7/26/2019 H&M and zara test

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Products999products extensive selections of classically styled, high quality,

casual apparel at moderate price points. Products999products range from wardrobe basics

such denim, khakis and T-shirts to fashion apparel, accessories, personal care

products999products for men and women, ages teen through adult, and maternity apparel.

Regarding the price range of the brand in the company, Products999products is located

between Old Navy and Banana Republic, with more expensive products999products than

Old Navy, and less expensive than Banana Republic. Although Products999products has

been criticized for blandness and uniformity in its selling environments, the firm claims

that it offers products999products from appeal to unique markets by developing multiple

formats and designs. Products999products Jeans, for example, offers a huge variety of

jeans.

In 1986 and 1989, Products999products entered the children's apparel market by

introducing Products999products Kids and babyProducts999products , respectively. The

goal was to offer the Products999products style and quality in casual apparel and

accessories to children, aged newborn through pre-teen. Products999products Kids

clothing is known for style, durability, and value with products999products such as

active-wear, school uniforms, graphic Ts, hooded sweatshirts, polo shirts, pants, jeans,

and more. babyProducts999products is an international specialty retailer offering

clothing and gift sets for newborn, infant, toddler girls and boys up to the age of five.

Products999products include tops, pants/ jeans, dresses/skirts, sweaters/outerwear,

shorts/swimwear, shoes, and bedding, as well as unisex newborn sets. In 1998,

Products999products launched Products999products Body which offered women's

underwear, sleepwear, loungewear, yoga wear, and personal care products.

7/26/2019 H&M and zara test

2/30

Products999products also operates Products999products Outlet stores, which carry a

similar line of products. Regarding its stores operations, Products999products designs

virtually all of its products, which are manufactured by independent sources, and sells

them with their brand name. The range of merchandise displayed in each store varies

depending on the selling season and the size and location of the store.

Products999products stores generally are open seven days per week and most holidays.

All sales are tendered for cash, personal checks, debit cards, or credit cards. In order to

attract more customers, these stores redeem gift cards, and also have a private label credit

card program through which frequent customers receive benefits. Most of

Products999products stores' suppliers are located outside the United States by offering

lower costs. However, Products999products has to deal with issues such as child labor in

some developing countries. In India, for example, Products999products is trying to

rebuild its reputation after a child-labor scandal, where children were hand-embroidering

Products999products Kids clothes. Products999products said it would refine its

procedures to ensure that items made in textile workshops in India were not being

produced by children. The company announced the statement after an internal

investigation made by a British newspaper, The Observer, which printed pictures of

children making clothes for Products999products in a sweatshop. According to the

newspaper report, some children were as young as ten years old, and they were working

for up to sixteen hours a day to embroider clothes, some of them bearing

Products999products labels and bar codes. This case is one of the issues that

Products999products has to deal with regarding its store operations.

7/26/2019 H&M and zara test

3/30

Through the years, Products999products has earned the reputation of a brand

with a variety of high-quality products. Now, Products999products is known throughout

the world with more than 1800 Products999products stores located in eighteen countries,

and they comprise the majority of the stores owned by Products999products , Inc. So,

Products999products has used a vertical integration since virtually all aspects of brand

development from product design and distribution, to marketing, merchandising and

shopping environments are controlled by Products999products .One advantage of having

a vertical integration is that the company does not have to pay wholesalers and retailers in

order to sell its products. Also, by having a direct customer interaction, the company can

acquire valuable insights into their preferences. However, it has also made franchise

agreements in countries such as Bahrain, Indonesia, Kuwait, Malaysia, Philippines, Saudi

Arabia, Sinproducts999products ore, etc. Even though Products999products stores can

be found in eighteen countries, Products999products operates stores only in six

countries, including the United States, Canada, the United Kingdom, France, Ireland, and

Japan. The remaining twelve countries include the franchise agreements.

Currently Products999products is not bringing as much profit to the company as

expected. Even though the number of Products999products stores is almost twice as the

number of Old Navy stores, it is still less profitable with net sales of $6,523 in 2007

compared to $6,665 for Old Navy. During 2007, net sales from Products999products

consisted of 39 percent of total sales for Products999products , Inc., with a decline of 4

percent in net sales from last year. The company focuses more on sales from physical

locations rather than online stores. But, with its current position, it has the ability to

increase online sales since Products999products spends in average more than its

7/26/2019 H&M and zara test

4/30

competitors in online marketing. Currently, it is its second most profitable segment after

Old Navy. Even though Products999products stores are located in eighteen countries,

there is not a lot of diversity, since most of the stores are mainly located in the United

States. Being centralized in the United States, Products999products is more vulnerable to

changes in the U.S. market. So, a suggestion to have a more stable performance is to

become more globally decentralized.

One reason that Products999products is not performing as well as expected is because ithas somewhat lost its brand identity. In the past years, Products999products shelves havedisplayed different kinds of clothing from classic casual to trendy to professional toomany times, causing consumers to wonder what the brand even stands for. The other

brands of Products999products , Inc. are also playing a role in destroying theProducts999products s core offering and leaving with little room to maneuver. Duringthe last decade, Products999products was considered to be a great example for otherbrands to look at. Cool and understated, the brand defined hip, with great TV adsdirected by directors du jour such as Spike Jonze, complete with catchy soundtracks fromon-the-rise bands such as French duo Daft Punk. Hipster Hollywood types infused thebrand with a sense of down

red the parent member of Products999products Inc., and it was the base for the

success of the other segments, including Old Navy, Banana Republic, and Piperlime.

