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Saudi Hollandi BankAnd TheCommunity

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King Salman Bin Abdulaziz Al-Saud

Prince Mohammad Bin Nayef Al-Saud

Prince Mohammad Bin Salman Al-Saud

Custodian of the Two Holy Mosques

His Royal Highness

His Royal Highness

Deputy Crown Prince

Minister of Defence

Crown Prince

Deputy Prime Minister

Minister of Interior

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10

27

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Education

SHB & Microsoft Social Partnership

Our Partners

Employment & Employability

Community & Culture

Innovation

Letter from the Chairman

Contents

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The breadth and scope of the Bank’s community-related services is considerable, having been built up over time. Thus many community partnerships have been sought with several leading organizations with an ethos not-dissimilar to that of the Bank’s, so to enhance their activities in one of the Bank’s chosen fields. This has already led on to many stimulating initiatives and programs to the benefit of society as a whole and to the aspirations of many people, especially young men and women and those who in the past were unable to take full part in society, but also to entrepreneurs by encouraging them along their path to success.

The varied programs pursued are detailed in the following pages, all of which offer a range of activities, events and initiatives that support national development and especially the people of Saudi Arabia.

Engr. Mubarak Abdullah Al-Khafrah Chairman

As a socially responsible corporate citizen Saudi Hollandi Bank is dedicated to the provision of support, both practical and financial, to all the communities within which it operates. As a leading Saudi financial institution the management and staff together with all its stakeholders, be they customers, investors or suppliers, recognize the need to bring its influence to bear in assisting society as a whole to grow and be successful well into the future. In 2015, and in order to achieve those core aims, the Bank has focused on innovation, employment and employability, education and community and culture.

By pursuing an ethical and transparent path over the 90 years since establishing a presence in the Kingdom, Saudi Hollandi Bank has grown to become a leading provider of banking services to many of the nation’s major companies. But this has not been to the exclusion of SMEs as they have the potential, with the right guidance financially and socially, to grow and expand under the guidance of the Bank’s highly professional and experienced bankers.

Within society as a whole a long-term effort has been made by the Bank to participate in national economic development, which itself seeks to ensure comprehensive progress in all areas of society. In pursuing a supportive role Saudi Hollandi Bank has ensured its efforts are geographically widespread to the furthest corners of the Kingdom as it fulfils a number of programs that are fully in concordance with its core values and ethos.

Letter from the Chairman Engr. Mubarak Abdullah Al-Khafrah

98 Social Partnership between SHB Microsoft Arabia

47 •

views of the YouTube Show

DreamSpark codes distributed

universities has dedicated DreamSpark

WebStores

startup companies joined the BizSpark program

185%increase in social

media reach

students and entrepreneurs attended workshops

and seminars

Over 16,500

Over 150,000

More than 6,000

1068 technical training

workshops held

SHB & Microsoft Social Partnership

33Marketing sessions

Universities, technical colleges and schools across Saudi Arabia

Over 31

2,287Students and entrepreneurs attended hands-on trainings

1110 Social Partnership between SHB Microsoft Arabia

Our Partners

F i n e A r t

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INNOVATIONAs the world becomes increasingly inter-connected, the Bank is only too well aware of the need for future generations to be prepared for participating fully in the electronic and digital revolution that is taking place globally and that will become of ever more importance in the years to come. With this in mind SHB has partnered with Microsoft to provide a platform on which Saudi individuals, male and female, can learn more about the empowerment computerization provides and how every individual can use it to help him or her enhance their skills and so fulfill a more meaningful role in society.

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NATIONAL COMPETITIONSMultiple national competitions have been organized, including the Ramadan and the Hijri Year Competitions, challenging all developers and students to innovate with Microsoft technologies and develop applications. Applicants were supported through online training and resources. These competitions as well as other activities resulted in the development of over 400 apps by students in Saudi Arabia.

More than 400 applications have been developed by students in Saudi Arabia in 2015.

IMAGINE CUP

The Imagine Cup is the world’s largest students’ competition and was introduced by. Microsoft eleven years ago with the idea that students can and will change the world. The Imagine Cup competition spans one year, beginning with local contests followed by regional events in over 100 countries. The competition brings students together, provides them with resources and opportunities to innovate on the latest technologies, and creates new friendships that last well beyond the competition itself

Imagine Cup encourages students around the globe to use their creative genius to build technology solutions that can help address some of the world’s toughest challenges. Participants can compete in three categories: Innovation, World Citizenship and Games.

In 2015, two Saudi teams along with 23 teams from the Arab world qualified to the regional finals qualifiers

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DREAMSPARKThe DreamSpark initiative was created to allow students to obtain the world’s most powerful software cost free, which would otherwise cost USD10,000 per student. This program helps to spark creativity and turn good ideas into reality whilst giving students the skills and tools they need for success both at school and after graduation. In short, the program enables students to download professional-level Microsoft developer tools to advance their learning and skills.

