ADVERTISING . PUBLIC RELATIONS . SALES LITERATURE . DIRECT MAIL . PACKAGE DESIGN . CORPORATE IDENTIFICATION . BRANDING . TRADE SHOW PROMOTION
PO Box 3852 . Johnson City, TN 37602-3852(423) 467-9864 . www.HammanMarketing.com
Overv iew & Por t fo l io
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Hamman Marketing Associates is an integrated marketing communica-
tions consultancy dedicated to serving the needs of select clients in
diverse industries. Established by Al Hamman in 1999 in Austin, Texas, and
now based in Johnson City, Tennessee, Hamman
Marketing Associates brings strategic and tactical experi-
ence gained through over 20 years in sales management, ad agency client
service, and corporate marketing direction.
In his various roles, Al has served clients in furniture, agribusiness, comput-
er, gift, banking, and medical. A significant portion of time is dedicated to
working with clients in the food industry, both domestic and foreign, helping
companies launch new products and extend the reach of their existing brands.
Integrated marketing communications activities—as the name suggests—
involves numerous disciplines including advertising, public relations, package
design, trade show promotion, direct mail, corporate communications and
creating sales support literature. The pages that follow offer examples of work
created for clients.
For more complete portfolios, you are invited to visit the company website
at www.HammanMarketing.com. If you have questions or need additional
information, please contact me at (423) 467-9864 or by email at
With best regards,
Al Hamman
Hamman Marketing Associates
Adver t is ing
Advertising is often the cornerstone of product branding strategy, but it is
only one tool in an effective integrated marketing communications
process. In addition to copywriting and layout & design services, we negotiate
rates with publications that can result in tremendous savings, stretching your
budget and increasing your impact. The ad above was created to introduce
Mannington Ceramic Tile’s CrystalGlaze product, and to raise awareness of
how damaging common household items can be to tile.
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Publ ic Re la t ions
Public relations activities are gaining importance as part of product and
corporate branding strategy. Not to be confused as ‘free ads,’ effective
press releases can provide powerful support to other branding activities.
Our approach is to view PR as a long-term activity, with newsworthy items
distributed through proper channels on a consistent basis.
Above is an example of a positive result achieved for a food client with
Today Show Food Editor and Supermarket Guru Phil Lempert.
Sales L i te ra ture
One of the most fundamental and important elements in any integrated
marketing communications program is collateral material. Whether in the
form or brochures, flat sheets or catalogs, it’s an opportunity to speak directly to
your target audience and extol the virtues or your product and company.
Above is an example of sales literature created for a medical instrument man-
ufacturer and used in sales calls, with direct mail, and at trade shows.
Direct Mai l
No, direct mail is not dead. It is a powerful and cost-effective way to
keep your name and brands in front of potential buyers. When man-
aged well, it’s too good an opportunity to pass up.
The postcards above were printed all at once to reduce printing costs, and
then mailed periodically to remind members of the advertising specialties
industry about a company that was loaded with ‘bright’ ideas.
Package Des ign
Package design is the last opportunity most companies have to interact
and influence shoppers, and also to reinforce the purchase decision and
set up a repeat sale.
The packages above were designed for Agora International of Tunis, Tunisia
as part of Hamman Marketing Associates’ US Market Entry Program.
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Corporate Ident i f icat ion
Corporate ID can cover many areas from signage to capabilities
brochures. As with every part of a truly integrated marketing communi-
cations program, consistent messaging and understanding your audience and
its needs is vital to effective messaging.
A presentation folder can create a powerful package to present the mes-
sage, mission, and identity of a company, as demonstrated in the V.Alexander
and WorldBridge Logistics piece, shown here.
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CorporateCi t i zensh ip
Corporations are realizing the importance of informing stakeholders of
corporate involvement in community activities. This Corporate
Citizenship Report highlights Eastman Chemical Company’s worldwide
involvement in Health and Safety, Education, Environment and Philanthropy.
Design, Hillhouse Graphic Design, LLC; photography, David Wood
Trade Show Promot ion
Getting the most from a trade show appearance goes far beyond invest-
ing in a booth and showing up. Too many exhibitors do just that, with
no plan for pre- and post-show promotional activities, onsite PR, advertising,
and even a clear lead management and follow up system.
Above is an example of an effective pre-show mailer that went out to pre-
registered Food Marketing Institute attendees and press outlets, which helped
get product placements on CBS This Morning and Good Morning America.
Brand Ident i ty
T The first step in creating a brand identity is often the development of a
logo or logotype. This seemingly simple step often relays the character
and mission of the company, its products and service.
The logos shown above range from the straightforward but distinctive
Bristol Trainstation Foundation, to the more abstract Columbia Computer
Forensics.
All logo designs by Hillhouse Graphic Design, LLC, Kingsport, Tennessee
Specia l i zed Packag ing
Sometimes product packaging goes beyond function and becomes an
integral component in the buying experience. These collectible tins cre-
ated to present & protect delicate Moravian cookies, engage consumers with
whimsical art and provide a lasting memory of the product (and brand!) once
held inside.
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Cata log
Acatalog should be more than a list of products. It should also serve as
a branding tool that lets readers see inside the corporate entity, make
them part of the ‘community,’ and entice them to make purchase decisions.
The catalog above, featuring gifts from Old Salem Museums and Gardens in
Winston-Salem, North Carolina—does just that.
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Specia l ty Adver t is ing
Specialty advertising can project a message that sticks around.
As a preopening mailer, MeadowView Marriott in Kingsport sent a
boxed Viewmaster with photos of the Conference Resort and Convention
Center to meeting planners throughout the Southeast. Kingsport, Tennessee,
handed out playing card Kings with information of interest to developers at an
Economic Development conference. They followed with the full deck of cus-
tom printed cards, which included several information inserts.
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