sentiment HealthVault Consumer Monthly Sentiment ReportMar Apr May Jun Mo. Avg.

Negative 9 29 14 17Neutral 572 1.9K 955 1.1KPositive 97 408 415 307Monthly Mentions 678 2.3K 1.4K 1.5K

Competitor Buzz by Number of MentionsMar Apr May Jun To Date

HealthVault 678 2.3K 1.4K 4KMayo Clinic 4.1K 8.9K 13.1K 26KWebMD 4.2K 5.5K 14.4K 24.1KGoogle Health 865 1.6K 1.1K 3.6KDossia 43 61 134 238Continua Health 137 143 124 404Intel Health 35 151 61 247

Social Media Metrics

Quantitative Social Media Month-over-Month Comparison YouTube Stats MoM % Change

Subscribers 14 27

Apr May Change Apr May Change Apr May ChangeHealthVault 296 323 9% 11 14 27% 333 446 34%Mayo Clinic 6,731 7,323 9% 434 529 22% 3,565 4,406 24%WebMD 1,305 1,356 4% 0 0 0% 2,457 2,974 21%Google Health 0 0 0% 0 0 0% 0 0 0%Dossia 0 0 0% 0 0 0% 0 0 0%Continua Health Alliance 0 0 0% 0 0 0% 0 0 0%Intel Health 0 0 0% 0 0 0% 0 0 0%

Facebook Stats MoM % Change MoM % Change Twitter Stats MoM % Change

Fans 323 9 Page Views 3411 45 Followers 446 34

Site Traffic Report

HealthVault Consumer Site

● May visits to the HealthVault site totaled 128.1K.● Account signups reached 2.7K in May, with 24.3K account records loaded.

Pageviews Vs. Unique VisitsMonths Sep Oct Nov Dec Jan Feb Mar Apr May Jun To-DateVisits 34.7K 79.3K 90.9K 80.1K 143.9K 101.1K 133.5K 267K 128.1K 1.1MPageviews 210.4K 378.7K 428.3K 267.3K 459.2K 336.5K 398.1K 627.4K 262.3K 3.4MUnique Visits 30.0K 71.1K 83.5K 72.8K 130.5K 89.3K 113K 242.4K 115.3K 947.8KAvg. Visits/Unique Visits 1.2 1.1 1.1 1.1 1.1 1.1 1.2 1.1 1.1 1.1Avg. Pageviews/Unique Visits 7.0 5.3 5.1 3.7 3.5 3.8 3.5 2.6 2.3 3.6Avg. Visit Time 0:05:58 0:05:31 0:05:04 0:05:30 0:04:47 0:04:47 0:05:08 0:04:32 0:05:19 0:05:11Account Signups 1.2K 2.2K 1.9K 1.6K 4.3K 2.4K 2.6K 3.3K 2.7K 22.3KAccount Records TBD TBD TBD TBD TBD TBD 17K 22.2K 24.3K 63.5K

Sept 2008 - Feb 2009: Baseline Months

Search Engine Marketing Campaign

HealthVault Consumer Site

● The May SEM Cost Per Click fell by $0.15 since April - a 13% decrease!● May Estimated Conversions reached 1K - a 95% increase since April.

Total Campaigns Campaign Performance by Average Click-Through Rate and Cost Per ClickMar Apr May Jun To-Date

Spend $31.9K $46.9K $50.8K $129.6KImpressions 23M 23M 31M 78MClicks 24K 41K 51.3K 116KClick-Through Rate 0.10% 0.18% 0.16% 0.15%Cost Per Click $1.34 $1.14 $0.99 $1.12Est. Conversion* 457 514 1K 2KEst. Conversion Rate* 1.93% 1.25% 2.12% 1.77%Est. Cost per Conv.* $69.72 $91.29 $46.74 $62.96

* Est. Conversions = (Clicks/Site Traffic) x Account Signups* Est. Conversion Rate = Est. Conversions/Clicks* Est. Cost per Conversion = Spend/Est. Conversions

© 2009 HL2, Inc. All rights reserved.

Months

Months

Months

Social Media Sites(Metric: Count)

Facebook (Fans/Members) YouTube (Channel Subscribers) Twitter (Followers)

This Executive Dashboard is an integrated marketing performance report for all campaigns, including Social Networking, Search Engine Marketing (SEM), and Site Traffic.

May 2009HealthVault Consumer Executive Monthly Performance Report

HealthVault Consumer Total Mentions

HealthVault Account SignupsHealthVault Consumer Positive Mentions

MoM MoM MoM

210.4K

378.7K428.3K

267.3K

459.2K

336.5K398.1K

627.4K

262.3K

30.0K71.1K 83.5K 72.8K

130.5K89.3K 113K

242.4K

115.3K

0

100K

200K

300K

400K

500K

600K

700K

Sep Oct Nov Dec Jan Feb Mar Apr May Jun

PageviewsUnique Visits

$0.00

$0.40

$0.80

$1.20

$1.60

0.00%

0.04%

0.08%

0.12%

0.16%

0.20%

Mar Apr May Jun

Cost Per Click

Click-Through Rate

CTR CPC

2%

M I C R O S O F T W E B S I T E “ I A M E N A B L E D ”

M I C R O S O F T H E A L T H V A U L T A N A LY T I C S D A S H B O A R D

SEE THE

DIFFERENCE?

From the spigot of the multitalented comes a constant flow of good ideas. From traditional advertising to new media, we know how to motivate, inspire and engage customers in ways that are unique, memorable and results-driven. In other words, ideas that we can call both “behavior- changing” and “something Mom would hang on the fridge.”

[ advertising ]

O V E R L A K E H O S P I T A L M E D I C A L C E N T E R A D C A M P A I G N

SIZE: 8.25"× 10.75" LIVE: .125" TRIM: 8.25"× 10.75" BLEED: .25"

COLORS: 4/C APP/VERSION: INDESIGN CS3 PUB: BELLEVUE CLUB REFLECTIONS • 206-223-0055

Our Women’s Services are focused on one goal:being here for you.

At Overlake Hospital Medical Center, our experienced healthcare

professionals understand the unique needs of women—and how

those needs evolve throughout a woman’s life. From maternity

and cardiac care to breast cancer screenings and the treatment of

osteoporosis, our innovative, award-winning services and programs

are designed to keep women healthy and active, giving them the

ability to experience life on their terms. So no matter what your

age or life stage, rest assured we’ll be there right along with you.

Growing. Thriving. Flourishing.

We’re here every step of the way.

For more information, visit www.overlakehospital.org.

V A I L R E S O R T S A D C A M P A I G N

It’s the clInIc of theIrdreams. except no one Is

Consistently compassionate care for your pet. www.alpineviewvet.com

1 0 F 3 P O S T E R S F O R A L P I N E V I E W V E T E R I N A R Y H O S P I T A L

N O R T H W E S T P A R K I N S O N ’ S F O U N D A T I O N : T E A M P A R K I N S O N ’ S B I K E H A N G E R S

It’s a story of brands, friends

and beanbags.

Well, that was a journey. Funny thing is, we’re just getting started. And we have lots more to share with you. To find out more about our variety of creative solutions and services, drop us a line:

info@hl2.com206-223-0055

542 First Ave. S, #400

Seattle, WA 98104206-223-0055

HL2.com