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HOME DELIVERY: IMPACT AND OPPORTUNITIES FOR CITY LOGISTICS
Cycle Logistics Conference16 October 2015San Sebastian
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Susanne BalmProject leader E-mobility & City LogisticsAmsterdam University of Applied Sciences
AMSTERDAM UNIVERSITY OF APPLIED SCIENCES
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• Based in Amsterdam, The Netherlands• 50,000 students and 3,600 employees• 80 bachelor and master programmes
• Practical orientated research addressing real-life challenges• Close collaboration with both academics and professionals • A joint Executive Board with the University of Amsterdam
CONTENT OF PRESENTATION
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1. Zero emissionslow
mobilityambitions
2. Home delivery: increasingmarkets
The need for different city logistics, considering changes in urban:
• Design• Challenges• Preferences
Market opportunities for cycle logistics: • Food• Elderly• C2C• Construction
WHAT IS WRONG IN THIS PICTURE?
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WALKABLECITIES
5Florionapolis, Brazil (Photo credit: Maremagnum/Photodisc/Getty Images)
(Portland State University, 2012)
OTHER ISSUES
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Noise Vibrations
CongestionAir pollution
AIR POLLUTION
Share of trips
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Contribution to NOx
NOISE POLLUTION: “A MODERN PLAGUE”
Elevated noise levels can cause:• Hypertension• Sleep disturbance• Stress• Increased workplace accident rates• Aggression and other anti-social behaviors
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PREFERRED SITUATIONSlow mobility and recreationalactivities instead of car dominance
EXPERIMENTS IN AMSTERDAM“Autovrij” = car free
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AND OTHER CITIES
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Saturday 3 October 2015
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BUT AT THE SAME TIME…
• Consumers and businesses order more and more online • Demand on-time and same-day delivery• High numer of failed deliveries• High number of retour deliveries
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EUROPEAN B2C E-COMMERCE TURNOVERTOP 12 IN TERMS OF B2C E-COMMERCE GROWHT RATE
ENVIRONMENTAL IMPACT DEPENDSON LOGISTICS CONCEPTSource: Ernst & Young (2015)
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CO2 emissons for the delivery of 1 parcel
The combination of a drop-off point and bike delivery has
lowest expected impact for theenvironment
GREAT POTENTIAL FOR CYCLE LOGISTICS
In particular:• As a service for suppliers, retailers and receivers thatare (or aim to be) socially responsble
• In areas that restrict or limit automobile access
But challenging as well:• How to organize financially feasible drop-off points?• Which flows are large, growing and most suitable?
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RISE AND FALLAND EXPANSIONOF INITIATIVES
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Drop-off point on water
Bubble Post
Stadslogistiek DelftBentobox Berlin
WHAT IS LACKING?
Insight in the share of freight trips and their characteristics, like:
• What do they deliver? • Where do they come from?• Is transport at own account or carried out by a 3rd party? • Which markets are growing?• Which are suitable for cycle logistics?
This should be the start of new logistics (cycle) concepts
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Freight traffic countingsAmsterdam
LOGISTICS RESEARCH SHOWS POTENTIAL
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80 - 85% are vans
Distance % of deliveries
≤ 30 km 54 – 56%
≤ 10 km 32 – 45%
Research Facility Services (2015)
(2015)
Souce: CycleLogistics, 2014
Oppurtunities for cycle logistics
GROWTH MARKETS IN CITY LOGISTICSHOME DELIVERY
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Elderly
C2C
Food
Construction
ELDERLYPEOPLE
Number of citizens in Amsterdam of ≥ 65 :
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Absolute Percentage 2014 95.289 11,7%2035 154.907 17,2%
Source: AUAS (2015)
• Ageing population, also in cities• Elderly people (need to) live at home longer• Older generations are getting more familiar with internet• Challenge: different requirements and preferences
By 2025 more than 20% of Europeans will be 65 or over
• Food delivery is one of the largest flows in cities
• Home food delivery is an increasing market• Local for local• Low risk of “not at home”• Challenge: cooling / heating
FOOD
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C2C (CONSUMER TO CONSUMER)
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• Inner city transport between consumers• Challenge: willingness to pay
Peerby members in my neighborhood
CONSTRUCTION
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• Great share in freight traffic • Increasing amount of inner city construction / renovation work• Little space for inventory and parking on site • On-time delivery • Challenge: cooperation with drop-off or consolidation point andcomplementary transport
CONCLUDINGREMARKS
• Cycle logistics services should be tailored according to the market segment: • Receivers preferences• The logistics concept
• Cycle logistics solutions should not be more expensive than thecurrent situation. Otherwise it will be very difficult to change.
• Consistent stimulating local policies are needed (not just experiments)
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Susanne [email protected]
Project leader E-mobility & City LogisticsAmsterdam University of Applied Sciences
RESEARCH PROGRAM URBANTECHNOLOGYTechnologies for a sustainable, liveable and connected city
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Smart Mobility& Logistics
Smart Urban Design
Smart Energy Systems
Circular Design and Smart Production
Urban analytics
Business Models
Susanne [email protected]
Project leader E-mobility & City LogisticsAmsterdam University of Applied Sciences
