35
www.tradeintelligence.co.za © 2011 Trade Intelligence Holden’s KWIKSPAR Florida Road
www.tradeintelligence.co.za © 2011 Trade Intelligence
Holden’s KWIKSPAR Florida Road
www.tradeintelligence.co.za © 2011 Trade Intelligence
Holden’s KWIKSPAR, in Florida Rd, Durban has been serving the community for over 100 years. It recently underwent major
renovations, making it as smart on the outside as it is on the inside. Let’s take a tour!
Exterior01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
Basket trolleys are used for easier navigation through narrow aisles.
Entrance01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
The overall store layout is spacious, elegant and clean. This KWIKSPAR now has a particularly strong focus on Fresh.
Store Layout01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
The wine section is located at the front of the store – convenient for when you’re popping in on your way to a braai or book
club!
Liquor Corner01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
The well stocked fresh section is prominent upon entering the store. Olive oil and balsamic vinegar is cross merchandised
beneath the fresh produce.
Fresh01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
TV screen are found above the home-meal replacement section so shoppers can watch while they wait for their sandwich,
salad or pizza to be made.
Shoppertainment01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
Tasty fresh sandwiches as well as premium baked goods are available.
Bakery01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
A feast for the eyes… and the tummy!
Bakery01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
The bakery offers a wide range of breads with a rotisserie in full view of the shoppers.
Bakery01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
Category signage is attractive and modern, with a catchy by-line to go with it.
Snacks01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
The shopper profile is made up of a wide variety of customers, including the elderly and the people who work in the area.
Shopper Profile01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
A car guard coming to get his lunch from KWIKSPAR.
Home Meal Replacement01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
An excellent range of heat-and-eat meals are on offer.
Home Meal Replacement01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
Hot, cooked food is available from the ready-made meals counter – just like mom makes it!
Home Meal Replacement01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
An impressive meat’s category that is well stocked with many different cuts.
Merchandising01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
Vacuum-sealed to maintain its freshness.
Merchandising01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
Baked goods are displayed on tables strategically scattered in the store.
Merchandising01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
A view from the back of the home meal replacement section, with the grocery aisles running off behind it.
Store Layout01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
Clear aisle signage on gondola ends make navigation easier for customers.
Merchandising01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
Clear pricing which makes effective use of the “My” SPAR campaign.
POS01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
Interestingly category wings, a prominent feature in other SPARs, are not used at Holden’s.
Merchandising01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
Shelves are very neatly and well stocked.
Merchandising01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
Private label products are a prominent feature, boasting SPAR’s innovative packaging.
Merchandising01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
The private versus national label war – and private label wins this round!
Ranging01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
Looks a lot like another sophisticated retailer we know so well, doesn’t it?
Merchandising01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
Aisles are spotless and shelves immaculately neat.
Merchandising01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
Ice cream stocked in upright fridges is not a common occurrence – does its bit towards saving electricity and also allows for
easy viewing of the product.
Merchandising01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
Holden’s adopts the tactic of stocking everyday basics at the back of the store to force customers to walk past other categories.
Merchandising01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
Promotions, promotions! Ladies representing Avolands and Lindt.
Promotions01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
Grab your cooldrink on the way to the till.
Product Placement01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
Till points signage is clearly visible from any area of the store.
Signage01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
Value-added services draw more feet through the door.
Value-Added Services01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
The shelves next to the tills contain all those tempting impulse purchase items. Now who’s strong enough to resist?
Merchandising01 July 2011
www.tradeintelligence.co.za © 2011 Trade Intelligence
Virtual Tours
Battling to get out into the trade?Let us know which stores you would like to see featured!
Contact Trade Intelligence on 031 303 2803 or email
