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DESIGNER COLLABORATIONS
10 years of H & M
ALEXANDER WANG for H&M
FUN FACTS
· 10 years ago H&M debuted their first designer collaboration - the same year, Alexander Wang dropped out of university to start his very first collection.
· Wang is the youngest and the first American designer to collaborate with H&M.
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2014
“I’m not really an athlete, and I go to the gym very...
minimally” - Alexander Wang
*UNISEX 30%
FUN FACTS
· This was the first ever mens-wear collection designed by Isabel Marant.
· The collection drew influence from the most iconic pieces of her career.
ISABEL MARANT at H&M2013
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“I aim at creating something real, that women want to wear in their everyday lives” - Isabel Marant
MAISON MARTIN MARGIELA for H&M
FUN FACTS
· Remade items left over from past collections for H&M.
· Each item came with a tag detailing in which collection the piece first appeared.
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2012
“We will bring together the contrasting
universes of the two houses in ways that will
surprise all” - Maison Martin Margiela
FUN FACTS
· First attempt at designing by Dello Russo.
· At the Regent Street store customers were handed Anna Dello Russo masks while a DJ spun beats to create a party atmosphere.
ANNA DELLO RUSSO at H&M2012
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“Accessories are like vitamins to fashion... As such you should use them liberally"- Anna Dello Russo
MARNI at H&M
FUN FACTS
· Award winning filmmaker Sofia Coppola directed a campaign film to support the launch of this collection.
· After only 10 minutes, items from the collection appeared on eBay for double the price. 80ITEMS
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2012
"I wanted to create a true Marni wardrobe by
revisiting all our favourite pieces in signature
fabrics and prints" - Consuelo Castiglioni
FUN FACTS
· The first designer to introduce a home decoration collection.
· Donatella personally visited the London flagship store to greet her fans that had been queuing for hours waiting for the launch.
VERSACE for H&M2011
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“The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere” - Donatella Versace
LANVIN H&M
FUN FACTS
· 5 original signed sketches from Alber Elbaz were put up for auction where all proceeds were donated to UNICEF.
· Elbaz previously made a point that he would never take on any collaborations. 80ITEMS
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2010
“What intrigued me was the idea of H&M
going luxury rather than Lanvin going public”
- Alber Elbaz
FUN FACTS
· The first lingerie collection to be designed by Rykiel.
· Followed the collection up with a knitwear range for women and girls in 2010.
SONIA RYKIEL for H&M2009
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"It is a hallmark of Sonia Rykiel to think of all women
because fashion is about a certain spirit more than a question of means" - Nathalie Rykiel
JIMMY CHOO for H&M
FUN FACTS
· The first collaboration with an accessory designer.
· In London, a man set up camp outside H&M with his girlfriend for 12 hours and 35 minutes in the lead up to the launch. 80ITEMS
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2009
“It’s buy-now, wear-now for party season"
- Tamara Mellon
"It is a hallmark of Sonia Rykiel to think of all women
because fashion is about a certain spirit more than a question of means" - Nathalie Rykiel
FUN FACTS· For the first time in H&M’s designer collaboration history the range was sold in all of its stores.
· The collection marked Williamson’s foray into menswear.
MATTHEW WILLIAMSON for H&M2009
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“It's been fascinating to search back through my archives to isolate the most
iconic pieces, then rework them for H&M” - Matthew Williamson
COMME DES GARÇONS H&M
FUN FACTS
· The collection debuted in Tokyo, Japan before being released worldwide.
· An exclusive unisex fragrance was also created by the brand for H&M. 50ITEMS
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2008
"Comme des Garçons clothes in places
where they have never been sold to people
who may not yet understand Comme des
Garçons." - Rei Kawakubo
FUN FACTS
· Within the first 3 minutes all stock on one floor of the flagship branch in London was gone.
· The campaign was shot by Terry Richardson at Cavalli’s hilltop home in Florence.
ROBERTO CAVALLI at H&M2007
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“I love freedom and challenges: breaking down barriers, experimenting in different directions. H&M is all this for me.” - Roberto Cavalli
VIKTOR & ROLF H&M
FUN FACTS
· Made the first wedding dress in the history of H&M.
· Saleswomen couldn’t replenish the racks without their own security guards in tow.
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2006
“For us, fashion is an antidote to reality.
It´s a great opportunity to communicate our
vision with such a large audience
of H&M devotees”
- Viktor & Rolf
FUN FACTS
· Stella McCartney was reportedly paid $1 million for her services.
· 25% of sales from the ranges organic cotton t-shirts were donated to various animalwelfare organisations.
STELLA McCARTNEY for H&M2005
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"This one-off collection is a `best of Stella McCartney’” - Stella McCartney
KARL LAGERFELD for H&M
FUN FACTS
· Sold out in most cities within one hour.
· H&M provided breakfast to the first 200 custormer and a limited edition KARL LAGERFELD t-shirt for free. 30ITEMS
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2004
“Some people bought 20 or 30 pieces in
three seconds. Funny, no?” - Karl Lagerfeld
Conten t and Des ign : STYL IGHT.COM
Read the fu l l a r t i c le on : s ty l igh t .com/Love/HM-Des igner -Col labs/
THE ALEXANDER WANG FOR H&M COLLECTION WILL BE AVAILABLE IN 50 H&M STORES
THROUGHOUT THE US ON: THE 6TH OF NOVEMBER