Products999products offers extensive selections of classically styled, high quality, casual

apparel at moderate price points. Products999products range from wardrobe basics such

denim, khakis and T-shirts to fashion apparel, accessories, personal care

products999products for men and women, ages teen through adult, and maternity apparel.

Regarding the price range of the brand in the company, Products999products is located

between Old Navy and Banana Republic, with more expensive products999products than

Old Navy, and less expensive than Banana Republic. Although Products999products has

been criticized for blandness and uniformity in its selling environments, the firm claims

that it offers products999products from appeal to unique markets by developing multiple

7/26/2019 H&M and zara test

5/30

formats and designs. Products999products Jeans, for example, offers a huge variety of

jeans.

In 1986 and 1989, Products999products entered the children's apparel market by

introducing Products999products Kids and babyProducts999products , respectively. The

goal was to offer the Products999products style and quality in casual apparel and

accessories to children, aged newborn through pre-teen. Products999products Kids

clothing is known for style, durability, and value with products999products such as

active-wear, school uniforms, graphic Ts, hooded sweatshirts, polo shirts, pants, jeans,

and more. babyProducts999products is an international specialty retailer offering

clothing and gift sets for newborn, infant, toddler girls and boys up to the age of five.

Products999products include tops, pants/ jeans, dresses/skirts, sweaters/outerwear,

shorts/swimwear, shoes, and bedding, as well as unisex newborn sets. In 1998,

Products999products launched Products999products Body which offered women's

underwear, sleepwear, loungewear, yoga wear, and personal care products.

Products999products also operates Products999products Outlet stores, which carry a

similar line of products. Regarding its stores operations, Products999products designs

virtually all of its products, which are manufactured by independent sources, and sells

them with their brand name. The range of merchandise displayed in each store varies

depending on the selling season and the size and location of the store.

Products999products stores generally are open seven days per week and most holidays.

All sales are tendered for cash, personal checks, debit cards, or credit cards. In order to

attract more customers, these stores redeem gift cards, and also have a private label credit

card program through which frequent customers receive benefits. Most of

7/26/2019 H&M and zara test

6/30

Products999products stores' suppliers are located outside the United States by offering

lower costs. However, Products999products has to deal with issues such as child labor in

some developing countries. In India, for example, Products999products is trying to

rebuild its reputation after a child-labor scandal, where children were hand-embroidering

Products999products Kids clothes. Products999products said it would refine its

procedures to ensure that items made in textile workshops in India were not being

produced by children. The company announced the statement after an internal

investigation made by a British newspaper, The Observer, which printed pictures of

children making clothes for Products999products in a sweatshop. According to the

newspaper report, some children were as young as ten years old, and they were working

for up to sixteen hours a day to embroider clothes, some of them bearing

Products999products labels and bar codes. This case is one of the issues that

Products999products has to deal with regarding its store operations.

Through the years, Products999products has earned the reputation of a brand

with a variety of high-quality products. Now, Products999products is known throughout

the world with more than 1800 Products999products stores located in eighteen countries,

and they comprise the majority of the stores owned by Products999products , Inc. So,

Products999products has used a vertical integration since virtually all aspects of brand

development from product design and distribution, to marketing, merchandising and

shopping environments are controlled by Products999products .One advantage of having

a vertical integration is that the company does not have to pay wholesalers and retailers in

order to sell its products. Also, by having a direct customer interaction, the company can

acquire valuable insights into their preferences. However, it has also made franchise

7/26/2019 H&M and zara test

7/30

agreements in countries such as Bahrain, Indonesia, Kuwait, Malaysia, Philippines, Saudi

Arabia, Sinproducts999products ore, etc. Even though Products999products stores can

be found in eighteen countries, Products999products operates stores only in six

countries, including the United States, Canada, the United Kingdom, France, Ireland, and

Japan. The remaining twelve countries include the franchise agreements.

Currently Products999products is not bringing as much profit to the company as

expected. Even though the number of Products999products stores is almost twice as the

number of Old Navy stores, it is still less profitable with net sales of $6,523 in 2007

compared to $6,665 for Old Navy. During 2007, net sales from Products999products

consisted of 39 percent of total sales for Products999products , Inc., with a decline of 4

percent in net sales from last year. The company focuses more on sales from physical

locations rather than online stores. But, with its current position, it has the ability to

increase online sales since Products999products spends in average more than its

competitors in online marketing. Currently, it is its second most profitable segment after

Old Navy. Even though Products999products stores are located in eighteen countries,

there is not a lot of diversity, since most of the stores are mainly located in the United

States. Being centralized in the United States, Products999products is more vulnerable to

changes in the U.S. market. So, a suggestion to have a more stable performance is to

become more globally decentralized.

One reason that Products999products is not performing as well as expected is because ithas somewhat lost its brand identity. In the past years, Products999products shelves havedisplayed different kinds of clothing from classic casual to trendy to professional toomany times, causing consumers to wonder what the brand even stands for. The otherbrands of Products999products , Inc. are also playing a role in destroying theProducts999products s core offering and leaving with little room to maneuver. Duringthe last decade, Products999products was considered to be a great example for otherbrands to look at. Cool and understated, the brand defined hip, with great TV ads

7/26/2019 H&M and zara test

8/30

directed by directors du jour such as Spike Jonze, complete with catchy soundtracks fromon-the-rise bands such as French duo Daft Punk. Hipster Hollywood types infused thebrand with a sense of down

red the parent member of Products999products Inc., and it was the base for the

success of the other segments, including Old Navy, Banana Republic, and Piperlime.

