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Home Depot 2015Triton Digital Proposal

Submitted by: Latricia Simpson

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Introducing 100% Desktop Page Takeover100% of the Time!• Home Depot will

receive Page Takeovers with ALL Desktop Audio!

• 728x90• 300x600 or 300x250• 272x272 Album Art• 272x272 remains in

playlist history for later engagement

• All clickable display ads• More click opportunities

drive higher CTR

The Home Depot 2015 Added Value

• Slacker Radio– More Music, More Doing Campaign

– 10 key Home Depot weeks of Page Takeovers with Synched Skins

• Triton Contesting & Promotion– “Let’s Do This” Project Bucket List

Sweepstakes

– Year-Long “Let’s Do This” Weekly Trivia

• Drive inspiration and project motivation from path to purchase to project completion

• Support brand initiatives during key seasonality

• More focused on female skewed programming

• Social Media and social extensions involving celebrity/talent is key

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Home Depot Spoke…. Triton Digital listened….

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More Music, More Doing with Slacker Radio

• Each week new users register to experience Slacker Radio

• Within one week of registration, all female registrants will receive a custom message delivered exclusively by The Home Depot.

• A well known Female Slacker Personality will create this custom message encouraging the user to do it “Herself” by creating More music = building their custom Slacker station, and More Doing = doing it her way with Home Depot.

• This message will connect the idea of building, with the help of The Home Depot , with the concept of building your custom playlist on Slacker Radio.

No other advertiser will be associated with this custom, never-been-done-before concept, and it will be delivered all year long!!

(More Focused on female skewing programs/incorporate personalities)

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(Support brand initiatives during key seasonality)

During 10 key weeks throughout the year Home Depot will receive this high impact opportunity. The Slacker player will be wrapped in all things Home Depot, and can

be customized based off the product The Home Depot chooses to highlight for each campaign. This gives 100% visibility & SOV.

Page Takeover & Skins

Sweepstakes : “Let’s Do This” Project Bucket List

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• Home Depot will be the Grand Prize Sponsor of a National Triton Sweepstakes• 4x per year strategically around key seasons or holidays• Grand Prize will be $5,000 from The Home Depot encouraging the winners to

“Let’s Do This” and start their bucket list projects• Example of Spring Grand Prize:

– $5,000 to remodel your outdoor living space with the help of The Home Depot

– Furniture– Grill and accessories– Landscaping

• Triton Digital to cover Grand Prize costs

(Drive inspiration and project motivation from path to purchase to completion)

Sweepstakes “Let’s Do This” Project Bucket List

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• Full year promotional support will include:– Promotion across 550+ radio station Loyalty Club Websites– 10 million confirmed members– Estimated 750,000 click-throughs to the Sweepstakes Confirmation Page– Estimated 750,000 engagements through to the Sweepstakes Email

Confirmation– 80,000 Traffic Driving Trivia click-throughs to Project Bucket List

Sweepstakes– 120,000 featured link click-throughs to Project Bucket List Sweepstakes– Approximately 750,000 Submissions– Facebook Share feature

• 2,060,000 total click-throughs and engagements

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Sweepstakes : “Let’s Do This” Project Bucket List

• Custom graphics/text designed around your brand

• Unique URL• Place it anywhere you like.

– Embed the contest on its own stand-alone site– on your website – on your sponsor’s website– You can even include the contest and contest

listings within our loyalty clubs

Live Link Loyalty Live Link

• Registration Info– Can include: first and last name,

phone, zip, address, city, state, age, email as well as custom fields such as a question or a opt in.

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Sweepstakes : “Let’s Do This” Project Bucket List

• Social Sharing• Our platform gives members

different options to share the contest

• Members can share contest for extra entries

(Utilize Social Media and Social Extensions)

• Facebook Sharing• Coupled with Facebook’s

“Like” feature you can now propel your brand, further.

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Sweepstakes : “Let’s Do This” Project Bucket List

• Can include links to brand– Upon entering, offer a

coupon, deal or freebie to get members to your site.

– Include social links to your brand

• Follow up email to include thank you text along with links to your site

Home Depot Weekly Trivia

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• Triton Weekly Trivia* encourages loyalty members to go to www.homedepot.com to find the correct answer and earn valuable points

• Example below ask members to input the correct day of the Electrical Updates DIY workshop.

• 5,000 click-throughs per week / 260,000 total year

Saturday

* No minimum spend. Automatic with any investment on Triton terrestrial network

(Area’s of Focus: Do-It-Yourself/ Do-It-Herself clinics, workshops, and product innovation)

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Thank YouLatricia Simpson

VP Interactive Sales and Partnerships

646 661-6146 ph

Latricia.Simpson@tritondigital.com