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Holiday sales checklist webinar presentation

Date post:30-Jun-2015
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In the current economic climate, the margin between success and failure is slim, and pulling a few key levers could easily mean the difference between comp stores swinging from positive to negative. With only a few weeks before Black Friday, retailers are urged to register for this webinar to tune up their cross-channel strategies to drive more store traffic and convert more sales. The webinar will offer insights into the follow 5 areas:1) Cross Channel Buy, Pickup In-store: Whether it is from the online channel, the mobile web or a catalog, consumers now expect the convenience of picking up that item at their local store location.2) In-Store Save the Sale: Using in-store kiosks and mobile apps connected to the e-commerce engine, retailers are avoiding out of stocks and enabling self-service scenarios.3) Increasing the Relevance of Associate Engagement: By providing access to wish lists, buying history and recommendations, retailers are bringing service functions traditionally found online into the store.4) Expanding Endless Aisle Capabilities at the Store Level: The ability to capture orders for an expanded assortment of products, without having to stock the inventory in every store, is emerging as a key competitive differentiator.5) Global Inventory Availability: Providing the ability to check inventory availability across other local stores and account for dynamic changes across systems and locations.
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  • 1. Holiday Sales Checklist The Top Five Ways To Convert More Sales In The Store During The Peak Selling Season Copyright Escalate, Inc. All Rights Reserved.

