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Fresh Top Trends in Holistic Health February 23, 2017
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Page 1: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Fresh Top Trends in

Holistic Health February 23, 2017

Page 2: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 2

Thank you to IRI and Burris Logistics For making this webinar possible

Page 3: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 3

FMI is the trade association that

serves as the voice of food retail.

We assist food retailers in their role

of feeding families and enriching

lives.

Page 4: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 4

ASSET PROTECTION

EDUCATION RESEARCH

FOOD SAFETY & DEFENSE

GOVERNMENT RELATIONS

SUSTAINABILITY

SUPPLY CHAIN

HEALTH & WELLNESS

PRIVATE BRANDS

FRESH FOODS INFORMATION SERVICE

CENTER STORE CONSUMER &

COMMUNITY AFFAIRS INDEPENDENT

OPERATOR

COMMUNICATION WHOLESALER

TECHNOLOGY

The Association:

Our members are food retailers, wholesales and

suppliers of all types and sizes

FMI provides comprehensive programs,

resources and advocacy for the food, pharmacy

and grocery retail industry

Page 5: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 5

Fresh @ FMI

Fresh Foods

Emphasis on fresh

• Produce

• Meat

• Seafood

• Deli/In-store, fresh prepared foods and

assortments

FMI is committed to the growth and success of fresh

companies and their partners. FMI provides resources

and networks that support the interests of member

companies throughout the global, fresh produce supply

chain, including family-owned, private and publicly

traded businesses as well as regional, national and

international companies.

Rick Stein Vice President, Fresh Foods

Food Marketing Institute

[email protected]

202.220.0700

Page 6: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 6

FMI Fresh Executive Committee John Ruane (Co-Chair)

Ahold USA

Rick Steigerwald (Co-Chair)

Lund Food Holdings, Inc.

Tom DeVries (Past Chair)

Giant Eagle, Inc.

John Beretta

Albertsons, LLC

Dave Bornmann

Publix Super Markets, Inc.

Scott Bradley

Target Corporation

Jerry Chadwick

Lancaster Foods, LLC

Alex Corbishley

Target Corporation

Chris Darling

Albertsons, LLC

Dan Koch

Associated Wholesale Grocers, Inc.

John Grimes

Weis

John Haggerty

Burris Logistics

Mark Hilton

Harris Teeter LLC

Chris Lane

Wakefern Food Corporation

Mike Malone

Brookshire Grocery Company

Dan Murphy

Unified Grocers, Inc.

Pat Pessotto

Longo Brothers Fruit Markets Inc.

Jerry Suter

Meijer, Inc.

Geoff Waldau

Delhaize America

Brett Bremser

Hy-Vee

Jim Lemke

Robinson Fresh

Emily Coborn

Coborns

Mark Doiron

Schnuck Markets, Inc.

Geoff Wexler

Wakefern

Steve Howard

Bristol Farms

Buddy Jones

MDI

Nick Carlino

MDI

Richard Cashion

Healthy Markets

Blaine Bringhurst*

Price Chopper Supermarkets

Nicole Wegman*

Wegmans Food Markets, Inc.

The FEC seeks to • identify areas of

collaboration across all

fresh foods

departments

• promote understanding

and cooperation

throughout the industry

and with sister fresh

associations

• maximize common

learning’s between

fresh categories and to

create a vision of

leadership for the

entire fresh category

Fresh Foods

Page 7: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 7

FMI Fresh Foods

Research and Education

In-depth information, trends and

insights to foster innovation,

take advantage of new

opportunities and help develop

winning strategies

Networking

Share ideas, explore best

practices and develop business

relations

Advocacy

Understand what is going on in

Washington and make your

voice heard

Page 8: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 8

2017 Top Trends

in Fresh Foods

Page 9: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 9

Today’s Discussion

Our Study

Trend Overviews

Holistic Health Deep Dive

3 – 5 Year Projection/Implications

2017 Education Series Rollout

Page 10: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 10

Our study focused on finding the keys to high performance

Objective

industry interviews primary data analysis secondary research

Inputs

Define the major trends that are driving Perimeter sales outperformance and

will directly impact long-term success of retailers and suppliers over the next 3-

