The ‘Charlotte Tilbury Magic Mirror’ is the world’s first full view interactive touchscreen where customers can virtually experience each one of Charlotte's signature looks. All the looks, including Bombshell, Vintage Vamp and Dolce Vita, are simulated using Holition’s real-time tracking and realistic visualisation in combination with skin tone detection and a recommendation process for suggesting a best look. The differentiation here is that each look takes into account the customer's skin colour and tones, thereby achieving a perfect natural blend. Category: Magic Mirror Launched October 2016
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The ‘Charlotte Tilbury Magic Mirror’ is the world’s first full view interactive touchscreen where customers can virtually experience each one of Charlotte's signature looks. All the looks, including Bombshell, Vintage Vamp and Dolce Vita, are simulated using Holition’s real-time tracking and realistic visualisation in combination with skin tone detection and a recommendation process for suggesting a best look. The di�erentiation here is that each look takes into account the customer's skin colour and tones, thereby achieving a perfect natural blend.
Category: Magic MirrorLaunched October 2016
Category: Magic MirrorLaunched October 2016
Rimmel’s GET THE LOOK app uses real-time tracking that detects make-up on faces in real life and print. In a world first for virtual make-up simulation, the app incorporates a newly-developed ‘Steal The Look’ feature, to precisely define and identify the make-up style of a friend, favourite celebrity or ad campaign. When a look is ‘snapped’, the app compares the reading to the best matching shade of Rimmel make-up for the user to instantly try out on their own image using a smartphone camera. If the user likes what they see, the look can be saved, shared or clicked on to buy the products required to recreate the look.
Category: Cosmetic AppLaunched June 2016
Category: Cosmetic AppLaunched June 2016
Holition’s proprietary face-tracking technology identifies and reads a user’s facial features and characteristics, including skin tone, at a high-speed rate. The app also o�ers a beauty consultation via short questions on style and makeup preferences and based on the results the user receives personalised product options and looks, including those inspired by COVERGIRL.
Category: Cosmetic AppLaunched March 2016
COVER GIRL
COVER GIRLCategory: Cosmetic AppLaunched March 2016
Manimatch is the FIRST EVER mobile app where consumers can try on virtual nail colours in real-time using highly advanced tracking and realistic visualization of nails integrating real-time light reflection. In fact it is the first time the real-time tracking, realistic visualization and personalised skin tone analysis have been combined into one mobile consumer app. As such ManiMatch is able to recognise skin tones and, depending on those shades and tones, make personal recommendations for nail colours.
Category: Cosmetic Nail AppLaunched September 2015
Category: Cosmetic Nail AppLaunched September 2015
What was incredible about The Douglas Beauty Mirror was the sheer volume of products which users could try on - even as many as a thousand! Holition recreated the shine, gloss and glittery nature of each product, calibrating and matching the colours from over 3,000 products. This was the first time one augmented reality app integrated a whole makeup sector including lipstick, eyeshadow, foundation and blusher representing a phenomenal 14,000 sku's of all brands of Douglas.
Category: Cosmetic AppLaunched February 2016
Category: Cosmetic AppLaunched February 2016
Extending La Mer’s high touch service beyond the counter, The La Mer Virtual Expert App teaches users, in real-time, how to apply their La Mer products whenever, wherever. Face tracking technology educates the user application techniques through a personalized virtual experience. The virtual personalised skincare regimen also demonstrates the coveted facial massage techniques that help to optimize product e�cacy. What La Mer has achieved so well is to use digital to bring their exceptional skincare products so much closer to consumers, bringing the skill, knowledge and artistry of their renowned La Mer experts right onto the home screen of a customers mobile.
Category: Virtual Skincare AppLaunched April 2016
LA MER
Category: Virtual Skincare AppLaunched April 2016
LA MER
Category: Cosmetics AppLaunched April 2015
To coincide with the V&A’s Alexander McQueen: Savage Beauty Exhibition Holition has collaborated with Fashion Space Gallery at London College of Fashion on Warpaint: Alexander McQueen and Make-Up, the first ever exhibition to explore McQueen’s catwalk make-up.
Holition created three virtual looks using its 'Face by Holition' technology so that visitors can experience some of the genius behind McQueen’s catwalk shows. Holition also took part in V&A’s critically acclaimed exhibition: Alexander McQueen: Savage Beauty with its unveiling of ‘Virtual McQueen’ at the V&A’s Friday Late Spectacle of the Species Event.
