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Holiday Trends Consumer Behavior Report 2009

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    Price Grabber .coms

    Holiday Trends November 2009

    Designed to give media, industry analysts, consumers and retailersinsight into online consumer behavior

    Consumer Behavior Report

    Holiday Trends

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    Table of Contents

    6Economic Outlook.

    7Holiday Online Traffic..........

    5Key Takeaways.

    15-16Black Friday & Cyber Monday

    17-19Best Times to Purchase Online by Category

    20What is PriceGrabber.coms CBR?.........................

    21Methodology.........

    14Top Gift Categories this Holiday.

    8-13Holiday 2009 Online Shopping Behavior .

    4Holiday Press Contacts ...................................

    3PriceGrabber.com Spokespeople....................

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    Please let us know if you would like to*:

    Schedule a phone interview with PriceGrabber.com spokespeople Receive statistics over Black Friday & Cyber Monday Request a non-PDF report version Request raw survey data, product trends or pricing data

    *All are complimentary

    Holiday Press Contacts

    For additional or custom data requests please contact:

    Sara Rodriguez, Market Research Analyst

    [email protected](323) 601.1282

    For media inquiries or interviews please contact:

    Michelle Kane, Public Relations [email protected]

    (323) 601.1289

    Lexie Puckett, Public [email protected]

    (323) 601.1223

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    Key Takeaways

    This report examines data sourced from 4,691 U.S. online consumers who completed the Holiday TrendsSurvey, fielded from September 24 to November 2, 2009 and PriceGrabber.coms analytics database. SeeMethodology .

    Why consumers prefer to shop online rather than in stores during the holiday. The #1reason is the convenience of shopping anytime from anywhere.

    Survey data suggests a trend toward more indulgent gift-giving. The number ofconsumers planning to give practical gifts (58 percent) decreased compared with last years holidayseason (66 percent). When consumers were asked what one gift they are personally wishing for orshopping for this holiday season, top responses included high-end electronics and jewelry.

    Online holiday spend. The majority of online shoppers (70%) expect to spend less than $1,000and 30% of consumers anticipate spending more than $1,000 this holiday season. Two-thirds ofonline consumers will spend at least 50% of their holiday budgets online.

    Urgency trumps free shipping costs this year. 32% of consumers revealed that the shippingcost they are willing to pay depends on how urgently they need the product. 1 in 5 revealed that theypurchase only when free shipping is offered.

    Black Friday & Cyber Monday Shopping Trends. Of the 45% of consumers planning to shopon Black Friday or Cyber Monday, 80% plan to make a purchase on Black Friday and 66% plan tomake a purchase on Cyber Monday for the holidays.

    A positive start for the holiday. Traffic on PriceGrabber.com shows an 11% year-over-year liftin the 40 days ending November 9. Furthermore, 53% of consumers are planning to spend less thanthey did last year as compared to 71% of consumers who answered a similar question in last yearsPriceGrabber.com Holiday Spending Survey conducted from Oct. 20, 2008 to Nov.10, 2008.

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    Economic Outlook: Recession will continue to play

    a significant role during the 2009 holiday season

    Question: Which of the following best describes youremployment status?

    Question: As compared to last holiday season, are you planning to spend more, less or thesame amount of money this holiday as a result of the US economy?

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    A Positive Start for Online Holiday Traffic

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    Why consumers prefer to shop online rather than in

    stores during the holidayQuestion: Which appeals to you most about shopping and purchasing ONLINE during theholiday season? (Select one)

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    Giving practical or luxury gifts this holiday

    Question: What type of gifts do you plan to purchase most for others this holiday season?

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    Online Holiday Spend

    Question: What is the total amount you expect to spend online and offline this holiday season?(please do not include grocery spending in this total)

    Online Holiday Spend % of ConsumersNone (0%) 2%Less than half (1% - 49%) 31%Half (50%) 28%More than half (51%-99%) 34%All (100%) 4%

    Question: Given the total spending you mentioned above, please indicate what percent of yourtotal holiday spending will be done offline and online this holiday season. (Your answers musttotal 100%)

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    1 in 4 shop online for the holidays at work

    Question: Where do you go online to shop for the holidays? (Select all that apply)

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    Free Shipping Offers

    Question: When paying for shipping for products you've ordered online, approximately howmuch will you generally pay?

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    22

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    Gift Cards

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    Top Gift Categories this Holiday

    Question: What one gift are you personally wishing for/shopping for this holiday season?

    2009 2008/ /

    / / 3

    / / // /

    / / /

    / 3 / /

    /

    / /

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    2009 Shopping Forecast: Black Friday and Cyber

    MondayQuestion: Do you plan to SHOP on Black Friday (day after Thanksgiving) or Cyber Monday(Monday after Thanksgiving)?

    45%

    55%

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    2009 Purchasing Forecast: Black Friday and Cyber

    MondayQuestion: Do you plan to PURCHASE items on Black Friday (day after Thanksgiving) orCyber Monday (Monday after Thanksgiving) for the holiday season?

    45%

    ...

    80%

    2/3

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    A Forecast for the 2009 Holiday Season:

    2008 Best Times to Shop for Computers & HDTVs

    ProductCategory

    Date ofLowest Price

    LowestPrice*

    Plasma HDTVs 12-Nov-08 $1,953LCD HDTVs 25-Nov-08 $1,051

    Source: PriceGrabber.com

    *Based on all lowes t prices of products in each category per day

    ProductCategory

    Date ofLowest Price

    LowestPrice

    Laptops 30-Nov-08 $990Netbooks 24-Nov-08 $382Desktops 17-Nov-08 $745

    Source: PriceGrabber.com*Based on all lowes t prices of products in each category per day

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    A Forecast for the 2009 Holiday Season:

    2008 Best Times to Shop for Electronics &Cameras

    Product

    Category

    Date of

    Lowest Price

    Lowest

    Price*DigitalCameras

    18-Nov-08 $432

    Camcorders 30-Nov-08 $583Source: PriceGrabber.com

    *Based on all lowes t prices of products in each category per day

    ProductCategory

    Date ofLowest Price

    LowestPrice*

    Blu-Ray DiscPlayers

    17-Nov-08 $426

    GPS 14-Nov-08 $223Source: PriceGrabber.com

    *Based on all lowes t prices of products in each category per day

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    A Forecast for the 2009 Holiday Season:2008 Best Times to Shop for Video GameConsoles & Non-Tech Products

    Product

    Category

    Date of

    Lowest Price

    Lowest

    Price*Wii Console 26-Nov-08 $250PS3 21-Nov-08 $299

    Xbox 360Consoles 30-Nov-08 $284

    Source: PriceGrabber.com

    *Based on all lowest prices o f products in each category per day

    ProductCategory

    Date ofLowest Price

    LowestPrice*

    Watches 24-Nov-08 $808Golf Club 21-Nov-08 $327

    Guitar 26-Nov-08 $581Women's

    Ugg Boots25-Nov-08 $160

    CordlessPower Tools 25-Nov-08 $173

    Source: PriceGrabber.com

    *Based on all lowes t prices of products in each category per day

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    PriceGrabber.com, a part of Experian, is a leader in comparison shopping and aresource for up-to-date trends and product information. The Consumer Behavior Report isdesigned to give media, industry analysts, consumers and retailers insight into online

    shopping trends, purchasing behavior, product pricing and market share. Each month, adifferent topic will be the focus of the complimentary report.

    Past reports are located at:http://www.pricegrabber.com/about.php/about=press/sub_opt=15

    PriceGrabber.com has 23 million unique shoppers per month and up-to-date daily pricingon millions of products supplied by 11,000 merchants and sellers.

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