Products999products offers extensive selections of classically styled, high quality, casual

apparel at moderate price points. Products999products range from wardrobe basics such

denim, khakis and T-shirts to fashion apparel, accessories, personal care

products999products for men and women, ages teen through adult, and maternity apparel.

Regarding the price range of the brand in the company, Products999products is located

between Old Navy and Banana Republic, with more expensive products999products than

Old Navy, and less expensive than Banana Republic. Although Products999products has

been criticized for blandness and uniformity in its selling environments, the firm claims

that it offers products999products from appeal to unique markets by developing multiple

formats and designs. Products999products Jeans, for example, offers a huge variety of

jeans.

In 1986 and 1989, Products999products entered the children's apparel market by

introducing Products999products Kids and babyProducts999products , respectively. The

goal was to offer the Products999products style and quality in casual apparel and

accessories to children, aged newborn through pre-teen. Products999products Kids

clothing is known for style, durability, and value with products999products such as

active-wear, school uniforms, graphic Ts, hooded sweatshirts, polo shirts, pants, jeans,

and more. babyProducts999products is an international specialty retailer offering

clothing and gift sets for newborn, infant, toddler girls and boys up to the age of five.

7/26/2019 H&M and zara test

9/30

Products999products include tops, pants/ jeans, dresses/skirts, sweaters/outerwear,

shorts/swimwear, shoes, and bedding, as well as unisex newborn sets. In 1998,

Products999products launched Products999products Body which offered women's

underwear, sleepwear, loungewear, yoga wear, and personal care products.

Products999products also operates Products999products Outlet stores, which carry a

similar line of products. Regarding its stores operations, Products999products designs

virtually all of its products, which are manufactured by independent sources, and sells

them with their brand name. The range of merchandise displayed in each store varies

depending on the selling season and the size and location of the store.

Products999products stores generally are open seven days per week and most holidays.

All sales are tendered for cash, personal checks, debit cards, or credit cards. In order to

attract more customers, these stores redeem gift cards, and also have a private label credit

card program through which frequent customers receive benefits. Most of

Products999products stores' suppliers are located outside the United States by offering

lower costs. However, Products999products has to deal with issues such as child labor in

some developing countries. In India, for example, Products999products is trying to

rebuild its reputation after a child-labor scandal, where children were hand-embroidering

Products999products Kids clothes. Products999products said it would refine its

procedures to ensure that items made in textile workshops in India were not being

produced by children. The company announced the statement after an internal

investigation made by a British newspaper, The Observer, which printed pictures of

children making clothes for Products999products in a sweatshop. According to the

newspaper report, some children were as young as ten years old, and they were working

7/26/2019 H&M and zara test

10/30

for up to sixteen hours a day to embroider clothes, some of them bearing

Products999products labels and bar codes. This case is one of the issues that

Products999products has to deal with regarding its store operations.

Through the years, Products999products has earned the reputation of a brand

with a variety of high-quality products. Now, Products999products is known throughout

the world with more than 1800 Products999products stores located in eighteen countries,

and they comprise the majority of the stores owned by Products999products , Inc. So,

Products999products has used a vertical integration since virtually all aspects of brand

development from product design and distribution, to marketing, merchandising and

shopping environments are controlled by Products999products .One advantage of having

a vertical integration is that the company does not have to pay wholesalers and retailers in

order to sell its products. Also, by having a direct customer interaction, the company can

acquire valuable insights into their preferences. However, it has also made franchise

agreements in countries such as Bahrain, Indonesia, Kuwait, Malaysia, Philippines, Saudi

Arabia, Sinproducts999products ore, etc. Even though Products999products stores can

be found in eighteen countries, Products999products operates stores only in six

countries, including the United States, Canada, the United Kingdom, France, Ireland, and

Japan. The remaining twelve countries include the franchise agreements.

Currently Products999products is not bringing as much profit to the company as

expected. Even though the number of Products999products stores is almost twice as the

number of Old Navy stores, it is still less profitable with net sales of $6,523 in 2007

compared to $6,665 for Old Navy. During 2007, net sales from Products999products

consisted of 39 percent of total sales for Products999products , Inc., with a decline of 4

7/26/2019 H&M and zara test

11/30

percent in net sales from last year. The company focuses more on sales from physical

locations rather than online stores. But, with its current position, it has the ability to

increase online sales since Products999products spends in average more than its

competitors in online marketing. Currently, it is its second most profitable segment after

Old Navy. Even though Products999products stores are located in eighteen countries,

there is not a lot of diversity, since most of the stores are mainly located in the United

States. Being centralized in the United States, Products999products is more vulnerable to

changes in the U.S. market. So, a suggestion to have a more stable performance is to

become more globally decentralized.

One reason that Products999products is not performing as well as expected is because ithas somewhat lost its brand identity. In the past years, Products999products shelves havedisplayed different kinds of clothing from classic casual to trendy to professional toomany times, causing consumers to wonder what the brand even stands for. The otherbrands of Products999products , Inc. are also playing a role in destroying theProducts999products s core offering and leaving with little room to maneuver. Duringthe last decade, Products999products was considered to be a great example for otherbrands to look at. Cool and understated, the brand defined hip, with great TV ads

directed by directors du jour such as Spike Jonze, complete with catchy soundtracks fromon-the-rise bands such as French duo Daft Punk. Hipster Hollywood types infused thebrand with a sense of down

red the parent member of Products999products Inc., and it was the base for the

success of the other segments, including Old Navy, Banana Republic, and Piperlime.

