Colours of LifeFestival of Joy

Spec

ial W

eeke

nd P

rogr

amm

ing

Feb MarThur Fri Sat Sun Mon(HOLI)25 26 27 28 1

1. Channel IDs +Billboards

4. Sponsored Holi ! Compilation

5. BrandContest2. Co-Branded

Promos

3. Sponsored Special Shows

list of activities

Bouquet of Brand Integration Opportunities

Innovative Co-Branded Channel promo

Innovative Co-Branded Channel ID

Co-Branded Contest

Holi ! Tee Quote Contest

About: SMS, Mail Holi one Liners Win Exciting Merchandise

Special Branded Compilations: Holi Song

Special show 1

about the show

The journey of Bollywood from the Black and White era to the Color

It wasn’t just a change in huenBut the Expression, the Romance, the Fashion

B4U Takes you through journey to todayStarting from where it all began .. D

urati

on:

10-

15 m

in S

egm

ents

: 3

Treatment: VJs stage &Narrate the expedition, plugs of Clips and Song of eras, Visual and VJ Styling changes interestingly with change of era in the narration

Special show 2

about the show

a diversity rich countrya new language, a new landscape a new Culture every thousand miles

and a new way to play Holi .. !

Join us as we paint the way our Country plays the festival of colors .. D

urati

on:

6-8

min

Seg

men

ts:

3

Treatment: A narrated infotainment Show with Rich Visuals and Graphic inserts

ON AIR PROMOTION PLAN

Duration of Property Promotion is 7 days

On air promotion inventory frequency per day Total Presence

. Holi promo (30 sec)

. Spl Channel ID ( 5 sec )

. Contest Promo (30 sec )

. Special Show Promo 1 (30 sec)

. Special Show Promo 2 (30 sec)

. Promotion Bugs