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Holly Farm

Asif 20825005Arshad 20826486Sachin 20808968

Nithin 20824980

Case Study

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In 2003,Charles and Gillian opened the holly farm to the payingpublic.

They initially invested in:

Parking spaces for forty cars and six fourty-seater buses

Viewing area for milking parlor

Trailers to transport passengers along the farm

Picnic area and farm shops

Children's adventure playground

Factory for making ice-creams

Exhibition of Equipment

INTRODUCTION

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Farm is open for public during April-October.

Visiting time was between 11 am to 7 pm.

15000 people visited the farm annually.

They decided to increase the number of visitors by 50 % for:

Increasing the returns from farm assets

Improving sales at Farm shopTo keep the productivity of factory at full capacity

objective

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Operation layout

PARKING AREA

ICE CREAMFACTORY

MILKPRODUCING

UNITCULTIVATION

STORAGE UNITMILK ICECREAM

FARM SHOP

ENTERTAINMENT ZONE

DISTRIBUTION

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MAJOR CONSTRAINTSTIME

QUEUINGMACHINERYCAPACITYPUBLICITY

DISTRIBUTIONPARKING

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TIME

DISTRIBUTION

MACHINERY STORAGE

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PUBLICITY

QUEUING PARKING

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Should she promote Coach company visit even if this involves offering a discounton admission charges?Should she pursue increasing visitors by car or school parties?

In what other ways is Gillian able to manage the capacity?

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What factors should Gillian consider when deciding to increase the numberof flavors from 4 to 10 ?

Machinery

Storage

Demand

Distribution

Ad

ditionalCapital

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2003 2004 2005 2006 2007 2008

Forecast

Retail

Shops

16 52 78 124 150 130

Farm shop

Total

20 32 40 50 54 80

Total 36 84 118 174 204 210

Analysis of Annual Sales of Ice cream from 2003-2007 and Forecast sales for 2008

Jan Feb Mar Apr May Jun July Aug Sept Oct Nov Dec Total

Total no; of

paying farm

visitors

0 0 0 1200 1800 2800 3200 3400 1800 600 0 0 14800

Monthly Ice

cream Sales

9 10.1 17.5 13.4 18 25.1 25.3 24.6 19.5 12.8 8.7 20 204

Record of farm visitors and Ice cream sales ( 000s) in 2007.

Ref: Nigel Slack . Operations Management. 5th Edn. , P (354).

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Thank you

conclusionObjective can be achieved by : -

Effective promotion.Effective utilization of Resources.Improving facilities for Visitors.Improving Distribution