Holiday Retail Readiness: Preparing For Peak

Holiday Retail Readiness: Preparing For Peak

Presented by Sponsored by

#HolidayCCS

About CCS 2014

ü 7 Webinars, 4 Days

ü Sessions covering Store

Ops, X-Channel, Loyalty,

Big Data & more

ü Featuring industry

analysts and consultants

ü Free for Retail executives

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About Retail TouchPoints

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ü More than 28,000 subscribers

ü Provide executives with relevant,

insightful content

ü  Free Resources such as White

Papers, E-book, Webinars,

Research and Podcasts

www.RetailTouchPoints.com

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BrightTALK

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Today’s Panelists

Lorenz Jakober Sr. Product Marketing Manager, Akamai Technologies

Daniel Shugrue Director of Product Marketing, Akamai Technologies

MODERATOR:

Alicia Fiorletta Senior Editor, Retail TouchPoints

©2014 AKAMAI | FASTER FORWARDTM

Holiday Retail Readiness - Preparing for Peak


We No Longer Go Online – We Are Online

Growth in smartphone & tablet adoption = increase in mobile revenue & traffic

Source: 2010, 2011, 2012 Mary Meeker/KPCB; 2013 Akamai

6% 14%

24%

37%


What Does “Mobile” Really Mean?

Source: @jcleveley BBC


What Does “Mobile” Really Mean?

Source: @jcleveley BBC


Delivering Fast, Quality Web Experiences Is Difficult

Constrained devices/browsers VS. CPU = 800MHz dual-core Memory = 512MB SunSpider = ~1880ms

CPU = 2.6GHz quad-core Memory = 16GB SunSpider = ~145ms


Delivering Fast, Quality Web Experiences Is Difficult

Constrained devices/browsers VS. CPU = 800MHz dual-core Memory = 512MB SunSpider = ~1880ms

Constrained networks

CPU = 2.6GHz quad-core Memory = 16GB SunSpider = ~145ms


Websites Are Getting Bigger & More Complex

More images More JS

Source: httparchive.org

Bigger pages # of 1st & 3rd party requests per page

More 3rd parties


Majority Of Responsive Web Design Sites Deliver The Same Content - No Matter The Device Or Network

35

34

0

20

40

60

80

100

Req

uest

s

1,453

256

(200)

300

800

1,300

1,800

Kilo

byte

s

Text

Other

JavaScript

98 Requests 1,797 Kilobytes



Page Size Of Smallest vs. Biggest Resolution

Across 471 RWD Sites

35

34

0

20

40

60

80

100

Req

uest

s

1,453

256

(200)

300

800

1,300

1,800

Kilo

byte

s

Text

Other

JavaScript




Page Size Of Smallest vs. Biggest Resolution

Across 471 RWD Sites

35

34

0

20

40

60

80

100

Req

uest

s

1,453

256

(200)

300

800

1,300

1,800

Kilo

byte

s

Text

Other

JavaScript



How Fast Is Fast Enough?

Google recommends less than 1 second

Source: Equation Research


How Fast Is Fast Enough?

Google recommends less than 1 second

According to survey data from 2012 tablet users expect less

than 2 seconds

Source: Equation Research


Slower pages = higher bounce rates & less engagement

Web Experiences Impact The Business

Slower pages = lower conversion rates

Source: Torbit


Web Experiences Impact The Business

Fast sites & apps only matter if they are always available, under all traffic conditions


Improve Web & Mobile Experiences With Akamai

Edge closest to end-user Edge closest

to origin

Scale Offload - Maximize origin efficiency

Availability - Always online

Performance Accelerate - Faster responses

Prefetch - Anticipate requests

Reduce Requests - Fewer round trips

Minimize Payload - Fewer bytes

Expedite Rendering - Better perceived performance

Intelligence Insight - Understand end-users

Logic - Empower edge & origin

Akamai Intelligent Platform


Ensure Scalability & Availability Under All Traffic Conditions

Traffic

Page Load Time

Akamai Real User Monitoring


Even In The Worst Case Scenario

Normal Traffic Flow ●  All users are routed to the application in

normal traffic flow

Back-end Application

Prioritized User

Visitor

Akamai Edge Server

Akamai Edge Server


Even In The Worst Case Scenario

Normal Traffic Flow ●  All users are routed to the application in

normal traffic flow


Prioritized User

Visitor

Akamai Edge Server

Akamai Edge Server

Prioritized User

Visitor

Surge Traffic Flow ●  Prioritized users are directed to the

application ●  Non-prioritized users are directed to a

waiting room

Waiting Room


In high demand

Akamai Edge Server

Akamai Edge Server


Optimize Web Experiences Across All Situations

Get content closer to end-users Accelerate requests back to your data center/cloud provider Optimize your applications to reduce requests, bytes & accelerate rendering to improve perceived performance

BEFORE

Document Complete

Doc Complete =

3.8 sec Bytes in = 697KB

# of requests = 59 AFTER

50% faster

Doc Complete =

1.9 sec Bytes in = 237KB

# of requests = 20

Document Complete


Real User Monitoring (RUM)

•  Real world

•  All wireless carriers/local

ISPs

•  All end-users’ locations,

pages visited & browsers/

devices End User Experience Fidelity

Synthetic Monitoring - Backbone

•  Clean room environment

•  Over Internet backbone

•  Limited # of pages,

locations & browsers/

devices

Synthetic Monitoring - Last

Mile / Mobile

•  Clean room environment

•  Over limited # of wireless

carriers/local ISPs

•  Limited # of pages,

locations & browsers/

devices

You Can’t Optimize What You Can’t Measure

Major ISPs

Real Customers / Employees

Operational Experiential

Local ISPs

Mobile Carriers


US Retailers Deliver Fast, Quality Experiences With Akamai

Akamai Real User Monitoring


Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.