Products999products offers extensive selections of classically styled, high quality, casual

apparel at moderate price points. Products999products range from wardrobe basics such

denim, khakis and T-shirts to fashion apparel, accessories, personal care

products999products for men and women, ages teen through adult, and maternity apparel.

Regarding the price range of the brand in the company, Products999products is located

between Old Navy and Banana Republic, with more expensive products999products than

7/26/2019 H&M and zara test

12/30

Old Navy, and less expensive than Banana Republic. Although Products999products has

been criticized for blandness and uniformity in its selling environments, the firm claims

that it offers products999products from appeal to unique markets by developing multiple

formats and designs. Products999products Jeans, for example, offers a huge variety of

jeans.

In 1986 and 1989, Products999products entered the children's apparel market by

introducing Products999products Kids and babyProducts999products , respectively. The

goal was to offer the Products999products style and quality in casual apparel and

accessories to children, aged newborn through pre-teen. Products999products Kids

clothing is known for style, durability, and value with products999products such as

active-wear, school uniforms, graphic Ts, hooded sweatshirts, polo shirts, pants, jeans,

and more. babyProducts999products is an international specialty retailer offering

clothing and gift sets for newborn, infant, toddler girls and boys up to the age of five.

Products999products include tops, pants/ jeans, dresses/skirts, sweaters/outerwear,

shorts/swimwear, shoes, and bedding, as well as unisex newborn sets. In 1998,

Products999products launched Products999products Body which offered women's

underwear, sleepwear, loungewear, yoga wear, and personal care products.

Products999products also operates Products999products Outlet stores, which carry a

similar line of products. Regarding its stores operations, Products999products designs

virtually all of its products, which are manufactured by independent sources, and sells

them with their brand name. The range of merchandise displayed in each store varies

depending on the selling season and the size and location of the store.

Products999products stores generally are open seven days per week and most holidays.

7/26/2019 H&M and zara test

13/30

All sales are tendered for cash, personal checks, debit cards, or credit cards. In order to

attract more customers, these stores redeem gift cards, and also have a private label credit

card program through which frequent customers receive benefits. Most of

Products999products stores' suppliers are located outside the United States by offering

lower costs. However, Products999products has to deal with issues such as child labor in

some developing countries. In India, for example, Products999products is trying to

rebuild its reputation after a child-labor scandal, where children were hand-embroidering

Products999products Kids clothes. Products999products said it would refine its

procedures to ensure that items made in textile workshops in India were not being

produced by children. The company announced the statement after an internal

investigation made by a British newspaper, The Observer, which printed pictures of

children making clothes for Products999products in a sweatshop. According to the

newspaper report, some children were as young as ten years old, and they were working

for up to sixteen hours a day to embroider clothes, some of them bearing

Products999products labels and bar codes. This case is one of the issues that

Products999products has to deal with regarding its store operations.

Through the years, Products999products has earned the reputation of a brand

with a variety of high-quality products. Now, Products999products is known throughout

the world with more than 1800 Products999products stores located in eighteen countries,

and they comprise the majority of the stores owned by Products999products , Inc. So,

Products999products has used a vertical integration since virtually all aspects of brand

development from product design and distribution, to marketing, merchandising and

shopping environments are controlled by Products999products .One advantage of having

7/26/2019 H&M and zara test

14/30

a vertical integration is that the company does not have to pay wholesalers and retailers in

order to sell its products. Also, by having a direct customer interaction, the company can

acquire valuable insights into their preferences. However, it has also made franchise

agreements in countries such as Bahrain, Indonesia, Kuwait, Malaysia, Philippines, Saudi

Arabia, Sinproducts999products ore, etc. Even though Products999products stores can

be found in eighteen countries, Products999products operates stores only in six

countries, including the United States, Canada, the United Kingdom, France, Ireland, and

Japan. The remaining twelve countries include the franchise agreements.

Currently Products999products is not bringing as much profit to the company as

expected. Even though the number of Products999products stores is almost twice as the

number of Old Navy stores, it is still less profitable with net sales of $6,523 in 2007

compared to $6,665 for Old Navy. During 2007, net sales from Products999products

consisted of 39 percent of total sales for Products999products , Inc., with a decline of 4

percent in net sales from last year. The company focuses more on sales from physical

locations rather than online stores. But, with its current position, it has the ability to

increase online sales since Products999products spends in average more than its

competitors in online marketing. Currently, it is its second most profitable segment after

Old Navy. Even though Products999products stores are located in eighteen countries,

there is not a lot of diversity, since most of the stores are mainly located in the United

States. Being centralized in the United States, Products999products is more vulnerable to

changes in the U.S. market. So, a suggestion to have a more stable performance is to

become more globally decentralized.

One reason that Products999products is not performing as well as expected is because ithas somewhat lost its brand identity. In the past years, Products999products shelves have

7/26/2019 H&M and zara test

15/30

displayed different kinds of clothing from classic casual to trendy to professional toomany times, causing consumers to wonder what the brand even stands for. The otherbrands of Products999products , Inc. are also playing a role in destroying theProducts999products s core offering and leaving with little room to maneuver. Duringthe last decade, Products999products was considered to be a great example for other

brands to look at. Cool and understated, the brand defined hip, with great TV adsdirected by directors du jour such as Spike Jonze, complete with catchy soundtracks fromon-the-rise bands such as French duo Daft Punk. Hipster Hollywood types infused thebrand with a sense of down

7/26/2019 H&M and zara test

16/30

red the parent member of Products999products Inc., and it was the base for the

success of the other segments, including Old Navy, Banana Republic, and Piperlime.

