Holiday Trends Consumer Behavior Report 2009

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Price Grabber .coms

Holiday Trends November 2009

Designed to give media, industry analysts, consumers and retailersinsight into online consumer behavior

Consumer Behavior Report

Holiday Trends


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Table of Contents

6Economic Outlook.

7Holiday Online Traffic..........

5Key Takeaways.

15-16Black Friday & Cyber Monday

17-19Best Times to Purchase Online by Category

20What is PriceGrabber.coms CBR?.........................

21Methodology.........

14Top Gift Categories this Holiday.

8-13Holiday 2009 Online Shopping Behavior .

4Holiday Press Contacts ...................................

3PriceGrabber.com Spokespeople....................


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Please let us know if you would like to*:

Schedule a phone interview with PriceGrabber.com spokespeople Receive statistics over Black Friday & Cyber Monday Request a non-PDF report version Request raw survey data, product trends or pricing data

*All are complimentary

Holiday Press Contacts

For additional or custom data requests please contact:

Sara Rodriguez, Market Research Analyst

[email protected](323) 601.1282

For media inquiries or interviews please contact:

Michelle Kane, Public Relations [email protected]

(323) 601.1289

Lexie Puckett, Public [email protected]

(323) 601.1223


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Key Takeaways

This report examines data sourced from 4,691 U.S. online consumers who completed the Holiday TrendsSurvey, fielded from September 24 to November 2, 2009 and PriceGrabber.coms analytics database. SeeMethodology .

Why consumers prefer to shop online rather than in stores during the holiday. The #1reason is the convenience of shopping anytime from anywhere.

Survey data suggests a trend toward more indulgent gift-giving. The number ofconsumers planning to give practical gifts (58 percent) decreased compared with last years holidayseason (66 percent). When consumers were asked what one gift they are personally wishing for orshopping for this holiday season, top responses included high-end electronics and jewelry.

Online holiday spend. The majority of online shoppers (70%) expect to spend less than $1,000and 30% of consumers anticipate spending more than $1,000 this holiday season. Two-thirds ofonline consumers will spend at least 50% of their holiday budgets online.

Urgency trumps free shipping costs this year. 32% of consumers revealed that the shippingcost they are willing to pay depends on how urgently they need the product. 1 in 5 revealed that theypurchase only when free shipping is offered.

Black Friday & Cyber Monday Shopping Trends. Of the 45% of consumers planning to shopon Black Friday or Cyber Monday, 80% plan to make a purchase on Black Friday and 66% plan tomake a purchase on Cyber Monday for the holidays.

A positive start for the holiday. Traffic on PriceGrabber.com shows an 11% year-over-year liftin the 40 days ending November 9. Furthermore, 53% of consumers are planning to spend less thanthey did last year as compared to 71% of consumers who answered a similar question in last yearsPriceGrabber.com Holiday Spending Survey conducted from Oct. 20, 2008 to Nov.10, 2008.


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Economic Outlook: Recession will continue to play

a significant role during the 2009 holiday season

Question: Which of the following best describes youremployment status?

Question: As compared to last holiday season, are you planning to spend more, less or thesame amount of money this holiday as a result of the US economy?


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A Positive Start for Online Holiday Traffic


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Why consumers prefer to shop online rather than in

stores during the holidayQuestion: Which appeals to you most about shopping and purchasing ONLINE during theholiday season? (Select one)


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Giving practical or luxury gifts this holiday

Question: What type of gifts do you plan to purchase most for others this holiday season?


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Online Holiday Spend

Question: What is the total amount you expect to spend online and offline this holiday season?(please do not include grocery spending in this total)

Online Holiday Spend % of ConsumersNone (0%) 2%Less than half (1% - 49%) 31%Half (50%) 28%More than half (51%-99%) 34%All (100%) 4%

Question: Given the total spending you mentioned above, please indicate what percent of yourtotal holiday spending will be done offline and online this holiday season. (Your answers musttotal 100%)


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1 in 4 shop online for the holidays at work

Question: Where do you go online to shop for the holidays? (Select all that apply)


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Free Shipping Offers

Question: When paying for shipping for products you've ordered online, approximately howmuch will you generally pay?

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Gift Cards


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Top Gift Categories this Holiday

Question: What one gift are you personally wishing for/shopping for this holiday season?

2009 2008/ /

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/ 3 / /

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2009 Shopping Forecast: Black Friday and Cyber

MondayQuestion: Do you plan to SHOP on Black Friday (day after Thanksgiving) or Cyber Monday(Monday after Thanksgiving)?

