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H&M, Pink Lemonade, HTHP, Whale, Reebok, Heizzuer, PitStop, RESPECT. • Accounts for 90% of...

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Page 1: H&M, Pink Lemonade, HTHP, Whale, Reebok, Heizzuer, PitStop, RESPECT. • Accounts for 90% of India’s cotton knitwear export • known as “Tshirt City” • exports worth of Rs.12,000

www.projectgreenhands.org

Page 2: H&M, Pink Lemonade, HTHP, Whale, Reebok, Heizzuer, PitStop, RESPECT. • Accounts for 90% of India’s cotton knitwear export • known as “Tshirt City” • exports worth of Rs.12,000

  Our Vision : A society which will develop a deep culture of care towards the environment and keep this planet liveable for future generations

  Our Mission: To implant in the entire state population the culture of environmental care and inspire everyone to plant trees in a sustainable manner.

www.projectgreenhands.org

Page 3: H&M, Pink Lemonade, HTHP, Whale, Reebok, Heizzuer, PitStop, RESPECT. • Accounts for 90% of India’s cotton knitwear export • known as “Tshirt City” • exports worth of Rs.12,000

www.projectgreenhands.org

Page 4: H&M, Pink Lemonade, HTHP, Whale, Reebok, Heizzuer, PitStop, RESPECT. • Accounts for 90% of India’s cotton knitwear export • known as “Tshirt City” • exports worth of Rs.12,000

Year Achievements Number of people reached

2005 25,000 saplings planted in 6 Tsunami affected villages

5,000 volunteers

2006

852,587 trees planted in 27 districts of Tamil Nadu and in

Pondicherry territory

256,289 participants + audiences of cable TV news

and readers of 217 newspaper articles

2007 & 2008 In427 Isha nurseries over 7 million saplings have been produced

planted.

1,500,000 volunteers + audience of 1,000,000 people

during Project GreenHands events and functions + readers

of Tamil and English newspapers + international

audience + recognition in TN budget

Page 5: H&M, Pink Lemonade, HTHP, Whale, Reebok, Heizzuer, PitStop, RESPECT. • Accounts for 90% of India’s cotton knitwear export • known as “Tshirt City” • exports worth of Rs.12,000

An Urban Greening initiative by Project GreenHands

Page 6: H&M, Pink Lemonade, HTHP, Whale, Reebok, Heizzuer, PitStop, RESPECT. • Accounts for 90% of India’s cotton knitwear export • known as “Tshirt City” • exports worth of Rs.12,000

•  The seventh largest city in the state of Tamil Nadu

•  Located on the banks of Noyyal River

•  50 kms east of Coimbatore

•  The land area is 27 sq. km

•  Total Population as of 2006 - 3,44,553 Males - 52% Females 48%

Page 7: H&M, Pink Lemonade, HTHP, Whale, Reebok, Heizzuer, PitStop, RESPECT. • Accounts for 90% of India’s cotton knitwear export • known as “Tshirt City” • exports worth of Rs.12,000

Some of the world's largest retailers including Walmart, Switcher, Diesel, ARMY, Tommy Hilfiger, M&S, FILA, H&M, Pink Lemonade, HTHP, Whale, Reebok, Heizzuer, PitStop, RESPECT.

•  Accounts for 90% of India’s cotton knitwear export •  known as “Tshirt City” •  exports worth of Rs.12,000 Crores in the year ending 2007

- 160,000 populations -  from various districts in Tamilnadu and from Kerala, Orissa and Bihar

Page 8: H&M, Pink Lemonade, HTHP, Whale, Reebok, Heizzuer, PitStop, RESPECT. • Accounts for 90% of India’s cotton knitwear export • known as “Tshirt City” • exports worth of Rs.12,000
Page 9: H&M, Pink Lemonade, HTHP, Whale, Reebok, Heizzuer, PitStop, RESPECT. • Accounts for 90% of India’s cotton knitwear export • known as “Tshirt City” • exports worth of Rs.12,000

Generation of Hazardous waste 8,33,365 tons/year

Effluent water discharge nearly 1,000 lakh litres

98% Industries use firewood as the only fuel

Lack of proper waste disposal

Page 10: H&M, Pink Lemonade, HTHP, Whale, Reebok, Heizzuer, PitStop, RESPECT. • Accounts for 90% of India’s cotton knitwear export • known as “Tshirt City” • exports worth of Rs.12,000

Trucks transport water to Tirupur from over 50 km away

Households receive municipal water supply for about few hours in a day.

