Hollywood Fringe 2016 Sponsorship Packet

8/19/2019 Hollywood Fringe 2016 Sponsorship Packet

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Partnership Opportunities 2016

The Hollywood Fringe Festival returns in 2016 to turn aspotlight on performing artists in the media capital of the world.

Best Upstart Theatre Festival --LA Weekly



www.hollywoodfringe.org

HOLLYWOOD

What Is The Hollywood Fringe Festival?The Hollywood Fringe Festival is an annual, open-access event cel-

ebrating freedom of expression and collaboration in the performingarts community. Each June during the Hollywood Fringe, the arts in-filtrate the Hollywood neighborhood: Fully equipped theaters, parks,clubs, churches, restaurants and other unexpected places either hostor provide services for hundreds of productions by local, national,and international arts companies and independent performers. June2016 will mark the seventh year of the festival.

The Hollywood Fringe was immediately embraced by the localarts community during its inaugural festival in 2010. A registered501(c)(3) non-profit, the organization quickly became known formeeting the needs of local artists by providing a networking oppor-

tunity for dozens of theater companies otherwise made disparate bydistance. This success was reflected by local media: The festival was called “an artful feast” by the LA Times,“a roaring success” by Backstage, and “a triumph” by LA Weekly during its first year.

Participation in the Hollywood Fringe is completely open and uncensored, which has only intensified the event’spopularity. First, this free-for-all approach underlines the festival’s mission to be a platform for artists instead ofa self-serving curative body. By opening the gates to anyone with a vision, the festival is able to exhibit the mostdiverse and cutting-edge points-of-view the world has to offer. Additionally, by creating an environment whereartists must self-produce their work, the Fringe motivates its participants to cultivate a spirit of entrepreneurial-ism in the arts. Put another way, LA Weekly’s Steven Leigh Morris has said that “the Hollywood Fringe is thepurest program we have that embodies the open market of ideas and entertainments.”

It is now a regular occurrence each June for thousands of patrons and artists to converge in Hollywood to seewhat new works are about to break out. With 50,000 tickets sold in 2015 and $400,000 going back to art-ists and venues, the Hollywood Fringe has not only become one of the largest uncensored arts festivals in theUnited States, but also an integral part of the Los Angeles arts scene.

It’s difficult to put into words what makes the Hollywood Fringe so special. Many say it is the festival’s mission.Others point to the event’s young, passionate community. Perhaps a Los Angeles Times reporter stated it best:“My Hollywood Fringe Festival experience allowed me to become immersed in a community of talented andkind individuals, sharing in a love for the arts as well as life that went well beyond the stage.”

”By helping small companies and solo performers to produce and promote their shows, and by providing anetwork that puts artists in touch with one another, the Fringe seeks to advance the goals of its website mission

statement: See Shows. Make Friends. Have Fun.” --Los Angeles Times




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10000 20000 30000 40000 50000

Why Partner With The HFF?

Promotional Impressions/Media Coverage

The Hollywood Fringe has an expansive mission that seeks to champion underground artists, challenge the limits

of established performers and spur growth in the local community. The festival has become a rallying point forartists and provides a critical mass of audience that is young, outgoing and energetic.

The Hollywood Fringe’s business model relieves the organization from depending on outside sources offunding to survive, but the organization relies on its partnerships to sustain growth. If your business is interestedin expanding programming for developing artists, extending cultural opportunities for local patrons or exposingyour brand to a youthful and vibrant community, there are advantages to partnering and collaborating with thisyoung organization. Over the first six years of the festival, audiences have nearly tripled, from 17,000 in 2010to 50,000 in 2015.

Your brand will connect with:50,000+ patrons

1,300,000+ page views

16,000+ email subscribers

8,000+ facebook users

5,700+ twitter followers

53% Female -- 47% Male

After only six years, the Hollywood Fringe Festival has proven it can

bring an increasingly large and diverse community into one squaremile of Hollywood every June. This outgoing Fringe communityspends tens of thousands of dollars in Hollywood and its surroundingareas. In this way, the festival serves as a boon to local venues, retailstores, restaurants, and other local businesses. Some of the mostsuccessful locations have earned tens of thousands of dollars directlyfrom their participation in the Fringe.

The patrons and participants of the festival have shown a loyalty tothe Fringe that impresses, continuing to search for and cultivate theFringe spirit all year long. By partnering with us, your company’sbrand would be fixed in the minds of our audience. As the Fringe is a501(c)(3) non-profit, your cash sponsorship is fully tax-deductible.

With steady upward growth in performances, audience, ticket salesand media coverage, the Hollywood Fringe is poised for another hugesuccess in 2016. Join the Fringe movement!

Broadcast: 1.25 million+

Print: 1 million+

Online: 10 million +

Facebook: 25 million+

19,000+ Tweets

“A triumph...”

--LA Weekly

Seats Sold Audience Age Breakdown

56-6518%

656%

187

26-3525%

36-4524%

46-55

20%

17,0002010

25,0002012

46,000

50,000

2014

2015

20,0002011

35,0002013




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Event Sponsorship Opportunities* OPENING NIGHT PARTY - $5,000

You sponsor the grand kickoff of Fringe 2016. Over 800 guestswill attend this gala event. Sponsoring the opening night partyplaces your logo front and center at the entrance to Fringe CentralStation. VIP attendees will receive your merchandise/materials intheir gift bags. Our MC for the evening will announce your businessseveral times over the course of the night, including before a speechby Festival Director Ben Hill.