5 years

Page 11: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 11

Perimeter outpacing other F&B departments over last 4 years

0.5%

1.1%

2.3% 2.6%

1.4%

1.8%

3.8%

Frozen General Food Refrigerated Beverages Total Food Total F&B FreshPerimeter

4-YEAR CAGR DOLLAR GROWTH

2.7X

Source: IRI FreshLook POS data, MULO, 52 weeks ending 10/30/2016

Page 12: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 12

Perimeter

department sales

$6.4B

$2.8B

$6.3B

$11.3B

$48.2B

$62.5B

$4.7B

Source: IRI FreshLook POS data, MULO, 52 weeks ending 10/30/2016

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Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 13

2016 Major Perimeter Highlights

Meat

Deflation

Seafood

Strength

Deli Prep

Growth

Produce

Churn

Bakery

Softening

Deli Cheese

Strength

Deli Meat

Stable

Source: IRI FreshLook POS data, MULO, 52 weeks ending 10/30/2016

2.3%

3.8%

5.3%

6.2%

5.0%

4.8%

1.1%

1.3%

0.5%

3.8%

5.3%

3.1%

3.2%

-3.0%

DOLLAR

VOLUME

DOLLAR

VOLUME

DOLLAR

VOLUME

DOLLAR

VOLUME

DOLLAR

VOLUME

DOLLAR

VOLUME

DOLLAR

VOLUME

Page 14: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 14

2017 Emerging Top Trends in Fresh

Holistic

Health

Atomization of

Personalization

Social &

Cultural

Alignment

Hyper

Localization

RETAILER RESPONSE:

Customization

to New

Consumerism

Page 15: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 15

We want to know…

Which of these would you say is most critical

to taking care of your overall health?

a

b

c

d

Diet

Exercise

Vitamins

All of the above

Page 16: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 16

For the Executive Agenda

Trends still in early stages

Embracing these trends drives

sales outperformance

Forms foundation for next generation

of success

Page 17: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 17

Holistic Health

New consumer-based

definitions of health

and wellness that

drive growth

Page 18: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 18

In the midst of healthcare premiums rising…

PREMIUMS HAVE SOARED

Average annual health insurance

premiums for family coverage

$2,937 $5,277 $8,508 $12,865

2006 2016

2006 2016

WORKER SHARE EMPLOYER SHARE

Source: Kaiser/HRET Employer sponsored health benefits survey - 2016

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Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 19

and chronic diseases rising…

230M by 2023

42% increase in

chronic diseases

Source: Milken Institute: “An Unhealthy America: The Economic Burden of Chronic Disease”

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TREAT PREVENT

Over the Counter Products

Prescription Medication

Alt. Medicine & Services

Dietary Supplements Devices

Natural Products Food & Beverages

Home Remedies

…Consumers are adopting Holistic Health/Self Care which involves a 360° approach

Page 21: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 21

Lifestyle, Including Diet and Exercise, Play a Critical Role

WHICH OF THESE WOULD YOU SAY IS MOST CRITICAL TO TAKING CARE OF YOUR OVERALL HEALTH? Average % Importance, N=4500

Question numbers: Q3

Source: IRI NCP custom survey, February 2014, N=4500

Page 22: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 22

Consumers have been

leveraging different programs

to assist them

with their Diet and Exercise

activities, along with other

Holistic Health activities

Page 23: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 23

Consumers’ desires to

manage or prevent disease

states has not only driven

growth in personalized

medicine but also

personalized nutrition

"individualising" advice and

support leveraging technologies as

individual fitness trackers, DNA

testing and calorie counting apps

Page 24: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 24

Several options available today and evolving for consumers to

own their personalized nutrition programs/platforms

From

calorie

counting

Page 25: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 25

Including wearable technology and their platforms

To

integrated

platforms

Page 26: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 26

In addition, consumers

have been reaching out

to various services to

assist them reaching

their lifestyle goals

Page 27: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 27

We want to know…

Do you buy any of these for specific health

issue(s) or just for recipe needs? (please click

all that apply)