Products999products offers extensive selections of classically styled, high quality, casual

apparel at moderate price points. Products999products range from wardrobe basics such

denim, khakis and T-shirts to fashion apparel, accessories, personal care

products999products for men and women, ages teen through adult, and maternity apparel.

Regarding the price range of the brand in the company, Products999products is located

between Old Navy and Banana Republic, with more expensive products999products than

Old Navy, and less expensive than Banana Republic. Although Products999products has

been criticized for blandness and uniformity in its selling environments, the firm claims

that it offers products999products from appeal to unique markets by developing multiple

formats and designs. Products999products Jeans, for example, offers a huge variety of

jeans.

In 1986 and 1989, Products999products entered the children's apparel market by

introducing Products999products Kids and babyProducts999products , respectively. The

goal was to offer the Products999products style and quality in casual apparel and

accessories to children, aged newborn through pre-teen. Products999products Kids

clothing is known for style, durability, and value with products999products such as

active-wear, school uniforms, graphic Ts, hooded sweatshirts, polo shirts, pants, jeans,

and more. babyProducts999products is an international specialty retailer offering

clothing and gift sets for newborn, infant, toddler girls and boys up to the age of five.

Products999products include tops, pants/ jeans, dresses/skirts, sweaters/outerwear,

shorts/swimwear, shoes, and bedding, as well as unisex newborn sets. In 1998,

7/26/2019 H&M and zara test

17/30

Products999products launched Products999products Body which offered women's

underwear, sleepwear, loungewear, yoga wear, and personal care products.

Products999products also operates Products999products Outlet stores, which carry a

similar line of products. Regarding its stores operations, Products999products designs

virtually all of its products, which are manufactured by independent sources, and sells

them with their brand name. The range of merchandise displayed in each store varies

depending on the selling season and the size and location of the store.

Products999products stores generally are open seven days per week and most holidays.

All sales are tendered for cash, personal checks, debit cards, or credit cards. In order to

attract more customers, these stores redeem gift cards, and also have a private label credit

card program through which frequent customers receive benefits. Most of

Products999products stores' suppliers are located outside the United States by offering

lower costs. However, Products999products has to deal with issues such as child labor in

some developing countries. In India, for example, Products999products is trying to

rebuild its reputation after a child-labor scandal, where children were hand-embroidering

Products999products Kids clothes. Products999products said it would refine its

procedures to ensure that items made in textile workshops in India were not being

produced by children. The company announced the statement after an internal

investigation made by a British newspaper, The Observer, which printed pictures of

children making clothes for Products999products in a sweatshop. According to the

newspaper report, some children were as young as ten years old, and they were working

for up to sixteen hours a day to embroider clothes, some of them bearing

7/26/2019 H&M and zara test

18/30

Products999products labels and bar codes. This case is one of the issues that

Products999products has to deal with regarding its store operations.

Through the years, Products999products has earned the reputation of a brand

with a variety of high-quality products. Now, Products999products is known throughout

the world with more than 1800 Products999products stores located in eighteen countries,

and they comprise the majority of the stores owned by Products999products , Inc. So,

Products999products has used a vertical integration since virtually all aspects of brand

development from product design and distribution, to marketing, merchandising and

shopping environments are controlled by Products999products .One advantage of having

a vertical integration is that the company does not have to pay wholesalers and retailers in

order to sell its products. Also, by having a direct customer interaction, the company can

acquire valuable insights into their preferences. However, it has also made franchise

agreements in countries such as Bahrain, Indonesia, Kuwait, Malaysia, Philippines, Saudi

Arabia, Sinproducts999products ore, etc. Even though Products999products stores can

be found in eighteen countries, Products999products operates stores only in six

countries, including the United States, Canada, the United Kingdom, France, Ireland, and

Japan. The remaining twelve countries include the franchise agreements.

Currently Products999products is not bringing as much profit to the company as

expected. Even though the number of Products999products stores is almost twice as the

number of Old Navy stores, it is still less profitable with net sales of $6,523 in 2007

compared to $6,665 for Old Navy. During 2007, net sales from Products999products

consisted of 39 percent of total sales for Products999products , Inc., with a decline of 4

percent in net sales from last year. The company focuses more on sales from physical

7/26/2019 H&M and zara test

19/30

locations rather than online stores. But, with its current position, it has the ability to

increase online sales since Products999products spends in average more than its

competitors in online marketing. Currently, it is its second most profitable segment after

Old Navy. Even though Products999products stores are located in eighteen countries,

there is not a lot of diversity, since most of the stores are mainly located in the United

States. Being centralized in the United States, Products999products is more vulnerable to

changes in the U.S. market. So, a suggestion to have a more stable performance is to

become more globally decentralized.

One reason that Products999products is not performing as well as expected is because ithas somewhat lost its brand identity. In the past years, Products999products shelves havedisplayed different kinds of clothing from classic casual to trendy to professional toomany times, causing consumers to wonder what the brand even stands for. The otherbrands of Products999products , Inc. are also playing a role in destroying theProducts999products s core offering and leaving with little room to maneuver. Duringthe last decade, Products999products was considered to be a great example for otherbrands to look at. Cool and understated, the brand defined hip, with great TV adsdirected by directors du jour such as Spike Jonze, complete with catchy soundtracks fromon-the-rise bands such as French duo Daft Punk. Hipster Hollywood types infused thebrand with a sense of down

red the parent member of Products999products Inc., and it was the base for the

success of the other segments, including Old Navy, Banana Republic, and Piperlime.

