HLTH 4200—GHS Internship

Marketing DepartmentAvery Haimbach

Spring 2016

Mission, Vision, Values• Mission Statement:– Heal compassionately. Teach innovatively. Improve

constantly.• Vision:– Transform health care for the benefit of the

people and communities we serve.• Values:– Together we can serve with integrity, respect, trust

and openness.

GHS Corporate Plaza—Building Exterior

300 E. McBee AvenueSuite 200

Greenville, SC 29601

Building Interior

Building Interior

Site Description• GHS Corporate Plaza is located in the SunTrust

Building Downtown Greenville, SC on McBee Avenue.

• The building consists of 5 floors, as well as a basement.

• Floors 2-4 are designated to GHS employees.• The Marketing Department is located in suite

200.

GHS Corporate Plaza—Suite 200• Suite 200 consists of:– Payroll– Financial Systems– Human Resources– Marketing– Public & Community Relations– Physician Relations

• Specifically, Marketing, Public & Community Relations and Physician Relations are located on the same side of the suite.

Marketing Department• GHS Marketing Department consists of a variety of

specialties. • All of these specialties help create GHS Marketing Team.• Specialty areas:

– Marketing coordinators– Designers– Brand integration– Editorial services– Web services– Audiovisual services– Project management traffic coordinator

Internship Information• Interned with GHS Marketing Department from

January 12, 2016-April 14, 2016.• Specifically, I worked weekly on Tuesdays and

Thursdays, from 8:00am-4:00pm or 9:00am-5:00pm.• Logged over 200 working hours.• Preceptor was Emily Hughes. – Emily is a Marketing Development Coordinator who

reports directly to the Director of Marketing (Sally Foister).

Internship Faucets • Throughout my internship at GHS, I utilized a variety of

networking and software programs.• In learning these programs, I was able to enhance and interact

with GHS’s website, blog, and project management system.• I also had the opportunity to partake and head many projects.• More specifically, these programs and projects include:

– Wrike– FlierEngine– WordPress– MyChart marketing plan

Wrike• Wrike, Inc. is a project management application service provider. • Wrike's primary product is an online tool for project management

and work collaboration.• At GHS, Wrike is used to facilitate seamless communication

between coordinators, designers, editorial staff, etc. during a project’s lifetime.

• Projects (such as brochures, posters, magnets) are uploaded into Wrike as a “job.” Each job is given a specific job number is assigned to a team (who is then responsible for completing the job before the specified due date).

• For specific Wrike projects, see (INSERT LINK).

FlierEngine• The internal GHS Marketing Tools site consists of

resources and outlets that employees can access to market their specific practice, service, specialty, etc.

• This tool allows employees to draft a flier and submit their draft to editorial services.

• Once approved, the client will receive confirmation and they are free to print and distribute the flier.

• To see specific fliers I created in the FlierEngine, click (INSERT LINK).

WordPress• WordPress is an online tool that allows clients to create their

own, custom website. • GHS utilizes WordPress to facilitate their main website and

their children’s website. • WordPress contains a variety of functions that allow GHS to

post blogs, testimonies, featured physicians, and much more.

• Regarding the main GHS site, I updated the MyChart webpage as well as added feature photos to the HealthCenter blogs.

MyChart Marketing Plan• My main task during my internship was to implement a

marketing plan for the new online patient portal, MyChart.• MyChart offers patients personalized and secure online access

to portions of their medical records. It enables you to securely use the Internet to help manage and receive information about your health.

• The marketing plan consisted of targeting current patients as well as current GHS employees.

• Internal and external tactics are utilized to reach our audience.• To see the marketing plan, as well as other MyChart

deliverables, see (INSERT LINK).

Conclusion

• Throughout my marketing internship, I gained a lot of knowledge about various marketing techniques.

• I also learned how to seamlessly communicate with other members of the marketing team, in order to efficiently produce a marketing piece for a client.

• Thank you, GHS Marketing Department, for hosting my Spring 2016 Internship!

References and Contacts• Emily Hughes, Marketing Development Coordinator– ehughes@ghs.org

• Sally Foister, Director of Marketing– sfoister@ghs.org

• Karen Potter, Public Relations Manager– kpotter@ghs.org

• Kathleen Meyer, Clemson University Internship Coordinator– kathm@clemson.edu