a

b

c

d

Garlic

Brussels Sprouts

Broccoli

All of the above

Page 28: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 28

Dollar trends are positive across the fresh categories correlating to the diet trends…

36

20

19

12

8 4 2 100

Pharmacist

consultations

Alternative

therapies such

as home

remedies

Total Self-

Care

Vitamins/

Supplements

Over-the-

counter

products

Prescription

medicines

Doctor/

Lab visits

Lifestyle (diet,

exercise, etc.)

Source: IRI NCP custom survey, February 2014, N=4500 Source: IRI FreshLook POS data, MULO, 52 weeks ending 10/30/2016

Meat

Deflation Seafood

Strength Produce

Churn

Bakery

Softening

Deli Cheese

Strength Deli Meat

Stable

Deli Prep

Growth

Page 29: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 29

…and increase in vitamin/supplement trend…

36

20

19

12

8 4 2 100

Pharmacist

consultations

Alternative

therapies such

as home

remedies

Total Self-

Care

Vitamins/

Supplements

Over-the-

counter

products

Prescription

medicines

Doctor/

Lab visits

Lifestyle (diet,

exercise, etc.)

Source: IRI NCP custom survey, February 2014, N=4500 Source: IRI POS data, MULO, 52 weeks ending 12/26/16

+1.1% UNIT SALES

Page 30: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 30

…and even home devices too

36

20

19

12

8 4 2 100

Pharmacist

consultations

Alternative

therapies such

as home

remedies

Total Self-

Care

Vitamins/

Supplements

Over-the-

counter

products

Prescription

medicines

Doctor/

Lab visits

Lifestyle (diet,

exercise, etc.)

Source: IRI NCP custom survey, February 2014, N=4500 Source: IRI POS data, MULO, 52 weeks ending 12/26/16

