DESIGNER COLLABORATIONS

10 years of H & M

ALEXANDER WANG for H&M

FUN FACTS

· 10 years ago H&M debuted their first designer collaboration - the same year, Alexander Wang dropped out of university to start his very first collection.

· Wang is the youngest and the first American designer to collaborate with H&M.

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2014

“I’m not really an athlete, and I go to the gym very...

minimally” - Alexander Wang

*UNISEX 30%

FUN FACTS

· This was the first ever mens-wear collection designed by Isabel Marant.

· The collection drew influencefrom the most iconic pieces of her career.

ISABEL MARANT at H&M2013

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“I aim at creating something real, thatwomen want to wear in their everyday lives”- Isabel Marant

MAISON MARTIN MARGIELA for H&M

FUN FACTS

· Remade items left over frompast collections for H&M.

· Each item came with a tagdetailing in which collection the piece first appeared.

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2012

“We will bring together the contrasting

universes of the two houses in ways that will

surprise all” - Maison Martin Margiela

FUN FACTS

· First attempt at designingby Dello Russo.

· At the Regent Street storecustomers were handed Anna Dello Russo masks while a DJ spun beats to create a party atmosphere.

ANNA DELLO RUSSO at H&M2012

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“Accessories are like vitamins to fashion...As such you should use them liberally"- Anna Dello Russo

MARNI at H&M

FUN FACTS

· Award winning filmmaker Sofia Coppola directed a campaign film to support the launch of this collection.

· After only 10 minutes, items from the collection appeared on eBay for double the price. 80ITEMS

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2012

"I wanted to create a true Marni wardrobe by

revisiting all our favourite pieces in signature

fabrics and prints" - Consuelo Castiglioni

FUN FACTS

· The first designer to introduce a home decoration collection.

· Donatella personally visited the London flagship store to greet her fans that had been queuing for hours waiting for the launch.

VERSACE for H&M2011

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“The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere” - Donatella Versace

LANVIN H&M

FUN FACTS

· 5 original signed sketches from Alber Elbaz were put up for auction where all proceeds were donated to UNICEF.

· Elbaz previously made a point that he would never take on any collaborations. 80ITEMS

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2010

“What intrigued me was the idea of H&M

going luxury rather than Lanvin going public”

- Alber Elbaz

FUN FACTS

· The first lingerie collection tobe designed by Rykiel.

· Followed the collection upwith a knitwear range for women and girls in 2010.

SONIA RYKIEL for H&M2009

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"It is a hallmark of Sonia Rykiel to think of all womenbecause fashion is about a certain spirit more than a

question of means" - Nathalie Rykiel

JIMMY CHOO for H&M

FUN FACTS

· The first collaboration with an accessory designer.

· In London, a man set up camp outside H&M with his girlfriend for 12 hours and 35 minutes in the lead up to the launch. 80ITEMS

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2009

“It’s buy-now, wear-now for party season"

- Tamara Mellon

"It is a hallmark of Sonia Rykiel to think of all women

because fashion is about a certain spirit more than a question of means" - Nathalie Rykiel

FUN FACTS· For the first time in H&M’s designer collaboration history the range was sold in all of its stores.

· The collection marked Williamson’s foray into menswear.

MATTHEW WILLIAMSON for H&M2009

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“It's been fascinating to search back through my archives to isolate the most

iconic pieces, then rework them for H&M” - Matthew Williamson

COMME DES GARÇONS H&M

FUN FACTS

· The collection debuted in Tokyo, Japan before being released worldwide.

· An exclusive unisex fragrance was also created by the brand for H&M. 50ITEMS

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2008

"Comme des Garçons clothes in places

where they have never been sold to people

who may not yet understand Comme des

Garçons." - Rei Kawakubo

FUN FACTS

· Within the first 3 minutes all stock on one floor of the flagship branch in London was gone.

· The campaign was shot by Terry Richardson at Cavalli’s hilltop home in Florence.

ROBERTO CAVALLI at H&M2007

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“I love freedom and challenges: breaking down barriers, experimenting in different directions. H&M is all this for me.” - Roberto Cavalli

VIKTOR & ROLF H&M

FUN FACTS

· Made the first wedding dress inthe history of H&M.

· Saleswomen couldn’t replenishthe racks without their own security guards in tow.

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2006

“For us, fashion is an antidote to reality.

It´s a great opportunity to communicate our

vision with such a large audience

of H&M devotees”

- Viktor & Rolf

FUN FACTS

· Stella McCartney wasreportedly paid $1 million for her services.

· 25% of sales from the rangesorganic cotton t-shirts were donated to various animalwelfare organisations.

STELLA McCARTNEY for H&M2005

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"This one-off collection is a `best of StellaMcCartney’” - Stella McCartney

KARL LAGERFELD for H&M

FUN FACTS

· Sold out in most cities within one hour.

· H&M provided breakfast to the first 200 custormer and a limited edition KARL LAGERFELD t-shirt for free. 30ITEMS

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2004

“Some people bought 20 or 30 pieces in

three seconds. Funny, no?” - Karl Lagerfeld

Conten t and Des ign : STYL IGHT.CO.UK

Read the fu l l a r t i c le on : s ty l igh t .co .uk/Love/HM-Des igner -Col labs/

THE ALEXANDER WANG FOR H&M COLLECTION WILL BE AVAILABLE IN 9 H&M STORES THROUGHOUT THE UK ON

THE 6TH OF NOVEMBER

IN:

LONDONEDINBURGH

MANCHESTERBIRMINGHAM