Products999products offers extensive selections of classically styled, high quality, casual

apparel at moderate price points. Products999products range from wardrobe basics such

denim, khakis and T-shirts to fashion apparel, accessories, personal care

products999products for men and women, ages teen through adult, and maternity apparel.

Regarding the price range of the brand in the company, Products999products is located

between Old Navy and Banana Republic, with more expensive products999products than

Old Navy, and less expensive than Banana Republic. Although Products999products has

7/26/2019 H&M and zara test

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been criticized for blandness and uniformity in its selling environments, the firm claims

that it offers products999products from appeal to unique markets by developing multiple

formats and designs. Products999products Jeans, for example, offers a huge variety of

jeans.

In 1986 and 1989, Products999products entered the children's apparel market by

introducing Products999products Kids and babyProducts999products , respectively. The

goal was to offer the Products999products style and quality in casual apparel and

accessories to children, aged newborn through pre-teen. Products999products Kids

clothing is known for style, durability, and value with products999products such as

active-wear, school uniforms, graphic Ts, hooded sweatshirts, polo shirts, pants, jeans,

and more. babyProducts999products is an international specialty retailer offering

clothing and gift sets for newborn, infant, toddler girls and boys up to the age of five.

Products999products include tops, pants/ jeans, dresses/skirts, sweaters/outerwear,

shorts/swimwear, shoes, and bedding, as well as unisex newborn sets. In 1998,

Products999products launched Products999products Body which offered women's

underwear, sleepwear, loungewear, yoga wear, and personal care products.

Products999products also operates Products999products Outlet stores, which carry a

similar line of products. Regarding its stores operations, Products999products designs

virtually all of its products, which are manufactured by independent sources, and sells

them with their brand name. The range of merchandise displayed in each store varies

depending on the selling season and the size and location of the store.

Products999products stores generally are open seven days per week and most holidays.

All sales are tendered for cash, personal checks, debit cards, or credit cards. In order to

7/26/2019 H&M and zara test

21/30

attract more customers, these stores redeem gift cards, and also have a private label credit

card program through which frequent customers receive benefits. Most of

Products999products stores' suppliers are located outside the United States by offering

lower costs. However, Products999products has to deal with issues such as child labor in

some developing countries. In India, for example, Products999products is trying to

rebuild its reputation after a child-labor scandal, where children were hand-embroidering

Products999products Kids clothes. Products999products said it would refine its

procedures to ensure that items made in textile workshops in India were not being

produced by children. The company announced the statement after an internal

investigation made by a British newspaper, The Observer, which printed pictures of

children making clothes for Products999products in a sweatshop. According to the

newspaper report, some children were as young as ten years old, and they were working

for up to sixteen hours a day to embroider clothes, some of them bearing

Products999products labels and bar codes. This case is one of the issues that

Products999products has to deal with regarding its store operations.

Through the years, Products999products has earned the reputation of a brand

with a variety of high-quality products. Now, Products999products is known throughout

the world with more than 1800 Products999products stores located in eighteen countries,

and they comprise the majority of the stores owned by Products999products , Inc. So,

Products999products has used a vertical integration since virtually all aspects of brand

development from product design and distribution, to marketing, merchandising and

shopping environments are controlled by Products999products .One advantage of having

a vertical integration is that the company does not have to pay wholesalers and retailers in

7/26/2019 H&M and zara test

22/30

order to sell its products. Also, by having a direct customer interaction, the company can

acquire valuable insights into their preferences. However, it has also made franchise

agreements in countries such as Bahrain, Indonesia, Kuwait, Malaysia, Philippines, Saudi

Arabia, Sinproducts999products ore, etc. Even though Products999products stores can

be found in eighteen countries, Products999products operates stores only in six

countries, including the United States, Canada, the United Kingdom, France, Ireland, and

Japan. The remaining twelve countries include the franchise agreements.

Currently Products999products is not bringing as much profit to the company as

expected. Even though the number of Products999products stores is almost twice as the

number of Old Navy stores, it is still less profitable with net sales of $6,523 in 2007

compared to $6,665 for Old Navy. During 2007, net sales from Products999products

consisted of 39 percent of total sales for Products999products , Inc., with a decline of 4

percent in net sales from last year. The company focuses more on sales from physical

locations rather than online stores. But, with its current position, it has the ability to

increase online sales since Products999products spends in average more than its

competitors in online marketing. Currently, it is its second most profitable segment after

Old Navy. Even though Products999products stores are located in eighteen countries,

there is not a lot of diversity, since most of the stores are mainly located in the United

States. Being centralized in the United States, Products999products is more vulnerable to

changes in the U.S. market. So, a suggestion to have a more stable performance is to

become more globally decentralized.

One reason that Products999products is not performing as well as expected is because ithas somewhat lost its brand identity. In the past years, Products999products shelves havedisplayed different kinds of clothing from classic casual to trendy to professional toomany times, causing consumers to wonder what the brand even stands for. The other

7/26/2019 H&M and zara test

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brands of Products999products , Inc. are also playing a role in destroying theProducts999products s core offering and leaving with little room to maneuver. Duringthe last decade, Products999products was considered to be a great example for otherbrands to look at. Cool and understated, the brand defined hip, with great TV adsdirected by directors du jour such as Spike Jonze, complete with catchy soundtracks from

on-the-rise bands such as French duo Daft Punk. Hipster Hollywood types infused thebrand with a sense of down

red the parent member of Products999products Inc., and it was the base for the

success of the other segments, including Old Navy, Banana Republic, and Piperlime.