Using DreamSpark, students can download tools that allow them to develop mobile apps, games and websites whilst also providing access to most of Microsoft’s Software Library free of charge. Over 6,000 DreamSpark codes were distributed during the campaign, with ten universities subscribing and having dedicated WebStores.

BIZSPARK INITIATIVE

BizSpark is a global program that helps software start-ups succeed by giving them access to software development tools, connecting them with key industry players; providing marketing visibility, technical support, business training and a network of over 2,000 partners; and connecting them with incubators, investors, advisors and government agencies.

The program also includes access to Windows Azure, a flexible, comprehensive, and powerful cloud platform that helps start-ups go to the market faster and reduces costs. During the year, 47 start-ups out of 158 applicants in Riyadh, Jeddah, Al Khobar, Makkah, Medina and Abha have joined the program and started benefiting from the added value it provides.

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EDUCATIONAt SHB we believe that education in every sense is one of the fundamental factors of development. No country can achieve sustainable economic development without substantial investment in human capital. Education enriches people’s understanding of themselves and the world. It improves the quality of their lives and leads to broad social benefits to individuals and society. In addition it plays a very crucial role in securing economic and social progress and improving income distribution.

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FACULTY CONNECTION InitiativeFaculty Connection is a new area of attention this year. SHB & Microsoft targeted faculty members to encourage introduction of the latest available technologies to schools and to bridge the gap between what is being taught in universities and what the market needs by updating their curriculums. Through the year, educational entities around the Kingdom such as Um AlQura, Effat, Prince Sultan and Imam Mohammed Ibn Saud Universities joined this initiative.

ACADEMIC EVENTS

Under the partnership between SHB & Microsoft, regular events were conducted in different universities around Saudi Arabia throughout the academic year. These events enabled students to share, learn and sharpen their skills and spark their innovation.

An interesting occasion was the Community of Technology Event in Red Sea Mall in collaboration with King Abdul-Aziz University where over 1,200 visitors learned about technology in their lives with dedicated booths for various aspects of technology including OS, Gaming, Artificial Intelligence and Information Security Systems.

Another highlight was the launching of School Field Trips that delivered an exciting agenda aimed at enabling the students to interact with the technologies and knowledge they need to increase their productivity as well as transforming them from technology users to technology producers.

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Fullbridge Training Program

In concordance with the Bank’s social responsibility mission targeting education and the spread of knowledge, and recognizing that Fullbridge has a global proven track record of delivering high-quality programs that transform participants in terms of skills, behaviour, and mind-sets, SHB provided 100% sponsorship for fifteen graduates of different public and private universities in the Kingdom in the Fullbridge Training Program.

This is a weekly show between “Technology Fanatics” featuring technical hints and step-by-step mini-tutorials on Microsoft platforms in Arabic. 256 seconds is approximately 5 minutes. A number used in many digital measurements.

The show started in February 2015 and so far has an overall audience of 150,000+ watching more than 6,000 hours. Twenty five episodes were aired with the final Question and Answer episode in August 2015.

IN 256 SECONDS YOUTUBE SHOW

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Saudi Students Club in the UAE

Under the guardianship of the Saudi Arabia cultural mission in the UAE the Bank sponsored the Saudi student’s participation in Al-Sharjah University Global Day. The students showcased the rich and diverse mosaic of Saudi Arabia’s culture.

International Volunteer Day 2015 Riyadh Schools Carnival

Saudi Hollandi Bank participated as a main sponsor in the Riyadh Schools Student Carnival 2015 on “International Volunteer Day” in December in which 3,200 school students participated.

The aim of such events is enhancing the student experience outside the classroom by promoting and encouraging creative learning and leadership development.

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EMPLOYMENT & EMPLOYABILITYSHB recognizes the vital importance of ensuring Saudi youth, male and female, are well prepared for entering the national workforce. In support of these young people, and to help overcome the high level of unemployment in the Kingdom, the Bank has become an active participant in events that seek not only to introduce individuals to available job opportunities but also to help them prepare themselves for placing their feet on the first rung of the ladder of success and the pursuit of a long-term, rewarding career in the field of their choice.

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Step Ahead-Career FairThe Bank sponsored the Third “A Step Ahead” Career Fair which aims to support the functional role of Saudi women in society by recruiting talented Saudi female job seekers into participating national institutions.

SHB introduced the participants to job opportunities available at the Bank, while explaining the characteristics of professional life whilst also receiving applications and CV’s from Saudi female job seekers. This activity affirms the Bank’s interest and continued efforts to reduce the unemployment rate in the Kingdom through Saudisation and its recognition of the important role of Saudi women in society, economic development and the labour market.

