Holiday Fundraising with GlobalGiving

Agenda

• Holiday Stats• Year-end fundraising strategy• GlobalGiving Promotions– Gifts for Good – Year-end Campaign – Recurring Donation Campaign– Thank You Promotion

2 popular American holidays + Year-end tax deductions

Golden fundraising opportunity

What’s all the excitement about?

• More than 30% of online fundraising happens in Dec!

• Here at GlobalGiving, we helped hundreds of organizations raise more than $5.1 million in November and December of 2012! That’s a 13% increase from the previous year.

What should you do to get ready?

1. Set Goals2. Mobilize through a campaign3. Create a communications

calendar

Important Dates • November 28: Thanksgiving Day

• November 29: Black Friday, the largest in-store retail shopping day of the year

• December 2: Cyber Monday, the largest online shopping day of the year

• December 3: Giving Tuesday, a daylong effort in the U.S to help charities raise funds online during the holiday shopping season

• December 18-24: The week before Christmas, retailers saw a surge in spending

• December 29, 30, and 31: The biggest fundraising days of the year!

What is GlobalGiving doing to help?

• Gifts for Good • Year-End Campaign • Recurring Donation Campaign • Thank You Promotion

Gifts for Good• Give away a “gift”—jewelry, scarves, and more—in

exchange for donations of a certain amount ($25, $50, $75)

• Organization provides “gift” and manages shipping• GlobalGiving will provide you with the mailing

addresses of participating donors through Project Entry

• Only organizations based in the U.S or with volunteers in the U.S, who are able to commit to ship items domestically, are eligible to participate.

Gifts for Good

Gifts for Good• GlobalGiving provides Gifts for Good promotion via

donor newsletter and social media– 125,000 newsletter subscribers– 69,000 Twitter followers– 45,000 Facebook fans

• Attract new, higher value donors• Submit requests by November 8th – https://surveyglobalgiving.wufoo.com/forms/gifts-

for-good-holidays-2013/

Tips for Good• Consider the cost of this promotion for your organization

when determining donation amount• Give gifts that are unique, interesting, and relevant• Include the “story” behind your gift in your description• Let donors know exactly how the donation of $X will help

the community you serve• Ship items quickly – keep Christmas and Hanukkah in

mind!• Include a personalized note or card in your package

Year-End Campaign-First Ever! • We’re offering NINE bonus awards to the top projects that raise

the most money from their supporters

• Begins at 12:01 am EST December 1 and ends at 11:59 pm EST on December 31

• Projects must raise at least $3,000 from 30 donors in order to qualify for a bonus award.

• Bonus awards will be awarded to organizations that have met the $3,000 from 30 donors and raised the most funds respectively.

Bonus Awards for the Year-end Campaign

• First place: $3,000• Second place: $2,000• Third place: $1,000• Fourth place: $1,000• Fifth place: $1,000• Sixth place: $500• Seventh place: $500• Eighth place: $500• Ninth place: $500

Year-End Campaign Tips

• Make a plan-How does your organization want to reach the $3,000 threshold from 30 donors?

• Review GlobalGiving’s tools (tribute cards, fundraiser pages, etc.)

• Review GlobalGiving’s campaigns-What works best for your organization?

Recurring Donation Campaign-12 days of Giving

• During the last 12 days of the year, GlobalGiving will be offering a one-time 100% match on all new recurring donations up to $200 per donor!

• Promotion is being run by our Product Team

• This matching opportunity is a great way to motivate one-time donors to become long-term givers, just in time for the new year!

• To qualify for the match, donors must give for three consecutive months following the initial donation (for a total of four months).

Recurring Donation Campaign Tips and Tricks

• Let your donors know that they can give a gift that keeps on giving

• Communicate the match

• Tell your organization’s story and how their donation will help

Thank Your Promotion • Submit a video or story to GlobalGiving’s Thank You Promotion for the

opportunity to be featured in GlobalGiving’s donor communications in December and January

• Submit a GlobalGiving project report featuring a thank you video, photo, or story. Special preference will be given to projects that submit videos.

• Once you’ve submitted your report, use this online form to send us your project ID, the date of your report, and the link to your thank you video (optional) by Friday, November 8th.

• GlobalGiving will select a few project reports and/or videos to be featured on social media and in other donor communications. Selected organizations will be notified via email.

Thank You Promotion Tips

• Keep your videos short- no longer than 1 minute

• Make sure your video is shot in high resolution• Content is relevant to your project

Key Take Aways

1. Set Goals2. Mobilize through a campaign3. Create a communications calendar4. Develop your messaging5. Thank your donors6. Evaluate your progress and prepare to be

flexible

Resources

• Tools and training blog• We are here to help!-One-on-one support • Webinar- Holiday Donor Communication– Save the Children, Tuesday, October 29 at 9 am ET– Opportunity International, Tuesday, October 29 at

3 pm ET