2. Welcome Webinar Attendees Your GoToWebinar Attendee Viewer is made of 2 parts: 1. Viewer Window2. Control PanelType your question hereFollow todays webinar discussion on Twitter, #HolidaySales Holiday Sales Checklist Converting More In-Store SalesCopyright Escalate, Inc. All Rights Reserved. 3. PanelistsModeratorAndrew Gaffney Editor Retail TouchPointsSpeakerGene Weaver Product Manager Escalate Retail Holiday Sales Checklist Converting More In-Store Sales Copyright Escalate, Inc. All Rights Reserved. 4. Holiday Sales Checklist The Top Five Ways To Convert More Sales In The Store During The Peak Selling Season Copyright Escalate, Inc. All Rights Reserved. 5. AgendaNew World/New Reality ScenarioBest PracticesEscalate SolutionHoliday Sales Checklist Converting More In-Store Sales 5 Copyright Escalate, Inc. All Rights Reserved. 6. Introducing Busy professional, wife, andmother who embraces technology. Very demanding of her retail brands:She expects compelling, efficient,shopping experiences that are relevantto her needs and wants She requires the ability to shop when,where, and how she chooses She refuses to patronize brands that failto recognize and adapt to her as shecrosses channels Holiday Sales Checklist Converting More In-Store Sales Copyright Escalate, Inc. All Rights Reserved. 7. The Scenario Store Wish PickupList Shop Online, Browse RichStore ShoppingStore Kiosk / Content, Ratings & Reviews Store PortalInventory ATPLost Sale Save-the-Sale /Endless AisleHoliday Sales Checklist Converting More In-Store Sales 7Copyright Escalate, Inc. All Rights Reserved. 8. Best Practice #1: Cross Channel Buy Online, Pickup from StoreSource: RSR Research, July 2010 Holiday Sales Checklist Converting More In-Store Sales 8 Copyright Escalate, Inc. All Rights Reserved. 9. Best Practice #1: Cross Channel Buy Online, Pickup from Store Key Requirements Store inventory availability Safety stock levels Customer email notification Ready for Pickup Store Portal for packing, hold for pickup, customer pickup Holiday Sales Checklist Converting More In-Store Sales 9 Copyright Escalate, Inc. All Rights Reserved. 10. Best Practice #2: In-Store Save the SaleSource: RSR Research, Q3 2009 Holiday Sales Checklist Converting More In-Store Sales 10 Copyright Escalate, Inc. All Rights Reserved. 11. Best Practice #2: In-Store Save the Sale Holiday Sales Checklist Converting More In-Store Sales 11 Copyright Escalate, Inc. All Rights Reserved. 12. Best Practice #2: In-Store Save the SaleKey Requirements In-Store Order Capture Sales associate driven Customer Kiosk driven Shared Commerce Services Catalog/content Customer Pricing/Promotions Holiday Sales Checklist Converting More In-Store Sales 12 Copyright Escalate, Inc. All Rights Reserved. 13. Best Practice #3: Expanding Endless Aisle Store Systems Under Pressure:Customer expectations for anywhere/anytime shopping mean stores areincreasingly serving as extensions formulti-channel shopping, supportingcross-channel fulfillment, endless aisleavailability and save-the-sale functions. RIS Thought Leadership Series, August 2010 Holiday Sales Checklist Converting More In-Store Sales 13 Copyright Escalate, Inc. All Rights Reserved. 14. Best Practice #3: Expanding Endless AisleKey Requirements In-Store Order Capture Sales associate driven Customer Kiosk driven Shared Commerce Services Catalog/content Customer Pricing/Promotions Expanded Assortments Vendor Drop Shipments Holiday Sales Checklist Converting More In-Store Sales 14 Copyright Escalate, Inc. All Rights Reserved. 15. Best Practice #4: Global Inventory Availability Key Requirements Open integration points for real- time, near-real time and/or batch inventory updates In-store portal to view cross store inventory availability by product/SKU Safety stock levels Holiday Sales Checklist Converting More In-Store Sales 15 Copyright Escalate, Inc. All Rights Reserved. 16. Best Practice #5: Increasing the relevance of Associate Engagement Key Requirements Customer-centric suggested selling 360 customer view Virtual Closet Wish Lists Special Event Management Automated invites Follow-up/RSVP Monitoring Automating Store Best Practices Holiday Sales Checklist Converting More In-Store Sales 16 Copyright Escalate, Inc. All Rights Reserved. 17. Holiday Sales Checklist Best Practices #1: Cross Channel buy online,pickup from store #2: In-Store Save-the-Sale #3: Expanding Endless Aisle #4: Global Inventory Availability #5: Increasing the Relevance of Associate Engagement Holiday Sales Checklist Converting More In-Store Sales 17 Copyright Escalate, Inc. All Rights Reserved. 18. Escalate Solution Copyright Escalate, Inc. All Rights Reserved. 19. All-Channel CommerceCONNECTED ADAPTIVE EVERYWHEREWebMobile Kiosk Contact Center Store Portal / Social CommerceClienteling Blue Martini Commerce Suite SingleCommercePla/orm AcrossAllTouchPoints Holiday Sales Checklist Converting More In-Store Sales 19 Copyright Escalate, Inc. All Rights Reserved. 20. All Channel Platform Services Customerscontact center Catalog e-commercesmartphone store portal Shopping CartOrderskiosk Prices & PromotionsContentInventory Holiday Sales Checklist Converting More In-Store Sales20 Copyright Escalate, Inc. All Rights Reserved. 21. The Scenario StoreWish Pickup List Shop Online, Browse Rich Store Shopping Store Kiosk / Store Portal Content, Ratings & Reviews, Inventory ATP Save-the-Sale /Increase Sales Endless Aisle Holiday Sales Checklist Converting More In-Store Sales 21 Copyright Escalate, Inc. All Rights Reserved. 22. Our Commitment: Ensuring Our Clients areReady for the All-Channel ConsumerStoreContact Portal /CenterClientelingKiosk Ecommerce MobileIn-Store Mobile Holiday Sales Checklist Converting More In-Store Sales 22 Copyright Escalate, Inc. All Rights Reserved. 23. Escalate Customers: Premier Brands in Retail North AmericaEMEA Holiday Sales Checklist Converting More In-Store Sales 23 Copyright Escalate, Inc. All Rights Reserved. 24. Questions? Your GoToWebinar Attendee Viewer is made of 2 parts: 1. Viewer Window2. Control PanelType your question here Holiday Sales Checklist Converting More In-Store SalesCopyright Escalate, Inc. All Rights Reserved. 25. Thank You for Attending this Webinar Downloadthis presentation: http://RetailTouchPoints.com/HolidaySales View more info on the Serial Sales Killers: http://ArrestSalesKillers.org Holiday Sales Checklist Converting More In-Store Sales Copyright Escalate, Inc. All Rights Reserved.

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Copyright © Escalate, Inc. All Rights Reserved. Holiday Sales Checklist The Top Five Ways To Convert More Sales In The Store During The Peak Selling Season
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