Page 11: H&M, Pink Lemonade, HTHP, Whale, Reebok, Heizzuer, PitStop, RESPECT. • Accounts for 90% of India’s cotton knitwear export • known as “Tshirt City” • exports worth of Rs.12,000

skin and general allergy.

respiratory infections like bronchitis and asthma,

loss of hearing and mental tension due to noise pollution

Page 12: H&M, Pink Lemonade, HTHP, Whale, Reebok, Heizzuer, PitStop, RESPECT. • Accounts for 90% of India’s cotton knitwear export • known as “Tshirt City” • exports worth of Rs.12,000

The solution

Trees

Community Participation

Page 13: H&M, Pink Lemonade, HTHP, Whale, Reebok, Heizzuer, PitStop, RESPECT. • Accounts for 90% of India’s cotton knitwear export • known as “Tshirt City” • exports worth of Rs.12,000

prevent/reduce soil erosion & desertification

regenerate/replenish soil for ecosystem

provide oxygen

support life for flora & fauna, enhance biodiversity

converts sun’s energy into usable energy

act as a carbon sink for CO2; mitigates global warming

filter air pollutants & water pollution

Environmental Benefits

supplement fodder source for livestock

save water by helping to recharge groundwater table & sustain stream flow

www.projectgreenhands.org

Page 14: H&M, Pink Lemonade, HTHP, Whale, Reebok, Heizzuer, PitStop, RESPECT. • Accounts for 90% of India’s cotton knitwear export • known as “Tshirt City” • exports worth of Rs.12,000

•  Increasing the property value of homes and industrial properties;

•  Reducing the amount of electricity needed to heat and air-condition

homes and businesses

•  Attracting tourists and businesses by creating an inviting place to stay.

Trees–Thesolu+on

Page 15: H&M, Pink Lemonade, HTHP, Whale, Reebok, Heizzuer, PitStop, RESPECT. • Accounts for 90% of India’s cotton knitwear export • known as “Tshirt City” • exports worth of Rs.12,000

Providing privacy, absorb noise and

screen harsh scenery

Adding character and pride to

the communities that they grace.

Creating feelings of relaxation and well-being.

Promoting a sense

of community ownership.

Trees–Thesolu+on

Page 16: H&M, Pink Lemonade, HTHP, Whale, Reebok, Heizzuer, PitStop, RESPECT. • Accounts for 90% of India’s cotton knitwear export • known as “Tshirt City” • exports worth of Rs.12,000

The Project Description

Treesaplingswillbeplantedinresidential&industrial

locations,educational&governmentinstitutions,highways,

Noyyalriverbanks,andotheropenspacesinandcloseto

thecity.

SixtoSevenfeethighqualitysaplingsofsuitable@lowering,

herbalandshadegivingvarieties,developedwithatmost

carebyPGHnurserywillbeplanted.

Page 17: H&M, Pink Lemonade, HTHP, Whale, Reebok, Heizzuer, PitStop, RESPECT. • Accounts for 90% of India’s cotton knitwear export • known as “Tshirt City” • exports worth of Rs.12,000

  Involvement of all cross section of people

•  Schools and colleges

•  Non Governmental Organization

•  Business Groups

•  CBOs, associations and clubs

•  Indian and overseas agencies

•  State and National level celebrities

•  Textile industry owners

•  Labors, and General public

Highlights

Page 18: H&M, Pink Lemonade, HTHP, Whale, Reebok, Heizzuer, PitStop, RESPECT. • Accounts for 90% of India’s cotton knitwear export • known as “Tshirt City” • exports worth of Rs.12,000

  Mass awareness campaign to reach everyone through

•  Door to Door awareness campaign for 80,000

houses

• Signature campaign involving 20,000 students

•  Procession

• Competitions for creative talent

• Cleaning of the city

•  Media

Awareness creation

Highlights contd…

Page 19: H&M, Pink Lemonade, HTHP, Whale, Reebok, Heizzuer, PitStop, RESPECT. • Accounts for 90% of India’s cotton knitwear export • known as “Tshirt City” • exports worth of Rs.12,000

  Planting Day function

  Green Marathon involving Celebrities

  Eco Exhibition

  Setting up a Guinness world record

Highlights contd…

Page 20: H&M, Pink Lemonade, HTHP, Whale, Reebok, Heizzuer, PitStop, RESPECT. • Accounts for 90% of India’s cotton knitwear export • known as “Tshirt City” • exports worth of Rs.12,000

  25,000 tree saplings planting in a day from 6 am to 6 pm in protected location

  Green Belt creation

  Post maintenance of planted saplings

for 3 years

Highlights contd…

Page 21: H&M, Pink Lemonade, HTHP, Whale, Reebok, Heizzuer, PitStop, RESPECT. • Accounts for 90% of India’s cotton knitwear export • known as “Tshirt City” • exports worth of Rs.12,000

Expected outcome

  CO2 absorption per year : 135 tons

  O2 production per year : 73 tons

  Top soil preservation: 91,250 tons

  Increased Green cover area: 2.9 sq km

  Rain water harvesting: 45.63 million liters

  10-15% Chronic ailments like asthma would have been reduced

  Cleans the air of micro-particles of all sizes twenty fold better than barren land

  Reduces temperatures up to seven degrees in summer and vice versa in the winter

  Harmony in society will be enhanced

  Increased people participation in environmental protection and conservation

Page 22: H&M, Pink Lemonade, HTHP, Whale, Reebok, Heizzuer, PitStop, RESPECT. • Accounts for 90% of India’s cotton knitwear export • known as “Tshirt City” • exports worth of Rs.12,000

Let us make this Happen!


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