Holiday shopping via mobile devices in 2012

Holiday gift buying goes mobile in 2011

Purchases via mobile devices will more than double while the majority of users leave their data and devices exposed to security risks

2 | Monday, April 10, 2023 | Webroot Inc. | Proprietary and Confidential Information

New research from reveals a drastic increase in people using mobile devices to buy gifts and make travel plans this holiday season. But that convenience may come at a cost for those who skip certain measures to secure their devices and personal data.

Webroot Holiday Research: Key Findings


Over 2 times more shoppers plan to

purchase gifts and

50% more plan to book travel using

their mobile devices this

year.

Webroot Holiday Research: Key Findings


Mobile devices present a new set of risks

Chad Bacher, Vice President of Mobile Solutions

“

”

People using mobile devices are exposed to a new set of online risks: cybercriminals seed mobile markets with malicious apps that can steal your personal data or send texts and SMS messages to premium numbers. And because of their size, smartphones and tablets are easier to lose or have stolen than laptops and notebooks, which puts the vast amounts of personal data stored on them at risk. Mobile security services are now a must -- lost device protection, secure web browsing, and antimalware provide essential protection.


Regional Differences

The US favors mobile devices for holiday shopping while the UK is more likely to plan

holiday travel



UK residents use their mobile devices more intensively than those in the US

while planning trips this holiday season.

80% of UK travelers use mobile devices to compare hotel or ticket prices versus 72% in the US.

56% of UK respondents download boarding passes versus 44% in the US.

Almost half (46%) of UK mobile device users purchase tickets versus 32% in the US.



US residents rely on their mobile devices more than those in the UK while holiday

gift-buying.

55% scan barcodes vs. 44% of UK users45% scan QR codes vs. 36% in the UK

ALTHOUGH

68% of US respondents indicated they also plan to shop at brick-and-mortar retail stores, which is 20% higher than UK shoppers(48%).


Device DifferencesAndroid device users are more concerned about securing their holiday shopping and

travel details.


Device Differences

Android and iOS device users protect themselves with a mobile security app at roughly the same rate.

44% of Android users

and

38% of iOS users


Device Differences

Security of information on mobile devices is more of a concern for Android users

compared to

64% of

Android users are concerne

d

52% of iOS users are concerned


Gender Differences

Men are savvier than women at securing themselves on their mobile devices.


Gender Differences

Security practices on mobile devices are more prevalent among men than

women.

51% of men lock their devices versus 43% of women.

57% of men limit the sites they visit when connecting from an unfamiliar network versus 48% of women.

44% of men versus 37% of women have security services on their devices.


Age DifferencesYounger users do more on their devices during the holidays, but older users are

more security-minded.


Age Differences

Younger mobile shoppers are more likely than all others to use their mobile

devices to:

Compare prices

Download coupons

Search for Black Friday or Cyber Monday deals

30+ yrs 18-29 yrs

91%

81%

69%

83%

67%

50%


Age Differences

People 50 and above are more likely to have security on their mobile devices

HOWEVER

Younger mobile shoppers lock their devices at a greater rate than older

users.44% of users 50 and above have mobile security on their device, vs. 38% under 50

56% of 18-29 year olds lock their phones vs. 44% of those 30 or older


STAY SECURE Tips for securing mobile devices


Stay Secure

Know your apps: Download apps only from a trusted source, like the Google Market, Apple App Store or Amazon App Store. Closely scrutinize the permissions the app requests, and don't install it if it wants to access certain functions that it doesn't need, such as the ability to send SMS messages. User reviews are also helpful.


Stay Secure

Lock your device: Most smartphones and tablets give you a choice of locking the device with a password, numeric code or pattern. Take advantage of this – if nothing else, you'll prevent practical jokesters from emailing your boss if you leave your device unattended.


Stay Secure

Explore mobile security services: Mobile security apps provide lost device protection, secure web browsing, and antimalware services.


Stay Secure

For mobile security for your Android powered device scan the QR code to the right, visit the below link or search for “Webroot” in the Android or Amazon marketplace.

http://www.webroot.com/En_US/consumer-products-mobile-security-android-phone.html

For mobile security for your iPhone or iPad scan the QR code to the right, visit the below link or search for “Webroot” in the Android or Amazon marketplace.

http://www.webroot.com/En_US/consumer-products-mobile-security-secureweb.html






About the ResearchWebroot conducted a blind online survey November 4-7, 2011 in the United States and United Kingdom, using Research Now panel members. Respondents qualified for the survey if they were at least 18 years old, own a smartphone or tablet, and plan to purchase holiday gifts and/or make holiday travel arrangements using a smartphone or tablet. The margin of error in the United States is ±3.6 (835 respondents), and ±4.4 in the United Kingdom (490 respondents).


About Webroot

Webroot is committed to taking the misery out of Internet security for consumers and businesses. Founded in 1997, privately held Webroot is headquartered in Colorado and has operations across North America, Europe and the Asia Pacific region.

For more information, visit http://www.webroot.com or call 800.772.9383.

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Date post:	15-Jan-2015
Category:	Technology
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Holiday shopping via mobile devices in 2012

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