Products999products offers extensive selections of classically styled, high quality, casual

apparel at moderate price points. Products999products range from wardrobe basics such

denim, khakis and T-shirts to fashion apparel, accessories, personal care

products999products for men and women, ages teen through adult, and maternity apparel.

Regarding the price range of the brand in the company, Products999products is located

between Old Navy and Banana Republic, with more expensive products999products than

Old Navy, and less expensive than Banana Republic. Although Products999products has

been criticized for blandness and uniformity in its selling environments, the firm claims

that it offers products999products from appeal to unique markets by developing multiple

formats and designs. Products999products Jeans, for example, offers a huge variety of

jeans.

In 1986 and 1989, Products999products entered the children's apparel market by

introducing Products999products Kids and babyProducts999products , respectively. The

goal was to offer the Products999products style and quality in casual apparel and

accessories to children, aged newborn through pre-teen. Products999products Kids

clothing is known for style, durability, and value with products999products such as

active-wear, school uniforms, graphic Ts, hooded sweatshirts, polo shirts, pants, jeans,

7/26/2019 H&M and zara test

24/30

and more. babyProducts999products is an international specialty retailer offering

clothing and gift sets for newborn, infant, toddler girls and boys up to the age of five.

Products999products include tops, pants/ jeans, dresses/skirts, sweaters/outerwear,

shorts/swimwear, shoes, and bedding, as well as unisex newborn sets. In 1998,

Products999products launched Products999products Body which offered women's

underwear, sleepwear, loungewear, yoga wear, and personal care products.

Products999products also operates Products999products Outlet stores, which carry a

similar line of products. Regarding its stores operations, Products999products designs

virtually all of its products, which are manufactured by independent sources, and sells

them with their brand name. The range of merchandise displayed in each store varies

depending on the selling season and the size and location of the store.

Products999products stores generally are open seven days per week and most holidays.

All sales are tendered for cash, personal checks, debit cards, or credit cards. In order to

attract more customers, these stores redeem gift cards, and also have a private label credit

card program through which frequent customers receive benefits. Most of

Products999products stores' suppliers are located outside the United States by offering

lower costs. However, Products999products has to deal with issues such as child labor in

some developing countries. In India, for example, Products999products is trying to

rebuild its reputation after a child-labor scandal, where children were hand-embroidering

Products999products Kids clothes. Products999products said it would refine its

procedures to ensure that items made in textile workshops in India were not being

produced by children. The company announced the statement after an internal

investigation made by a British newspaper, The Observer, which printed pictures of

7/26/2019 H&M and zara test

25/30

children making clothes for Products999products in a sweatshop. According to the

newspaper report, some children were as young as ten years old, and they were working

for up to sixteen hours a day to embroider clothes, some of them bearing

Products999products labels and bar codes. This case is one of the issues that

Products999products has to deal with regarding its store operations.

Through the years, Products999products has earned the reputation of a brand

with a variety of high-quality products. Now, Products999products is known throughout

the world with more than 1800 Products999products stores located in eighteen countries,

and they comprise the majority of the stores owned by Products999products , Inc. So,

Products999products has used a vertical integration since virtually all aspects of brand

development from product design and distribution, to marketing, merchandising and

shopping environments are controlled by Products999products .

One advantage of having

a vertical integration is that the company does not have to pay wholesalers and retailers in

order to sell its products. Also, by having a direct customer interaction, the company can

acquire valuable insights into their preferences. However, it has also made franchise

agreements in countries such as Bahrain, Indonesia, Kuwait, Malaysia, Philippines, Saudi

Arabia, Sinproducts999products ore, etc. Even though Products999products stores can

be found in eighteen countries, Products999products operates stores only in six

countries, including the United States, Canada, the United Kingdom, France, Ireland, and

Japan. The remaining twelve countries include the franchise agreements.

Currently Products999products is not bringing as much profit to the company as

expected. Even though the number of Products999products stores is almost twice as the

number of Old Navy stores, it is still less profitable with net sales of $6,523 in 2007

7/26/2019 H&M and zara test

26/30

compared to $6,665 for Old Navy. During 2007, net sales from Products999products

consisted of 39 percent of total sales for Products999products , Inc., with a decline of 4

percent in net sales from last year. The company focuses more on sales from physical

locations rather than online stores. But, with its current position, it has the ability to

increase online sales since Products999products spends in average more than its

competitors in online marketing. Currently, it is its second most profitable segment after

Old Navy. Even though Products999products stores are located in eighteen countries,

there is not a lot of diversity, since most of the stores are mainly located in the United

States. Being centralized in the United States, Products999products is more vulnerable to

changes in the U.S. market. So, a suggestion to have a more stable performance is to

become more globally decentralized.

One reason that Products999products is not performing as well as expected is because ithas somewhat lost its brand identity. In the past years, Products999products shelves havedisplayed different kinds of clothing from classic casual to trendy to professional toomany times, causing consumers to wonder what the brand even stands for. The otherbrands of Products999products , Inc. are also playing a role in destroying theProducts999products s core offering and leaving with little room to maneuver. Duringthe last decade, Products999products was considered to be a great example for otherbrands to look at. Cool and understated, the brand defined hip, with great TV adsdirected by directors du jour such as Spike Jonze, complete with catchy soundtracks fromon-the-rise bands such as French duo Daft Punk. Hipster Hollywood types infused thebrand with a sense of down

7/26/2019 H&M and zara test

27/30

red the parent member of Products999products Inc., and it was the base for the

success of the other segments, including Old Navy, Banana Republic, and Piperlime.

