Holiday Social Media Marketing Webinar - November 2014

DELICIOUS HOLIDAYSocial Media Marketing

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

KERI JAEHNIG• #SMBInfluencer• Top State Tourism Campaigns• State Senate Commendation• Founding Author, SteamFeed• Social Media Marketing

Agency Owner


Q&A - YOUR QUESTIONS

• Grab a cup of coffee or tea & maybe a cookie, and lets have some fun with holiday social media marketing!


WHAT TO EXPECT

• Important Social Media Notes

• Reveal Your Questions

• Additional Q&A

• Special Announcements!


IMPORTANT SOCIAL MEDIA NOTES


FACEBOOK PAGE APPS• Contests• Coupons• Promotions• Special Discounts

** Go for mobile-friendly! ** No Like-Gating!

• Woobox• ShortStack• Strutta

tabsite.com


http://tabsite.com

EMAIL NEWSLETTERS

Consistent - Timing & Messaging

Guide - Short & Sweet (KISS)

Attractive Images


PLAN AHEAD

• Pre-write posts & tweets

• Create or hire-out graphics in bulk

• Keep materials for re-purposing next year

• Track success to switch gears now & later


HOLIDAY GREETINGSNo marketing!


YOUR QUESTIONS…


~Bonnie Frank

Do best posting times differ during holiday time?

thewomeninbiz.com


ANSWER

• They may

• Know your audience!

• Typically, 30 minutes later on weekdays; 60 minutes later on weekends.


~Roslyn Tanner Evans

It seems everyone is or will be coming up with sales, offers and eye catching images/graphics.

How to stand out? And how to get more eyes on the great stuff we created, both product &

marketing materials?

earthandmoondesign.com


http://earthandmoondesign.com

ANSWER

• Survey your competition

• Discount or Emulate

• Do what they’re NOT

• Promote Key Content

• Groovy Graphics! Hire out?


~Mary McFarland

I feel awash in the holiday pitches I see to buy various authors' novels during the Christmas season. It's spammy and it's overwhelming, I'm sure, to many. How do I differentiate my pitch

from the rest?

facebook.com/MaryMcFarlandWriter


ANSWER

• Don’t pitch - Offer value!

• FREE chapter or pages

• “Firestarter” circles - Reviews & Shares

• Quotes from book ➤ Special


~Adele McIntosh

How to make my posts stand out, amongst ALL the holiday posts?

adelemc.miche.com


http://adelemc.miche.com

ANSWER

• Get creative - presentation!

• Spellings

• Strategic #hashtags

• Graphic themes

• Video - Instagram!!!!


~John Richmistkowski

Ultimately our social media is about developing leads and relationships, as opposed to buying a product online from us. The holiday season is a

great time for companies to buy holiday business gifts, I'm really not sure about how to use social media to capitalize on the holiday season for my

type of business?

proformaroi.com


http://proformaroi.com

ANSWER

• Service Biz - Support plan for next year

• Showcase new services

• Giveaway & blog/report

• Collaborate - build brand

• Network hard


EXAMPLEhttp://www.pinterest.com/ideagirlmedia/24-social-media-treats-for-2014-christmas-countdow/

http://www.pinterest.com/ideagirlmedia/24-social-savvy-tips-for-2013-christmas-countdown/


http://www.pinterest.com/ideagirlmedia/24-social-media-treats-for-2014-christmas-countdow/

http://www.pinterest.com/ideagirlmedia/24-social-savvy-tips-for-2013-christmas-countdown/

LIVE Q&A…


CONTACT ME

• Keri Jaehnig

• ideagirlmedia.com

• facebook.com/ideagirlmedia

• twitter.com/kerijaehnig

• instagram.com/ideagirlmedia


http://facebook.com/ideagirlmedia

ANNOUNCEMENTS…


LADYBLOGGER 2015

• #LB2015

• Awesome Speakers - Tips

• Networking

• Saturday, April 11, 2015

• Stay the weekend!

ladyblogger.net


http://ladyblogger.net

LIKEABLE LEAGUE FB GROUPhttps://www.facebook.com/groups/286321848055950/


https://www.facebook.com/groups/286321848055950/

WEBINAR - FOCUS 2015

• Thursday, Dec. 4, 2014

• 3:00pm ET

• BONUS: Sign-up within 24 hours of when I send you this re-play & receive: “7 Techniques For Holiday Social Media Marketing Survival” video


THANK YOUFOR

JOINING ME!


DELICIOUS HOLIDAYSOCIAL MEDIA MARKETING

• Keri Jaehnig

• ideagirlmedia.com

• facebook.com/ideagirlmedia

• twitter.com/kerijaehnig

• instagram.com/ideagirlmedia


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