* FRINGE AWARDS CEREMONY & CLOSING NIGHT - $5,000

You sponsor the grand finale of Fringe 2016. Over 700 guests will

attend this gala event. Sponsoring the event places your logo frontand center at the entrance to Fringe Central Station as well as overthe stage for the Fringe Awards. VIP attendees will receive yourmerchandise/materials in their gift bags. Our MC for the evening willannounce your business several times over the course of the night.

* FRINGE EVENTS - $5,000

You sponsor an event where Fringe participants are gathered foran extra-special night of socializing. For Fringe Prom audiencesdon their formal wear for an evening of dancing. For our “Rock ofStages” party, rock-themed costumes accompanied live-band kara-

oke. Sponsoring an event places your logo front and center at theentrance to Fringe Central. VIP attendees will receive your merchan-dise/materials in their gift bags. Our MC for the evening will an-nounce your business several times over the course of the night.

*Denotes Exclusive Sponsorship




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Location Sponsorship Opportunities* FRINGE CENTRAL STATION BANNER /ENTRY - $10,000

Your sponsorship will place your banner immediately beneath a 40’long Hollywood Fringe banner over the main entrance to Fringe Cen-tral Station for the duration of the festival. Over 50,000 patrons tra-verse the threshold during the festival and our entrance typically facesSanta Monica Boulevard in the heart of Hollywood.

* FRINGE CENTRAL CONCIERGE - $5,000

You sponsor the central box office and information center of the festival, where patrons can purchase tickets forevery Fringe show. Located at the entrance to Fringe Central Station, the Fringe Box Office/Concierge is theinformation desk for the festival where patrons can have all of their questions answered and purchase Fringemerchandise. Your logo will be prominently placed above the service counter and your materials will be avail-

able for patrons to peruse, a privilege normally reserved exclusively for the Fringe Printed Guide.* BRYAN’S BAR - $5,000

You sponsor the much-loved Fringe bar, which sees over 50,000 pa-trons over the course of the festival. LA Weekly called Bryan’s Bar the#2 theatrical event of 2011. Your logo will be placed above the menufor the bar and will be painted on the front of the bar’s surround.

* FRINGE CABARET STAGE - $5,000

You sponsor the stage where artists of all disciplines entertain themasses at Fringe Central Station nightly. Located adjacent to the bar,the Cabaret Stage is a focal point of the space and is the home of the

Fringe Awards and all Opening/Closing night performances. Your logois placed above the stage throughout the festival for our over 50,000patrons.

* FRINGE PATIO - $3,000

You sponsor the outdoor congregation area for Fringe Central Sta-tion. Packed nightly with artists and audience, the patio is a pleasantenvironment for conversation and features a nightly food truck. Yourbanner will be prominently placed and illuminated in the patio for theduration of the festival.




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Item Sponsorship Opportunites

Program Sponsorship Opportunites

* FRINGE STEP AND REPEAT - $10,000

Each year Fringe produces a step and repeat used as a backdrop for photos and interviews. Place your brand inthe Fringe Hollywood-style.

* FRINGE PRINTED GUIDE BACK COVER - $5,000

The Fringe Printed Guide is a comprehensive 112-page handbook for all things Fringe. Each year we print anddistribute 10,000 copies. Your sponsorship places your full-color advertisement on the back cover.

FRINGE BANNER - $1,000

Your brand will be displayed at the Fringe in an area of Fringe Central Station devoted to posters advertisingFringe shows and banners contributed by our media partners.

FRINGE SCREENS - $300/DAY

During the festival, Fringe-run venues are equipped with flat-screen monitors displaying the schedule of upcom-ing shows. Your brand will be placed on these monitors as part of a rotating banner ad at the top of the screen.

FRINGE SHUTTLE - $7,500

Your sponsorhip furnishes the Fringe community with free transportation to and from major Fringe venues. Yourbranded sign will be displayed on the side of the Fringe shuttle and your materials/branding will adorn the inte-rior.

FRINGE TV - $500/EPISODE

Fringe TV is a multi-episode news-style coverage of all things Hollywood Fringe, including interviews withFringe participants and video coverage of Fringe events. Your logo will be placed on a title card at the beginningand end of each episode.




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Sponsorship BenefitsThe Hollywood Fringe Festival provides four sponsor benefit tiers which can be met with any of the aforemen-

tioned sponsorship opportunities or cash donations. Hollywood Fringe is a 501(c)(3) non-profit organization.

FRINGE LEGEND $15,000

Brand placement on our website and printed guide

Brand placement on Fringe Homepage as HFF partner

Full page ad in the Fringe Printed Guide

Brand placement on Fringe Map

Brand placements in Fringe Newsletter

Brand placement in FringeTV episodes

100,000 web impressions8 VIP Tickets to every Fringe-run event in 2016

FRINGE HERO $5,000


Quarter page ad in the Fringe Printed Guide


25,000 web impressions


4 VIP Tickets to every Fringe-run event in 2016

FRINGE CHAMPION $7,500


Half page ad in the Fringe Printed Guide





FRINGE FRIEND $1,000


Quarter page ad in the Fringe Printed Guide





“An Artful Feast”

--Los Angeles Times

For more information please contact Kan Mattoo, Development Director

[email protected] 323.633.4225

“You have to be an a**hole not to love this festival, which is the embodiment of free-market supply and demand.”

--LA Weekly

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Hollywood Fringe 2016 Sponsorship Packet

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