2014: Year of Evolving Web Security Threats

321 Gbps against APJ gaming company

190 Gbps attack against US financial institution

Q1 13 Q2 13

Account Checker (eCommerce)

Largest DNS reflection attack, 167 Gbps

(Financial Services) Operation Ababil

NTP Amplification

Remote File Inclusion

Q1 14 Q3 13 Q4 13

17% of all DDoS traffic in Q1

DDoS (Retail)

209 Gbps against EMEA media company

Record number of DDoS attacks in Q3 13

Q3 14 Q2 14

DDoS (Gaming)

45% of all DDoS attacks in Q2

40 to 50 DDoS attacks a week

DNS (Infrastructure)


Nationalization


Industrialization


Monetization Nationalization

Industrialization


Attacks Are Growing in Size

Traditional DDoS attacks harness the scale of global botnets Newer attacks target protocol vulnerabilities to amplify size • SNMP (6.3x) • DNS (28x-54x) • CharGEN (358.8x) • NTP (556.9x)

Gbps Mpps

2014

2013

2012 2011 2010 2009 2008

2007 2006 2005 11

2 18

8 22

11

39

15

48 29

68

38

79

45

82 69

144

320

295

190



Attacks Are Perpetrated More Frequently

Increasing number of network- and application-layer attacks Easier for attackers to launch or participate in an attack • Knowledge of application vulnerabilities spreading • Number and availability of attack tools proliferating

991 1317 2002 2936

2013

2012

2011

2010 +33%

+52%

+47%

Source: Akamai ©2014 AKAMAI | FASTER FORWARDTM


SQL injection is the primary culprit in 30% of data breaches

Web apps targeted in 54% of hacking-based data breaches

3 out of 4 companies will be targeted by Web application exploits

Attacks are Becoming More Sophisticated

Increasing number of attacks focused on data and financial theft Web applications are a primary target due to number of vulnerabilities

Source: Veracode


Attacks are Becoming More Costly

In 2013: Number of successful attacks increased 18 percent Average financial cost increased 26 percent

Source: Ponemon 2013 Cost of Cyber Crime Study

Maximum

Mean

Minimum

$1.3m

$1.4m

$11.6m

$9.0m

$58.0m

$46.0m

2013 2012


Attackers Will Also Go Holiday Shopping


Attacks Over 2013 Holidays Fell Into 3 Categories

●  SQL Injections

●  Volumetric DDoS ●  Image Scrapers



Attacks Can No Longer Be Thwarted at ‘The Perimeter”: 1

Perimeter 1 – Web DDoS •  Always-on defense •  Automated (rate controls, caching) •  High performance •  HTTP / HTTPS •  Local or cloud-based applications




Perimeter 2 – Web •  Always-on defense against data theft •  High performance and scalability •  Highly accurate (reduced FP, FN) •  HTTP / HTTPS •  Local or cloud-based applications




Perimeter 3 – DC DDoS •  Always-on or on-demand •  24x7 SOC (5-20 min SLA) •  Comprehensive (subnet granularity) •  Web and IP applications •  Network infrastructure + bandwidth




Perimeter 4– DNS •  Highly scalable (<1% total capacity) •  Highly available (24x7 SLA) •  High performance (zone apex) •  Supports DNSSEC •  Primary and secondary DNS



Case Study: Large Retail Customer


Challenge Providing a fast, secure, and available Web experience for hundreds of applications

Solution Kona Site Defender for home page and consumer-centric pages •  Always-on protection from network-and application-layer DDoS and Web attacks •  Safeguards user Web experience without sacrificing performance

Prolexic Routed for the rest of the data center •  On-demand protection from network-and application-layer DDoS attacks •  Protects remaining Web and IP applications and supporting network infrastructure



Cloud Security Intelligence


Visibility into daily Web traffic for the largest and most attacked Web properties

Respond to new security threats as they first appear anywhere in the world

Continuously broaden and refine security rules and practices to increase effectiveness


Deliver Fast and Secure Web Experiences This Holiday Season

Respond to changing environment:

•  Devices, networks and application

•  Markets, tools, and resources

Ensure availability & scalability under all traffic conditions

Protect and

Perform


#HolidayCCS

Q&A

#HolidayCCS

Q&A

Lorenz Jakober Sr. Product Marketing Manager, Akamai Technologies

Daniel Shugrue Director of Product Marketing, Akamai Technologies

MODERATOR:

Alicia Fiorletta Senior Editor, Retail TouchPoints

#HolidayCCS

Thank You For Joining Us

The next session in this series…

Omnichannel And IoT: The Perfect RFID Storm 2PM ET / 11AM PT

ccs.retailtouchpoints.com/holiday-2014

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