+6.8% UNIT SALES

Page 31: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 31

Fresh delivers against different consumer needs

Search for foods

that can prevent

& manage

disease states

Foods that

deliver positive

nutrition like

protein

Antioxidants

Nutritional Benefits

Meats for iron,

zinc and

selenium

Detox Protein

Page 32: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 32

Consumers state they are eating

more Fresh Fruits and Vegetables

Page 33: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 33

Evident with large growth in several categories

Total Fruit Total Vegetables +3.8% dollars

+0.3% unit

+5.7% dollars

+2.0% unit

25.6% 19.7% 9.8%

6.9% 7.4% 9.3%

8.2% 16.1% 12.6%

6.9% 14.7% 6.2%

Kiwi Tangerines Variety Packs

Apricots Limes Mangoes

Bagged Salad Brussels Sprouts Asparagus

Tofu Beets Squash

Source: IRI FreshLook POS data, MULO, 52 weeks ending 10/30/2016

Page 34: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 34

Evident with large growth in several categories

Total Fruit Total Vegetables +3.8% dollars

+0.3% unit

+5.7% dollars

+2.0% unit

21.8% 13.6% 12.4%

9.1% 6.5% 5.4%

15.8% 14.8% 10.0%

9.3% 8.6% 7.1%

Kiwi Tangerines Variety Packs

Apricots Limes Mangoes

Bagged Salad Brussels Sprouts Asparagus

Tofu Beets Squash

Page 35: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 35

In addition, there has been an increase in foods that can prevent/ manage

disease states – e.g., heart conditions

Tomatoes

3.1%

Beans

8.5%

Citrus fruits

9.4%

Garlic

11.8%

Berries

7.6%

Poms and Apples

4.4%

Broccoli and Asparagus

9.8%

Kale and other green leafy veggies

9.7%

Raisins

N/A

Green Tea

N/A

Dark chocolate

N/A

Whole Grains and Lentils

N/A

Nuts and Flax Seeds

N/A

Source: IRI FreshLook POS data, MULO, 52 weeks ending 10/30/2016

Page 36: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 36

Non-Starch Vegetables

6.7%

Sweet Potato

6.4%

As well as…

Cancer Diabetes

Garlic

11.8%

Beans

8.5%

Green Tea

N/A

Flax Seeds

9.3%

Walnut

N/A

Turmeric

14.5%

Tomatoes

3.1%

Berries

7.6%

Broccoli

6.7%

Whole Grains, Barley and Lentils

N/A

Kale and other green leafy veggies

9.7%

Nuts and Flax Seeds

N/A

Citrus Fruits

9.4%

Fin Fish

4.3%

Tomatoes

3.1%

Broccoli

6.7%

Berries

7.6%

Beans

8.5%

Poms and Apples

4.4%

Source: IRI FreshLook POS data, MULO, 52 weeks ending 10/30/2016

Page 37: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 37

Cold press juices actually

describe their benefits

based on the ingredients

Page 38: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 38

Juicing and smoothies

made at home have

fueled growth across

several fruit and

vegetable categories

2.1%

4.5%

5.0%

6.7%

7.6%

8.2%

9.2%

Source: IRI FreshLook POS data, MULO, 52 weeks ending 10/30/2016

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Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 39

Research has shown that Seafood has numerous

health benefits and consumers are buying

Can decrease the risk of heart attack,

stroke, obesity, and hypertension

High in vitamins and minerals

High-protein food that is low in calories,

total fat, and saturated fat

TOTAL

SEAFOOD

+3.8% $ % CHG

FINFISH

+4.3% $ % CHG

SHELLFISH

+2.3% $ % CHG

OTHER

+12.3% $ % CHG

Page 40: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 40

Research has shown that Seafood has numerous

health benefits and consumers are buying

Can decrease the risk of heart attack,

stroke, obesity, and hypertension

High in vitamins and minerals

High-protein food that is low in calories,

total fat, and saturated fat

TOTAL

SEAFOOD

+5.3% LB % CHG

FINFISH

+3.7% LB % CHG

SHELLFISH

+7.8% LB % CHG

OTHER

+3.1% LB % CHG

Page 41: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

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Superfoods like Salmon for help in

prevention and management of many

conditions and needs

Protein-rich Great for Brain & Heart Functioning

Reduced Cancer-risk For Healthy, Stronger Joints

Fights Asthma Prevents Alzheimer’s Disease

Fights Diabetes Reduced Rheumatoid-Arthritis

Prevents Multiple-

Sclerosis Rich in Vitamins and Minerals

Reduces Depression Rich in Micronutrients +8.4% $ % CHG

+8.5% LB % CHG

Source: IRI FreshLook POS data, MULO, 52 weeks ending 10/30/2016

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Meat also contributes to Holistic Health needs

Protein is said to improve

the overall health and

well-being of one’s body

Rich in iron, zinc

and selenium

Vitamins A, B and D

Skin health maintenance

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ALL Meat Beef Chicken Pork Turkey All Other

5.0B (+5.8%)

5.2B (+3.3%)

2.5B (-0.8%) 1.3B

(-0.9%)

14.7B (+2.8%)

Leading to

growth in Beef

and Chicken

pound sales

0.9B (-0.4%)

Source: IRI FreshLook POS data, MULO, 52 weeks ending 10/30/2016

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Multitude of meat claims leading to consumer confusion

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Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 45

