Slide 1

A pumpkin patch in Portland, OR took a sports themed approach to a corn maze this year by carving the Portland Timbers (Major League Soccer) logo into a corn fieldHoliday/Special Event Marketing

DirectionsGo to each park web-site-(Slides 3&4)Research what these parks do in terms of their special holiday events that keep their parks open during the off season and increase revenue during the holiday times.Document your findings in WORD.GO TO: Silde 5 & 6 and follow the directions.Document your ideas in WORD.Holiday Theme / Special Event Marketinghttp://seaworldparks.com/en/buschgardens-williamsburg

https://www.universalorlando.com/Theme-Parks/World-Class-Theme-Parks.aspx

Holiday Theme / Special Event Marketinghttps://disneyworld.disney.go.com/

https://www.kingsdominion.com/

http://www.sixflags.com/national/index.aspx

What can your park do to leverage Holidays to promote the brand and sell tickets, merchandise and concessions?Special Event - Sports Marketing

Busch Gardens Williamsburg (Festhaus)Todays Assignment:

Come up with a Special Event themed idea to help market, promote and sell everything from the brand to tickets, sponsorship, merchandise and concessions for your theme park!Special Event- Sports Marketing

Todays Assignment: