1
© 2015 STR, Inc. All Rights Reserved. illustrations: jon edwards HOLIDAY 2015 TRAVEL PREDICTION With the holidays rapidly approaching, trends from hotel bookings from 2014 through the third quarter of 2015 are predictive of patterns this coming season. The good news is that there is still time to influence holiday travelers who are in pre-purchase mode, according to a data report from Adara. HOLIDAY 2014 US HOTEL BOOKING TREND were booked after 14 December with half of family travelers purchasing after 9 December HALF OF ALL HOLIDAY HOTEL STAYS 4% 8% 10% 09.15.14 8% 13% 16% 10.15.14 12% 20% 23% 11.15.14 42 % 57 % 60 % 12.15.14 % OF HOTEL BOOKINGS BY DATE SOLO COUPLE FAMILY 3+ -8 1 -4 34 -10 1 -5 60 -11 1 -6 69 FLIGHT AND HOTEL BOOKING TIMELINE Days from flight and hotel bookings Based on travelers booking flight and hotel for a given trip FIRST FLIGHT SEARCH FIRST HOTEL SEARCH HOTEL BOOKING DEPARTURE/CHECK-IN SOLO COUPLE FAMILY 3+ Source: Adara’s “Holiday 2015 travel prediction: Based on holiday trends 2014-Q3 2015”