However, consumers are

gravitating towards ABF,

Organic, & Grass Fed meats

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BEEF

29.9% 5 yr dollar

growth

15.2% ABF share of

protein

CHICKEN BEEF

12.7% 5 yr dollar

growth

3.7% ABF share of

protein

ABF Dollar Sales and Share

6.1% ABF share of

protein

TURKEY

11.7% 5 yr dollar

growth

PORK

32.2% 5 yr dollar

growth

3.5% ABF share of

protein

Leading to large five-year dollar growth rates for ABF

Source: IRI FreshLook POS data, MULO, 52 weeks ending 10/30/2016

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BEEF

31.3% 5 yr dollar

growth

4.1% Organic share

of protein

CHICKEN BEEF

46.4% 5 yr dollar

growth

0.8% Organic share

of protein

Organic Dollar Sales and Share

1.1% Organic share

of protein

TURKEY

55.8% 5 yr dollar

growth

PORK

29.3% 5 yr dollar

growth

0.1% Organic share

of protein

And stronger Organic growth rates

Source: IRI FreshLook POS data, MULO, 52 weeks ending 10/30/2016

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Even Grass Fed beef

has also seen a

significant increase

BEEF

53.5% 5 yr dollar

growth

1.6% Grass Fed share

of protein

Source: IRI FreshLook POS data, MULO, 52 weeks ending 10/30/2016

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We have seen retailer H&W programs accelerate as a

result of consumer demands

Nutritionists – classes,

1:1 consultation, etc.

Chef specialties

Online resources

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Some expanding to assist holistically

Tying in

with fitness

programs/

wearables

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Chain restaurants are also

driving awareness with their

Organic/ABF options

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Retailer online and in-store initiatives have continued to evolve

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We are seeing more and more omnichannel approaches

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That are providing a seamless Holistic Health shopping experience

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Signage/labels are also assisting consumers with Holistic Health needs

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These in-store resources & signage educate consumers along their journey

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In addition, manufacturers competing in fresh use their packaging

as a billboard to inform consumers of their benefits

HEART HEALTHY DIGESTIVE

IMMUNITY/ANTIOXIDANTS BRAIN HEALTH

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“The train has left the station”

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Opportunities to explore today

• Develop and/or enhance your strategy to assist consumers

with their Holistic Health goals

• Continue transparency efforts

• Expand distribution of fresh foods meeting the needs for

Holistic Health initiatives

• Engage with consumers in and out of store (e.g., digital,

online, etc..)

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3-5 Year Outlook

• Holistic Health will increase benefiting the Industry

• Retailers will expand and increase nutritional services to

assist consumers with their Holistic Health approach

• Manufacturers/Retailer partnerships on innovative

approaches assisting consumers with their lifestyle goals

• Innovative ideas and solutions will be essential to

maximize growth

• Education via signage, programs (e.g. Nutritionists) and

online resources will evolve due to their importance for

shoppers

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Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 61

More than 25% of Americans are adopting

Holistic Health activities with rapid growth

We are projecting

that by 2025,

+50% of Americans

will be living

”Holistic” lifestyles

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2017 Individual Trend Launches + Education Plan

Feb 23 Mar 23 Apr 27 June 1 July 13 Aug-Sept

Holistic

Health

Social and

Cultural

Alignment

Personal -

ization

Retail

Response

Chris DuBois Chris DuBois

Integrated

White

Paper

Summary

Presentation

Sally Lyons Wyatt

Webinar Webinar Webinar Webinar Webinar

Hyper

Localization

Webinar

Steve Ramsey Sally Lyons Wyatt

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Thank you to IRI and Burris Logistics For making this webinar possible

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Page 65: Holistic Health - IRI FMI IRI... · with their Holistic Health goals . assist consumers with their Holistic Health approach . Holistic Health Sally Lyons Wyatt. EVP, Practice Leader

Thank You! Sally Lyons Wyatt

EVP, Practice Leader

[email protected]

(312) 285-7319

Rick Stein

VP, Fresh Foods

[email protected]

(301) 377-2779


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