WOMEN SPARK

Saudi Hollandi Bank and Microsoft Arabia have launched the “Women Spark” initiative which aims to empower women working in the field of information technology by assisting them to develop their skills and professional capabilities to international standards.

Since it was launched in Riyadh in 2014 the initiative received positive feedback from both the media and the audience, the initiative extended its events and workshops to include the city of Jeddah and Al-Khobar.

Today, we can confidently say that “women Spark” has succeeded in creating a platform that provides women working in the IT field with the skills necessary for a successful career, and provided them with confidence to become leaders in their field.

Since it was launched in Riyadh in 2014 the initiative received positive feedback from both the media and the audience

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KFUPM 32nd Career Fair

The Bank sponsored the 32nd King Fahad University of Petroleum and Mineral (KFUPM) career fair, the university being a leading centre of higher education in the Kingdom. At the event, representatives from the Bank explained to students the different career opportunities available at SHB.

The Fair sought to identify current and future labour market requirements and ensured the university’s courses were aligned with these needs. The event was accompanied by workshops to help students in preparing their resumes, having successful interviews and ultimately finding the right job.

The Second National Forum For the Employment of People with Disabilities

Saudi Arabia is actively working to encourage and motivate recruiting and hiring people with disabilities, by creating several events where companies can find suitable job seekers. The Bank participated in this event in support of the employment of disabled Saudis in order to help them integrate further into the wider community and have an influential role in the national economy.

IPA Graduate and Employment Day

This career fair showcases the spirit of cooperation between the private sector and the Institute of Public Administration, helping local students to qualify for subsequent employment by the private sector. In addition, the career fair aims to create an excellent environment where recruiters can meet with the Institute’s graduates to introduce them to available job vacancies.

the career fair aims to create an excellent environment where recruiters can meet with the Institute’s graduates to introduce them to available job vacancies.

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COMMUNITY & CULTUREOver the years SHB has been a strong supporter of the Saudi communities in which it works. Close attention and active support have always been provided by the Bank and many of its employees to those whose lives have been blighted by illness or other misfortune that has prevented their full involvement in society. In pursuing their activities they seek to work closely with worthy charities in whatever way the circumstances demand.

Support is provided also to local cultural activities to provide encourage individuals and allow them to attain the high standards to which they aspire.

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Nass Art Exhibition

The Bank has been a firm supporter of the art community in Saudi Arabia and so in 2015 sponsored the Empty Quarter fine art gallery “NASS exhibition” featuring Saudi photographer Reem Al-Faisal.

NASS exhibition displayed experiments between ancient Islamic art and photography.

10Ksa Campaign

SHB sponsored the 10Ksa Breast Cancer Awareness Campaign that aimed at breaking the world record by bringing together 10,000 women in Riyadh to narrow health education gaps and enhance the value of the breast cancer conversation in Saudi Arabia.

The campaign successfully broke the Guinness World Record when 8000+ women gathered at Princess Nora University in Riyadh.

The VaultThe Bank was a main sponsor of The Vault awareness event, an integral part of the national 10Ksa breast cancer awareness campaign, at which a group of ladies had organized a traditional dress fashion show in support of the campaign.

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International Childhood Cancer Day Campaign

Marking International Childhood Cancer Day in February 2015, Saudi Hollandi Bank sponsored the annual campaign for “Sanad Children’s Cancer Support Association” in order to help encourage a preventative culture in dealing with children suffering from cancer. This includes consolidating preventative concepts to reduce childhood cancer rates and enhancing social solidarity values to provide an appropriate environment to treat affected children. The campaign includes a series of events and activities in support of cancer-affected children all over the Kingdom.

Hope Special Needs CenterSHB provided support to the “HOPE” Special Needs Centre in Jeddah that seeks to rehabilitate children with special needs and develop their skills so they can overcome impairment, unlock their potential, and integrate them into society. The Bank’s involvement helps the Center to fulfil its mission to provide care in the best way possible.

Winter Campaign

The Bank participated in the charity committee for orphans care “Ensan” Winter Campaign. By donating new winter clothes the Bank wished to bring the gift of happiness and warmth to orphans.

Ramadan Iftar Campaign

Sponsoring this voluntary initiative organised by the Social Responsibility Club at King Saud University, SHB supported the distribution of Iftar meals in Riyadh throughout the holy month of Ramadan, a reflection of the values of social solidarity and community responsibility that Ramadan represents.

حملة إفطار رمضان

من خالل رعايته هذه املبادرة التطوعية التي نظمها نادي املسؤولية االجتماعية يف جامعة امللك سعود ، دعم البنك السعودي الهولندي توزيع وجبات اإلفطار يف الرياض طوال شهر رمضان املبارك، ويمثل ذلك انعكاسًا لقيم التكافل االجتماعي واملسؤولية االجتماعية التي

يمثلها شهر رمضان املبارك.