Products999products offers extensive selections of classically styled, high quality, casual

apparel at moderate price points. Products999products range from wardrobe basics such

denim, khakis and T-shirts to fashion apparel, accessories, personal care

products999products for men and women, ages teen through adult, and maternity apparel.

Regarding the price range of the brand in the company, Products999products is located

between Old Navy and Banana Republic, with more expensive products999products than

Old Navy, and less expensive than Banana Republic. Although Products999products has

been criticized for blandness and uniformity in its selling environments, the firm claims

that it offers products999products from appeal to unique markets by developing multiple

formats and designs. Products999products Jeans, for example, offers a huge variety of

jeans.

In 1986 and 1989, Products999products entered the children's apparel market by

introducing Products999products Kids and babyProducts999products , respectively. The

goal was to offer the Products999products style and quality in casual apparel and

accessories to children, aged newborn through pre-teen. Products999products Kids

clothing is known for style, durability, and value with products999products such as

active-wear, school uniforms, graphic Ts, hooded sweatshirts, polo shirts, pants, jeans,

and more. babyProducts999products is an international specialty retailer offering

clothing and gift sets for newborn, infant, toddler girls and boys up to the age of five.

Products999products include tops, pants/ jeans, dresses/skirts, sweaters/outerwear,

shorts/swimwear, shoes, and bedding, as well as unisex newborn sets. In 1998,

7/26/2019 H&M and zara test

28/30

Products999products launched Products999products Body which offered women's

underwear, sleepwear, loungewear, yoga wear, and personal care products.

Products999products also operates Products999products Outlet stores, which carry a

similar line of products. Regarding its stores operations, Products999products designs

virtually all of its products, which are manufactured by independent sources, and sells

them with their brand name. The range of merchandise displayed in each store varies

depending on the selling season and the size and location of the store.

Products999products stores generally are open seven days per week and most holidays.

All sales are tendered for cash, personal checks, debit cards, or credit cards. In order to

attract more customers, these stores redeem gift cards, and also have a private label credit

card program through which frequent customers receive benefits. Most of

Products999products stores' suppliers are located outside the United States by offering

lower costs. However, Products999products has to deal with issues such as child labor in

some developing countries. In India, for example, Products999products is trying to

rebuild its reputation after a child-labor scandal, where children were hand-embroidering

Products999products Kids clothes. Products999products said it would refine its

procedures to ensure that items made in textile workshops in India were not being

produced by children. The company announced the statement after an internal

investigation made by a British newspaper, The Observer, which printed pictures of

children making clothes for Products999products in a sweatshop. According to the

newspaper report, some children were as young as ten years old, and they were working

for up to sixteen hours a day to embroider clothes, some of them bearing

7/26/2019 H&M and zara test

29/30

Products999products labels and bar codes. This case is one of the issues that

Products999products has to deal with regarding its store operations.

Through the years, Products999products has earned the reputation of a brand

with a variety of high-quality products. Now, Products999products is known throughout

the world with more than 1800 Products999products stores located in eighteen countries,

and they comprise the majority of the stores owned by Products999products , Inc. So,

Products999products has used a vertical integration since virtually all aspects of brand

development from product design and distribution, to marketing, merchandising and

shopping environments are controlled by Products999products .One advantage of having

a vertical integration is that the company does not have to pay wholesalers and retailers in

order to sell its products. Also, by having a direct customer interaction, the company can

acquire valuable insights into their preferences. However, it has also made franchise

agreements in countries such as Bahrain, Indonesia, Kuwait, Malaysia, Philippines, Saudi

Arabia, Sinproducts999products ore, etc. Even though Products999products stores can

be found in eighteen countries, Products999products operates stores only in six

countries, including the United States, Canada, the United Kingdom, France, Ireland, and

Japan. The remaining twelve countries include the franchise agreements.

Currently Products999products is not bringing as much profit to the company as

expected. Even though the number of Products999products stores is almost twice as the

number of Old Navy stores, it is still less profitable with net sales of $6,523 in 2007

compared to $6,665 for Old Navy. During 2007, net sales from Products999products

consisted of 39 percent of total sales for Products999products , Inc., with a decline of 4

percent in net sales from last year. The company focuses more on sales from physical

7/26/2019 H&M and zara test

30/30

locations rather than online stores. But, with its current position, it has the ability to

increase online sales since Products999products spends in average more than its

competitors in online marketing. Currently, it is its second most profitable segment after

Old Navy. Even though Products999products stores are located in eighteen countries,

there is not a lot of diversity, since most of the stores are mainly located in the United

States. Being centralized in the United States, Products999products is more vulnerable to

changes in the U.S. market. So, a suggestion to have a more stable performance is to

become more globally decentralized.

One reason that Products999products is not performing as well as expected is because ithas somewhat lost its brand identity. In the past years, Products999products shelves havedisplayed different kinds of clothing from classic casual to trendy to professional toomany times, causing consumers to wonder what the brand even stands for. The otherbrands of Products999products , Inc. are also playing a role in destroying theProducts999products s core offering and leaving with little room to maneuver. Duringthe last decade, Products999products was considered to be a great example for otherbrands to look at. Cool and understated, the brand defined hip, with great TV adsdirected by directors du jour such as Spike Jonze, complete with catchy soundtracks fromon-the-rise bands such as French duo Daft Punk. Hipster Hollywood types infused thebrand with a sense of down