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To kick us off
You are at a fantastic point of your career
Focus on developing your understanding and appreciation of economics, business, finance and take on volunteer work
Be a human sponge but remain focused on your goals
Motivations to start Holland Alexander
Since school days desire to own business in sports, events, creative sector
Studied business at University
Developed professional experience and brand “me” until ready to go for it in 2005
Professional Profile
Owner & Managing Director Holland AlexanderHead of Corporate Affairs at Leicester Mercury
Community Relations Manager at East Midlands AirportHead of Marketing at Leicester City Football Club
MSc Tourism Marketing & ManagementBSc Sport, Recreation & Tourism
The concept
A unique agency that offers events, marketing and PR expertise
Based in Leicester and London studios with collective 40 year experience Strengths: expertise, creativity & high customer care standard
Mission – To provide an exceptionally professional service and our reputation stands for delivering the highest standards and for “making great things happen”
Greatest challenges and solutions
Starting up Having a product or service that is “sellable” Winning your first contract
Early years Taking risks to grow
Employing othersAfter three years Raising your game and being ambitious Trading in a recession and surviving
Support to start, grow and develop the business
Share your thoughts at a very early stage with close friends or family – you will need their support
Test your formalised ideas with suitable assessors months before wanting to launch the business – family and friends want you to succeed which does not make their views impartial
Research funding opportunities
Ask others who are in their early years how they did it? What can you learn
Networks
You are your biggest marketing asset
You are your biggest sales opportunity
Professional networks LinkedIn
FSB Chambers of Commerce
Business clubs Network your reputation
Making your business idea a successwhat does “success” mean to you?
Your business idea – is it original? If so why hasn’t it been done before? What will be so different you will make it a success?
Business turnover – no, that’s not a measure of success necessarily
Number of employees? It is successful to grow and be sustainable
Number of clients? Possibly, but your fate should never be in their hands