The Holos Network 2.0LOCAL DEALS… NOW

Mobile Marketing

o 91% of all smart phone users have their phone within

arm’s reach 24/7

o In 2013, more people will use their smart phones than

their PC’s to get online

o Over 60% of 50-64 year-olds send text messages

o Mobile coupons receive 10 times the redemption rate of

traditional coupons

Sources: Borrel and Associates – Morgan Stanley – Google – X Ad – Search Engine Land

Email Marketing

o Research shows that most people still prefer to receive

offers via email

o 77% prefer receiving offers via email vs. any other media

o Only 4% prefer receiving offers via Facebook in the same

study

o Conclusion: Consumers are receptive to offers sent to

them digitally, so long as they’re relevant

Source: ExactTarget’s 2012 Channel Preference Survey

Finding Deals on Holos

Search by:

Name

Favorites

Geographic Location

Category

FavoritesConnect anytime with your fans

o Customers can subscribe to receive special notifications from certain businesses by adding them to their favorites

o Option to receive emails, push notifications and text messages when that business posts a new offer

o User can choose to view deals from their favorite businesses within the website and mobile application

o On average, 50 – 70% of the total Holos Network will see your offers

Offers on your terms.What you want. When you want. Who you want.

Offer Conversiono User claims your offer, which

reserves it for them to use

within a time period you

specify

o User redeems your offer

in-store via the app or printed

offer

Standard Offero You create standard discount,

exclusive offer or special

experience to be offered

o Option for limited quantity

o Limit per-customer

redemption

Thanks for Favoriting Offero Provide an incentive for

someone to sign up and

receive your offers

o “They give you permission to

reach them anytime, you give

them a cool offer”

Reward Offerso Reward your loyal customers

for their business with the

built-in digital loyalty program

o Set offers based on number

of rewards points received

from users recording their

purchases at your business

Reward Pointso Customers can subscribe to

receive special notification for

certain businesses by “favoriting”

them (+ Reward points)

o Option to receive emails, push

notifications and text messages

when that business posts a new

offer (+ Reward points)

o User can choose to view deals

from their favorite businesses

within the website and

application (+ Reward points)

o Businesses can give extra points

and offers for users who sign up

for email, text and push

notifications (+ Reward points)

Increased Loyalty

Send Offers

Keep customers

coming back

Get Favorites

The Goal:

Show Me The $$$

Average Yearly Times

Customer Returns to

Business:

Average Value of Ticket:

Average Value of One

Customer:

6

$11.50 grossx

(30% margin)

$69.00Net: $20.50

What if you could make this happen just 50% more of the time?

Show Me The $$$

Average Yearly Times

Customer Returns to

Business:

Average Value of Ticket:

Average Value of One

Customer:

6 9

$11.50 grossx

(30% margin)

$103.50Net: $31.05

X

300: $9,315 500: $15,525 1,000: $31,050

Benefitso Advanced Targeting

Create offers for everyone or just that special group of

customers

o Location Awareness

See and visualize your customers and how their location influences

their responsiveness to your offers

o Loyalty

Retain your best customers and rescue straying customers. Reward

them for their loyalty and know their financial impact on your business.

o Audience Building

Use great giveaways to build your audience and increase foot

traffic and ROI from the Holos Network

Benefitso Deep, Meaningful Analytics

Know the who, what, when and where of how your offers are

performing

o Convenience

Create and distribute offers in minutes. Schedule future promotions and

allow the platform to do the work for you.

o Reach Customers Anywhere, Anytime

Use mobile notifications to reach out to your customers wherever they

may be and know within certainty they’ve heard your message

o More Intelligent Promotions

Use data and analytics to answer your most pressing questions about

the effectiveness of promotional marketing

Trackingo Track how your offer is

performing: INSTANTLY

o Track the total impressions of

your campaign between the

website and mobile app

o Track geographic locations

where your offers were

claimed

Demographicso Identify your target market

o Target your most valuable

demographic with custom

offers

o Right audience… right offer

o Increase likelihood of new

business

Operational Items

o Communication with your staff is essential in making this

program a success

o User Manuals will be provided to help explain site admin

o KOMU will provide collateral materials to help you

promote your digital loyalty program:

o Window clings

o Table tents

o Business cards with QR codes to download app