45%

55%


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2009 Purchasing Forecast: Black Friday and Cyber

MondayQuestion: Do you plan to PURCHASE items on Black Friday (day after Thanksgiving) orCyber Monday (Monday after Thanksgiving) for the holiday season?

45%

...

80%

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A Forecast for the 2009 Holiday Season:

2008 Best Times to Shop for Computers & HDTVs

ProductCategory

Date ofLowest Price

LowestPrice*

Plasma HDTVs 12-Nov-08 $1,953LCD HDTVs 25-Nov-08 $1,051

Source: PriceGrabber.com

*Based on all lowes t prices of products in each category per day

ProductCategory

Date ofLowest Price

LowestPrice

Laptops 30-Nov-08 $990Netbooks 24-Nov-08 $382Desktops 17-Nov-08 $745

Source: PriceGrabber.com*Based on all lowes t prices of products in each category per day


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A Forecast for the 2009 Holiday Season:

2008 Best Times to Shop for Electronics &Cameras

Product

Category

Date of

Lowest Price

Lowest

Price*DigitalCameras

18-Nov-08 $432

Camcorders 30-Nov-08 $583Source: PriceGrabber.com


ProductCategory

Date ofLowest Price

LowestPrice*

Blu-Ray DiscPlayers

17-Nov-08 $426

GPS 14-Nov-08 $223Source: PriceGrabber.com



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A Forecast for the 2009 Holiday Season:2008 Best Times to Shop for Video GameConsoles & Non-Tech Products

Product

Category

Date of

Lowest Price

Lowest

Price*Wii Console 26-Nov-08 $250PS3 21-Nov-08 $299

Xbox 360Consoles 30-Nov-08 $284


*Based on all lowest prices o f products in each category per day

ProductCategory

Date ofLowest Price

LowestPrice*

Watches 24-Nov-08 $808Golf Club 21-Nov-08 $327

Guitar 26-Nov-08 $581Women's

Ugg Boots25-Nov-08 $160

CordlessPower Tools 25-Nov-08 $173




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PriceGrabber.com, a part of Experian, is a leader in comparison shopping and aresource for up-to-date trends and product information. The Consumer Behavior Report isdesigned to give media, industry analysts, consumers and retailers insight into online

shopping trends, purchasing behavior, product pricing and market share. Each month, adifferent topic will be the focus of the complimentary report.

Past reports are located at:http://www.pricegrabber.com/about.php/about=press/sub_opt=15

PriceGrabber.com has 23 million unique shoppers per month and up-to-date daily pricingon millions of products supplied by 11,000 merchants and sellers.

About Us: http://www.pricegrabber.com/about.php

Disclaimer: These slides and their content may not be reproduced, distributed orpublished by any person for any purpose without sourcing PriceGrabber.com (hyperlinked)appropriately.

What is PriceGrabber.coms Consumer BehaviorReport?


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Methodology

Name of Survey: PriceGrabber.com Holiday Trends Survey, September - November 2009

Survey sample size: 4,691 U.S. Online Consumers

The data, market trends and analysis in this report were prepared by PriceGrabber.com. The data

included in this report is based on the Holiday Trends Survey and PriceGrabber.com site analytics.For the PriceGrabber.com Holiday Trends Survey conducted between September 24, 2009 andNovember 2, 2009, we designed and fielded an online questionnaire to reach each consumer whorecently made an online purchase from one of our 11,000 retailers and sellers. After completing anonline purchase, each online consumer received an email confirmation, which included the URL tothe Web-based survey. Approximately 2,000,000 U.S. online consumers were invited to take thesurvey and 4,691 validly completed the survey. The online survey was comprised of 39 closed-ended questions. Respondents were asked about their online holiday shopping behaviors and

opinions as they related to their situation in the current state of the economy.

The sample set represents online consumers purchasing products over the 39 days the survey wasadministered. The demographic variables collected include: age, gender, region of residence andestimated household income. The survey completion results showed that 72% of total participantscompleted the survey and 28% partially completed the survey. All cross-tabulation statistics for thisreport were analyzed using only quality-controlled, completed responses. Respondents thatinappropriately answered a validation question (potentially flagging a fraudulent response) and/orcompleted the survey considerably faster than the average respondent speed were removed fromthe sample set. The maximum sampling error for the survey data based on a statistically soundsample size of 4,691 respondents is +/ 1.43 percentage points at the 95% confidence level and+/ 1.88 percentage points at the 99% confidence level.

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Holiday Trends Consumer Behavior Report 2009

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